SMS marketing, or text message marketing, is considered a great tool for retailer’s marketing campaigns. When a retail business does employ text marketing or an SMS mobile program, they are actually engaging in a one on one conversation with the client.
During a grand opening event attendees are given the chance to text in and join the store’s mobile club, receiving an exclusive discount to use on purchase that day. Shortly after the event, the mobile club subscribers are texted a message thanking them for attending and giving them an offer good for their next visit within 30 days. Before an exciting product launch members of the mobile club are sent a text message that allows them to come in before the general public to see the new product, and have the opportunity to purchase it first. Regardless of what type of retail business you are in it is important for you to remember those customers have given you something of great value, they have given you the permission to market to their mobile phone.
Are Your Clients Asking About Text Messaging?We recently created a 10 page guide to help you quickly understand SMS marketing, answer common questions, and begin to strategize your client's first campaign.
JA.TXT has helped our chapter implement a simple and reliable text messaging campaign since June 2009.
Ready to See More?We would be happy to give you a quick online demo of our software, discuss your plans for SMS marketing, and go over pricing. One of these oft-missed channels is something that potential customers (and probably everyone you know) use every day: SMS. Houston organizations are taking advantage of this training on text message marketing software, resellers and companies. When searching for text message marketing companies make sure that you sign up today to get free mobile marketing training video for FREE. Text message marketing companies are in demand these days as businesses are looking towards mobile marketing techniques to help them raise more awareness on their products and services. Retail outlets make use of bulk SMS marketing to reach as many customers as they can through their mobile phones.
Bars and Nightclubs take advantage of text message marketing companies to help them promote their recent events using SMS marketing platform.
Agents of Real Estate make use of the power of SMS text message marketing to entice buyers to purchase lots from them. Whether you will be hiring text message marketing Houston to help you out or do mobile text marketing on your own, this free tutorial on mobile marketing through text message marketing is to your advantage.
Text Message Marketing Companies are assisting Houston businesses to ensure that their Mobile Marketing Strategies are a success. Location, Location, LocationGeo-Targeting enables you to target mobile phone users within a 3-mile radius of your business, just the college campus, or only the truck stops in your area.
RESTAURANTS TO GO.Restaurants enjoy the highest percentage of searches being done on mobile. Since 1989, ATS has been providing interactive telephone solutions to its media, advertisers, and advertising agency partners. You might use texting for same-day reminders, for example, after building buzz through email and traditional marketing.
Texting is a great tool during slower business hours, because you can offer immediate benefits within a certain time frame. Create a unique hashtag for your promotion, and ask customers to tweet it for a delicious reward. If you’re only able to send out one message a year, texting might not be right for your restaurant. However, the very benefits offered by text message marketing also mean they have to be used with care.  Below are some highly effective tips to consider before you send your first text message marketing campaign.
Because they’re so potentially intrusive, most customers have a lower patience threshold when it comes to receiving marketing text messages.
Have you launched your first text message campaign?  What other text messaging tips can you share with readers? Subscribe to SOCIALzine today to receive FREE eBook: 'Digital Marketing Exposed' plus updates on tips, news, events and more.
TestimonialsMirna, your presentation today confirmed with me the possibilities and limits of social media marketing and the need for it. STUDYING THE TEXT (MESSAGE)Is SMS Marketing Pulling In the Biggest Business Results of All? Is SMS Marketing really developing into the most wildly successful platform for delivering your business messages and generating a healthy response?
If so, then how exactly should we be using promotional text messages to our advantage, and what are the basic rules of SMS Marketing Etiquette? Even some of the more ‘mature’ members of the Martin Print team have finally decided to join in the fun, despite previously making solemn vows that they would never ever resort to owning and using a silly old Smartphone. Doris, our resident cleaner, certainly displayed some initial hesitation and suspicion towards these pocket-sized devices that make dreadful little noises every two minutes.
But she’s now very happy to send me daily text message warnings, demanding that I evacuate my office within 5 minutes so that I don’t get in the way of her cleaning ritual.

