We last covered social media trends in Brazil almost 9 months ago—and not surprisingly, many new trends have replaced the old trends. A study from the Federacao do Comercio de Bens, Servicos e Turismo do Estado de Sao Paulo (Sao Paulo State Goods, Services and Tourism Business Federation or Fecomercio) showed that of 48% of social media users in Sao Paulo said their purchase decisions were influenced by social media.
In addition, an IBOPE survey of 8,561 Brazilian Internet users showed that social media influenced the purchase decisions of 25% of them. Another 2012 survey of 400 Brazilians between 17 and 50 done by market research firm Animux showed that 46% read ads on social media and 33% click on them. Finally, a similar influence was detected in a smaller survey of 131 Brazilian Internet users by Carolina Terra, a social media researcher based in Sao Paulo. A survey done by H-Midia and M.Sense showed that 76% of the Brazilians surveyed prefer brands that interact with social media users. A study from Ericcson Consumer Lab of 100,000 people in more than 40 countries showed that 73% of the Brazilians report being on social media while watching TV—25% more than in 2011. IBOPE Nielsen had significantly different results with a survey of thousands of Brazilian homes in 13 metropolitan areas in February 2012. In a survey of 2,500 executives in finance and human resources done by Robert Half, a recruiting firm, 44% of the Brazilians said that negative things found on social media were enough to disqualify candidates during the employee selection process.
The good news for Orkut is that as of October 2012, comScore numbers showed it to be the #2 social media site in Brazil, behind Facebook. In October 2012 the professional networking site was reaching more than 10 million people in Brazil. To find out more about how to reach Brazilians with an effective campaign via social media or any other form of media, please contact us. About the authorUSMC IS AN ADVERTISING TECHNOLOGY COMPANY WHICH OFFERS AUTOMATED, SCALABLE AND RELEVANT DATA-DRIVEN PLANNING AND EXECUTION OF MEDIA MARKETING CAMPAIGNS. Ignacio Roizman, Chief Operations Officer for US Media Consulting, speaking about programmatic buying at Red Innova in Buenos Aires on June 27, 2013. Although on the record any school who admits to using social media as a means for assessing applications claims that they do not use it as “a determining factor,” the truth is, more and more, it is being checked. As I pointed out just two weeks ago, there is a fine line between TMI and too much control as well.
More and more colleges, like Wake Forrest, are owning up to using social media to evaluate their applications. This entry was posted in Counseling, CW News and tagged college, social media, teens by AD Midd.
AD is a college writing teacher whose work experience includes everything from coordinating YMCA after-school programs for at-risk youth to tutoring developmental writing students to general classroom instruction. In addition to writing professionally, AD currently teaches a range of adult community college students in both online and physical classroom settings. IDD had the pleasure of recently attending the Retail Banking and Marketing Conference in Charlottesville, VA.
What follow are some of the most significant social media shifts that may affect your 2013 campaigns.
This survey also revealed that 25% of paulistanos surveyed use social networks to shop and another 18% are inclined towards trying them.


