While creating a Top 10 Social Media Marketing Trends in 2015 list, it was always going to be difficult to avoid mentioning content marketing. Multimedia ( audio and visual ) content is also predicted to dominate social media marketing trends in 2015. Additionally, increased social media ad spend and use of micro-segmentation and predictive behaviour will figure strongly in 2015. Integrating digital and traditional media — that still results in successful marketing. Due to both technology and the financial belt tightening of corporations over the last few years, digital marketing has increased significantly.
I have been working in 1:1 marketing for the for last ten years, and when customers come to me for advice on whether to use traditional or digital, I have only one answer for them: BOTH! Targets can then use their smart phones to respond to your marketing via web, social, and or even email!
Always include your website URL; if you want to measure your traffic from a specific marketing channel, consider using a landing page! One of the original members of the Bluewater family, Tiffany is Bluewater's Senior Account Manager. Clients like working with us because we’re smart and straightforward about growing their brand.
Please fill out the info below for a live demo of FUSION, our multi-channel marketing solution. We have received your request for a live demo, and a Bluewater team member will connect with you soon. A lot of people ask me what web applications I use, so I decided to write a post and share some of my favorites with you today!
With over 150 million active users uploading an average of 55 million pictures a day, Instagram is the most popular dedicated photo-sharing site on the web. But with the year coming to a close, it’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape. Taking Facebook as a guide, Katz suggests ‘mobile-aware’ should become ‘mobile-first’ and think about how their social presence can cater to the mobile user. Twitter, on the other hand, recently purchased the MoPub ad exchange platform in 2013 and even Google Adwords is focusing more on mobile-centred display ads.
A recent Forrester report stated that organic interaction on Facebook brand posts has shrunken to just 0.073%.
Katz believes brands ought to “ditch thinking about social media as a free-place market”, and instead take the time to think about audience segmentation and the needs of their particular audience.
The idea of shopping via social media is probably an obvious one in hindsight, but it wasn’t until Twitter rolled out the idea earlier in 2014 that marketers started to consider it as a realistic possibility. Facebook soon followed, rolling out a ‘Buy’ button trial of its own, and even microblogging site Tumblr recently announced it will try out the feature. If engagement rates are satisfactory and there’s no decline in user-base, the chances are companies could be making more of this new feature. Vlogging is becoming an increasingly common advertising channel for brands both large and small, giving blogging a run for its money as consumers’ go-to platform for reviews and advice. YouTube is a platform with over one billion unique monthly visitors, and the second largest search engine according to Laura Harrison of Socialnomics. A brand can either host its own vlogging channel or offer indie vloggers free goods in exchange for reviews and exposure. Earlier in 2014, a Stanford student leaked hacked photos that revealed a line of code in Facebook’s Messenger app that suggested a payment and transfer platform could be on the cards.
The concept yet remains inactive, but if it were to come to fruition it would make social media a financial arena as well as a social one. When we consider the rise of mobile contactless payment systems such as Apple’s iPay and EE’s Cash On Tap, combined with social media users’ shift towards mobile, the idea of social wallets makes perfect sense. Newer platforms like Foodie, Fitocracy and PlantWorking are geared towards individual audiences rather than taking a ‘everything, everyone, everywhere’ approach. The main takeaway here is that new social networks are likely to be more interest-focused in 2015, uniting users through common hobbies and passions. With an increasing level of publicity surrounding data sharing and privacy on the internet, several platforms have tried to step it up a notch in 2014 by promising more privacy to their users.
Newcomer Ello, for example, promises never to sell user data, whilst Snapchat, Whisper, YikYak and Telegram have each taken a different approach to the social stratosphere. However, incidents such as the Snapchat hacking and Whisper’s secret compilation of posts and locations (for use in its own search database) have proven that the battle for privacy is not yet won.
If you want to increase your profits and use social network websites effectively for marketing then you have to devise your social media strategies on the basis of current trends. At recent past, these are regarded as a very powerful way to attract a large number of targeted customers at a time. You are using social media platforms for social media marketing; this clearly means that you will carry out social media campaigns for your products or services to attract targeted customers.
