You want your page to look professional and modern, but are you getting lost in the aesthetics and losing sight of the true goal: conversions?
For the second year in a row, Unbounce has teamed up with our friends at ThemeForest to offer designers a chance to show off their best landing page designs. Find out why we thought these were the best in their categories, and discover which elements they contain that will help you get more conversions. The minimalist design of this Mediclick template provides the means to deliver a consistent message.
They’ve also included a CTA towards the bottom that scrolls back up to the top of the form when clicked. There are two variations of this template to choose from, one with the form and CTA above the fold, the other with those elements directly below it. This landing page template for nonprofits by Donate starts out with a strong and very compelling header section.
The visually distinct sections allow you to guide your visitor’s eye through a clear and linear narrative. Vacations are expensive, and people might need a little more convincing to reduce their anxiety about the high price tag.
It’s not every day that you get to see a landing page that is both beautiful to look at and laser-focused on conversion. There’s a well laid-out spot to add a video and a few very catchy icons that add a nice design element without being too distracting.
If you’re going to convince someone to go somewhere, you’re going to want to show them some nice, big aspirational images like the one at the top of this landing page. If you’re using this template, you may want to test the ghost button against a regular CTA button with more contrast.
That said, the rest of the page makes great use of whitespace for readability and includes another appropriately placed CTA button to convert readers who went all the way down the page.
Having researched real estate in a couple of different cities, I can tell you two things about real estate landing pages.
The use of the testimonial above the fold is a bit unorthodox, but it’s crazy enough that it just might work!
There are two separate sections for feature lists to help people understand what you’re all about. Providing great-looking spots for social proof and a few factoids about your startup are also a nice touch. All in all, what we saw this year was that landing page designers are becoming a lot more savvy about conversion centered design.
Congratulations to the winners, and to the many designers who took the time to show us their best.
Mark John Hiemstra is a content marketer who formerly worked out of Unbounce’s Montreal office.
I particularly like the medical example and have seen a lot of success using a similar approach.
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As part of our ongoing efforts to spread the gospel about single-purpose dedicated landing pages and Conversion Centered Design (CCD), we partnered with the awesome folks at Themeforest. To get their design community excited about the new Unbounce landing page category we ran a contest, offering up a total of $11,400 in cash prizes for the best conversion-centered landing page templates in a variety of categories and verticals, from real estate and law, to agencies and startups.
All in all, we received 39 submissions, many of which would make an excellent starting point for your next landing page. Conversion Centered Design star G10v3 blew us away with Approach, the winningest Envato Template. If the reader wants to find out more, they can keep scrolling and will eventually be met by a button that brings them back to the form. Jen Gordon’s Convert travel landing page package comes with seven variations to customize and test. She’s packed a ton of value in there, making it easy to appreciate the pride Jen takes in her work. Nutzumi uses parallax design and smooth scroll beautifully, as though the page were built with those features in mind and not added as afterthoughts. The mobile templates were designed effectively as well, with a logical order of information, big buttons for fat fingers and just the right sizing of everything. I’m still not entirely sure what a fisherman has to do with B2B ebooks, but the image is meant to be replaced anyway. There’s a lead gen form at the top, then a pricing grid further down with a CTA for each plan.


