This can be defined as “set off controllable, tactical marketing tools by which a company blends to produce the desired response in targeted market.
After deciding objectives and goals of company then companies makes its marketing strategy. The old marketing concept was based on “sold products or services what your company made or produced but the modern marketing concept is based on “a company must produce and sell what the customer wants”.
Product refers to goods and services or combination of these two which a company offers to sale in a targeted market.
Price refers to the amount of money which a company charges against its particular product or services or the amount of money which customer have to pay to obtain a particular product.
Promotion refers to all those activities that communicates the merits, features and attributes of a product and persuade targeted customers to purchase it.
Many marketer and other marketing specialists are now seeing the 4Ps of marketing mix as too product-oriented and they also adopted the 4Cs marketing mix. Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)? We use charts and diagrams to communicate ideas and concepts because visuals help us eliminate the distraction of details that don't represent the true picture of a situation.
For example, a spreadsheet of daily revenue for every product sold has so many details it's hard to see the overall trend and patterns of customer behavior.
Some time ago I discovered a drawing format called "mind maps." This type of drawing starts with a central concept, then topics and subtopics radiate out from the center. Mind maps are used to capture and display information visually like an outline organizes information textually.
So, I started evaluating the many mind map software products to find the best drawing tool to make mind maps for marketers.
When I came to SmartDraw I was surprised that it did other types of charts, diagrams, and graphs in addition to mind maps. I found that SmartDraw is good for marketing executives because so many of the artistic functions are automated.
Many types of diagrams use symbols and shapes, such as flowcharts, organization charts, and mind maps.
And, like many drawing applications, you can format, rotate, layer, and group the symbols and shapes.
In addition to all the diagrams that use symbols and shapes, there are many other visual templates that are used frequently by marketers. Marketers use a lot of 2-by-2 matrix charts for SWOT and BCG matrix charts, as well as matrix charts to show correlations. There are also templates for "funnel" diagrams such as e-commerce conversion funnels and sales process funnels.
I do small group workshops and group facilitation, so I like to work within SmartDraw during those meetings. Since I started out looking for a good mind map program for marketers, I'll share what I learned about the mind map function in SmartDraw. The mind map function is different from traditional mind map programs, which is generally a good thing.
Traditional mind map programs add major topics to a drawing starting at the 1 o'clock position and add them clockwise around the center. Another difference between SmartDraw's mind map and other mind map programs is how icons and images are handled in a shape. Mind maps are frequently used to plan projects and tasks — the top levels are programs and their projects, and lower levels are tasks and sub-tasks. In addition to viewing a mind map as a Gantt project chart, SmartDraw can convert a mind map into a timeline drawing.


The strategic marketing mind map links to a SWOT diagram, a product line matrix, and other charts (created in SmartDraw), as well as spreadsheets and, of course, other mind maps.
As a marketing organization becomes comfortable creating these charts, diagrams, and graphs, the whole team adopts visual thinking techniques.
While there are many special-purpose graphics programs available, it's difficult for a team of people to use multiple programs to collaborate. SmartDraw has the best collection of templates and features for marketing managers and executives to create outstanding visuals. The basic major marketing management decisions can be classified in one of the following four categories, namely Product, Price, Place (distribution) and Promotion. Product: It is the tangible object or an intangible service that is getting marketed through the program. Promotion: This represents all of the communications that a marketer may use in the marketplace to increase awareness about the product and its benefits to the target segment.
So how does a marketer strategize to attain success in a marketing program, using these 4 P’s? Offering specificity introduces the contextual customization of what needs to be done to address the questions raised in each of these 4 Ps of Marketing.
This refers all those company activities make the products and services available to targeted customers. 4Cs provide useful reminders to marketers for example marketer need to bear in mind the convenience of the customer when deciding where to offer a product or service. Marketing is a very diverse discipline, and mind maps are an effective way to organize plans and project tasks. I was looking for a mind mapping program that makes professional looking, presentation quality diagrams. And, for people who are "artistically inclined," the formatting and control make it easy for them to create stunning charts and diagrams.
SmartDraw places symbols and shapes in a drawing, keeps them aligned, and can also automatically style and color them. SmartDraw provides a separate template for each type of visual, which makes it easy to work in the context of that drawing. Topics are added to the left and right of the center, which keeps the drawing balanced looking — but doesn't automatically maintain the order in which they were created.
Then, as we develop their strategic marketing plan, I'll develop a mind map showing how a sound marketing strategy can drive their marketing communication and sales programs.
By having so many useful marketing templates available, SmartDraw really makes it easy for non-artists to create visuals that have a professional look and presentation quality. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth. Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods).
If the price outweigh the perceived benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted, but if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater.
Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. To apply the 4Cs approach marketer must consider the impact of the “uncontrollable” elements on company’s marketing mix. We are fully flexible in designing a project and ensuring it is tailor-made to specific customer requirements, this is paramount.We can provide you with research project management options to work with you on your consultation and research business needs. As subtopics are added to a topic they are automatically given the same color as their parent topic.