Meanwhile, Old Bert may have previously poured scorn and ridicule over these pesky mobile phones that were apparently sapping away the brain cells of the entire population…but he now sends me whole batches of text messages every day.
Admittedly, I receive the vast majority of these when I’m on my way to the Sweet Pastry Shop at lunchtime, and I inevitably discover that Old Bert can’t make up his mind about what he wants me to fetch back for him. When it come to using text messages for business marketing and sales, the study from Leads360 reveals a pretty astounding statistic on the effectiveness of the format.
Whereas Email Marketing only generates a modest 6% response rate from your recipients, the report claims that the average response rate from a Marketing SMS is a mind-bogglingly high 45%!
So…shall we now just forget about all the other useless forms of marketing, and get busy bombarding all our clients with these incredibly powerful promotional text messages? That statistic may seem extraordinarily high, but the reality is that an agreement or a transaction was probably already in place when the client received the text message in question. For example, here at Martin Print, we often send an SMS to clients simply to notify you that your design proof is now ready to view.
It’s just a handy additional method of updating a client who may not yet have had the chance to view our notification email, so that you can view and approve the proof as quickly as possible, and the Martin Print team can get your order rolling into production! We’re certainly not trying to sell you anything through your Smartphone screen, as the order has already has been placed. I strongly believe that the very real danger of blatant SMS Marketing is that many recipients would find it to be a particularly intrusive and repellent form of business advertising.
How would you feel if your Smartphone was constantly singing and bleeping from the strain of stacks of unsolicited marketing messages which didn’t interest you in the slightest?
However, as we hurtle ever deeper into the age of the Smartphone, it’s worth remembering that Text Messages can still play a powerful role in your business communications, just as long as you follow the three very simple rules of SMS Marketing Etiquette! So many business marketing campaigns rely heavily on spreading your message as far and wide as possible. If you’ve created a new promotional Flyer, Leaflet, or Post Card, then you’re naturally going to do everything within your power and budget to get your attention-grabbing marketing into the mailboxes and homes of as many potential customers as possible! But SMS Marketing is a far more sensitive and risky area in which you seriously need to respect the privacy and concerns of your target audience. Simply sending out promotional text messages without first asking for permission is to be avoided at all costs. Your recipients must be given the opportunity to clearly ‘opt-in’ to your SMS communications.
Otherwise, you’ll end up making a lot of people very angry, and drive them away from your business for good. Perhaps the best way to approach the use of Text Messages in Business is to think of it as a way of gaining business momentum with existing clients and leads instead of generating brand new custom.
If you have already made contact with the client – and, again, you have sought permission to communicate with them via SMS – then despatching a quick Text Message can be a useful and convenient way of following up on a lead or conducting an ongoing transaction with an existing client. It should never be used in the same manner as an intrusive ‘cold call’, and it should never come as an unexpected – and very probably undesirable – surprise to clients old and new.
Finally, it’s important to remember the limitations and restrictions of this unique format. The very nature of the quick SMS dictates that each and every message should be concise, easy to understand, and unlikely to be misunderstood on any level.
If you’re struggling to keep the message brief, it could well be the case that you’ve chosen the wrong platform for this particular communication. After all, nobody really wants to wade through pages and pages of complex material on their tiny Smartphone screen! Oh, and try to avoid slipping into text-speak when you’re quickly composing a professional business message! U mite think its gr8 2 talk 2 friends & family in this way, but yr clients or bizness associates may find that it becomes annoying v v qkly ….
Have you ever become infuriated by unsolicited text messages popping up on your Smartphone screen?
As a business, have you ever taken advantage of SMS Marketing in a winning way which has pulled in incredible new results? In this article we will take that same business we sold to tie them into a second strategy in which you can create even more revenue for your radio station through sales. Re-Cap – We taught you a strategy in the first part of this article where sales people could sell local businesses on a special auto-reply message for a week or day.
After the contest is over you can sell that same local business on options for Text Marketing Messages or Communications for future use with the list that was built during their contest from the previous weeks promotions. Since the listeners knew what business was offering them an incentive for entering the contest they also gave that business permission to be marketed too by texting in.
