The new year is always about a fresh start, turning a new leaf, and starting something new.
In order for your email marketing efforts to succeed, you need a list of people (emails) to market to! In addition to sending messages that add value, use your emails to gather other information from your email list. Have questions about email marketing or how you can create emails to engage your customer base and move the needle on your bottom line? About Latest Posts Follow me!Shannon HuppinSocial Media Manager at Divahound, LLCBuilding a Social Media Presence For Your Small Business. 3 Reasons to Utilize More Videos in Your Digital Marketing Four Tips for Creating A Powerhouse Small Business Facebook Profile Social Media Marketing vs. Divahound is committed to building a powerful social media presence for your small business. These tips, tricks, and tactics will keep you up to speed with an industry that changes by the day. You want to stay connected with people on as many fronts as possible, from your website to your Facebook Page to your YouTube channel to your Twitter account. Your social media accounts should distribute curated and created content that drives customers down your sales funnel, from your social media accounts to your product pages, your services pages, or other incentives, such as coupons and special incentives.
Whether you write blog articles, post videos, snap photos, or do all three, it’s vital that you keep a regular schedule. Automation tools can help you stay on schedule and they can keep social media from interfering with your regular work day. It’s critical to think like a salesperson if you want to see an impact on your bottom line.
Expand your reach by following, hashtagging, joining groups, participating in forums, and cultivating relationships online. These days, with social media all the rage, it’s easy to overlook email marketing for your small business. While social media is hot right now, email is still a tried-and-true marketing channel that shouldn’t be overlooked. Lori Mattern is Content Manager at bMighty2, where she writes for our blog, helps manage our Facebook page, and develops content for clients. About Lori MatternLori Mattern is Content Manager at bMighty2, where she writes for our blog, helps manage our Facebook page, and develops content for clients.
Email marketing is directly marketing a commercial message to a group of people using email. It definitely works – too many people think that because email is old school that it must be ineffective. The social media strategy you use can determine the success or failure of an online marketing campaign.
There are parts of a social media strategy you probably haven’t considered or forgotten that will make you much more effective on social media platforms. Analyzing and testing your blog’s demographics is critical to determining with platforms you should invest your time on.
However, if you are insistent on leveraging Pinterest, then publishing Pins that angle your product as something women can buy for the men in their lives might increase interaction and sharing. Ultimately, all this data means bloggers should know the best times to post on social media to reach as wide an audience as possible. The largest organizations in the world spend millions of dollars testing and tracking their marketing activities. Deciding how many updates to publish each day is a dilemma for many website owners and social media managers.
A lot of time and effort can be wasted focusing on social media tasks that don’t engage with your target audience.
Today we are going to talk about your small business marketing and why shooting for perfection might be shooting yourself in the foot.
I am not concerned with being perfect because I am a hard driver, ready, shoot, aim kind of gal. We ALL have those high school moments when we realize that a mistake was made and we still wait for the laughter (at us, not with us) to start. In either case you have spent A LOT of time developing something totally without knowing that there is a need for it. If you do it this way, you will find out early if there is a need for what you are selling and can submarine things that are going to be duds.
Had I waited until I reviewed the 5 videos in the course I am taking on this, then recorded the video, then did all the bits, I would be looking at about a two week timeline to get the training hours in, the new features implemented and the video uploaded…IF something else did not come along in the meantime, and something ALWAYS comes along in the meantime. Instead, it is out there ready to sell AND I can go back later, do it better and then change it out. One of our clients has a great YouTube channel with her videos on it and she has over 26,000 views. Apply this to pictures on Pinterest, blog posts, anything that you create for public consumption! Flipboard Update Lets Users Create Own Magazines Dissertation defense PowerPoint at cheap price Guerrilla Marketing: Create a Buzz Around Your Business Enterprise Rockers in Mail on Sunday A Winning Startup Team Takes a Learning Leader KA Inspections, Inc.
Sites like Mailchimp, Constant Contact and AWeber all have tools and templates to create email campaigns that look great and are easy to send. Make it easy for people to subscribe to your e-newsletter by putting a simple link or entry form on your website in an easy-to-find spot. People’s inboxes are already stuffed with emails that they don’t read, so make sure your messages don’t get lost in the shuffle. You don’t want to annoy them and make them want to unsubscribe, but you also don’t want them to forget about you. A quick poll email asking about what products customers would like to see or what improvements they wish you’d implement can be a fast and inexpensive way to do some research.

