Whether it’s adding a Santa hat to your logo or adding snowflakes to the background of your email, a sprinkling of seasonal imagery can bring lots of festive charm to your emails.
Targeted marketing is more effective than scattergun campaigns that take a catch-all approach.
Clever creative and gorgeous email design is all well and good, but you can’t beat doing the simple things well. Get hands-on help with Constant Contact, tailored specifically for your organization's needs.
With Halloween almost here, Black Friday, Small Business Saturday and Cyber Monday aren’t far behind. Like last year’s, this is a short holiday shopping season (just 26 days between Black Friday and Christmas, compared to the more typical 31), so you’ll want to make the most of it. Planning ahead will give you an edge, enable you to budget better and ensure you don’t miss important dates. Create a marketing calendar working back from these and other key dates, breaking down the actions you’ll need to take to meet deadlines.
Send early holiday cards (such as a Thanksgiving card) to give thanks for your loyal customers’ support all year long. Choose an event that’s festive for the season, but also relates to your store, such as an author signing or reading at a bookstore, a musical performance of holiday songs at a CD store or a cookie-decorating demonstration at a gourmet food store. In 2013, gift cards were the number-one gift shoppers planned to buy, according to a Nielsen survey. With many Americans still watching their wallets, lots of shoppers wait for holiday sales to treat themselves to things they want or need.
Engage customers’ senses with colorful decorations, festive holiday music, seasonal scents like pine or cinnamon, and refreshments to keep shoppers from dropping. Turn your business neighbors into marketing partners by creating promotions, contests and special events together.
Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them.
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Mobilize your website and social media pages – Ensuring that your website and any significant social media pages, such as your Facebook business page, are optimized for mobile is a must. Be sure to claim and optimize local listings – It’s not enough to merely have a listing on entities like Google local, Yelp or other local directories, you must make those listings work for you!
Offer irresistible deals – Everyone loves a deal, and mobile shoppers are some of the most voracious. Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. About us and this blogWe are a full service agency that deliver compelling digital marketing solution. We offer professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords. Promote your business, showcase your art, set up an online shop or just test out new ideas. Crafting a strong elevator pitch is the most important fundamental marketing skill every business executive needs, according to Bloomberg Businessweek. Telling other people about your business is the proven formula for promoting business growth.
An elevator pitch covers what is important about your business and why those particular details are important. It is all about speaking to each person as if your pitch was exclusively designed for them. It isn’t necessary to simply rely on your wits alone to craft an effective elevator pitch. When you learn how to concisely deliver the right message, to the right person, at the right time, you can truly make the most of any businesses opportunity that comes your way. With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume.
In our experience Galleries, Art Dealers, and Art Buyers have as many views of how work should be showcased online as there are stars in the sky. Clear Navigation – Don’t let visitors get lost in your website because when they get lost they will LEAVE! Include everything you would have in a hard-copy portfolio – bios, artist statements, resumes, etc. Be aware of the potential positive or negative reaction you might experience from selling reproductions of your work online if your target sales channel strategy is galleries. Follow these steps and your website will be on its way to impressing galleries, art dealers, and collectors. Speaking of impressing art buyers – we are just a few days away from the launch of our new artist showcase websites at Espresso Artist Websites To Go! I am just in the process of setting up my online portfolio and this article is just what I needed to read to cut through the confusion of what I should include.
You see so many artists websites that are difficult to navigate, too wordy, too fussy and over designed.
Rightly or wrongly I choose to spread myself over Twitter, FB and DeviantArt aswell as my portfolio, I consider these other places are where I can show my sketches, unfinished works and what inspires me.

I want to be noticed by galleries… Now how do I get the right people to see me and see my portfolio lol!?
You could definitely be forgiven if you currently feel like you are spread as thinly as bread sauce on Boxing Day. It’s the single biggest factor in determining whether or not your readers open your email or hurl it towards the trash can. The average person’s inbox is as cluttered as Santa’s toyshop and regularly pelted with new emails. Try to get into the habit of building a mental image of your model reader and crafting a message that speaks to them directly.
You need to be prepared to produce different content for different list members at different times.
If you are rushing to get a campaign into the digital ether, there’s no substitute for checking your content with a fresh pair of eyes. Remember the basics of email marketing and you will be on your way to festive outreach that gets results. You'll also have access to personal coaching and resources to get you real business results.
For instance, if you want to send a direct mail piece to arrive before Thanksgiving, when do you need to design and submit the ad? Better yet, invite them to a special event or sale, and sweeten the pot with a discount or free gift offer. Vantiv and eCard Systems are two companies that offer gift cards for small retailers; you can also see if your bank offers gift card options.
For example, hold a “12 Days of Christmas” giveaway where 12 retailers in your shopping center each give away a prize a day for 12 days.
She is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. It’s one of the things that could potentially sway where I buy something over the season. Get subscribed to our RSS feed to be informed first to learn about new blog posts published. Keep in mind that mobile versions of your content need to be Spartan in size, images smaller, and textual content more brief and concise, so as not to lose the busy mobile browser. Moreover, they’re out and about NOW, and you can attract them with timely offers and coupons. After helping national companies go from concept to millions of dollars in revenues he decided to focus his Internet marketing powers on helping local business owners achieve their goals.
Our winning solutions and experience helps to deliver great results across several key areas. 18, 2016When it comes to content marketing, it’s easy enough to take action—the problem is in using your time effectively.
Wix is a website builder thathas everything you need to build a fully-personalized, high-quality free website. Creating an elevator pitch is a highly effective method for communicating to new customers and investors what they need to know about your company and what it does. Share essential details about a product or service in a quick message so people get a snapshot of what it is all about and why it matters to them. It is basically a business owner’s chance to make a good first impression — like a man taking a woman on a first date. Your pitch is not designed to share the entire story or hit on every important point in a minute. If you are speaking to an investor, you don’t need to tell them your business loan has been approved or you plan to apply for a business credit card. Many good resources are available to business owners and salespeople to educate them on what to say about their company. Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing. They are looking for information that is quick, understandable and easy to act upon if desired. If so, you need to understand the core common elements that successful art gallery directors and art sales people look for when they visit and review your artist website.
The wonderful thing is that these skills and preferences have been developed through the process of actually buying and selling art. In the time it takes to play your exotic flash-based entry page, the gallery will have already moved on to look at the next artist website. This is very important because buyers and galleries are interested in (1) your art and (2) You the artist and (3) You the business person. A very clearly-labeled contact page should include an email address or contact form AND a phone number. Some galleries will be impressed that you are obviously business-savvy enough to be able to sell your work in this way.
If you’re serious about online art sales success please visit, sign up for our free report, and learn about our 21st Century Art Marketing machines.
A Christmas-themed pun on your business name can be fun, but if in doubt consistency is the best policy.
That means if you fail to cater for mobile users, you might be alienating more than half of your email list.
Brevity is a skill you’d do well to master – and your reader will respect your efforts.
Crude example: “Hope you have a merry Christmas” is more engaging than “Hope you all have a merry Christmas”. Example: let’s say you have an online shop and you notice that a customer’s first interaction with your business was last Christmas.