Blogs are an easy and effective way for people to communicate in a semi professional way when it comes to quality of content.
Now, more than 30 percent of the worldwide population is stayed online or have some sort of eventual access to the web.
In conclusion, it is field where professionals can come across and put their own ideas and implement their own strategies. Social Media Marketing Trends 2015: Insights & Predictions From 19 ExpertsAmplification, mobile, integration among the keys to social media success in 2015. While social media is constantly evolving, one thing remains unchanged as 2015 approaches: at its core, social media is all about having a two-way conversation with your audience. Real-time marketing. RTM is another topic a lot of brands are looking at and considering how to systematize on an ongoing basis again in a way that can successfully scale. LinkedIn blue will be the new social media black for 2015 when it comes to professional networking and opportunities.
Since anyone can now post long-form content, companies now can leverage an army of employee brand advocates to establish a deeper relationship with an audience. Identify 5+ authors within your company to be part of the LinkedIn editorial team of writers. Publish articles and then cross promote to your Company Page, Sponsored Updates (remember to always use a strong visual). Monitor the feedback, comments, and interactions on the author’s personal profiles and also track analytics for the LinkedIn Company Page as well as referring traffic to your website or blog via Google Analytics. Tip: Pay attention to audience targeting to leverage exposure to get the right content in front of the right audience.
Businesses will finally wake up to the fact that social media and mobile marketing are no longer new phenomena and should be integrated right from the start of any marketing campaign or inbound initiative. One of the biggest trends for social media in 2015 will be using more budget to help amplify your content’s message.
Brands will create content that will be more customized for the specific audience, and will also have a tighter connection with PR.
Marketers and decision-makers will realize that social media isn’t free any longer, but if invested in, can be very rewarding. On Facebook, we will still have to pay more and more money to show our message to the audiences we are trying to target. Twitter will continue be still be a necessity for brands to remain relevant, but we will have to be super creative (and also spend money) for our message to be amplified.
For marketers… We’ll see the fascination with all things social wear off a bit with the masses that expected miracles simply because they showed up. For the media… The networks you love are likely to become harder to stay in love with as they begin to, or continue to, realize their ad-driven, revenue-earning, board-pleasing aspirations.
Additionally, brands that haven’t figured out visual content are going to be really behind the times. Over recent years, in Spain, Germany, and Belgium we’ve seen news publishers fight with Google as to whether they have the right to use snippets of their work to drive traffic to them.
For those that don’t opt in, they run the risk of losing that traffic source, and ceding it to their competitors.
Providing value to their community beyond the brand’s products and capabilities – building authority and trust with them. Social listening platforms will continue to evolve with automated routing and intelligent responses. Google+ will continue to be a niche audience, but hangouts and YouTube integration will continue to propel it forward as companies see the opportunities in sharing real-time video. Brand investment must be revised in 2015 but the continued “direct attribution” model needs amended. For brands, social networks, led of course by Facebook, have made it clear: the free lunch is over. The temptation is still there to attempt to find ways of forcing traditional customer acquisition activities or income channel on social.
Social listening has seen great leaps in the last year, and the challenge now is what to do with all the data and knowledge they’ve been building up.
A multi-channel approach is essential to reaching your different audiences in different ways. We’ve started to see the first genuine celebrities emerge from these channels in the last year – more and more other channels will start to pick up on these people. Social media is no longer organic: Growing monetization by social networks will diminish organic amplification to near insignificant levels. Social media is mostly mobile: Social networking and advertising on mobile devices will continue to explode in popularity among consumers. Social media is integrated: Savvy brands will be investing even more in social technologies across the organization from social business platforms to foster internal collaboration and efficiency to external participation marketing efforts to crowdsource content with brand social networks.
Keeping in mind that now over 50 percent of site traffic is coming from mobile and that by 2017 it’s predicted that two-thirds of all consumption on the mobile device will be video. In the future, we expect to see companies relying on social data to influence business decisions beyond the marketing department.
