With the advent of social media, it’s become possible for small businesses to gain considerable traction online without having to invest thousands of dollars in marketing. With that in mind, we’ve created a guide for small businesses on how to market on Facebook.
For retailers just beginning to build a Facebook presence, success starts in getting the word out to family and friends. One of our favorite Facebook marketing tips for small businesses is the Rule of Thirds, a guide to posting content that boosts fan engagement. As always, check Facebook Insights to make sure that you’re hitting your targets with reach and People Talking About This. Facebook has updated its Pages Terms to allow administrators to run promotions right on their pages without having to use an app. As a Facebook marketing strategy, giveaways are an especially effective way to advertise your products and reach new audiences. If you have leftover inventory from last season, or want to give new inventory a boost, post it as a discounted item available through Soldsie!
Last, but not least, running an ongoing Facebook ad for page likes is a cost-effective way to reach your target audience. With comment selling, you post products on the Timeline, and fans buy just by commenting "sold." Follow our blog to get the latest dish on e-commerce news and Soldsie updates.
With Have2Have.It, you are able to use the only clickable link on your Instagram page to send traffic to the products and content your followers want to see on your website. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs.
We have just built a new tool that allows you to find influencers using your latest blog or white paper. We also analysed the B2B marketing discussion last year and this year’s analysis shows how fragmented this discussion really is. Compared to content marketing we see less volume, and a less mature discussion (to illustrate: the volume of the online content marketing discussion tripled in less than a year!) .
If you’re looking to follow excellent thought leaders in the B2B marketing space (brands and individuals alike) be sure the follow the account in the list below.
At Onalytica we love building these lists and want to provide great insights for digital communities. Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. All marketers face the same problems every day, figuring out ways to captivate their audience with quality content.
Big Data is attracting increased attention these days and I had a quick look at who are the most influential stakeholders of the debate.
As the old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Don't let the same thing happen to your new product. Ask yourself: What is my goal, and how is my content marketing plan going to help me accomplish it? In order to even begin the marketing aspect of a content marketing plan, you need to develop the content you are going to use.


Determine industry keywords that are not only relevant to your product, but also are going to generate enough buzz.
With an effective Facebook marketing strategy, small businesses can get in front of their target demographic and, what’s more, build lasting relationships with those new customers. These five tactics are effective, easy to put in place, and (best of all) affordable for growing companies. Photos that directly feature your products or tell the story of your business fall in this category. Be the authoritative voice in your industry by forecasting fashion trends, offering beauty advice, giving travel tips, etc. Just ask The Imprint Doctor, whose milestone giveaways for every 100 likes swelled her fans almost 400% in two months! We recommend Promoted Page Likes, which allows you to set a daily budget for a determined range of new likes per day. Target the age and gender demographic most likely to respond to your products, and choose from a list of interests that might overlap with your business.
Soldsie is a sales platform that turns your Facebook and Instagram Pages into a virtual storefront. We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers.
We see some brands and individuals being present throughout both years but most accounts are new in this list. This is great for all the brands and individuals out there trying to grow their influence and audience size in the B2B community, as it’s easier for them to get heard through all the noise. If you’re interested in other topics (such as Machine to Machine, Wearables, Internet of Things, …) be sure to have a gander on our blog or why not propose some topics to us on twitter? The individuals and brands listed are undoubtedly influential when it comes to driving discussion in B2B Marketing. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks. This means researching everything about the audience to whom you will be delivering your content.
In general, determine what will differentiate you and your product, as well as what will help you to achieve the goals you have set. It should include strategies, specific tactics, suggested headlines, content deadlines and allocated responsibilities.
This means tapping into existing communities by sharing and commenting on their content, as well as establishing your own communities across various social networking platforms. Remember, content marketing isn’t just about you.
By measuring the effectiveness of your content, you can determine whether or not your plan needs to be altered, or whether it's working in the first place. Keep an eye on pageviews, retweets, Likes, +1’s, shares and so on. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. All but the last option require no funds, just a quick note to your supporters about liking your business page and spreading the word. Page admin Terri Brooks asked fans to comment with their preferred gift (which also helped her determine which products were most popular). Part of this is knowing what your customers like, and it’ll help you get the most bang for your buck.


If we compare it to the content marketing discussion we find lots of smaller accounts driving influence. But trust me, it’s worth the effort! Here are 10 steps you can take to improve your content marketing and drive awareness around your products.
Ask them questions, research website traffic data and determine their demographic information, including age, gender, education, location, etc. From there, you need to figure out what your audience is interested in, both online and offline.
The end result should be one to three main messages, each with one to five sub-messages that offer a bit more detail. This is a fairly major undertaking, but you’ll be thankful for your hard work once it’s complete — and you'll save time in the long-run.
Go back to your key messages and subtly incorporate them into the content without overtly selling your product. For example, make sure the tags you’re adding to your blog posts are going to generate traffic, since this can help you get found in the first place. One of your goals should be for people to recognize your product based off of the content you’ve been placing both online and off. She delivered the items to local winners, tagged them in the photo, and got more exposure that way. Well, they’re probably looking at the results of their B2C colleagues in content marketing. Conversations and sharing includes participating in and driving conversations through blog commenting, link sharing and comments on videos. Content marketing is about creating trust through education and information, not using traditional sales tactics. I’m a huge fan of both Scribe SEO and InboundWriter to help you accomplish this. Also, spread the word through Twitter, Facebook, e-newsletters, etc. For a more in-depth look into how to create your content marketing plan, check out: Content Marketing For Dummies – Cheat Sheet. Smart move you think, but nowadays everybody is creating more content and volume is certainly not the answer. This type helps to encourage discussions between other thought leaders within your industry. You can stick to one of these forms of content marketing, or you can use all three. What are their likes and dislikes? In this step, it is helpful to think like one of your clients or customers. It may seem like you’re trying too hard, and in turn, people may not be interested in what you have to say. Eloque came out with a free ebook, The Grande Guide to B2B Content Marketing, a helpful read when it comes to content marketing. Envision that you're writing for one specific person, and then tune in to his thought process in order to succeed.
Plus, it’s useful for deciding which platforms you should employ and how to effectively use them. Above all, listen to what that person wants, which is not necessarily the same as what you want.



Make your own word search and play
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