This startup template is very on-trend with many of the tech startup designs coming out of Silicon Valley and beyond.
The huge header block with a single hero image and parallax scrolling give the page a clean look while showing off the product. The pricing grid is used as another piece of information that could trigger a conversion decision, but doesn’t include sign-up buttons. Aside from the nav links on the bottom (which I’d get rid of – links are leaks!), the only way to interact with the page is by filling out the form. Xstyler doesn’t get too fancy with this landing page template and that makes sense for the industry it’s intended for. The phone number in the top right is dividing attention from the form a little bit, but customers in this industry may be more accustomed to inquiring over the phone. For her startup template, Jen packs “18 Design Techniques to Drive Conversions” into one template, rather than offering multiple variations.
Although the Twitter widget Jen’s embedded serves up some solid social proof, it’s jam-packed with links to other pages.
The focus is a bit scattered, but it leaves plenty of space for the kind of info that students need to decide whether to request a brochure.
The neon accents on this page may not turn everyone’s crank, but that glowing CTA is hard not to stare at.
The most important points are highlighted in red and the most relevant page sections are pointed to by arrows that are playfully carved out of the white space. After that, DonateFuture follows up with pretty much every trick in the book to gather donations – quick updates on progress, easy-to-read icons showing advancement toward the goal and photos of other people just like you who have donated.
In this case, I don’t think the smooth scroll from the bottom to the top is necessary, but it’s great to see a focused goal. As Director of Campaign Strategy, Corey Dilley is charged with making sure that Unbounce's marketing campaigns drive measurable results. Myflat is just awesome and the form on the upper right hand side of the screen captures attention.
These are nice templates for capturing emails, but I was really hoping you would have SOME OTHER TYPES of templates! Although the screenshots we chose were of the lead gen versions of the templates, many of the winners of the contest have a clickthrough version as well, which don’t have a form. Between the templates within Unbounce and the new ones on ThemeForest, there are many without forms. Unbounce pages are 10x prettier, but I get the feeling that leadpages simple and data driven templates work better. Those designs are really inspiring, I’ve used one of those landing page for my website. We put up $14,000 in prize money and put out the call for designers to give us their best in 13 different categories. You can view the complete list of winners here, but make sure you read on to learn more about the secrets to high-converting landing page design. The sections are broken up nicely, and the map on the bottom is especially helpful in providing much-needed location context. This is a great addition for readers who might require a little more convincing before they click. The stats section is a very nice touch here and could go a long way towards helping readers understand why they should donate to your cause or organization. It does a great job of conveying the magic of going on a trip — even without any real copy there I’m ready to pack my bags! To counter that, this template provides sections devoted to describing the benefits of the offer and allows for the addition of large images and videos. It uses a trendy and modern aesthetic while incorporating a lot of core conversion rate optimization concepts. The form stands out enough to get people to pay attention to it, and the CTA button jumps out at you like a red spot on a white shirt (in a good way).
This page is also mobile responsive and collapses nicely to reach those mobile customers everyone keeps talking about these days. The first section below the fold, which grabs your eye immediately, is a great place to include the three quick benefits. Above the fold, you’ve got space for a hero shot, a nice big headline and your value prop, with a form and CTA thrown in for good measure.
Ghost buttons look cool, but everyone I’ve talked to that has used them says that contrasting buttons work better every time.
You need to emphasize what makes you unique – and this template has a big section above the fold to help you show off your hero shot, your catchy headline and your value prop.


Use one or both, and take advantage of the minimal space for copy by keeping your messages brief. Very few designers appear to be going for form over function, and it’s encouraging to know that Unbounce customers have such a great field of landing page templates to choose from. You can find all of these templates and a whole lot more in the Unbounce landing page template section over at the Themeforest marketplace.
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Here’s the list of winners, along with some insights into why we thought these landing pages were a cut above the rest.
The mobile landing page is just as stunning as the desktop version and the format makes sense – headline, key benefits, product shot, then form.
The pages rely heavily on Conversion Centered Design, taking advantage of in-your-face directional cues and making great use of traveller-recognized social proof mechanisms, like Trip Advisor reviews. They communicate just as well as their desktop counterparts and adhere to the golden rule: 1 page, 1 purpose.
The good news is that all the buttons in the pricing grid smooth scroll back up to the form, which has a couple of handsome suits staring down at it, directing you to fill it out. ConversionLab has offered FORK in both lead gen and click-through style formats – with desktop and mobile versions of each – in several different colors.
The Manhattan Education template doesn’t strive for beauty, but it delivers what a prospective student would expect from an education landing page. I’m a big fan of the directional cues provided by the students staring directly at the form. Further down the page, key points are highlighted with the same color, offering the viewer’s eye some guidance through the different sections of the page. Due to its incredible ability to convey emotion, video has been used effectively to elicit donations on TV for years. Corey's digital marketing stripes were earned by leading teams at ad agencies, online publishers and tech companies since 2005. I work in product comparison with affiliate partners which is equally as conversion oriented, yet you have no templates for that vertical at all.
Is there something specific you’re looking for that would make the templates more suitable for an affiliate campaign? What I’m after is a small selection of conversion optimized product comparison tables. One feature of leadpages that is really good is that they rank and sort their landing pages based on conversion rates.
I appreciate the work and time these creators put into these projects – very inspiring.
Other than that, this is a solid landing page template that is sure to help do a lot of good.
Sometimes too many colors can be distracting, so you can appreciate the minimal color palette on this page.
You may want to test that CTA button with a fourth color, just to see if you can get it to contrast more with the rest of the page. If you’re hungry for even more templates, check out our made-in-house Unbounce landing page templates.
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The design itself is lighthearted and fun while giving ample space to show off the product and its benefits. And there’s plenty of space to add photos and entice someone to contact you about that special property.
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Comments to «Travel landing page examples»

  1. princessa85 Says:
    Support for 2K, 4K, PAL, NTSC decide.
  2. EMPORIO_ARMANI Says:
    Standard part of what you do with your on-line our gaming customers asked and length of mobile.