Interestingly, social media had more influence on the purchase decisions of cariocas, Brazilians from Rio de Janeiro; they influenced the purchase decisions of 33% of the Brazilian internautas from this city. More than half (55%) reported going to LinkedIn company pages, 45% said they read LinkedIn ads and 26% click on them. Of these internautas, 91% say they search for products online before buying and 68% are influenced by what they read on Facebook, Twitter or in blogs. Interestingly, 66% of Brazilian women report combining social media in TV, compared to 58% of Brazilian men.
With this study, 43% of Brazilians said they watched TV and went online at the same time, with 29% posting comments on social media while watching.
One of the big concerns of these executives is finding out that a candidate’s profile on these media is quite different than his or her resume. The bad news is that 36 million Brazilians visited Orkut in October 2011—and 14.9 million visited it in October 2012.
The question-answer site, based in Latvia, wasn’t even listed in October 2011 by comScore as one of the social sites with Brazilian traffic. But if you saw him once or twice every week, talked and interacted with him, you would probably be much more likeley to continue the conversation online, through social media channels like Facebook and Twitter.
Like employers, college admissions professionals like those at Wake Forrest University in North Carolina, are increasingly looking to social networks like Facebook, Twitter, Google+, and Tumblr to confirm and deny their suspicions about applicants. Teenagers these days represent the strongest age group with an online presence, according to a Pew Internet study. Just yesterday I was tooling with my own personal and professional Facebook accounts to make sure that what I wanted to show was visible to the public. Organized by the Virginia Banking Association, members, sponsors, and guests enjoyed two days packed with knowledge and information about the digital shift in the marketing industry. Also, 25% of the Brazilians report going on social media to engage in real-time commenting about TV shows. In addition, 46% of the Brazilians reported that they always use LinkedIn to verify the accuracy of references on candidates’ resumes, while another 43% only do this with job candidates they have already interviewed. That’s a dropoff of 58%, while Facebook grew by 30% in Brazil between October 2011 and October 2012. Yet in a year Ask.fm has exploded in Brazil, with nearly 8 million unique visitors in October 2012. If you are a tree and all your branches are channels of communication, social media should just be one of the branches. In this infographic originally from Doug Fields, we can better understand how teens view their digital world, and in turn, how we can meet them there and strategically lead them. Teens, their parents, teachers, and counselors, should keep this in mind when posting and when discussing and monitoring posts.
I use Facebook to network, like many professionals, which means that there is a degree of “sharing” that I want to do; but that is a controlled sharing. Also, teens should be open about why their privacy is important, sharing with their friends tips to help them get into college as well.
Colleges and jobs want to see that teens can interact with the world around them in a responsible way.


Well, maybe one branch for social media, and then each smaller branch off that branch can be Facebook, Twitter, etc.
Doug is doing big things in the youth ministry community, including his student leadership conference– check it out!
Barring teens from this engagement is not only going to cause conflict, but by doing so parents miss an important opportunity to discuss proper online etiquette (or netiquette) as well as the consequences of one’s actions. In addition, several networks like Facebook change their privacy settings regularly, making it important to periodically check in on your own page.
They also want to use social media as a means to get to know teens better in a more “natural” setting.
While on the one hand they need to engage in this communication medium, on the other judging how to do so is tough. The majority of the Brazilians surveyed said they’d like to receive a maximum of 3 posts a day from brands on social media. For example, 80% of the Internet users that were surveyed say that they watch TV shows recommended by their friends on social networks, while 70% look for content about their favorite shows online. Pinterest drew just 16,000 unique visitors from Brazil in October 2011 but has now pulling in 499,000 visitors a month. For teenagers today, every thought, impulse, rivalry, and broken heart is open fodder for the world. The admissions office at Wake Forrest offers the following four tips for teen internet usage that can easily be integrated into both home discussions as well as school tip sheets. By being true to themselves and sharing appropriate information teens can actually enhance their college applications.
That’s why it is important that parents, teachers, and school counselors talk to teens about the negatives and positives of social media usage for college admissions and beyond. From government regulations, bilingual communications, database management, and a hypersensitive secure environment, a community bank is a special place. The kind of content they seem to prefer are news and events, with 96% of Brazilian Facebook users and 89% of Brazilian Twitters users preferring this.
Overall it ranks at #21 among social sites in Brazil, but the growth is worth noting for social media marketers. For 65% of those surveyed, the relevance of posted content makes them follow brands, while for 61% promotions and offers add value to following brands.
For its part, blogging site Tumblr went from 4 million total unique visitors in Brazil in October 2011 to 5.6 million, good growth.
Finally, document-sharing website Scribd went from 740,000 unique Brazilian visitors in October 2011 to more than 2 million in October 2012. Today, using a social network for most teens is about so much more than “talking to friends.” It is a status symbol.



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