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SynopsisWritten by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies. This item will be shipped through the Global Shipping Program and includes international tracking.
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International Shipping - items may be subject to customs processing depending on the item's declared value. Your country's customs office can offer more details, or visit eBay's page on international trade. Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. SynopsisIncorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights.
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Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity.


Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. Contact the seller- opens in a new window or tab and request a shipping method to your location. You have read and agree to the Global Shipping Program terms and conditions - opens in a new window or tab. Import charges previously quoted are subject to change if you increase you maximum bid amount.
The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. Index.Reviews"Keller's book is a rare success at combining practical advice and real substance. Further, there are a host of examples and five comprehensive case studies that provide a wealth of insight about brands and brand building. An excellent contribution." -- David Aaker, Professor of Marketing Strategy,University of California at Berkeley,Author of Building Strong Brands "After reading Strategic Brand Management, my 'associations' with the Kevin Keller brand of marketing thinking: strong, favorable, and unique! This is an exceptionally comprehensive treatment of the subject, full of valuable analytic and rich insights." -- Al Silk, Professor Emeritus,Harvard Business School "Keller understands that building a brand is both an art and a science.


It's the strategic mix of focus and risk that gives a brand its meaning in people's lives." -- Liz Dolan, Vice President of Marketing Communication,Nike, Inc.
The savvy company must build a continuous positive brand experience for its target customers, what others have called moments of truth. Johnson Distinguished Professor of International Marketing, Kellogg Graduate School of Management,Northwestern University "The successful care and feeding of a brand is an amazingly complex topic. Keller's book does a superb job of examining the many factors that , need to be considered. The chapters on measuring brand equity will be of special interest to marketing practitioners." -- Dennis Carter, Vice President, Sales and Marketing,Intel Corporation "Kevin Keller gets branding! Once again, he provides an up-to-the-minute, comprehensive yet accessible guide to the cluttered world of branding.
Strategic Brand Management, Second Edition, covers where branding has been and importantly where it's heading in the future." -- Allen Adamson, Managing Director,Landor Associates "Kevin Keller has become one of the world's most astute observers of brand dynamics. His experiences as consultant to some of the world's greatest brands, and as professor for several of the best business schools, have established a deep reservoir of insights. This book brings to surface the most relevant case studies for our time." -- Scott Bedbury,CEO of Brandstream,author of A New Brand World "Strategic Brand Management, Second Edition, translates the complex science of branding into a practical manual of how to define, use, and promote brands.
Kevin Keller's branding insights provide structure and definition to an area that, until recently, was ruled by emotion and opinion." -- Joanne Bischmann, Vice President of Marketing,Harley-Davidson Motor Company "Keller understands that to successfully build a brand, you must reach consumers on their terms. S & Y BUSINESS STREET LLP is incorporated pursuant to section 12(1) of the Limited Liability Partnership Act 2008.




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