From brands dropping cultural truth bombs to Greenpeace razing web clutter, today's best advertising doesn't resemble advertising at all.
Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012.
Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December. Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging. At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain. The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8. The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent). Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES.
Services while incorporating supreme value to enterprises globally at an affordable price.
Creators Touch has given the e-commerce solutions for more then 20 clients all over the world.
It may seem now like a foregone conclusion that The Lego Movie would be a huge hit, but anyone who’s seen a great book, comic or toy turn into a terrible movie knows better. As the fast food field gets tougher, Taco Bell just keeps getting better at connecting with, rather than just pandering to, those coveted Youngs. How can a mission-driven organization cut through an internet cluttered with brands and their big budgets?
GE has been touting its industrial applications of science and technology to the curious masses for years, whether on its GE Adventure Blog or later on its surprisingly artful Tumblr.
Beats’ headphones grew because of word of mouth, influencers like LeBron James, and co-marketing deals with phone makers, car makers, and others. With a hearty mix of self-deprecating humor and wink-wink swipes at advertising culture, Newcastle has become one of the coolest brands without boasting or braggadocio.
In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research.
The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests.
As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan.
That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released.


Impact challenge, and perhaps the first-ever ad for shepherd's pie that made anyone weepy.
On the creative side, its been busy winning awards for its HBO show (and signed on for third and fourth seasons), and growing respect for its news operation, particularly thanks to its embedded work in Ukraine and a five-part reporting series on the ground inside ISIS.
Since then, Brier and his 180-person team have built Percolate into a one-stop marketing CMS for brands that enables the likes of GE, Unilever, Coke, and eBay to plan, publish, manage and measure their increasingly broad range of content. But now the brand’s push into content has gone social in a huge way, with interesting, accessible, and artistic content featuring things such as jet engines and shipping containers.
Co-founder Jimmy Iovine famously said the company sold half a billion worth of product before paying for one ad. Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity.
A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices. The GE Instagram feed is always fresh, and it’s offering six-second science lessons on Vine.
Since then, the brand has used a masterful approach to more traditional marketing to maintain its cool, tapping into the bond between sports and music in ways that would make even Nike jealous. They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile.
In The Honest Truth, vets ask for job opportunities as a way to illuminate the mission of Call of Duty Endowment, the video game’s not-for-profit arm. The new year is also off to a hot start, with the agency launching its first ad for new client Virgin Atlantic. Vice helped create short documentaries on private military contractors for Activision’s Call of Duty, and another on Monkey Island, a refuge for apes used in medical research, to help promote the movie Dawn of the Planet of the Apes. But it is also leading in product innovation: See the culture bomb that was the Doritos Locos taco and the recent launch of a new restaurant concept, US Taco Co, a next-level grasp of social media. It also recruited celebrity cats Lil Bub, Princess Monster Truck, Venus the Two-Faced Cat, and others for a video to raise awareness of the plight of wild tigers. CMO Beth Comstock said last year that GE’s content marketing gets 30% extra value for every dollar spent. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. In Meet Me at Starbucks, 39 filmmakers capture a day in the life of the coffeehouse around the world. The pinnacle of its achievement came with the introduction of its slick new mobile ordering app in October of last year, an event that was met with the kind of media attention that normally attends the latest launch out of Silicon Valley.
Comedian Reggie Watts starred in the #ClickClean campaign to nudge web giants like Amazon and Twitter to use cleaner, renewable energy to power their businesses.


Brand CMO Omar Johnson says its these close relationships with world-class athletes allow the brand to create these intimate portraits of the pro sports experience, such as a series of ads for LeBron’s return to Ohio, and following Seattle Seahawk Richard Sherman to each playoff game on the way to the Super Bowl. The brand also mocked user-generated content campaigns by asking people for their mediocre travel photos, and offering to pay people to follow the brand on Twitter. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates.
And part of that change is the scale of the whole thing can no longer be managed in a kind of ad hoc way. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60.
That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet.
It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request.
One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena.
Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops. Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.



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