Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. Strategic Marketing Management, 7th Edition ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process.
Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. At the end of the semester, simply ship the book back to us with a free UPS shipping label!
When you are ready to return, you can print a free UPS shipping label from our website at any time.
For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

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