MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. A "You very rarely see companies like this in a room together,a€? Beats by Dre CMO Omar JohnsonA tells The Hollywood Reporter. The a€?Straight Outta Somewherea€? meme was the brainchild of Beats by Dre, in partnership with Universal. Tweeted images of the word a€?Comptona€? peppered across the sky all over Los Angeles also became a viral sensation.
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EvianEvian's "Roller Babies" video holds the official Guinness World Record for most viral video ad of all time. In the year the Evian a€?Roller Babiesa€? video went viral and attracted 50 million views, the brand lost market share and sales dropped 25 percent.

Dre performs at Beats Music Launch Party At Belasco Theatre at Belasco Theatre on January 24, 2014 in Los Angeles, California. 7 and 8, and also appeared in skies above the Outside Lands music festival in San Francisco that same weekend.
After Roller Babies was released in 2009, sales of the water brand actually declined, according to Jonah Berger, an assistant professor of marketing at the Wharton School of the University of Pennsylvania. The Danone Group's water business is growing overall a€” it has many different brands a€” but the company does not mention Evian specifically in either its quarterly financials or its most recent investor presentation.
Dre called together a meeting with top-level marketing executives from Universal Pictures, Universal Musica€™s Interscope label, Apple and his own Beats audio company.
1, theA "Straight Outta Compton"A label was right below her on the mat; there was anA ad for the film that played during the first Republican presidential debate on Aug.
Dre, and that the album, from Drea€™s Interscope label Aftermath Entertainment, would be released exclusively onA  iTunes and Apple Music on Aug.

10, to coincide with the red carpet premiere of "Straight Outta Compton" in downtown Los Angeles. 5, the site has had 7 million visitors and nearly 6 million downloads of the meme (as of Aug. 1 two days in a row across Facebook, Twitter and Instagram, and, during that time, there were an average of 15,000 #Straightoutta tweets and retweets per minute. According to Twitter, there have been more than 400,000 Tweets mentioned #StraightOutta since Aug.

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