Other mind map programs add one or more tiny icons to a shape's text, which can make a rather distracting mind map.
And, for people who are comfortable with drawing programs, SmartDraw provides the control and flexibility needed to make creative visuals quickly. Intangible products are service based like the tourism industry and information technology based services or codes-based products like cellphone load and credits. This may include any physical store (supermarket, departmental stores) as well as virtual stores (e-markets and e-malls) on the Internet. Advertising may include using specialty packaging to showcase products, utilizing promotional products for your company, or online ads.
In there very essence, the 4 Ps of marketing is actually a framework that allows the marketer to structure the value proposition of an existing product (or a new product at the time of launch) so as to garner the highest mindshare by distinctly structuring the same.
McCarthy who originally developed the 4Ps, he stated it “It is combination of controllable factors at a marketer’s command to satisfy a target market”.
Companies also need to focus on that how the seller is demonstrating their products to potential customer, this refers to shelf policy of a company.
We work with some experienced researchers providing services to support focus group facilitation to data capture specialists and some comprehensive data analytics.We pride our work on Understanding the Customer, through Voice of the Customer engagement. This is crucial as this provides the place utility to the consumer, which often becomes a deciding factor for the purchase of many products across multiple product categories. A certain amount of crossover occurs when promotion uses the four principal elements together (e.g in film promotion). However, that is easier said that done and many marketers fumble when it comes to playing with the real life nuances and bringing out a crisp value proposition. With the help of 4ps of marketing mix a particular company can easily influence the demand and price of its products and services. We take pride in the quality and execution of our work to provide practical solutions and robust strategic recommendations. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation.
It is a very narrow concept and typically only your existing customer population.'Marketing' research is much broader. To retain its competitiveness in the market, continuous product extensions though innovation and thus differentiation is required and is one of the strategies to differentiate a product from its competitors. When considering business objectives, and strategy, you often need to identify the unknowns in your business, what are the gaps and what do we need to know to meet the end target.
The sphere shows how all factors are closely integrated and provide key questions and solutions to guide you through the process to help answer the question - is marketing research required is it the right solution?Marketing Research Components – What’s involvedThis jigsaw puzzle is a fun and different way of looking at marketing research activity, how comprehensive the process is and what’s involved when undertaking anything from small to large scale projects. Each piece shows the main area where often subordinate activity and discussion is required in the planning process.
From the research idea (at business planning), through to analysis, action planning and measuring success, a typical project can often take 6-8 weeks.
However measuring success can have significantly longer time frames depending on business environment and stakeholders involved. Research NetworkWe will only work with reputable fellow market researchers with whom we know, and have previously worked.
All our colleagues are members of the Market Research Society (MRS), and will adhere to the Data Protection Act 1998. Simon recently became a member of the Marketing Research Intelligence Association (MRIA of Canada), successfully passed his exam for Ethical Issues and Privacy in Marketing Research.



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