As social media marketing has matured, I think 2015 will be the year that some brands start pulling away from the pack with high investment content.

The tendency to crank out content on a daily basis has contributed to a lot of noise across all the social channels. I think that fully produced storytelling videos will be a large part of that trend to high investment content. Linkedin opened up its publisher platform recently, which means it’s now much more than just a platform to exchange job information. Prepare to pay: Over the last year, Facebook and other social networks have all but killed the organic reach of your page posts, leaving you with no choice but to pay for exposure or hope for shares from your diminishing reach.
Mobile-friendly Content: By 2017, 87 percent of connected devices sales will be tablets and smartphones, according to Forbes. Wearable tech will surge (Apple Watch, Athos, etc.) which will put an even greater emphasis on mobile for many companies. The huge amount of human interactions and data flowing through social media today has increased visibility for brands and simplified online research. Analyzing what your customers, competitors and other stakeholders have to say about your brand is paramount, but historical data and real-time listening will only get you so far. More important is the way businesses will act upon this information and how they will grasp opportunities.
The only way to stay ahead of the curve is to not only understand what your stakeholders are saying, but also what they might say.
Eventually, the brands that will come out on top are the ones will predict what’s going to happen next. Image sharing networks: Instagram, Pinterest, Vine, Snapchat all of these networks foresaw the importance of visual content and grasped the opportunity accordingly. We can expect to see a surge in visual content (pictures, graphs, short clips, etc.) of which the most relevant and targeted ones will dominate the scene. What’s exciting is that new data technology will be even more groundbreaking in the next year. Brand investment: For as long as social media marketing has been around, brands have struggled with how to determine return on investment. Paid social media placements are affordable as opposed to traditional media, but your best bet is to try it out and see how it works with your audience. The metrics available in social listening platforms are great, and they’re really useful for optimizing your campaigns and justify the impact of your investments.
The solution to the struggle of measuring your ROI is to focus on internal metrics and measures of success, rather than external ones. One of the best things a brand can do to optimize social media is to view social as a necessary component of all promotional activities, from content strategy to SEO and PR. Both brands and consumers are recognizing that there are added benefits to using Google+ that go beyond the network itself. Apart from more interactive campaigns, I think we’ll see platforms like Pinterest and Vine get more buy-in from Fortune 100 companies.
As smartphones, tablets, and wearable technologies become further embedded in our day-to-day lives, apps and cross-device interaction will become more important to marketing efforts. One of the biggest social media trends is the growing importance of mobile, particularly within social advertising. Social channels are stepping up mobile offerings to help brands better connect with key audiences across devices. This scale in mobile, coupled with improved targeting and the rich social signals available, make mobile-social a key opportunity for brands. Within the app space, it will become more important for social marketers to drive not just installs, but also track more down-stream activity, target re-engagement, and understand consumer lifetime value. Brands will be poised to win if they start to look at social more holistically, across devices as well as channels, and begin to apply cross-channel and cross-device insights to better optimize efforts.
There are two major shifts already taking hold of social media that will only be amplified in 2015. Very interesting insights, I have felt for a long time that LinkedIn was a misunderstood and underdeveloped powerhouse for Social Media. For bigger companies I see that there will have to be an understanding from upper management that almost each employee will need to have time budgeted for Social Media, especially the experts.
Interesting time as Social Media is about to join the Marketing table and infulence a lot more in terms of strategy. Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter. 16 experts share their insights on the key trends that will help shape the future of video marketing strategies for brands in 2016.
Momentology is the study of consumers and the digital media they use and engage with across the entire consumer decision journey.
This is where you can learn how to engage and influence consumers throughout the purchase funnel, in order to increase revenues and grow brand equity. Some may have been hoping that this was a fad, and a more convenient and less expensive solution would take its place. Also, digital data has made for a more highly targeted audience that is delivering more marketing wins. She provides complete local marketing support for our franchisees, from individual campaign planning to overall account management. Everyone is obliged to follow these rules, but those that are new to the game, may miss out on the basics.
