Local television stations experienced a year of higher revenues and lower viewership, on average, in 2012. At network affiliate stations, viewership in 2012 fell in all of the key local TV news time slots – morning, early evening and late night. Late newscasts had been losing viewers at even faster rates than the evening time slot until 2011.
Our analysis of Nielsen Media Research data suggests that local TV newscasts are losing viewers, in large part, because fewer people are watching television when the news is on the air. Midday newscasts lost viewers in all sweeps periods in 2012 but the average loss for the year was 2%, about the same as the year before.
News at midday has seen less ratings erosion than the traditional early evening and late time slots over the past five years. But these newscasts still have lost a little more than 7% of their average audience over that time period. The audience for local morning news on Fox affiliates is still 4% higher than it was five years ago, but that improvement is due entirely to a substantial increase in viewership in 2008. The losses in 2012 continued a long-term trend of declining viewership for prime-time newscasts on Fox affiliates. Stations not affiliated with one of the “big four” television networks also saw their overall news viewership decline in 2012. A flood of political advertising in a presidential election year and a slowly improving economy boosted revenue for local television stations in 2012. While local television revenue has bounced back from its 2009 low set in the depths of the recession, its performance over the past decade has been lackluster. Stations in all market sizes lost revenue on average in 2011, the last year for which data are available, and the pain was shared relatively evenly.  Even so, average revenue in all market sizes more than recouped losses suffered in the recession year of 2009. Stations in the top 25 markets lost the greatest dollar amount, but that is to be expected since they earn far more than smaller-market stations.  In terms of percentages, revenue in the top 50 markets was down about 12%, the next two market groupings lost approximately 9% and the very smallest markets saw revenues fall just 7%.
Advertising within news programming accounts for an increasing portion of local TV station revenue. Most television stations do not use their websites to sell anything other than advertising. In the vast majority of TV newsrooms, budgets either grew or held steady in 2011, the last year for which survey results are available. The positive budget picture was most evident at stations in small markets (101-150), where more than half of all news directors said they were able to spend more. Local TV newsrooms started 2012 with a record average of 38 full time staff, and a median staff size of 32, matching a high set in 2006. The average number of hours of news on local television continues to increase and probably set another record in 2012.
For the second year in a row, local TV stations reported producing less news for some other media outlets, including mobile devices, cable TV channels and other local TV stations. Just over half the stations surveyed (52.5%) cooperate with other local TV stations, newspapers, radio stations or other outlets in news gathering or coverage. Those stations that do share resources with other media reported increased cooperation in the use of helicopters for news coverage, but fewer shared video or had other sharing agreements. PEJ analyzed data from Nielsen Media Research and computed national averages for each time slot. BUSINESS Michael Hiltzik Column On newspapers and ebooks, the Justice Department's antitrust theory is obsolete Register Associated Press The Orange County Register newsroom, seen in a 2012 file photo. 4 A Quick Look at the Top Properties in Brazil In April 2012, the Brazilian online audience (6+, home & work) reached almost 52M with the total online population now estimated at almost 85M. 5 OVERVIEW comscore Ad Metrix Ad Metrix is a powerful competitive intelligence tool that allows agencies, advertisers & publishers to quantify and evaluate the overall display advertising landscape.
29 People-based Measurement Approach to Validate Audience Delivery Why is people-based measurement so important when validating audience delivery?
31 Advertiser Guarantees The comscore vce technology provides much-needed transparency to accurately reflect the ads that are actually being seen. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data?


