Thriving in a fluctuating and competitive segment can be daunting as well as a challenging prospect.
The intent is to establish ‘Travel & Tourism best practices’ under custom conditions and within the 3 coordinates of – Current economic trends, Tourism supply and realistic demand side of the tourism sector.
Medical tourism marketing strategy and plan draws key elements from market research and focuses on the right product mix in order to achieve the maximum profit potential and creates a sustainable business.
The medical tourism marketing plan includes understanding specific media to market products and services which will produce maximum results.
On Thursday 18 April Australian Capital Tourism hosted an information session for industry to discuss the development of our two year marketing strategy.


If you or your colleagues were unable to make the session, it was filmed and the video is available here. DescriptionThe member countries of the Greater Mekong Subregion (PR China, Cambodia, Lao PDR, Myanmar, Thailand, Viet Nam), coordinated by the Mekong Tourism Coordinating Office (MTCO) and with support from the Asian Development Bank (ADB) co-produced the Experience Mekong Tourism Marketing Strategy & Action Plan 2015-2020. Official Website of the Mekong Tourism Coordinating Office (MTCO) - a collaborative Initiative by the six GMS governments of Cambodia, P.R. Destinations and Travel facilities need to have a 360* outlook of the current and the forecasted tourism landscape in order to establish their brand.
The session outlined the planning process and proposed framework for marketing the destination over the next two years.


In moving forward, we will integrate feedback into and finalise the strategy document, brief in our media agency and provide a draft partnership plan to industry by early June. Want to find out how we can be of service to your destination or company?We’d love to tell you more. It was great to see so many industry representatives in the audience and we invite all of you to provide your comments and suggestions to help shape the final strategy.



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