Below you’ll find a list of web applications I love, what I use them for and some quick tips for some of them too. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter. If these stats aren’t enough to send a clear message, consider that the number of mobile-only users on Facebook grew by 34% – a startling spike that suggests mobile is no longer a secondary channel.
Big platforms have already been doing this, with Facebook creating its separate Messenger app and purchasing smaller mobile apps like WhatsApp, Instagram and Karma. For a while now, Facebook has been pushing its promoted posts feature as a way to further monetize the platform and allow businesses to increase their outreach. With the integration of a ‘Buy’ button in certain tweets, visible only to a small segment of users, Twitter was able to test out the service through select brands like (RED) and Rihanna. And for good reason too – social ‘buy’ buttons would potentially enable them to increase their sales; acquire concrete revenue figures from specific social media activity, and involve users in their brand in a whole new way.
With the growing emphasis on unpolished, human-centred and consumer-generated content, companies are realising that customers want to hear the truth from other customers – not so much brands themselves.
It has a wide demographic of 18-54, and videos are known to be shared “12 times more than links and text posts combined”. With the rise of young ‘celebrity’ vloggers like Zoella, Alfie Deyes, Tyler Oakley and Lily ‘Superwoman’ Singh, it’s now a strong contender for engagement that brands would be crazy not to take advantage of. The payment system would allow Facebook users to not just make payments for goods over social media (hence the integration of a ‘buy’ button) but also send money to friends via direct debit.
Were users to trust Facebook and other networks with their money, these players would certainly enjoy increased power as a result (and brands would no doubt be able to cash in on this new relaxed willingness of users).
The changing trend here has been in how we consume our updates (images over text-based; short GIFS and videos etc). While Foodie is a place for chefs and cooks to share and explore recipes, Fitocracy allows gym bunnies to share workout plans and talk fitness, while PlantWorking is a social network for gardeners.
These platforms allow users to engage in conversations privately among their friends, or in some cases, connect with strangers while still keeping their identity private. Though it is right that sites such as twitter, stumbleUpon, Reddit and pinterest are still in popularity among the social marketers but the majority of sites are almost dying. But, according to the experts, around eighty percent of marketers are not interested in using the most popular daily deal sites including Groupon or Living Social for their campaign. But the success of this campaign will depend on the popularity of the sites that you use to run the campaign.
The quality is something that always remains the key to a good writing and therefore, a good blogging. The knowledge should be acquired by extensive research and it requires be constantly using and testing in the desired field.
Visual content, paid amplification, and mobile are a few trends that will dictate strategy and investment adjustments for many brands, but social should continue to support your brand's goals and help build relationships with your audience, as well as building authority and trust. The key to this is coming up with authentic and relevant ideas and channels that hit the brand’s audience.
RTM requires the ability to listen and take advantage of appropriate opportunities and then leverage media to drive when it takes off. The LinkedIn definitive publishing platform introduced early this year is prime play to build a professional brand and for a company to claim stake in thought leadership positioning. But it will take a plan that calls for editorial coordination, organization, calendars, and a team of dedicated executives who can deliver content.
I also feel that more departments across enterprises will become more aware of how social media can aid in their efforts, which will in turn start to break down walls. On the flip side, those who appreciate the remarkable opportunities new media presents, will rock our world by treating us to amazingly original and engaging content.
I really love Google+, but it’s simply not unique enough to light up the net or take the lead on any front. Trends like the growing popularity of Instagram, or the value of paying to boost visual content in Facebook (which by the way, you really should be doing), just show us the growing demand of consumers who want custom imagery. Now, that same process is paying that writer considerably more, taking the time to develop a compelling topic and rich content, adding a custom image (as well as incorporating tags like Open Graph and Twitter Card, with sizes and messages appropriate for those platforms), creating multiple social posts to share that single piece of content and finally paying to boost those posts. Consumers are viewing the medium as means of communicating with businesses, but businesses are still viewing social media as solely a marketing channel. Companies who invest and respond via social listening will see improved retention, and increased customer value.