To keep up with the fast-paced online marketing industry, you’ll need a few good marketing strategies.
Facebook Pages, though declining in organic reach, are the go-to hubs for many small businesses.
Every social media account should include links to all of your other social media profiles. It’s the best way to establish long-term communication with people, market to them, and make online sales. If you have an audience, your small business marketing can generate a healthy stream of money through affiliate marketing, paid advertising, and so on. Make sure that your website is mobile-friendly and make sure it loads quickly on smartphones.
These tools allow you to automate the tweeting, posting, and publishing of all your online content.
Every point of customer contact in your online network should contain calls-to-action that lead back to your website, a landing page, an opt-in form, and so on. Expand your reach and connect with people by learning about social media marketing trends and best practices. To stay competitive in this day and age, every company will need to engage their customers on the internet and learn the ins and outs of the online marketing world, from paid advertising to social media to video marketing. His professional portfolio includes hands-on experience in performance-based marketing for global brands, with expertise in the technological, software, digital and online marketing industries, with proven results in improving traffic, conversions and revenues.When he is not busy optimizing websites and funnels, Roee likes to play and watch football.
It works – According to a 2012 survey conducted by Exact target, 66% of online American have bought something as a result of receiving a marketing message via email.
It’s cost-effective – in 2011, email marketing brought in $40.56 for every $1 spent, according to the Direct Marketing Association. It strengthens relationships, loyalty, & trust – With email marketing, you are effectively building one-on-one relationships with current and potential customers.
It increases brand awareness – Each email you send builds awareness of your business and brand, and keeps you top-of-mind with customers and prospects. It’s easy – Most email marketing services offer nice-looking templates that are easy to fill in with your own content. If you’re in the process of developing your digital marketing strategy, you might just want to make email marketing a significant part of it.
She lives in Indianapolis, Indiana, and received her bachelor's degree at Purdue University and her master's degree at Ohio State University. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
You have to know your audience and be certain that the social media site you use has a high number of individuals you wish to target with your advertising campaign. The demographics of the most popular social media websites should be known before starting any advertising campaign online.
As social websites have matured, dozens of research studies have been conducted to better understand this powerful traffic source.
If you don’t know when these websites are at their busiest, your social media activities could be a waste of time. Monitor the activities of these organizations and you will soon find out what currently works and doesn’t. If users are interested in a brand and you are confident they should be interested in yours, try to lure them to your social properties as well. Although most studies show that Facebook users can endure about 3 updates per day before getting tired of a brand, the main thing is to provide high quality content when social media websites are at their busiest.
Becoming more specific and locating social media users who are interested in what you have to offer avoids a lot of this wasted time and effort. As a small business owner, you probably have lots of ideas about things that could work for your business.
In the meantime, I have something to test to see if it converts as is or if I should have more of a call to action or sales message.
Some are AMAZING and took a lot of time to write and some of them are just off the top of my head. NO ONE watches commercials except during the superbowl so spending thousands of dollars to have one commercial made doesn’t make sense (that said, if you are in a high end industry make sure to get high quality videos done)!
Announces Enhances Wind Mitigation Services for Clients in Central Florida 26 Awesome Books Every Entrepreneur Should Read KA Inspections, Inc. It's a really old browser and you deserve better!Please download one of the following modern browsers and then come back when you're done. If you want a professional-looking email with easy client management tools, a platform like these may be the way to go. After someone subscribes to your email list, send them a short “welcome” email and tell them what they can expect from your email communications. Make your emails something they actually want to open and read by adding value to their lives.
Making your emails shareable can also expand your reach, in addition to creating the potential for new subscribers if your customers are forwarding your company emails to their friends and family.
The social media arena is constantly evolving and we make sure that our clients evolve as well. You should take a look at some social media demographics to find out which social networks are popular with your audience, then get on board and keep them up to date. Customers will often use Facebook like the Yellow Pages, to find a business’s location, look up its hours, and so on. Brainstorm some ideas for video content with your staff and start uploading your videos to Facebook, YouTube, and Vimeo. On-time, regular marketing is critical if you want to maintain your users’ attention.
