UPDATE: A new 2015 Version of the Marketing Technology Landscape Supergraphic is now available.
Its purpose is to illustrate how incredibly diverse and vibrant the marketing technology ecosystem is.
Many companies could make a case for being in multiple categories, but in the interest of diversity, there are few duplicate entries. Three notes: First, my own company, ion interactive, is included in the graphic in the landing pages circle (which is part of the testing and optimization sphere, which is part of the broader web site constellation). Great infographic, some estimate that Marketing in the next decade will be bigger spender on Technology that IT groups within companies. According to our knowledge we define that the marketing automation as, It is the Software solution that designed to simplify the online processes by repeatation of tasks.Can u briefly explain about technologification.
Thank you for the monumental piece of work, which you thankfully just had to update this year! A labour of love, no doubt, buddy media and radian6 are now merged to be the Salesforce Marketing Cloud.
I have been following your infographic for a while now and this the IInd update I am looking at. Hi Mark – Where is Epsilon in this Landscape – I wanted to explore them as a potential player in the marketing suite for my company? Couldn’t agree more with the sentiment that strategy (and for that matter people and culture) trump tools. You have done an amazing job in putting this together, I took on the task recently in our company to undergo a complete market analysis and I will be using this as a boost in the right direction. I think our company fits in on this to date, we have been laying low up until now, but we are rapidly growing and find that nobody meets the demand of the market quite like us! Thank you again for the valuable insight into the market, please feel free to reach out to me I would love to chat about this topic with you!
Hi Scott, do you have an updated 2013 version of the Marketing Technology Landscape you did back in Sept 2012? This is such a great overview of the marketing landscape, I’m wondering if anyone (or you Scott) have come across one for the IT Landscape in general? 390,351 companies have chosen the right software using ourextensive research on over 1,567 systems. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Reverse Graffiti: Reverse graffiti is when, instead of adding to a surface, marketers remove dirt and grime from a street or wall to create an all-natural marking message.
Stickers: Creative use of stickers is another great guerrilla marketing tactic that can be very successful when implemented well.
Undercover Marketing: Also known as “stealth marketing,” marketers disguise themselves as peers amongst their target audience.
Flash Mobs: Flash mobs involve organizing a group of individuals to perform a specific action or task at a pre-determined location and time.
Publicity Stunts: Publicity stunts involve specific feats of awe and amazement, usually sponsored or in partner with a brand. Treasure Hunts: Creating custom, high-quality treasure hunts is another cool guerrilla marketing tactic that can energize audiences. Urban Environment: The most successful guerrilla marketing strategies make great use of the spaces around them.
While today we’re mostly showing physical, visual examples of guerrilla marketing, there are plenty of online examples. Cheap to execute. Whether using a simple stencil or a giant sticker, guerrilla marketing tends to be much cheaper than classic advertising.
Allows for creative thinking. With guerrilla marketing, imagination is more important than budget. Mysterious messages can be misunderstood. There’s often an air of mystery to guerrilla marketing campaigns, and while it’s this sense of mystery that can often propel a campaign’s attention and notice, the lack of clarity can also skew audience interpretation.
Confusion associated with guerrilla marketing campaigns can have extreme implications, such as in 2007, when flashing LED circuit boards promoting a new animated series, Aqua Teen Hunger Force, were quietly installed around the city of Boston. The hired installers were even arrested for mounting “hoax devices,” but were later released.
Authority intervention. Some forms of guerrilla marketing, such as non-permissioned street graffiti, can result in tension with authorities. Unpredicted obstacles. Many guerrilla marketing tactics are susceptible to bad weather, thrown timing, and other small instances that could easily threaten to undermine an entire campaign. Potential backlash.  Savvy audiences may call out businesses who are implementing guerrilla marketing campaigns they don’t approve of. There’s no doubt that guerrilla marketing can provide fantastic results while allowing marketers to exercise their creativity in a unique way, but it will only work for businesses who aren’t afraid of risk-taking. Axe Body Spray uses custom stickers attached to the classic “exit man” signs that are so commonplace in establishments everywhere.
