Subscribe by EmailSubscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox. Text message advertising is growing fast, and showing no signs that it will slow down anytime soon. Consumers carry their smartphones with them virtually 24 hours a day, and smart retailers have recognized that text message ads are a golden opportunity to engage with them. Instead, text message ads allow advertisers to speak with a customers in a way that, previously, was almost impossible – in real time. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing stats, SMS stats, text message advertising, text message advertising stats on April 7, 2016 by admin. According to a Juniper Research study, mobile coupons were projected to reach a total redemption value of $43 billion globally in 2016. As smartphones become more prevalent, mobile coupons are being used to reach shoppers in all demographics, regardless of age, gender or location. Once a customer signs on to receive text message ads that link to mobile coupons, retailers have a direct path to communicate with them in the future. Most people don’t go anywhere without their cell phone, so a mobile coupon doesn’t get left stuck to the refrigerator. This entry was posted in Mobile Marketing Features, Mobile Marketing for Small Businesses and tagged mobile coupons, SMS advertising, text message advertising, text message marketing on March 29, 2016 by admin.
The graphics capabilities of smartphones give retailers a wide range of options for the look and  feel of their mobile ads. Still, one of the most trusted way to connect on a personal level is through simple text message – or SMS – marketing.
SMS stands for Short Message Service, and it typically doesn’t require consumers to pay a data usage fee to receive.
Straight text lets retailers get straight to the point, and it works because texting is one of the most common forms of communication in the world today. The fact that they do makes them candidates to join an opt-in program such as those being conducted by retailers like Coca-Cola, Starbucks and countless others. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing, SMS marketing, text message ads, text message advertising, text message marketing on March 18, 2016 by admin. The purpose of a text message marketing campaign is to let you communicate with customers through text messages. A text message marketing campaign begins with an “opt-in” – your customers volunteering their cell phone number. While text message opt-ins are certainly an important part of the strategy, it’s important that you reach as many potential clients as possible. A website widget is one of the most powerful ways to build your cell phone number database. Much like visitors to your website, visitors to your Facebook page are likely fans of your business. This entry was posted in Mobile Marketing for Small Businesses and tagged InVenue Mobile, mobile marketing promotions, QR Codes, text message advertising, text message marketing on April 15, 2014 by admin. As mobile phone users expand the ways in which they use their smartphones, so too do advertisers looking for ways to reach consumers on the screens that seldom leave their hands. In the broader world of mobile marketing, text message ads bump into plenty of competition.
Couple that with a second equally appealing nugget revealed by Log My Calls during its 2013 report: 70 percent of Americans say they would like to receive mobile coupons from their favorite businesses. Armed only with those two pieces of information, small-business owners would be wise to realize the potential that exists in mobile advertising.
People use their smartphones for virtually everything these days, from paying monthly bills and trading stocks to setting fantasy football lineups and checking Facebook. Visit the InVenue Mobile Marketing website and sign up for a demo to see InVenue’s state-of-the-art text message advertising platform at work. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing stats, SMS marketing, text message advertising, text message marketing on April 7, 2014 by admin. Statistics telling why mobile marketing is not only an effective, but necessary, marketing tool are everywhere.
Many of these mobile marketing factoids are indeed impressive, and certainly serve notice that small-business owners should consider at least adding a layer of mobile advertising to their marketing strategy. The mobile gurus at Trumpia pass along a little nugget that all business owners can grasp, particularly those who have grown more and more concerned that the print ads or direct mail that were once at the heart of their advertising initiatives are not being seen as they once were. Mobile marketing might be a confusing concept to some, but what could be simpler than that? This entry was posted in Mobile Marketing for Small Businesses and tagged InVenue Mobile, mobile marketing stats, SMS marketing, text message advertising, text message marketing on October 2, 2013 by admin. Text message advertising is a simple, inexpensive and effective way to limit the number of times a driver disregards a car care calling. In addition, auto service shops can send out text messages offering generic spring and fall check-up specials to help drivers ensure their vehicles continue to perform at a peak level. Advertising is about offering customers something they consider valuable, and typically that means saving money. InVenue Mobile’s state-of-the-art mobile marketing platform lets car care professionals set customized appointment reminders for every customer. This entry was posted in Mobile Marketing Features and tagged InV Text Reminders, SMS marketing, text message advertising, text message marketing on June 29, 2013 by admin. As communities across the country gear up for their annual summer concert celebrations, organizers of those events are boosting attendance and ticket sales by relying on the ease and impact of text message advertising. Text message alerts are low-cost, high-impact reminders that keep summer concerts top-of-mind to an audience of music lovers.
