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Instead of leaving your marketing to others, it pays to learn the lay of the land, and then do the parts that work best for your personality — and contract the rest (because you don’t have to do it all yourself). But before you start bringing people in to help with your marketing, you need a marketing plan that you understand. While Anita is talking about maximizing these personalities in a company environment, technology can also help the introvert market her business without leaving her shell. Since your website is (should be) an automatic staple to your marketing strategy, it’s a perfect initial platform for any business, especially the shy business owner.  Your website is a way to share and spread your message without having to constantly put yourself out there (in a traditional sense). Pictures and videos on your site can speak for you while you rest or work one-on-one with a client.

Create a team that gets excited by helping your clients, to turn them into experts about what you have to offer and how it can help your clients. Jamillah Warner (Ms.J), a poet with a passion for business, is a Georgia-based writer and speaker and the Marketing Coordinator at Nobuko Solutions. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. This ranges from paying high end professionals to college interns specializing in the service that you need. Some of us are working with a smaller training budget, so grab a great book and make it a habit.

Since an effective website is more than just throwing up a brochure page, there’s plenty to pay attention to. She says that innovation can come from your team if you cultivate a genius environment (like Apple).  They can also become key players in your marketing strategy. And when it’s time to implementing an effective marketing strategy, it pays for you to learn from successful others.

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