There are times when suddenly a video or meme makes you gaze in awe and you’re left with your jaw dropped!
Viral marketing is believed to be one of the most powerful ways to make a business stand out!
Viral marketing is believed to be one of the most powerful ways to make a business stand out from the crowd. So, here’s the burning question of all time – Is there any one key for successful marketing? While I was looking out for ways to create a buzz in the market, I found some interesting advertising stunts done by renowned businesses from around the globe. When talking about bringing a business marketing to the realm of the practical world, it becomes hard not to mention the famous and super hilarious American television network TNT’s “Push to add drama” button campaign. The campaign received tremendous applause because people could see themselves reacting to those situations.
Later, the television network also made a sequel to this video with the title “A dramatic surprise on an ice cold day” in Netherlands which had over 15 million views at the time I was writing this post.
Give your audience something real to experience and they’ll never let you slip from their memory.
On a similar note, Burger King, launched a campaign with the tagline – “Chicken the way you like it”. Do you know early in the year 2007, Barack Obama was a name with less than 10% of brand recognition – the name of this one term senator was often considered to sound funny.
It was because rather than following the cow’s path, like his competitors, he took advantage of the social media channels by reaching out to people through Facebook and Youtube. He broke down traditional barriers with in-action photographs, videos, and issue-oriented calls-to-action upon its visitors daily — and ultimately, rode that online popularity all the way to the White House.
If the freakin’ president of the USA can be a past master at social media, then why can’t you.
Also, there’s this another scary movie, Cloverfield, where mystery was created through its untitled trailers.
Join The Nimble Customer Care Team for an open question & answer session, Monday-Friday from 9 AM to 9:30 AM Pacific. We'll discuss best practices, give advice on data migration, help you compare Nimble to other solutions, and answer pretty much any question you might have! This One Water campaign is impressively integrated and represents a brand with a truly great cause. Not only is this video funny and the idea incredibly imaginative, but extra points are given for the great integration between an old-school method of advertising (the traditional bus shelter) and the innovative use of unique technology. If you would like your campaigns to be as well integrated and as successful as these, we can help you. Having an idea, product, video, or marketing plan go viral is something of a holy grail for online marketers. Tom Dickson, the founder of Blendtec, is the star of YouTube Viral Video Classics in which he blends everything from the Stimulus package to an iPhone to BIC lighters. Portland advertising agency Wieden and Kennedy was tasked with creating buzz for the release of the feature film Coraline. Back in the summer of 1999, home from college for summer break, I remember the first time someone said to me, “Have you heard of this whole Blair Witch thing? From the author of Me and Earl and the Dying Girl comes a novel about music, love, friendship, and freedom. Viral Marketing Campaign gives you an insider’s grasp of media marketing, successful viral marketing campaigns, viral advertising, viral marketing riches, viral marketing and books. We helped many companies and entrepreneurs with running strategic campaigns that helped them to reach new audience and sold more products.
So if you want a reliable advertising partner, who can run, test and grow your Facebook campaigns, don’t hesitate to call us today! The post 11 Impossible Tech Interview Questions You Don't Want To Be Asked appeared first on DreamStateDigital. You may purchase phone plans with more than enough data to cover things like casual web surfing and streaming the occasional song. It means that if you spend an hour a day on social media over a cellular network, you could be using 2.7 GB of data a month. A lot of that usage is likely due to the auto-play video Facebook recently added to its app. You can disable the auto-play option for newsfeed videos when you’re on a cellular network by going in to the Facebook app and tapping the options button (the three horizontal lines on top of each other) found on the bottom right for the iOS version, and towards the top right for the Android version. Streaming music at the normal, average stream quality for an hour will use up 43 megabytes of your data plan per hour. If today were the last day of your life, would you want to do what you are about to do today? But you may not realize that browsing Facebook could be a big hit against your data plan too.
The post How a tweet turned Uber’s first hire into a millionaire appeared first on DreamStateDigital. The post How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry appeared first on DreamStateDigital. While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers‘ needs, according to a report from Kentico.