Jazz in the Park promoters got a jump on the season by including their text message promotions to all of their pre-season advertisements. As the concert series began, promoters also invited attendees to join by adding signage at the event. As the Jazz in the Park cell phone database grew, concert promoters began issuing text message reminders every Wednesday, with details of the coming weekend’s lineup. When the season came to a close, the foundation was already set to use text message ads to promote Jazz in the Park the following spring. The challenge of encouraging consumers to opt-in to receive text message alerts is different with every campaign. This entry was posted in Mobile Marketing Features and tagged InV Text Reminders, SMS marketing, text message advertising, text message appointment reminders, text message marketing on May 13, 2013 by admin.
Business owners launching a new text campaign might get squeamish about the prospect of building a database of opt-in customers.
While the costs are typically offset with increased sales and higher revenue, there are ways to build your mobile marketing database without investing heavily up front.
Armed with these three pieces of information Target issues weekly text message ads to customers at their preferred time of day. Adding a comparable feature to your website doesn’t require an extensive IT department or experienced marketing professional.
InVenue Mobile provides full-service, state-of-the-art mobile marketing capabilities to businesses throughout North America. This entry was posted in Mobile Marketing Features and tagged mobile marketing promotions, online entry forms, text campaign, text message advertising on May 3, 2013 by admin. Not only does cell phone usage continue to trend upward, but consumers continue to demand more tech-savvy gadgets. These findings should resonate with business owners who have gravitated toward the powers of mobile marketing to connect with their target audience.


Smartphones give consumers access to high-tech marketing tools that require rich media graphics. Consumers across the United States have already demonstrated a desire to receive text message offers on their mobile phones.
InVenue Mobile offers a full-service mobile marketing platform that helps businesses communicate with customers no matter what type of cell phone they use. This entry was posted in Mobile Marketing News and tagged mobile coupons, mobile marketing stats, QR Codes, text message advertising, text message marketing on April 30, 2013 by admin. Your customers are given the option to subscribe to your list by texting a code you offer which automatically adds them to your list to be notified of special offers, events, etc.
The beauty of this type of marketing is that you can send a one page website in the email with multiple links to pages you would like your customers to see. The biggest advantage is that email is free, no postage..the only cost is setup and then press a button and off it goes!
But what about the restaurant owner who has spent the past 20 years focused on making a good burger?
As advertising vehicles, both SMS and MMS utilize text messaging capabilities to enable advertisers to get their messages to customers. Ads can include colorful displays and other graphics, such as bar codes used on traditional print coupons.
Ads are sent to consumers via the Internet, so consumers must have an Internet-enabled cell phone in order to receive them.
InVenue Mobile offers a state-of-the-art mobile marketing platform that provides business owners with numerous SMS and MMS advertising options. This entry was posted in Mobile Marketing for Small Businesses and tagged MMS marketing, mobile coupons, mobile marketing stats, SMS marketing, text message advertising on April 3, 2013 by admin.
A couple weeks ago we gave our nightclub clients a nifty little tip for advertising their text message campaigns on Facebook, and this week we’re back with another Facebook text message advertising tip. Did you know that your Facebook profile photo for both a personal and fan page can be up to 600 pixels long and 200 pixels wide? Below is an example of what this looks like when a nightclub utilizes their profile photo real estate for their text messaging campaign. October 31, 2013 By Editor A few major corporations have started to believe that something as simple as a text message could become the best source of advertisement. In Chicago, thanks to a $3 million sponsoring fee from numerous local firms, Iris Mobile was created, to help increase the amount of promotional campaigns and secure customer support. Some companies like Starbucks used a program that hacked MMS messages to determine each person’s type of phone and whether they should continue sending them advertisements or not.
The MMS messaging tactic is an expanding idea, and it could be a great source of advertisement; just depends on the firm. The first place to start is by watching our video on writing the perfect text message advertisement. Check out the paper coupons below, see how each deal is always at the top, and the qualifier below it? Engaging through SMS lets advertisers extend beyond posting a display ad about a holiday sale or delivering a coupon to their digital wallet.
Instead, shoppers have traded in their scissors for smartphones, and now rely on mobile coupons to save at the cash register.
Often fueled by basic SMS advertising campaigns, mobile coupons are as common today as clip-and-save coupons once were during newspapers’ golden years.
And because digital ad campaigns can be designed to track a user’s vital information, they’re an excellent way to initiate and continue a relationship with each particular shopper. And no doubt the vibrant colors, video and animations, and hyperlinked headlines can make for compelling, attention-getting ads. Retailers can fire out bulk messages to any cell phone number in their database, and users can receive them without cost and without needing Wi-Fi service.