Gift cards aren’t only for gifts; consider doing a “give one, get one” promotion where customers buy a $100 gift card or $100 worth of merchandise and get a $25 gift card for themselves. Make sure to use an email optimized layout, preferably one-column, and a font size of no larger than a 14 for small-screen readers. Utilizing the segmenting and referral tracking within Analytics, whereby you can track smartphone and tablet visitors and analyze their onsite behavior, you can determine how you’re campaigns are performing.
Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets. It is a quick summary of what your business does designed to spark the interest of a customer or investor. A succinct description of your business will pique the curiosity of others and leave them begging for more information.
This is the concept driving a 15 or 30 second TV spot and it is also the same principle that operates in an elevator pitch.
It is designed to get a person thinking about your message and persuade them to seek out more information. Show how your business helps people now and what separates you from the competition in the present.
An investor, vendor and customer are not going to want to hear you repeat the same message with no variation.
Mashable suggests recording a pitch on a video camera or trying it out in front of a select group of friends or colleagues to get feedback on where you need improvements.
They can answer the who, what and why questions about their business, identify their pitch goal and analyze the strength of their pitch.
Don’t ever under-estimate the experience and skill required to do this consistently – at Art Marketing Secrets we take our hats off to good art salespeople – and you can learn a lot from them. Where possible we recommend using a professional photographer experienced in shooting fine art. I am amazed at how many artist websites I visit that don’t list a phone number on the contact page. Others might consider it a threat to any potential sales relationship they might have with you. Your strategy of spreading yourself is wise – we recommend taking advantage of as many online and offline resources as possible to get attention. Here are ten, easy-to-integrate tips that will keep your email campaigns sparkling this festive season. It’s also a good idea to use split testing to find out which of your send titles is most effective at driving open rates. Then cast an eye over your email design to make sure your hyperlinks and CTA buttons have all the zing they need to stand out.
Segmentation allows you to send an email to last year’s festive purchasers with vouchers that can be put against another purchase this year. Visit the website to get marketing tools, collateral and ideas for making the most of Small Business Saturday. This is the reason why having an event is your best bet for getting more sales this holiday season. With 84 percent of those using mobile marketing reporting a gain due to mobile, there isn’t any excuse for falling further behind!
The solution, fortunately, is straightforward: create a plan that you can be confident will succeed.
Think of how commercial galleries and museums use separate spaces to focus attention and realize that is what they want to see in your website. Ideally the goal should be to bring much of that traffic back to your core artist website where you have carefully crafted your presentation and story. The best way to check how your email is performing mobile-wise is to send a test to yourself and open it on your own device. If it takes longer than a minute or two to absorb your message, it might be time for rethink.
A studio address or PO box is also good to include because it gives a sense of physical reality to your business.
Please leave a message for Amy, Jeff, and Twinky after the tone!” Get a second line and put a professional message on the voicemail. What kind of topics are you going to write about, and where you can you find inspiration?Target Audience.
Assume that whoever is reviewing the style guide knows nothing about your goals, your marketing, or your services.
Share your ideas and techniques in the comments section below!You May Also Like 7 Social Media Mistakes Every Small Business Needs to Avoid 7 Common Misconceptions About Email Marketing 4 Black Hat Marketing Techniques to Avoid Solomon Thimothy is the Co-founder of Clickx.
With clients internationally, Clickx helps businesses gain better visibility online by focusing on more exposure, more traffic and more leads. First Name Email Do Not Fill This OutCheck out how we're helping customers succeed!We decided to partner with Clickx after careful consideration. Clickx helped us reach our target audience of architects and construction companies through a strong web strategy. They’ve helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

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