The other important component of a strategic plan is an environmental scan, which reveals potential threats of the company as well as strengths.
The other part of strategic planning is strategy implementation, which involves using the company resources to ensure that its objectives are achieved.
Many entrepreneurs and small business executives either don’t have the time or the staff to adequately plan their marketing activities.  For most they would simply jump straight to the end of the story and start talking tactics. While all these tactics may be effective for your business how do you know which ones to use if you have not taken the time to properly set objectives and plan your strategy? Like a general going to war you need to have an end goal in mind – your mission.  Once that has been developed you can then set your objectives.
Contact me if you are interested in discussing a strategic marketing plan for your business. What do you think about ranking on the top slot of Google for a question thanks to two free services – Squidoo and Prezi? Ranking high in Google is certainly desirable, a top 5 ranking is what you should shoot for.


Ia€™ll briefly review each step in turn: Understand Your Customer Develop a clear picture of your target customer using market research and analysis.
Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016! Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results.
It is long overdue for marketing to take responsibilty for creating accountable strategies that not only initiate customer relationships, but develop them.
It used to be that marketing and sales were two separate, and sometimes adversarial departments.
In reality, it is when marketing and sales overlap and work together that customers start buying.
A strategic plan includes having a mission statement that describes the vision of the company. Strategic formulation is another important part of planning strategically which seeks to enable the company to attain much needed profits and to be superior to its competitors.


We take that responsibilty seriously, and have researched, developed, and tested the Internet Marketing 5 step process that ensures results can be tracked, measured, and improved on.
Marketing’s job was to capture attention, create desire, make contact and then pass the job on to sales. Marketing would defend itself by saying that sales did not follow through, or did not listen to the customer.
By combining the experience (which comes from sales) and the message (which comes from marketing) customers are delighted with their experience with your company.
With the guidance if the vision the company states its objectives as part of strategic planning process.
The last part of strategic planning is evaluation since for a plan to be successful it has to be monitored.



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