That means nearly every one that walks in your store, sees your TV ad or stumbles across your Facebook page uses text messaging to communicate.
Once they’re an opt-in member, you have a direct line of communication with them, a way to send them a message that will be received and read within minutes.
Many novice mobile marketers, however, make the mistake of thinking that the only way to get customer opt-ins is encourage them to text a keyword to a dedicated Shared Short Code.
Visitors to your site clearly have an interest in your product or service, so they’re receptive to the idea of receiving your text message ads on their cell phone. If your business still has the occasion to receive cards, tickets or forms from customers, use the opportunity to include one more space for them to fill out – “Receive our text messages (10-digit phone number):” With pen already in hand and no immediate need to do anything else, consumers today are typically willing to share their mobile phone information provided they trust the person requesting it.
Your customers can use their smartphone to scan a QR code, automatically entering them into your database. Contact the experts at InVenue Mobile and learn about powerful, proven techniques that can drive your business to new heights. By the end of a typical day, the average person has looked at his or her phone about 150 times. But statistics offered up by industry tracker Log My Calls tells us that even in the crowded world of mobile advertising, text message advertising continues to offer business owners the best path to reach consumers. Even in a day when popular social media sites like Facebook and Twitter draw consideration from business owners looking to expand their mobile marketing efforts, the impact delivered by text message advertising should not be ignored. Often, though, the statistics are difficult to interpret, especially to entrepreneurs who are more adept at running a shop than they are at navigating the often-complex world of digital marketing. Contact InVenue Mobile to learn how our state-of-the-art mobile marketing platform makes it easy to reach more customers. Auto service technicians can use text message advertising to provide a service that many drivers crave.
Every driver’s vehicle information can be entered into a system that features preset, date-sensitive reminders.
But the potential of text message advertising and appointment reminders gives auto service shops the chance to offer something that many consider even more valuable – fewer dates to track in an often-hectic, fast-paced life. The program’s success relies on accumulating cell phone numbers of people who have a demonstrated interest in the music being showcased. The message appeared in print ads, on their social media sites, and on flyers that were distributed around town. Fans could text in to enter to win a season pass to every Friday show throughout the summer.
Fans could text in to enter to win a meet-and-greet with a select artist scheduled to appear during the summer. Contact InVenue Mobile to learn how a state-of-the-art mobile marketing platform makes it easy to stay in contact with fans and customers. Online entry forms allow customers to provide their cell phone numbers directly on your website, alleviating the need for them to respond to a campaign keyword.
It consists of three simple fields that capture information used to communicate with customers in the future. Target accomplished all of that without incurring the cost of in-store signage, and without relying on customers to go through the process of responding to a text ad campaign keyword.
Mobile marketing companies like InVenue Mobile that specialize in text ad campaigns provide the back-end system work that will add an online entry form to your website for you. To learn more about adding an online entry form to your text campaign, contact InVenue President Todd Carter at 734-945-3300.
According to IDC, smartphone usage worldwide has finally eclipsed that of regular cell phone usage, as smartphones accounted for 51.6 percent of the cell phones shipped through the first quarter of 2013.
Not only do they reinforce the belief that text message marketing, QR codes and mobile apps remain valuable marketing tools, they also expand the window of mobile marketing’s reach.


Business owners, as a result, can take advantage of smartphones’ popularity by employing tools such as mobile coupons with scannable bar codes, links to mobile landing pages, mobile websites, and video, and trust that more of their customer base can receive the ads. The swell in smartphone usage indicates that those desires are now open to other forms of rich media mobile coupons. Learn more about SMS marketing, mobile coupons and QR codes by calling InVenue Mobile President Todd Carter at 734-945-3300. Now business is also using this new marketing tool to communicate to customers about sales, specials, appointments. Or the golf course manager who’s concerned more about pin placement than he is text message advertising? Many companies such as Starbucks and Best Buy have enjoyed enormous success with their MMS campaigns. Why not use this valuable Facebook real estate to advertise your nightclub text messaging campaign? In fact, ABC, Fox, and CBS have developed and enacted advertisements via MMS messaging, which greatly expanded the amount of people that can be accessed at a time. One of the founders of the company, Deep Malik, claims that thanks to this company, companies can text any phone. Although the message only had an image to capture the attention using visual media to spread the word of Happy Hour, it achieved more than expected. Most offers including the a deal (receive a free soda), and a qualifier for that deal (when you purchase any regular sushi roll). InVenue Mobile is powered by state-of-the-art software that lets business owners use any of the following methods to build a solid database of phone numbers.
