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Every internet savvy person knows the potential of 'going viral' with content spread via social media.
The infographic shares some examples of successful viral case studies and others which have flopped, along with their 'recipe for success'. One of the top things that should be on your to do list is to make use of online viral marketing ideas for the benefit of your website and the amount of money you make online.
If you have been on the internet for around ten years or so, you may have seen the very first online viral marketing ideas. Of course, the online viral marketing ideas of today are much more advanced than simply an email version of the chain letter.
Taking advantage of viral marketing ideas that involve the use of social sites is not complicated at all.
With just one small button on your site, you get the opportunity to use viral marketing without having to do a lot of work. If you make a video on YouTube that is really good, then you will get the opportunity of having it noticed by several websites or blogs that would want to embed your video on their site.
As many of you might have already guessed, the biggest benefit of using online viral marketing ideas is actually the traffic that you will receive, because the amount of traffic that you will get can actually be quite huge.
Another excellent benefit that you will receive when you use online viral marketing ideas is recognition and branding. If your content gets really popular online, then people will consider you as somewhat of a “superstar” and will recognize you online.
When you use viral marketing the right way, it will also serve to make a whole lot of backlinks for your site, which will propel your rankings on search engines very, very high. That way, you will get everything that you need to make your site skyrocket in popularity on search engines such as Google. The principal thing that you have to keep in mind is that in the online world, there are a great many ways to get visitors to your website.
Viral marketing is designed to help your site spread with a minimum of effort, so the most important thing to keep in mind here is that you need to create good content.
Remember that your content needs to capture the attention of the viewer, so don’t make content that looks too “scientific” or technical, because chances are people will not find it attractive enough to share it with others online.
In any case, keep these online viral marketing ideas in mind when you do your online marketing and it is very likely that you will be able to succeed. The quick and easy answer to the question of what is viral marketing, is actually that you are getting other people to do your marketing efforts for you without them even knowing that they are doing it.
Viral marketing should be considered by any online business as there are some very easy strategies to using it. The answer to the question of what is viral marketing can also be a bit more detailed and you can gain a superior understanding of it by simply getting started and doing it. An excellent example which will give you more insight on what is viral marketing is to think of a free eBook that you put together and give away on your website. The best answer to the question of what is viral marketing is that it is quite simply one of the best ever ways to attract traffic to your website.
Ever since the internet has been invented and social media sites have appeared, it is possible to use viral marketing without having to do too much effort. If you have a product that you sell, you can create a fan page for it on Facebook and begin driving traffic to that page. That way, there will be a lot of people who have seen your fan page and chances are that many of them are also interested in the product that you are selling. What it all comes down to is that you will be using viral marketing strategies to get a load of traffic to your site or blog. From emails to solicitations, many business depend on the day of the week for the probability of customer responses, and content is not different in this fact. Articles that are marketed as “best of” or “top 50” are usually more shared than any other article.
All of your content articles should include at least one picture, as this not only grabs the audience’s attention, but it also makes your article easier to digest. While articles sometimes warrant sad or depressing topics, if you are looking for viral content, you should avoid such topics.


MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. ShareIn my previous post on Memeburn, I outlined some practical etiquette tips for businesses delving into the murky world of social media marketing.
Here are some great examples of international brand campaigns (in no particular order of preference) that have got it right. The furry character won viral popularity immediately as viewers got onto the web to visit the Compare the Meerkat mini-site. The Twitter and Facebook pages do not include any links back to Compare the Market directly, but there are plenty on the mini-site and the campaign is very closely linked to the Compare the Market brand which gives it the power it needs.
Whether or not you’re a fan of Isaiah Mustafa parading his pecs in nothing but a towel, you can’t argue with the success of the Old Spice’s “Smell Like a Man, Man” campaign.
Mustafa became popular doing the brand’s TV commercials, but things really kicked off when Old Spice moved the campaign to the web and invited fans to use Twitter, Facebook, YouTube and other social media outlets to pose questions that he answered quickly through 180 videos posted online in a few days. Old Spice experienced a 107% increase in short-term sales after the campaign launched, but the campaign is estimated to have cost a modest $250,000 to run, so the ROI is likely to be very positive. Heather Gorringe, the founder and owner of the business recognised social media as being an effective low-cost tool for spreading awareness of the Wiggly Wigglers brand, seeing as the business could not afford to spend on advertising and lead sourcing.
They then followed on from this success with videos, a blog, a group on Facebook, and Twitter pages for Heather and “Farmer Phil” which they use to solicit feedback, learn and join in the conversation.
This is a well known series of online videos which first came onto the social media scene in 2006 (not long after YouTube was launched) and has continued ever since.
It’s understandable; there is a strange kind of pleasure in seeing an iPad get completely trashed for the sake of it. Catherine is currently the Senior Account Manager at Creative Spark Interactive in Cape Town, where she is attempting to whip everyone into shape at breakneck speed. It’s about resonating your content so that it becomes popular, is shared and showcases your brand's reputation to improve your chances of your content being prominent, and engages with the right audience. It's a resource guide for students, looking  to follow a career in marketing and provides articles and graphics related to the latest development in the field of marketing. Viral marketing simply consists of letting other people do your marketing for you without them even realizing it. These appeared way before sites such as YouTube and Facebook came into existence and consisted of a funny or clever message that people would forward by email all over the internet.
The overall concept is actually still the same, but the way that is occurs is quite different. If you have articles on your website or you do blog posts, then all that you have to do is to put up a button on your site that allows people to share this content with others on their favorite social networking sites like Twitter, Facebook and various other sites. The traffic that you receive could grow exponentially without you having made any significant amount of efforts to get it this way. This will make it even more popular, as now not only people from YouTube will be seeing the video, but also users who are looking at some other websites as well. If you do viral marketing, it doesn’t mean that you absolutely need to stop other forms of advertising.
Let’s clear one thing up first: it is not a scam and you are not doing anything shady, but rather an excellent marketing strategy that, if used properly can generate a whole lot of traffic for your site without you having to deploy too much effort to make it all happen.
There are also other techniques that would require a bit more time and effort on your part. The main thing to keep in mind about viral marketing is that it is something which can truly bring you a ton of traffic over a period of time.
You then tell the users that they have permission to distribute the ebook for free to their friends as well. As more and more people are getting the ebook, your website will start receiving tons of traffic due to the fact that the book has now been downloaded by a lot of users from all over the world. Your fans will then be able to share your fan page with their friends, who will then share it with theirs. All while you are not really doing anything to actively promote your fan page, as your fans are doing it for you the whole time. We provide dedicated servers, shared web hosting, and domain registration for small businesses including Server Hosting, WordPress Hosting, Reseller Hosting and more.
Whether the content is the sharing of a video or web article, they pride themselves on offering useful information.


In fact, the day of the week is very important when publishing your content, as it could be the difference between a hundred shares, and thousands of shares. Make sure these lists are short though, no longer than 10, as the longer the list the shorter the shares.
Pictures make articles more interesting and easier to comprehend, and they can make nice visual aids, which can tremendously increase the chances of the article going viral. Instead, focus on the happiness in the world by talking about happy topics or cute animals. Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. Tomorrow, I’ll be showcasing another five campaigns that have got it miserably wrong – take heed of the lessons to be learned.
The campaign was then expanded to give Aleks more personality, a family story, and his own Twitter and Facebook pages where he engages with fans daily, posting amusing updates and answering questions.
The questions came pouring in and the campaign generated huge buzz worldwide as millions of fans followed the campaign. It’s a small organic farming and gardening business in Hertfordshire in the UK, that picked up a ?25,000 prize from Dell in 2008 for innovative use of web applications and social media. The business had an existing website, so the campaign started with regular successful podcasts by the ‘Wigglers’ on the farm. Their success shows that you don’t have to be a technical guru to use social media, you just need a good understanding of the purpose of the platforms you are using. The videos show the Blendtec “Total Blender” blending and destroying various items ranging from golf balls and glow sticks to an iPhone, an iPad and even a vuvuzela. Zappos is an online retailer, and their Twitter account is run by Tony Hsieh, the company CEO and face of the brand.
If the creator of the message put their website link in it, then they could get a lot of traffic by using this method. If you do not use online viral marketing ideas at all, then you are putting your own business at a disadvantage by missing out on millions of potential visitors to your website or blog. If they like it and the video becomes popular, it can end up spreading all over the internet.
The most simple answer to the question of what is viral marketing is that it consists of making a snowball effect with a message that you are putting out in front of your audience.
As this progresses, there are always new people who are getting the ebook and then distributing it to their friends, who then give it to their friends and so on and so forth.
If you are wondering why your content is not as popular as it should be, or are just curious on how to make your web content go viral, here are four methods to ensure its success as outlined in the above infographic. You will find the best day of the week to be Tuesday, where Monday is the second best day, so both days are usually good for content publications. Make your lists short and sweet, and if you pick a pop culture topic you are more likely to find a wealth of shares. Chances are if you list the cutest dog breeds or talk about tremendous comebacks in sports, these articles will be shared more often. The videos have proven to be very popular, gathering millions of views each and resulting in an increase in home sales of their blenders by more than 700%.
Hsieh shares the day-to-day routine details of life at the company by posting regularly without a “hard-sell”, and in so doing, offers customers a deeper level of engagement with the Zappos brand.
Twitter is used in this example as an effective customer service tool, and customers feel they are listened to and taken seriously. However the difference is that you will not have to ask people to spread the content, they will do it all by themselves.
Success stories are usually among the most highest of shared articles, so look to inspire your readers, instead of depressing them.



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