Digital Marketing continues to be a dominant advertising force for businesses regarless of whether they have a strong online presence or not. There used to be a time ( the good old days ), when every post you made on your Facebook page was seen by all your Fans.
Now that Twitter is a public company, it has also seen increased pressures to drive revenues and this will no doubt continue. It has been said that Social media will increasingly become a pay-to-play marketing channel, a somewhat different landscape from the original. While businesses will need to pay to compete, they will certainly have many more options available to them through new and innovative channels. There has been massive growth in pure image platforms, such as Pinterest and Instagram, increasingly in the last 2-3 years.
The ease of which visual infographics can be created for businesses, and their increased use provides strong indications that image-based content is incredibly  important to spreading your message online. Video marketing is already gaining credibility in the online space, especially via the usual suspects of YouTube, Facebook and Twitter. Even Vine, has the unique capability of allowing businesses to market themselves in 6 second bursts, which may seem disadvantageous at first.
Also remember that videos have become incredibly important in ensuring Google ranking, so consideration is warranted for inclusion in your business marketing. An increasing number of businesses and its consumers are becoming more and more dependent on cloud services, whether they know it and appreciate it, or not.
Stalwart providers such as Google Drive and Dropbox are rapidly being joined by numerous newcomers such as SugarSync, Box and the omnipresent iCloud.
Public and hybrid cloud offerings for enterprises will become more important as Private cloud strategies are tested to the limit. With the confluence of mobile penetration, mobile apps growth , social media prevalence, and the ever increasing growth of enterprise data , cloud services are set to  become an important digital trend leading into 2014 and beyond.

Integrated Digital Strategies has a combined 30 years of experience working with local Dentists.
With the continuous updates Google has made to their search engine algorithm and continues to make (over 40 times a month), it’s important to partner with a company that stays up to date with the best practices. The IDS team will help your practice create content for your blog and turn your website into a lead generating machine. Our powerful dental marketing email tactics enable you to have constant communication with your patients and nurture the prospects that have shown interest in your practice. If you would like more information on Dental Marketing in the Orlando area, fill out the form on the right.
This comprehensive internet marketing ebook will guide you through every essential step you should be taking to effectively market your business on the web. Some of the most profitable online marketing schemes involve some sort of paid advertising. Those days are long gone, never to be seen  again, as Facebook changed its news feed algorithm so that there has been an inevitable decline of the organic reach.
This will manifest itself via Keyword,  Interest, Device and Geographic targeting of Promoted tweets.
In general, businesses have been slow to ride the crest of these popular media, but cottage industries and SMEs are leading the way with innovative use of these platforms to extend and strengthen their brand. Many businesses are missing  opportunities to extend their brand via mobile apps, particularly Instagram and Snapchat ( who would have thought ! But considering mobile use  is still growing rapidly and becoming even more accepted amongst businesses as a marketing tool, apps such as Vine are set to become extremely potent in the advertising  war. Security as always will play an  important role in determining the final makeup of offerings. Our Integrated Digital Marketing approach specifically helps dentists, orthodontists and other dental related professionals develop a lead generation machine that helps you stay in communication with your current customers and gain new patients at a lower cost.

We have helped numerous dentist clients generate hundreds of thousands of dollars in new business by optimizing their websites through SEO.
Inbound marketing for dental offices is a new tactic to position yourself as the thought leader in your market through the creation of persona targeted content, PR, lead capture forms, lead nurturing, lead scoring and much more. You need to have a full blown, local strategy that will help you rank well against the other 300+ dentists in the Orlando and Central Florida market. Leave it to the IDS team to help you design and create your video concept from beginning to end.
As cliche’ as it is, people make their purchasing decisions differently than they did 10 years ago. We can design your emails or train your team on how to use email best practices which will, in turn, grow your dental business leaps and bounds. Google AdWords has started the trend, and is  rolling out paid ads to its own social media platform, Google Plus. The growth trends we have seen in 2013 in micro- targeting will only increase, including Promoted Posts, Custom Audiences, and Facebook Exchange (FBX), Facebook’s real-time ad bidding exchange. It some cases, 80% of the buying process is over before your potential clients reach out to your office. We will design your social networks, create daily content, publish across all channels for you and drive sales to your business.
The first place most people go to find out your dental practice is Google, Yahoo and Bing and they actually trust the people’s opinions about your practice.

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