The post Healthcare marketers miss the mark on mobile, leading to frustration appeared first on DreamStateDigital. Kentico’s digital experience research showed that consumers are becoming increasingly frustrated with the lack of mobile options when it comes to communicating with healthcare experts or navigating wellness sites on smartphones. The post Important Alert: Payments scam targeting web designers and other small business owners appeared first on DreamStateDigital. The scam: An inquiry asking if you accept credit cards before discussing any project details. The customer often suggests a large deposit on the project, but insists on a rushed timeline. The prospective customer will claim they are ready to make payment with a credit card so that work can begin immediately. The prospective client will provide a reason why the third party can’t accept the payment directly.


Once you process the credit card payment and receive the funds, the fraudsters will be asking you to quickly deliver the funds to the third party and get to work on the project. The post This CEO is taking on the biggest banks on Wall Street — and winning appeared first on DreamStateDigital. The post Google employee dies in an accident at the Cannes Lions advertising festival appeared first on DreamStateDigital.
The post How a tweet turned Uber's first hire into a billionaire appeared first on DreamStateDigital. The post How To Rock Brand Journalism Like a Celebrity appeared first on DreamStateDigital. Goop ’s pages that are labeled “Go,” “Be,” “Do,” “See,” “Make,” “Get” and “Shop” represent the site’s wide variety of content.
With light and fun articles on topics such as fashion, beauty and fitness, Conrad’s site appeals to every need of her high-maintenance audience.
Hollywood A-listers are now adopting this tactic to promote their personal brands and offer insights into their interests and passions.
As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals. The post A Visual Guide to Creating the Perfect Linkedin Company Page appeared first on DreamStateDigital. A LinkedIn Company Page gives a business a tremendous opportunity to advertise its products and services, recruit top talent, & share important, interesting, and useful updates. Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well.
A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article.
There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well. Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015.
To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template.
The post How to plan event-triggered automated email campaigns appeared first on DreamStateDigital. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign mindset. The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. The post A Guide to Email Marketing and Marketing Automation Tools appeared first on DreamStateDigital. Companies have long used email marketing to reach out to people to keep them informed and to remain connected with them. The post 5 ways for brands to build relevance and trust appeared first on DreamStateDigital. LeadSift, a provider of #social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company. LeadSift also officially launched its Consumer Insights API to allow for easy integration of real-time social insights directly into other business applications to enrich contact and profile data. The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing. The second annual EContent Sourcebook: A Guide to Content and the Digital Experience brings together everything digital content professionals need to know in 2015. The very next thing you do is – quickly forward it to your folks to knock them down with feather. Businesses are experimenting every now and then, from funny to thrilling and from bitter to horror, to come up with something new and innovative that audience would love and share with each other. Well, what I’ve experienced and observed till now is that if one thing works for you, then it might or might not work for someone else.
Let’s take a look over them to know how and why they left a mark, plus, what we can learn from them? Even if you watch the video now, which has over 53 million views till date, I guarantee you’ll never be tired of it.
By simply uploading the pictures of their own, folks or loved ones, users could watch them dancing as Christmas elves. A website was created where users were able to create a man with a chicken suit and could make him dance and perform other funny moves. Based on this concept was the Blair Witch Project – a horror movie relating to the story of three students who disappeared while hiking through the Black Hills near Maryland making a documentary of a local legend known as Blair Witch.
This fueled the media speculation about the film’s plot and led to a huge hype, ultimately driving colossal traffic to its website as viewers were seeking more information about it.
With such simple yet unique efforts these businesses exploded their message to hundreds, to thousands, to millions and so on… Same can happen to your business if you can offer something extraordinary to your audience.
As the awards season for the entertainment industry is well under way, we step back and look at some of the best marketing efforts of 2014. Instant Hero plays on the fantastic concept that for every bottle of One Water bought, all profits go to providing water in poor communities around the world through initiatives such as the training of 46 community water management groups in Angola.
It was also a very successful campaign in terms of numbers, amassing almost 7 million views since March 2014 and within the first seven days it had already been shared 24,732 times on YouTube, 1,861 times on Twitter and 22,871times on Facebook. Arguably, then, this cute combination of millennial powerhouses Taylor Swift, Diet Coke and Internet cats is the best endorsement call of the year.