The only thing you should not do is automate interaction with your followers, which can put people off.

The ultimate goal of any online marketing program is some form of conversion, so everything should be designed to influence.
Explore forums, groups, blogs, and websites where you might find customers, partners, affiliates, and advertisers. Turns out a lot of people do, so when developing your digital marketing strategy, you’d be wise to consider adding email to the mix. Though that number is expected to fall a bit in 2012,email marketing still offers a large return on your investment. Well-written, engaging e-newsletters and emails that show your personality help readers learn to know you, like you, and trust you. The next time they need your products or services, they’re that much more likely to purchase from you than from someone they barely know. When she's not hunched over her computer keyboard typing furiously away, she enjoys reading, working out (yes, really), and boning up on her mad WordPress skillz. We'll help you get the most out of your marketing dollar and bring out the marketing superhero in you!
They are often wasting valuable resources working on social media activities that don’t produce any reward, such as click-through traffic or engagement.
For Pinterest, case studies show that users increase in the late hours of the evening, meaning B2C brands can post during the day on Twitter and LinkedIn, update Facebook after work hours, and finish the day with Pins. This time could be better spent working on some other aspects of your business, such as actuallymaking money. If there are large organizations operating in your niche, what you learn from them will be even more valuable when you implement your social media strategy. Afterwards, review the other brands’ updates and see what types of posts earned the most shares, and try to take the next step in creating something even better than their content. If you’re in an evergreen niche, you can also schedule your updates for the busiest times on the main social media websites, many days or weeks in advance, but always remember to take advantage of hot trends when they come up. It also increases your conversion rates because you’re interacting with less people, but those people are more interested in what you have to offer. While some of my team members wanted to try and build an affiliate relationship with Netflix or Amazon, it was obvious that visitors who want free stuff are not interested in paying for a streaming subscription. While I do think there is a happy middle of spell checking and grammer policing, if you are worrying that much that someone will unfriend, not hire or otherwise shun you because you made a mistake, you need to grow a little thicker skin! Half way through I thought, hmmmm there are some new things on YouTube I might want to incorporate, I should add annotations and call out boxes, maybe even an outside link…sigh. I have to say the ones that came from the heart tend to rank better than the time-intensive, heavily researched ones.
With all the noise that consumers deal with on a daily basis, adding to their email inboxes may seem counterproductive, but the opposite is true. That being said, you can also send emails to your list straight from your email service, but it can be more time-intensive and may not look the way you envision.
This is another reason to choose an email marketing platform over doing it all yourself, as there are auto-emails that can be created and sent on your behalf whenever a new email address is added to your subscriber list. Clue your customers in on new products and services, any specials that may be coming down the road, how you’re involved in your community and how your customers can reach you if they have questions. A production schedule or publishing calendar can help you decide when is the right time to send an email.
Build these relationships online and offline, then use those to turn your small business into a large one.
Even better than a pre-made template, though, is one custom-designed just for your business.
Instead, we focused on giveaways, coupons, and other products or services offering ways to get stuff for free or at a discounted rate.
However, many individuals and organizations don’t take the time to carefully research and create a proper social media strategy. Email marketing is a powerful tool your small business can use to reach your customers where they already are – their email inbox.
Email marketing can also help you grow your social presence, so invite your email subscribers to like and follow your social pages.
A calendar can also help you craft and schedule some emails ahead of time so you don’t have to remember when your ‘Summer Clearance Event’ message is going to go out. Whichever way you go, email marketing is a quick and easy way to reach your current and potential customers right in their inbox. It is not perfect, it does not have all the bells and whistles it could, but it is out there and has the chance to sell something! You can also encourage your social fans to become email subscribers by providing the email opt-in link.
Pay attention to your list size as well, and if using an email service, your open and click rates. Couple things could happen…you could miss the window of opportunity where your idea will flourish OR you could find that there is no marketplace for your idea.
Be mindful of SPAM rules (you can read more about the CAN-SPAM act here) so that your emails don’t get sucked into the wrong folders.
If you find that certain types of emails are getting opened more than others, that information can help you create more emails that are interesting to your readers.
If you send an email and find that you had a large number of people unsubscribe from your list, that can be a clue as well as to what kind of content is resonating with your customers.

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