Registering is easy, only requiring a person to type their 10-digit cell phone number on their computer. And because it’s Facebook, you enjoy the potential benefit of your new mobile club members sharing the link with friends. QR codes can promote a mobile coupon, give access to a mobile game or call attention to nearly any other promotion. Mobile ads can take on a variety of forms, from mobile-optimized email messages to scannable QR codes.
As the three-month mark approaches, for instance, a driver will receive a text message with a reminder that it’s almost time to change the oil. The potential costs of promotional materials such as in-store posters, table tent cards and counter signage can add up quickly, turning a text campaign into a negligible investment.
If you are considering a text campaign, take a page from the playbook of companies such as the retail giant Target, which uses an online entry form to capture customers’ cell phone numbers. They did it with an online entry form that customers can complete in seconds and that begins communicating with new sign-ups immediately. Once your online entry form is installed, you can drive traffic to your site from your social media pages and promote the entry form elsewhere online. Although campaigns that target text message-enabled cell phones still cast a wider net, consumers’ increased smartphone usage is a signal that more business owners can advance beyond simple SMS marketing.
Text message advertising to the cell phones of your customers and potential customers could be an incredible way to get high-quality repeat buying traffic for any business with a physical location. To some, it might even seem as rudimentary as factors like competitive pricing and customer service.
Or the auto shop technician who has been too busy changing oil to change advertising habits? Others, including small businesses around the world, find that the simplicity of SMS advertising is better-suited for their clientele. He claims texting is the best way to expand customer base because they’ll check their texts, whereas emails can easily be placed under spam and ignored. Although this way of advertising has been rising quite slowly, it is predicted that it will be subjected to change in the near future. The successful use of MMS, however, was claimed to have been not as efficient as that of SMS, because for SMS one could track location to determine consumer density.
The key when writing any good text message advertising copy is get the deal portion as near to the top of the message as possible, while the qualifier can hang out below.
No additional action is required, and from that moment you can begin communicating with them via text message. They’re used on stationary in-store posters (which rely on immediate customer response) as well as on take-along promotional materials (which customers can scan later).
And since every car and truck is loaded with various parts and fluids that require maintenance checks at differing intervals, text appointment reminders can be issued at various times throughout the year. Use the promotional efforts employed by the organizers of Jazz in the Park, a summer-long series of Friday evening jazz performances, as a blueprint. Concert promoters like those of Jazz in the Park might have limited success by simply inviting people to join their mobile club to receive future alerts, but response is likely to be greater if the return is more tangible. From international companies like Starbucks and Best Buy to forward-thinking mom-and-pop stores, mobile technology has created an entirely new way to speak to customers.
Other parts of various firms are developing the same idea because they too, see the potential in this. The reason being is that the deal is there to hook people, so you want the hook, the part that grabs their attention at the start of your text message advertising copy, not at the end. Either way, their impact on building an effective mobile marketing database continues to grow as smartphones become more prevalent.
Decide your purpose or what you want to achieve, find a quality, trustworthy vendor, start building your list and start sending offers to drive traffic to your business. Do you need an easy way to send notifications and reminders to your customers?How would a text message advertising campaign need to perform to be successful for your business? What other marketing are you doing that you can compare your results with?Who will get your messages? Who is your typical customer, and when are the times they normally come to your business to buy? How often and at what times of the day will these messages be most effective?These are the types of questions that can really get you thinking seriously about how text message advertising can help your business, and answering them will help the rest of the process go smoothly.2. Find a ProviderFind a text message advertising company to professionally handle your campaigns or who can provide you with a software to manage your own text message advertising campaigns.A company that offers cutting-edge software for text message advertising will make your campaigns very simple.
Build Your Subscriber ListThe company handling your text message advertising should provide you with a keyword (the word users type in to get on your list) and a short code (the number they text the keyword to).
Put these together with your message, incentive or promotion to advertise to your customers. Providing an incentive such as something free or a special discount is a great way to get new users to opt in to your list.Put up signs in your business, both on the walls and by the cash register.
Another thing you can do is put your promotion with keyword and short code on your sales receipts.
Track Your Text Message Advertising Business CampaignsAfter sending a few messages to your list, make sure you take a look at the reports and statistics to see how well your campaigns are doing.
With a good text message advertising service, you should be able to see how many people responded to your offer or redeemed your coupon and how many people ready your messages. Why would you want to miss out on a marketing method that’s so powerful?Ennis Julian is the President of Mutiny Marketing and a veteran marketer with over 20 years experience helping both large and small business reach their specific target markets and convert them into paying customers and clients.
Her greatest joy lies in helping small businesses compete with larger companies by creating and leveraging a strong online presence.To find more about affordable and reliable text message advertising business services, visit our text message advertising page or call us today at 855-5-MUTINY.



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