The text list for each week would only be relevant to the business advertised during the contest or that week. If you are running a contest and the auto-reply for entering the contest is for a mobile coupon for a local business such as Bobs Burgers, you would not want to turn around and use those contacts for Brian’s Pizza Shop.
The radio station will be the best judge as to pricing plans for their clients.  You could essentially assign a value for your time, effort, and size of list.

When a customer opts in to receive text messages from the retailer it gives the business owner a direct channel to their customers.  Most consumers today are extremely busy and they value their time even more so than in the past. This in turns establishes a sense of trust from the customer and positions the retailer as a business that cares about them. This training program includes all information on text message marketing Houston and everything in between mobile text marketing.
Text message marketing Houston is guaranteed to provide you with more information on SMS text marketing and its benefits.
Check out our Trumpia Promo Code to get a discount on one of the most popular sms marketing platforms.  Learn how to use SMS marketing software to send text messages to potential customers.
Direct mobile billing is a convenient way to charge for buying digital goods or information. While the medium of choice has changed in the past 25 years (from the landline phone, to the internet, and now to the mobile phone), ATS has remained focus on providing solutions that don’t just build products, but build entire businesses.
Restaurants that make a special effort to connect with customers will get better results from texting. Try using a secure systems like Tatango or TextHub, which are designed specifically for restaurant text marketing.
If you’re a cafe with busy mornings but slow afternoons, try a text like “Two for one lattes!
They’ll want to navigate through your pages to find your phone number, look at your menu, or get directions. If you don’t have your text message and customer database systems automatically joined up, you’ll have to record unsubscribes manually. Tags: advice, applications, apps, Blackberry, Business, call-to-action, customers, devices, digital marketing, Droid phone, email, information, iphone, measure, messages, Mobile, mobile marketing, mobile phone number, opt-in, opt-out, smartphones, Social Media, subscribers, Technology, text message campaign, text messaging, tips, track on June 10, 2011 by Mirna Bard. We’re just using the platform to keep you fully in the loop with your order, and speed up the production of your cool custom-crafted marketing goodies. The use of text message marketing is a powerful tool to reach your customers quickly and efficiently. Customers are already texting inside your restaurant – so why not take advantage of that…….It’s simple…… People don’t redeem paper coupons like they used to. Texting your offers is an effective way to turn your slow days into busy ones without planning weeks ahead of time. On average restaurants are receiving coupon redemption rates of 10-30% per text marketing campaign.
This message doubled as a confirmation for joining a contest and a coupon in which it could be redeemed at the local business. So now, all the contacts that were collected on that one list can be sold to the sponsored business from the previous week.
Because of this it requires retail companies to be more timely and direct in their marketing efforts.  SMS marketing will enable a retail business owner to send out alerts for sales, close outs, and promotions simply and effectively, given that the customer has opted in. When you sign up today, you will learn how SMS marketing Houston can benefit you and your business.
Linking to social networks is a great way to start a conversation while increasing your restaurant sales. You can either just record the total number of vouchers redeemed, or you can identify every individual coupon redeemed using a merge field.
One low cost option is to set up a mobile phone number to receive just unsubscribe messages. CMSText gives you the ability to schedule future promotions or send out an instant promotion if you’re having a slow night. During the first week listeners had a chance to get a great mobile text coupon by joining a contest with the ability to win a prize at the same time. Tell people that they will receive marketing texts from your business, what they’ll be about and roughly how frequently. The merge field would be a unique ID that you assign to each individual mobile phone number. Or, your text delivery service may be able to help set you up with an RSS (Really Simple Syndication) feed to a web page or email address of your choice.
But people have their phones with them at all times and so the redemption rates for mobile coupons are much higher when compared to paper coupons.
With atsMobile’s suite of mobile marketing services, you can target customers and prospects by speaking directly to them through psychographic, demographic, and geo-location services that can send mobile advertisements to a one-mile radius around your retail store or just appear on the mobiles of college students at the nearby university. Text message marketing is one of the best ways to accomplish your immediate marketing needs. We’ll analyze your progress weekly and make adjustments on the fly to ensure that we are helping generate real business and not just improving your click through rate.

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