Guinness adds small custom wraps to pool cues in bars, offering a clever reminder to pool players to grab a brew.


Discovery Channel reminds beach goers about upcoming Shark Week by placing these bitten boards along beaches. This sticker was placed on the floor of elevators, giving riders a taste of the Swiss Skydive experience. An organization raising awareness of Alzheimer’s created an ingenious marketing strategy involving city maps. There’s no shortage of stairs in the world, and many genius guerrilla marketing tactics make use of staircases for their own benefit. This guerrilla marketing campaign for King Kong 3D had people snapping photos and sharing their experiences on social media.
Similar to the elevator ad above, this ad for the Maximum Ride book series uses the edge of an outdoor staircase as a tool in their optical illusion. Beau Rivage Resort Casino uses airport baggage belts to capture users’ attention as they wait for their luggage. Unicef reminds city-dwellers of the millions of people around the world who do not have access to clean drinking water. Duracell adds their flashlight posters to illuminated areas, reminding users of the power of Duracell. Cover Girl makes clever use of a city turnstile to mimic their Lash Blast Mascara application comb. Burn 60 makes creative use of a drawstring bag in this physical piece of guerrilla marketing.
The Copenhagen Zoo covers a local bus in a custom design, which catches eyes all over the city. Colgate creates toothbrush-shaped wooden popsicle sticks to inset into ice cream bars, reminding children (and adults) of the importance of brushing.  Presumably the importance of brushing with Colgate.
This disturbing (but effective) guerrilla marketing strategy from Campaign Against Landmines uses restaurant ketchup packets to drive home the horrors of landmines and the injury to innocent victims in war-torn countries.
Note: Images above were borrowed from Creative Guerrilla Marketing, Creative Pool, Guerilla Freelancing, and Prosar.
As you walk home today, look at your surroundings and try to pick out the setting for your guerrilla marketing campaign – stairs, benches, and street corners could become your marketing masterpiece. If you're not getting many requests for your ebook, it may be because the link doesn't work. Contact us with a description of the clipart you are searching for and we'll help you find it.
It includes over 350 different companies, from small start-ups to Fortune 500 giants, across 45 different categories, from agile management to video marketing.
Under constraints of time and space, there are many companies and categories that weren’t included and that no doubt deserve to be. As a result, for instance, you could implement analytics solutions from Chartbeat, Clicktale, ClearSaleing, and Compete with almost no overlap in functionality. Second, the inspiration for this came from the wonderful LUMAscapes produced by LUMA Partners. I’m confident that in the long run the profession will get over the learning curve of mastering these many technological tools necessary for Marketing. However, I am thinking about some options to make this more systematic and database-driven in the future.
Almost frightening to see all the logos and equally frightening to realize how many I know or use! Without eZ in there you are missing the largest commercial open source web content management development platform. Much appreciated and yes this piece of work will be shared and rightly credited to you as your expertise and altruism deserves to be known on both sides of the pond! It certainly demonstrates just how many tools and applications there are out there to choose from; a choice that can be quite overwhelming! Nice work and don’t mean to be negative but there are tools and then there is strategy.
Local business can’t get straight another piece to the puzzle, which is why we are building this automated system to manage everything in one place, with one entry. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy.
It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets.
While smaller, more covert operations will make their mark wherever they want, for most businesses it’s recommended to get permission from a property owner before going Monet on the walls of their establishment.
The advantage of stencils is that you can create multiple instances of your art across many different spaces in a short period of time. One example is Sony’s campaign in 2002, in which actors were hired to wander about cities, asking strangers to take a photo of them. In some cases participants are hired actors, other times they are simply members of the community who enjoy the randomness of flash mobs!
Red Bull is very adept at this practice, exemplified by their 2012 skydiving record as part of their Stratos project.