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There is lots of data, optimization and testing that needs to be done, if you want to run a successful campaign that brings money. The videos appear at different rates for each user based on a variety of factors in Facebook’s newsfeed algorithm. Although several marketers, such as Web MD, have made a strong push for applications centering on healthcare, doctors and providers must roll out a greater presence on mobile and SMS to connect with consumers.


That’s why we wanted to let you know about a new scam targeting web designers and other online merchants. They do this because they’ll be paying you with a stolen credit card, and want to complete the scam before the card is reported as stolen or the true owner of the credit card detects the unauthorized transaction.
This could range from them not being set up to accept credit cards to them being tied up with a family emergency. Unfortunately you will now likely be looking at a loss as the true holder of the credit card will dispute the charge and you will receive a chargeback.
The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics.
Articles feature multiple graphics and rich visuals produced with a feminine flair that resonates with readers. It’s the leading social networking site for professionals, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.
The guide also includes several inspirational visual examples garnered from top-performing company pages to assist you in crafting your own perfect linkedin company page. This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience. To setup event-triggered email does need investment in a project to work through the relevant creative treatment and targeting for different customer actions and position in the lifecycle. You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually.
One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it’s a new approach to the company or agency. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. Traditionally, you would buy an email database and have an email server with the capability of high-volume email blasts to send out mailers to people in that database. He says in a press release, ““Companies need to move beyond collecting likes and retweets with meaningless content.
The company says the investment will further product development efforts and fuel sales and #marketing. As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users.
In other words, if going viral for a restaurant means to offer free burgers, then this might not work for a business of selling deodorants.
Coming from an intense background in science and biotechnology, he likes to relate advancements in technology with real-life activities.
As part of the initiative, consumers can create and share Hero selfies, win prizes, take quizzes and petition shops to stock the product. It has over 1.48 million shares and continues to enjoy a burgeoning social presence thanks to its Superbowl spot and catchy hashtag.
Sugary sweet on all fronts, Taylor is the perfect choice for the target audience and the video already has over 3 million views and 4,300 shares. Stumbling upon a website detailing found movie footage, three missing documentary filmmakers, and the legend of a witch, I was hooked. Be sure to keep an eye out and look for these telltale signs that you may be dealing with a fraudster. Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content. Paltrow follows the principles of brand journalism by providing the type of lifestyle content that focuses squarely on her target audience.
Mark Brownlow has more on the whys and wherefores of event triggered campaigns in this post on Email Marketing Reports.
With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used. At the time when it was launched in the year 2006, the idea of such an interactive e-card was a bit less popular but completely awesome. The social campaign also comprises of a hashtag, twibbon and the ability to share heroic deeds and nominate heroes of the week. They’ll offer to place a large deposit and then ask if they can transfer funds to you that are destined for a third party. Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story.
Goop features many industry experts, which enhance the credibility of the site even beyond Paltrow’s celebrity status. Though the site may tout Conrad’s celebrity name, the information is laser focused on her target audience, the typical girly girl who views primping as a necessity. To help you align your marketing efforts with SMART goals, our Partner HubSpot built this marketing planning template that you can download for free. Six years and over half a billion shares later, it almost became a Christmas cult for the people. The campaign has gone global and is generating awareness and profits for this exceptional charity. Not only is it a piece of excellent brand advertising for both Always and P&G, but it brings issues of gender equality to the forefront of discussion and this continues to be an extremely important topic, which at Flock we are passionate about. You know a good viral campaign when you see one, and since by its very definition it is spread by word of mouth and has everyone you know talking about it, you definitely can’t force it. Once you agree to the project, this new customer will want to pay you with a credit card very quickly.
Once you transfer funds to the third party the original credit card payment will be charged back to you and all contact will be lost with the scammer. Here are five successful viral campaigns of Internet past that are great examples of what viral marketing is all about.
Created and marketed on a reputed budget of $350,000 (depending on whom you trust, budget estimates range from $2,500 and up), the film grossed $100 million in its first weekend alone, leaving the legend of the Blair Witch to become its marketing strategy, not piled up sticks and stones or handprints in the basement. Nothing more than letting visitors put their face on dancing elf bodies, and the option to email it along.



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