Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. Our full-service SEO team integrates content into a complex strategy to increase your site’s visibility and conversions.
Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility. Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures. Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts. Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services. Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry. We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell. Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.
Please, let us know any particular things to check and the best time to contact you by phone (if provided). Infographics not only grab the attention of your readers but they can also be a scalable link building tactic.  The internet is quickly collecting an assortment of well-designed, easy-to-digest infographics across all industries, and it’s easy to see why these information-packed images are so popular for bloggers and web content managers. Content alone, as useful as it is, can sometimes be a little bit bland.  Words on a webpage without colour or graphics doesn’t always score points for user experience, which is why our content writers put so much emphasis on formatting and style. But what many webmasters forget is that the use of infographics can be more than a nice visual aid for the human eye; they can also encourage natural links and give something for search engines to feast their bots on. So using infographics are scalable, shareable and brandable, and can add value to your SEO campaign.  If you want to pimp your blog or dress up your text, create a stylish and informative infographic for everyone to feast their eyes on!
About the Author Latest PostsAbout Ian LloydBrilliantly talented, Ian is a rare breed of analytical brain matched with creative soul. He’s tasked with ensuring our WMG clients are delighted with the service they receive and our team are inspired and motivated to do a great job. Last year the doors to 898,000 new businesses opened in the United States for the first time.
UNIQUENESS OF SERVICESThe Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success.
One of the biggest mistakes business owners make is trying to market their product or service to a large general market instead of focusing on a small niche market. To be successful in today’s hyper-competitive, over-advertised marketplace, you absolutely must focus your business and marketing on serving a specialised and preferably small niche market. On the other hand, if you decide to market your fancy parrot cages to everybody in the Britian who owns a bird, you are marketing to a fairly large general market and the money you spend on marketing will be wasted because nearly all of the people who will see your marketing will NOT have a need or interest in buying an expensive parrot cage.
My advice for how to market this new ergonomic chair product is to market it to a very specialised niche market and there are several to choose from.
According to competitive advantage theory there are three main types of business strategies they are: cost leadership, differentiation and focus strategies.
Marketing niche strategy based on customer needs and wants are the most sustainable – this usually arises when the mass-market product does not produce the item required. Marketing niche strategy can also be created if there are social and cultural differences within a single community that may require that changes may be required to be made to a product or service. Marketing niche strategy is also created through exclusive rights – such as brands, trademarks, patents etc For example under the main brand a niche brand can be created to serve special customer needs e.g. Marketing niche strategy is also achieved through adopting particular delivery channels. Monitor market continuously to ensure that ‘niche’ characteristics and market continue to be feasible. If you need help marketing your product or service, contact us on +44 (0)20 7060 1415 or go to our contact us page.
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The "Help" menu in the toolbar of most web browsers will tell you how to change your browser's cookie settings, including how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. We love getting to the heart of your business, what drives you, where you're heading and how you're going to get there. We plan, manage and deliver across marketing, design, print and web.Explore our portfolio and see what we can do for your business. More and more people use social media as their main means of communication, not only to family and friends, but to businesses and services. It is increasingly common for businesses to outsource their technical work and their marketing work. However, this outsourcing is often not contracted to one company, but rather spread out across a wide variety of different agencies. The most common issue for businesses that outsource their technical and marketing work in this way is that there are often serious inefficiency issues and problems with communication.
With websites and SEO strategies separated, businesses end up paying two groups to go over the same ground, with one revising the othera€™s work needlessly.
This common problem puts many businesses at a disadvantage, particularly when it comes to keeping up with competitors.
The simple fact is that there are numerous agencies that handle all of these complementary services under one umbrella. For example, the issue of SEO agencies redoing the work of an agency of website designers and copywriters is eliminated.


Email marketing will blend seamlessly into social media marketing efforts, with results seen across both outlets and complementing both outletsa€™ advantages.
There is one fee, and usually only one account manager to handle the smaller aspects of the site design, production and promotion. This is a much more efficient and cost-effective method of creating a corporate web presence, and one that can be easily amended according to client needs. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.
It helps you stand out from the competition, provides a great resource to your customers and is highly shareable.