Guerrilla marketing treasure hunts often involve posting online clues to hidden items scattered across a single or several cities.
Guerrilla marketing relies heavily on word-of-mouth marketing, considered by many one of the most powerful weapons in a marketer’s arsenal.
Some especially noteworthy or unique guerrilla marketing campaigns will get picked up by local (and even national) news sources, resulting in a publicity powerhouse affect that marketers drool over. The objects were mistaken for explosive devices, causing citywide panic as bomb squads were brought in to examine and remove the unknown devices.
While it’d be easy to label this campaign as a disaster, the story got picked up on major media networks across the country, so despite whole ordeal, some would probably call it a success. This is especially true of undercover marketing campaigns – if you’re caught, prepare to face the wrath. The added stickers create a story about the familiar exit man – and to think all this time we thought he was escaping from a fire!
This Weight Watchers magazine advertisement changes shape as users remove perforated pieces. It’s also another great example of audience targeting, as people who can afford to travel are good potential customers for a resort casino. In an industry packed with false promises and big talk, the simplicity of this design sets it apart from other health and diet pill peddlers. The labels in our industry are in flux, as are many of the companies themselves, which are constantly adding new features, acquiring new products, and pivoting to new positions. Where I go broad, they go deep, with several amazing and thorough diagrams of subindustries within marketing. Possibly a solution to make it more comprehensive (and easy to update when I realize I left someone important out!). But I find it fascinating to get a glimpse of the breadth and depth of marketing software out there.
Stencils tend to be small in size (as opposed to a full-wall mural) and consist of simple designs. During the interaction, actors would rave of their cool new phone, boasting of its features and capabilities.
Red Bull sent Austrian extreme-sports athlete Felix Baumgartner above the stratosphere, dominating the world record for highest skydive, launching himself from over 128,000 feet above earth.
Winners are rewarded with digital codes, prizes, or a hint for the next level of the treasure hunt.
There’s nothing better than getting people to talk about your campaign on their own accord. When users opened the map, they saw only a mess of unmarked, unlabeled road, mirroring the confusion and sense of misplacement associated with Alzheimer’s disease.
Please, take a look to Equifax value proposition, it could fit in some categories (analytics for sure). Arguably much more than a mere stunt, the Red Bull Stratos project set numerous world records and was viewed live on YouTube by over 9.5 million users (setting yet another record). Just like in humans, viruses multiply, replicate and infect, in computers too; they reproduce and spread from one to another, damaging the health of your system. Laptops have become an essential element of everyday life and the survival without them or even with fault laptops is very difficult. Though laptop briefcases will protect your laptop a great deal from physical harm, antivirus is necessary to protect the software. Care needs to be administered to prevent viruses or effectively remove those that have already entered the machine for its maximum health.Vulnerability of The Operating SystemsAll laptops without an antivirus program are prone to virus attacks but since Windows is the most common operating system it has the highest vulnerability. Unix systems are able to avoid the harm from viruses as users are not required to log from administrator account often.Installing an Antivirus Software and UpdatingInstalling an antivirus program means protecting your computer with a firewall from outside attacks.
All programs you access or applications you try to download will be effectively scanned for the safety of your laptop.
Numerous software are available such as AVG, McAfee, Symantec, Microsoft Security Essentials etc.
For this reason, the antivirus softwares are updated and ready to block all modern viruses.Minimising Damage from VirusesEven with antivirus programs installed we must still take care and plan a system recovery process just in case a virus somehow enters. The antivirus program could be turned off or not updated and an attack from outside may damage your files.
Modern laptop accessories provide us with external storage devices which can be easily as well as CDs and DVDs.Mostly all good antivirus software’s are equipped with features allowing owner owner to completely remove a virus from the laptop and still be able to protect the files. Chief editor and author at LERAblog, writing useful articles and HOW TOs on various topics.
Particularly interested in topics such as Internet, advertising, SEO, web development and business.Do you like this post?



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