Indirect attribution and improved customer satisfaction must be integrated into investment analysis so companies can see the total return on social media analysis.
We know more than ever about the audience each brand has, and where the target audiences are – so creating content that both retains the loyal following while appealing to the target audience will be the big challenge. Although that ended fairly disastrously for ITV2 this year, you can expect to see more radio and television personalities emerge through the Vine, YouTube, and Instagram route when in the past they would have to work their way up through Hospital or Student Radio or TV.

At the same time, social platforms will provide even more effective advertising options to reach specific audience targets. Nielsen reports that more time is spent on the Internet through smartphones than PCs and half of smartphone owners visit social networks on their devices daily.
We will begin to see in 2015 deep investments into mobile video that can be easily shared via social.
There is an increasing interest in how social media affects all areas of the business, including sales, recruiting, customer support and market research. Facebook in particular has spent the last year making it plain to brands that they will be buried in the user news feeds unless they create something truly amazing or impactful.
Social media marketers are making full use of services like Vine and Instagram to give people a visual experience.
Use video and Linkedin in a way that their audience will appreciate it, not just because it’s a trend. By having a packed social media command center in place for the event, the cookie brand was able to capture the real-time vibe and go viral.
Some marketers still chase their daily meanderings in “favorites”, “likes”, “shares” and other immediate (pointless) metrics. As other platforms get their ad products launched – Instagram and Pinterest recently introduced ads and promoted pins – spending there will rise.
Due to the rapidly growing, widespread use of smartphones, tablets and other devices, optimizing content that’s accessible to mobile users will become the norm!
There will be more integration of technology with our daily lives and habits, meaning more chances of hitting your audience with relevant messages when they matter, and less effectiveness of broadcasting messages.
The industry is definitely moving toward deep listening that informs and provides holistic social intelligence that is actionable and impacts business and campaign decisions. When brands recognize how powerful data can be, they can’t help but be compelled to act on it – hence this shift that we’re experiencing towards putting social data on big walls, in operation centers, in front of the C-suite, in people’s hands.
They will make the most of the billions of conversations online to truly innovate and look beyond past happenings. Twitter revamped its entire timeline design to better incorporate pictures and animated GIFs. What’s the right amount, and how much should we focus on paid or traditional sales techniques, vs.
However, brands have to be more sophisticated in the way that they understand their own business objectives, apply them to the social space and develop stats and stories that tell something useful. Last year Williams-Sonoma publicly lauded Pinterest for driving sales, and GE is going all-in with its use of Tumblr and Vine. Spending is bound to go up, but with so many industry reports and case studies coming out in favor of social media marketing I wouldn’t be at all surprised if spends are revised. Per eMarketer, mobile advertising is on track to comprise 68 percent and 84 percent of revenue for Facebook and Twitter, respectively, by the end of this year. Look no further than Facebook’s relaunch of Atlas, rollout of its Audience Network, and introduction of local awareness ads for examples of the growing mobile stake. In order for a brand to show real value in 2015, they’re going to have to look and feel like real people. Platforms like Facebook have made it apparent that if you don’t invest, your audience (organic or otherwise) will not even see your content, let alone interact with it.
I’ve always been a fan of video, I just believe everything will move that way eventually, social media included. In the meantime please feel free to browse the great content and articles on the momentology website.
But the reality is that businesses and marketers are currently spending 25% plus of their marketing budget on content marketing, and this is set to increase substantially in 2015. Ello and YikYak are just 2 to mention here that are changing the conversation about advertising and privacy.
When she's not busy with franchisees, Tiffany loves spending time with her family, and gardening during the beautiful Minnesota summers!
Our clients often say they have a REAL connection with us, and we work hard to keep it that way. We create a personalized marketing solution that wraps around your identity and your needs, to get the right message to the right person at the right time. However, coming up with great hashtags and then tracking them is not always as easy as it seems. Being a business owner, you also have to connect with those platforms to make the most out of these mediums. Therefore, it is not a good practice to trust a bookmarking site blindly for the marketing purpose in the current scenario.