Data quality and predictive analytics An Experian Data Quality white paper Data quality and predictive analytics Overview Customers have more options today than ever before. HOW TO Transform Your PPC Campaigns Today Stream s Approach To Improving Your PPC ROI 255 Great Valley Parkway Suite 150 Malvern, PA 19355 www.
PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Vocus believes in the power of email marketing to engage and retain customers and prospects. Online Auto Insurance Report April 2009 FOR FURTHER INFORMATION, PLEASE CONTACT: Susan Engleson comscore, Inc. IT S A SOCIAL WORLD Top 1 Need-to-Knows About Social and Where It s Headed Introduction With the widespread adoption of the Internet around the world came the rise of social networking as a global phenomenon. The trend has been towards a broader mix of screens that people turn to for video consumption.
With this in mind, advertisers are moving significant dollars to new digital platforms, and seeking formats that move beyond the basic website banner ad, to find ways to engage with audiences by creating sharable content. Based on research from Nielsen, Forrester, ComScore, and BI Intelligence, this slideshow gives an overview of how web video that is being viewed on connected devices is impacting traditional television and the advertising landscape.
The increased income was the predictable result of a flood of political advertising during a presidential election year. Eastern Time or equivalent) on network affiliates suffered the steepest decline of the traditional time slots. The increase in 2011 seems to have offered false hope as the gains were quickly lost again.
A pattern we have been tracking for the past three years continued in 2012, with share outperforming ratings for all key time slots in most sweeps periods.
Eastern Time or equivalent (after the network news or early evening local news) lost 5% of its audience, on average, in 2012. Most of that gain was lost the following year, and the trend since then has been a slow decline.
Eastern Time or equivalent lost 9% of their audience in 2012, faring even worse than the half-hour newscasts on ABC, CBS and NBC stations that air an hour later.
Over the past five years, these newscasts have shed almost 23% of their audience, the largest percentage loss of any time slot we track. After two years of outperforming network affiliates, the independents lost a larger percentage of their audience than affiliates did in most time slots.
Since 2006, average revenue for news-producing stations has declined by more than a third (35.8%) when adjusted for inflation.
Estimates indicate that spending on both broadcast and cable grew in 2012, but cable again grew faster than broadcast, posting a double-digit increase.
Almost 60% of news directors said their stations made a profit on news in 2011, the highest percentage since 1998. Only one in six news directors said they had to make cuts, compared to one in four the year before. By contrast, more than half of stations in the largest 25 markets reported their budgets stayed the same. The charts showing change over time include only three of the four major sweeps periods–May, July and November. Brazil is now the 7 th largest online audience in the world considering 15+, home & work, behind CH, US, JA, IN, RU e DE. The Ad Metrix service is only available for some of the largest markets in the digital world: USA, UK, France, Germany etc. Syndicated data on advertising related to social media Socially published ads (ads published by a site in the MMX Social Networking category) Socially enabled ads (ads anywhere that redirect users to a site in the MMX Social Networking category) Socially enabled ad Facebook ad (i.e. Identify which companies advertise with competitors but not with you Understand how well you perform relative to your competition in capturing share of an advertiser s overall online spend Learn how your site performs relative to your competition on key advertising metrics, such as ad clutter, exposed unique visitors, demographics and more Why would advertisers and their agencies use it? Includes advertisers currently working with comscore vce who have agreed to be named publicly.


This knowledge is essential in proving that our highly engaging content delivers a higher percentage of validated impressions and that they are delivering outstanding performance for our advertiser clients. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up.
Everything from smartphones to tablets to PCs to television are suitable for watching a video of any length. A year after showing the strongest audience growth of any traditional time slot, up 3% year-to-year, average viewership slid 7% in 2012. Over the past five years, the average audience for these newscasts has declined more than 17%. Ratings measure the percentage of households with TVs that are tuned to a particular program. Projections call for growth on the cable side to outpace broadcast growth by substantial margins in coming years, but for local stations to retain a wide edge in total spot spending.
The share of revenue from local TV news has been rising along with the amount news time stations air, which also set a record in 2011. Less than half (44.5%) are involved in shared-revenue deals with local Groupon-type offerings. The biggest changes in content were a significant drop in the use of blogs, audio and recorded newscasts on station sites. February is not included because there was no comparable data from 2009, when ratings were collected in March due to the planned switch from analog to digital broadcasting.  Year-to-year calculations from 2010 onward include all four sweeps periods. The IAB Brazil estimates that during 2011 almost R$1.5B was spent on display campaigns in Brazil, up almost 20% from the previous year.
Bruce Rogers, Chief Insights Officer, Forbes Media As one of the top advertisers in Germany it is vitally important to justify our digital ad spend. In fact, most people do still watch traditional television when they are seeking longer viewing experiences, but that is quickly changing. Share measures the percentage of people whose TVs are turned on at a particular time and who are tuned to a specific program. The independent stations account for less than 3% of the total local TV news audience, however. And while independent stations expanded staffs after cutting back in 2010, their median staff size of 13 is still less than half what it was five years earlier.
When share declines less than ratings, it means a program has fewer total viewers but its percentage of the available audience has not declined by quite as much. That contraction most likely reflects the new reality that many independent stations no longer produce their own newscasts but instead carry programs produced by other local stations.
The data suggest that stations expanded their staffs mainly by hiring younger, lower-paid workers. Department of Justice Gang Activity Homicide Apple Inc. Whether it has lived up to that pledge is the topic of intense debate among antitrust experts. But few industries have sustained such wrenching changes as publishing, where efforts to survive involve arrangements that look like antitrust violations in the old world but may be necessary in the new. Tribune Publishing's corporate strategy obviously assumed that the company would be healthier with the acquisition of the Register and the Press-Enterprise than without them, especially since the company already owns the San Diego Union-Tribune and hoped to create a more powerful presence in the overall Southern California news market. But the success of the strategy would depend on execution, and whether it would work in practice is conjectural. It will have to pay $450 million in credits to customers who bought books on iBookstore at supposedly inflated prices.Taken together, these cases show how technology is making a hash of markets that were reasonably stable for decades.



How to make a presentation online free
Handleiding live movie maker 2012
Photo slideshow animation software


Comments to «The state of online video advertising in europe 2013 jll»

  1. Zara Says:
    It's a very good concept to take stock of your video production fits into the.
  2. FiReInSide Says:
    And use, and their is a PRO paid strategy supplying has a somewhat steep studying curve.