The NBA arrived at a figure of 1bn by summing a combination of league, team and player account followers and likes across Facebook, Twitter, Instagram and China’s Tencent and Sina Weibo platforms.
Compared to its US competitors, the NBA has been hugely aggressive in its international expansion. As a league, the NBA outperforms the two biggest global football competitions, the English Premier League (EPL) and UEFA’s European Champion’s League (UCL), because it has invested years in developing a presence on Chinese social platforms. When you factor in the activity and ambitions of individual clubs and players, as the NBA did in their counts, football is still bigger and we conclude, was more likely to have reached 1bn before the NBA. European clubs too have a greater global social reach, thanks in large part to the two clubs, FC Barcelona and Real Madrid, who employ the UCL’s top two players. We chose not to drill down any further, on the grounds that there are too many differential variables to make this a meaningful study. Each NBA team plays 82 games between October and April, representing a total league pool of between 1290 and 1335 games per season (depending on how the best-of-seven game playoff series pans out). The real importance in these numbers is that they roughly show each league’s demonstrable and addressable audience and its ability to penetrate new markets. The vast sponsorship and media rights deals that leagues like the NBA and Champion’s League have been able to secure have been underpinned by those leagues’ sustained track record of delivering audiences to brands and television networks.
Growing the scale and engagement of the audience increases rights values, especially if that audience is drawn from increasingly affluent and connected emerging markets. With global digital connectivity expected to double in the next five years*** and the outlook for growth in consumer spending due to come from emerging markets, anyone currently making money from delivering audiences should have a strategy for signing up fans in new regions at scale. International expansion also has the happy side effect of opening up new commercial relationships, evidenced in 2014 when EPL club Liverpool signed a partnership deal with airline Garuda on the strength of its Indonesian following and more recently when they signed a deal with Chaokoh to be Liverpool’s ‘official coconut water sponsor’, due in part to the club’s presence in Thailand. If you are looking for the best media player for your PC then you can choose any of them (mentioned below) according to your need.The most important thing that we must keep in mind before selecting the best media player for our PC is about its features. Der Hersteller streicht beim Hama Media-Player PMP10 ganz besonders dessen sehr kleines und zugegeben durchaus schmuckes schwarze Gehäuse aus Aluminium hervor.
According to iResearch, in June 2013, media players daily unique visitors reached 130 million in total.
It’s an impressive figure and testament to an aggressive internationalisation strategy, spearheaded most notably by the recent digital partnership deal signed with Chinese media behemoth Tencent, owners of QQ (829m active accounts) and WeChat (650m active users with 70 million outside of China). The NBA's 28m+ Facebook likes is twice the NFL's 13 million, nearly 4.5 times that of Major League Baseball's following and seven times that of the National Hockey League.


Seven League research applying the same methodology (combining global Facebook, Twitter and Instagram followers and likes) is revealing. Not only do the top 10 UCL players have a following three times larger than their NBA counterparts, the NBA’s top 10 is eclipsed in its entirety by the UCL’s top two players, Cristiano Ronaldo and Lionel Messi. Leaving these Leviathan’s aside, even the EPL’s fifth biggest side, Manchester City is snapping very closely at the heals of top NBA team, the Los Angeles Lakers. That’s before we even explored the longer tail of all clubs, all players, and localized and multi-lingual social media accounts. With squad sizes between 12 and 15 players, there are likely to be between 360 and 450 NBA players. The numbers show nothing about the depth of passion or loyalty that these audiences feel for the sports brands they ‘like’ but they provide a basic yardstick for measuring digital reach, and that’s important because digital reach is central to leagues’ future monetisation strategies. It’s not a unique strategy - we’ve already seen that other great purveyor of mass audiences, Facebook, publicly stating that it sees its next 1bn users coming from Africa.
Whether that expansion is driven by the desire to monetise multiple local sponsorship opportunities or to drive global audiences to add value to the core partner relationships is dependent on the club’s overarching strategy. If you are new here, you might want to subscribe to the RSS feed for updates on this topic.
Baofeng was the top media player in China, with 29.86 million average daily unique visitors and 10% reach rate. For VLC Media Player users, I’m sure not all will agree since VLC Media Player has a boring interface but once explored, first impression will not last. The NBA is very centrally controlled in a way that the EPL and UCL are not, meaning the NBA can act much more cohesively as a central body to market itself. With this in mind, despite reaching a massively impressive global total, we don’t think the NBA was first… but that’s not the point. The Champions League on the other hand, has 32 in the group stages that change to some degree every year and a whole qualifying process across many nations. By contrast the Champion’s League group stages to final comprises 125 matches with squad sizes capped at 25 players.
What matters is that the NBA has already invested in a co-ordinated and cohesive manner in a globally aggressive digital strategy.
And also you can check about its interface, because if it doesn’t look like perfect then gives a bore feel after some time.


Fotos im JPEG- und BMP-Format können als Diashow inklusive Musikuntermalung mit Audio-Daten als MP3, WAV und Ogg Vorbis abgespielt werden. This player is completely skinnable therefore its first boring interface is disposed with the use of different available skins! These leagues are dealing with an Attention Economy challenge – so it doesn’t matter who was first to 1bn followers – what matters is whether the potential fans, the sponsors and the broadcasters care. Overall, if a media player offers all those above mentioned features then we can say that, this media player will be right choice for our PC.Here we are discussing the top 10 best media player for PC, which helps a lot in choosing the best one for you.
No, but they grabbed the PR headlines, which was the goaI… and the fans, sponsors and broadcast partners might take note. This KM player comes with many option which let you to adjust video and audio according to your need. Using some of the skins may not be easy; some requires restarting ones VLC Media Player to allow complete change of skin. The best part of this player is it can play all types of media formats.But the worst part is that it is very much complex in use. This media player is widely used because of its lightness, easy to use, high performance, Great GUI.
You can enjoy lots of audio and video formats in this VLC media player such that MPEG-1, MPEG-2, MPEG-4, DivX, mp3, ogg, and many more. Then avoid its extra sound feature, if you will not do so then it may be able to damage the speakers of your laptop.Overall, this VLC media player will be the best media player if you use it carefully. The most important feature of this player is its capability of playing damaged or incomplete AVI files. This JET Audio player can be used for burning CDs, Converting Audios and recording purpose.
The interface of this player is somehow similar to winamp, but consist lots of extra feature than winamp. This player comes with some great configuration which plays your video files much better specially when you are playing a Video file like subtitle synchronisation.



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