NetBooster UK Brand Marketing StrategyBrand traffic = someone specifically searching for your brand name or your brand name + keyword. Yes indeed Infographic is nowadays become very poular to get lot of backlinks and grab visitors attention. Most of these businesses were created by entrepreneurs who envisioned an opportunity to develop a new product or service, and pursued that vision in search of independence and financial reward. Any capital that the firm obtains will be used to promote the "small business focus" of the firm and cover basic operational costs. As a marketing advisor, getting clients to focus on a niche market is the most difficult part of the job. A niche market is group of consumers or businesses that all have a very specific need or want.
Yes, that sound you just heard is the sound of your money being flushed down the toilet because you ignored niche marketing. The key is finding the market that most needs this product as well as can afford this product. Of these three main types of strategy what concerns small business most is the focus strategy.
It is most advisable to the small business owner to concentrate on a differentiation focus strategy, since a cost focus strategy might be difficult to maintain without achieving very large volume of production. Working with you, we devise, design and deploy your marketing plan that achieves your objectives and provides excellent return on investment. It's with this fundamental understanding that we can start to get creative with a marketing plan for your business. The early days are crucial to your business success, and starting strong can make the difference between success and failure. If you prefer, give us a call directly on 01291 425103, or arrange a time to call by and visit us in the studio - kettle's on.
In itself, this is not an issue, as the breadth of experts available and the use of more experienced groups is beneficial to a businessa€™ presence online. The corporate website is completed by one company; a search engine optimisation company takes over to ensure that the website is picked up in search rankings, another group handles email marketing and social media marketing is covered by yet another company. Each agency is determined to leave its mark on the businessa€™ efforts, and this can be detrimental to the businessa€™ online presence.
Website designers and copywriters will likely have SEO experience, but many may not have the specific knowledge needed to make a business website stand out amongst the crowd.
These two highly compatible marketing types - which often have to work in tandem for maximum efficiency - are divided into labour by two agencies, which may work at cross purposes. The time and effort it takes to coordinate these, often overlapping strategies, is a needless waste of energy. Going for one overall strategy, handled by one agency, can greatly cut down the amount of time wasted coordinating messages from agency to agency and covering the same ground.
The corporate message is decided with the consultation of SEO experts, and a cohesive message is formed, and when the website is designed, it will already have the necessary information for full optimisation integrated into its build.
Rather than repeating messages (or worse, putting out different messages), marketing for the business will be brought under one unified message, with an in-depth understanding of each mediuma€™s particular strengths and weaknesses. Each team pulls together to create a cohesive and strong online image for the company, and the promotion of the business is planned and carried out in a way that takes into account each facet of the business. You could add your company logo to a prime position on the graphic without it being too obtrusive, and get a boost in your online presence and your online branding. While these visionaries started with solid ideas to form the foundation of their new ventures, most do not have many of the skills necessary to transform their ideas into reality.
For the firm to realize its full potential, the founders would require compensation equivalent to full-time employment while pursuing initial clients and creating a backlog of work requests. If you ignore this advice and try to market to a large general market before first becoming successful in at least one small niche market, I can guarantee you that you will soon go broke and be out of business.
One niche market to consider would be to market the chair to assisted living centers for the elderly.
On what type of differentiation focus can the small business achieve marketing niche strategy? We also use cookies to measure site performance and understand what parts of the site visitors go to. Planning, designing, co-ordinating and providing the sucess through measured results are all part of That Media Group's Service. The diffusion of all of these core business ingredients can be spread far and wide, with ensuing negative consequences that cause issues further down the line. Each company requires briefing meetings and strategy meetings, each with their own internal processes and ways of handling communication, which can be difficult to oversee and manage effectively. SEO companies will often be handed a corporate website to optimise, and simply have to redo work because they are more experienced in search engine optimisation and because they want to ensure the client knows they have made adjustments.
For example, it is highly likely that those who elect to receive marketing emails are also following the business on social media.
Any issues - such as a social media flare-up - can be handled efficiently and the damage mitigated across other channels, without there being confusion.
There is little issue with a lack of communication between agencies; under one agency umbrella, businesses can rest assured that their needs are being met without having to repeat the same introductory process with multiple companies.


The branded search means that you’ll appear at the top, get a huge CTR and convert higher as people are already searching for your brand. This would most likely need to cover at least one year's salary for each of the three managers.
However, if you do decide to focus on serving a small niche market, you greatly increase your odds for business success with much less risk. Your niche market consists of people who own parrots, and particularly people who own parrots and earn an income large enough that they can afford to buy your fancy parrot cages. Now, what most inventors would do when they come to me to market their product is they would say, “Everybody will want my ergonomic chair.
