As CMOs face increased pressure to lead their marketing organizations through the digital transformation, agencies are competing for market share. The Gartner Magic Quadrant for Global Digital Marketing Agencies gives you an inside, objective view of the leaders, challengers, visionaries and niche players to watch, and the trends that are shaping their success. Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward. Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and hot creative campaigns. Direct Marketing News also offers virtual events, webcasts, live events, daily and weekly newsletters, an iPad app and digital edition, in-person roundtables, in-depth print supplements, and a comprehensive online directory of agencies and services providers in digital and direct.
All around the world, businesses both big and small are looking to guerrilla marketing agencies to help market their next big product or service. This means that there is a huge opportunity for guerrilla marketing agencies to do some street activation and low cost marketing campaigns by taking to the streets or by using online. Just in time for Halloween, this haunting, live-action, Facebook Connect driven site dares people to “Take This Lollipop.” And with permission from a Facebook user, Take This Lollipop trolls through their photos, friend lists, news feeds and other personal information.
Although Space150 is more of a digital agency than a true guerrilla marketing agency, we felt it necessary to list them. Forever 21 launched a new flagship store in Times Square in New York City and wanted to make a huge impact with an interactive billboard.
Adam Salacuse’s company ALT TERRAIN serves advertising, public relations, media planning and event marketing agencies as the industry’s premier resource for Alternative Outdoor Advertising, Street Media Campaigns, and Influencer Marketing. Saatchi & Saatchi turned the most boring part of a classic detergent TVC – the product demo – into a live online and offline gaming experience where people could win the clothes they stained. During six days anyone living in Scandinavia had the chance to get in line and control our customized industrial robot via Facebook and try to squirt real lingonberry jam, drinking chocolate and ketchup on over 1000 pieces of clothing passing by at high speed.

To make the campaign as transparent as possible, they placed the robot in the middle of Stockholm Central Station. The campaign was quite successful in that they got over 1.2 million visitors to Stockholm Central Station to experience the Ariel Fashion Shoot over six days. Over 1,000 winners successfully stained clothes ranging from high-end designers to basic wear. Brought and earned media equalled 5 million media impressions, 20 % of Scandinavia’s entire population. They reached 35 % of our target group in half the time it would’ve taken with a heavy rotation TVC campaign. It’s becoming increasingly harder to capture the attention of potential consumers, so it makes sense that these companies are looking towards guerrilla marketing to help rekindle their love for unconventional marketing strategy. The site then plugs the data into a web video starring a sweaty, disheveled degenerate looking at your personal information. Since then, Torke has looked at the agencies below the line, above the line, disruptive, of brand activation, brand entertainment, brand experience, creative hotshops, best Agencies of the Year at Cannes, best Agencies ever on the Moon and realized that, that title did not reflect TORKE’s true purpose: to be different.
Consumers are increasingly more demanding and it is essential to constantly think of new platforms, new media, test other paths, have other ideas. ALT TERRAIN is dedicated to creating nontraditional media that truly connects with people and makes an impact on their lives. So how do we prove to them that Ariel Actilift is exceptional at removing tough stains, without boring them to death along the way? The clothes included designer wear from See by Chloe, Vivienne Westwood and Hugo Boss amongst others.

Over 25,000 liked the Ariel Facebook Pages in Sweden, Norway, Denmark and Finland and participated in the online event. With over 60 million visits and 10 million Facebook “likes” from around the world in thirty days, it’s now the most successful Facebook app of all time. BBDO Toronto created a wonderfully funny viral video for skittles back in 2011 that got over 6 million views on Youtube.
They’ve done some amazing unconventional marketing campaigns for some big brands such as K-Swiss, Sony and Google. And to be different, not just an integrated creative 360? interactive digital multi-disciplinary agency, Torke is, from now on, the Agency of the Month.
Through ALT TERRAIN, he has contributed to the rise of world-class brands such as Microsoft, Disney, Motorola, EA Games, Converse and VH1. When anyone managed to stain a garment we washed it live with Ariel Actilift and sent it home to them. Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms. The campaign was so successful that the city requested the billboard camera be shifted so that the crowd wouldn’t clog up the streets.

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