There are many music docks out there, but few that can match the quality and beauty of the Soundfreaq Sound Platform.
On Tim Quirk's Freeform, albums are apps designed to engage listeners with free content and convert them to paying fans.
In the four years that Tim Quirk was global head of programming at Google Play, he was responsible for merchandising all of the platform's digital content.
Last year he left Google and partnered with former Sound Exchange exec and music manager Bryan Calhoun to found Freeform, a music-distribution platform that just launched with six artist apps.
In the four years that Tim Quirk was global head of programming at Google Play, he was responsible for merchandising all of the platform's digital content.
The difference, he says, was the degree to which mobile gaming understood digital distribution and its own ecosystem. In 2013, Quirk began to explore the ways that lessons from mobile gaming could be applied to music distribution.
Quirk points to the number-one mobile game of the past two years, Candy Crush Saga by King, as an example of how the model works. Instead, Quirk notes, gaming outfits innovate new ways to monetize within the existing dynamic. A key to Freeform is the establishment of a sponsor marketplace through which partners, not fans, actually pay to unlock unlimited plays and other content (on some apps, fans can still click a buy button for iTunes or Google Play to purchase the album outright).
For Friedberger, it's also about the excitement of experimenting in a music business that needs all the new ideas it can get.


If Freeform is successful, it will also make the idea of the artist app more attractive and valuable. The next step after the six launch apps will be a self-service platform that is essentially a toolbox for artists to build creative mobile worlds like Bjork's Biophilia album app without the price tag. CRAFT is about software craftsmanship, presenting which tools, methods, practices should be part of the toolbox. Even better, you don’t have to plug your iPod or iPhone into it to listen to music, because it supports streaming audio wirelessly using Bluetooth. When engineers wanted to give the Soundfreaq Sound Platform powerful sound, they turned to Kevlar to reinforce the speaker drivers. He has a Computer Engineering degree from the University of Illinois at Urbana-Champaign and has worked at a range of high-tech companies from research powerhouse Bell Laboratories to leading semiconductor companies and Silicon Valley startups. This work took Quirk far beyond the music industry he knew well as a former Rhapsody exec and frontman of '90s alt-rock everydudes Too Much Joy." class="">In the four years that Tim Quirk was global head of programming at Google Play, he was responsible for merchandising all of the platform's digital content. It's designed to share and monetize music using the principles of mobile gaming: make engaging content available for free to as many people as possible, and convert a small but important percentage into paying fans or perhaps customers of paying partners. This work took Quirk far beyond the music industry he knew well as a former Rhapsody exec and frontman of '90s alt-rock everydudes Too Much Joy. For example, whenever Google Play would start the approximately seven-week rollout of a platform change, "invariably, in the first 24 to 48 hours, more than one of our major game developers would call us up.
Last year he left Google and partnered with former Sound Exchange exec and music manager Bryan Calhoun to found Freeform, a music-distribution platform that launched Thursday night with six artist apps.


In fact, it can send interested buyers to those services, and has a critical partnership with Rhapsody. Freeform will charge a fee for the service, likely around $500, plus take a percentage of revenue that can be reduced with a larger up-front fee. The result is of this custom engineering is a signature sound profile crafted for natural bass response, full stereo separation, vocal clarity, and a a crystal clear audio experience that brings music to life. Although it has a remote control, you don’t have to worry about clutter because it has a storage compartment. However, most people will want to use Bluetooth pairing to seamlessly stream music wirelessly from your iPad, iPhone, PC, or Mac computer. They couldn't see what had changed, but they would see a spike or a dip somewhere in their Android installs, conversions, or whatever. What it does do is allow artists to build a free app that for now includes an album with one free play of all tracks per day, lyrics, production credits and other info, photos, videos if the artist has them, and the ability to unlock unlimited streaming and a free mp3 download by redeeming any partner offer. Artists can update their app content at any time, and send push notifications for new music, offers, contests, tours, and anything else they'd like to share to keep fans engaged.
They'd know something fundamental had changed in their ecosystem, and they wanted to understand it.



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