Another niche market is Chiropractors who could sell this chair directly to their patients who suffer from lower back pain.
By splitting one online marketing strategy into two, businesses may often see repetitive messages being put out, or worse, messages at cross-purposes to one another.
I have no idea what ERP software is or does but the challenge is how to position yourself as the go to authority for people needing advice on that software so they add your brand to their search query. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction. Our mission is to help small businesses of today become the leading corporations of tomorrow. Additionally, funding for initial marketing projects would help to ensure that the firm could establish a claim to the "small business consulting" concept in the target market. Cambridge Strategy Group will attempt to own the words "small business" in the minds of our potential clients.Cost-effective personal interaction with local consultant presence.
So, my client wants me to launch a national marketing campaign for a brand new product nobody has ever heard of and I am supposed to do this with a few thousand dollars. The key is to determine who has the most desperate need for your product or service and then focus your marketing on that niche market. Wherever you are on your business journey, we can walk with you to help your business excel through our creative partnership, and our tailored packages to suit what you need. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.
Personal interaction provides small businesses with a level of comfort not available with remote consultants.
John's participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group.Todd D.
There may be many occasions where the small business founders may ask the consultant to simply "stop by," to react to a new development, or to answer a question. Find the people who stay up at night worrying about the problem your product or service solves and you have just found your niche market. While this local presence and personal interaction is highly valued, business owners are often unable to afford the cost associated with bringing consultants to them from other areas.A diverse network of consultants and alliance partners.
Todd currently functions as an experienced analyst for a Big Five consulting firm, working with Fortune 100 and Fortune e-50 firms to solve their business and technology issues.Ben S. Solving the unique problems that face small businesses today demands a wide range of skills and experiences.
Cordell, Managing Director: Ben has worked in business development, account management, systems engineering, marketing, and product development positions at LifeServ and ONE Co. By relying on a nationally distributed talent base coordinated to work together remotely, Cambridge Strategy Group will be able to bring together the skills required by a particular client without incurring the expense of physically bringing all of the individuals together.
In the book, 22 Immutable Laws of Marketing, authors Al Ries and Jack Trout note that being first in the customer's mind is more important than being the overall leader.
Ben currently functions as a corporate strategy specialist at LifeServ, discovering and developing merger, acquisition and strategic partnership opportunities.FINANCIAL SUMMARYThe market for Cambridge Strategy Group's services is enormous. And Amazon Prime the big money SERPs.** Note however for SEO Gold one of the words (SEO) is a very important keyword for that site, so 50% of the brand name SEO Gold does help with SEO SERPs. Initially, the three founding members intend to work part-time on this venture while maintaining full-time positions with other corporations.
With 898,000 small businesses starting each year, there is a significant opportunity for a consulting firm such as Cambridge Strategy Group to become the "first" consulting firm dedicated exclusively to small businesses in the minds of a number of these potential clients. As we determine how best to enlarge our operations, we will consider expanding the business as defined in our strategy. Visitors are searching for SEM, SEO and Brand Marketing.Moz Brand Aware SEOMoz is a recognizable SEO industry brand name, 110,000 searches a month. Then you are not going to get a lot of search engine traffic.A post about the above should be named accordingly like-Car Insurance Company Will Not Pay My Claim!This covers many relevant keywords.
I think many people generate income with Youtube, but I do not know if it is worth it.I have created only a couple videos and they drive a trickle of traffic. What is I did once a week for example.However, I guess my question is do you think Youtube is less efficient than blogging?
Technical issues or penalties that harm organic visibility are felt the hardest by those smaller businesses who rely on 99%+ non-brand search traffic.Growing brand traffic helps mitigate this impact and also benefits direct traffic, email open rates and the good old fashioned phone ringing rate too.
Whilst a plugin called SEObZinger could be easily discussed online without using WordPress or SEO. SEOPressor (another WordPress SEO plugin) is equivalent to my made up SEObZinger plugin name. For the record the Stallion WordPress SEO Plugin will never compete with Yoast or All In One because Stallion has just one SEO feature that’s quite technical (you need to really understand SEO to get it). You still seem to think that I was suggesting that SEO should be a vehicle for brand and that SEO resources should be diverted into brand.



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Comments to «The marketing strategy group uk»

  1. anonimka Says:
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  2. Lonely_Boy Says:
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