Today’s people like to concentrate more on the considerable amount of returns that they receive from their purchases. There are many effective Blogger CMS where you can get yours up and running for free in less than just 5 minute. So, being a social marketer, you have to keep these stats in your mind while designing your next social marketing strategy.
Depending on your audience you can be more heavy-handed with the tie to the brand; in other cases, if you are too heavy-handed, the audience will reject it completely.
This requires allowing freedom for quick responses, but also a strong understanding of brand voice to make sure consistency is there.
If this works, look for Facebook to identify other ways of keeping users within their walled garden, making them almost like the portals of yore.
It creates connections; it makes your employees someone customers feel they can reach out to, instead of throwing their request into the virtual circus of customer service and hoping someone will respond.
The functionality on there is strong, and it’s a bit of a relief that Google have cut loose a lot of the requirements to sign up.
Marketers were the first to harness social data, but the strategic insights you can gain from social analytics play an important role for all areas of the company.
Fewer pieces of content and more investment of time, budget, and creativity in truly outstanding content pieces. People also like to share visuals so the use of services like these, and especially video, is understandable. The most successful ones will have ever more customer data, monitoring trends every minute of the day, capable of faster adaption, shorter lead times, and always-on, real-time marketing. Social media has become a podium for brands and helps them better understand how to resonate with their audience.
Using social listening tools will help them detect which conversations could lead to a great headline story, a new business idea or even a converted customer. Or what is it worth when someone finds the phone number to a dealership after seeing it on your website?
Visual marketing will be viewed not as one aspect of social media, but as a channel all its own.
Consumers buy based on trust and emotion, so having a powerful voice behind your brand is a must.
In 2015 I predict that marketers will begin to become much more savvy about when it makes sense to invest in social boosting or advertising and when organic reach will suffice. The fact that visual-centric social media networks such as Snapchat, Vine, and Instagram are testament to the ubiquity and effectiveness of multimedia.
Basically the success of the social media marketing simply lies in the right combination of fruitful strategies. It will be better to check for those sites that are more popular and perform the bookmarking very cautiously.
If you want long term marketing goal then it will be better to use Social Networking Sites instead of Daily Goals. All the blogs have to be related to your posts and you have to make sure that you use a keyword search tool that is able to verify the number of search this given keywords has. Where a lot of brands are struggling is around the relevancy standpoint and how to create that content in a timely scaleable manner at a reasonable cost.
A very small percentage of online marketers understand how social media presents the most amazing opportunity ever for gaining insights into how consumers think and feel. Instead of the next quarter or the next month, the focal point for the best becomes the next hour or minute. Google+ lacks the popularity of Facebook, Twitter, LinkedIn, and YouTube, making it challenging to generate as much engagement. Expect to see powerful new ways to visually comprehend data, benchmark and analyze campaigns paramount to surviving in competitive industries. It’s paramount to have a social presence, to have a dedicated team of community managers and have a protocol in place of listening and engaging with stakeholders.
Prior to joining Linkdex, he was the editor of Search Engine Watch, where he was in charge of editing, content strategy, and writing about search industry news. We are a visual culture with limited attention spans so an entertaining or informative video or other great content is really what we’re all competing to do best. If you don’t take proper care while creating the strategies, then it will reduce the traffic from targeted customers rather than attract them. Brands are also struggling with defining success when doing these things, a lot of people talk about engagement but don’t look at what that really means for their business near-term and long-term. Brands actively focused on maximizing returns are going to realize the best social media programs happen in tandem with these other disciplines.
But despite Google’s desperate attempts to further popularize its social network, organizations don’t have choice but to join if they want to improve their SEO rankings.
It requires a lot of collaboration with your research departments, marketing and sales teams to determine what certain behaviors are worth. It’s part of the Google empire and can help remain relevant in search, finding and building relationships with influencers and it can strengthen your industry authority.

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