The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run.
Diversification is a high risk strategy which involves diversifying the range of products and services that you offer. This is the process of developing your current market and could include entering new markets with your products and services. Whether you’re an individual or a small business, a social media management solution is an essential tool for success. The next plan up, Hootsuite Pro, costs an affordable $9.99 per month and includes up to 50 social profiles, bulk message scheduling, and one enhanced analytics report.
Rather than offering a free plan, Sprout Social provides a free 30-day trial for all of its paid plans (with no credit card required). As someone who has used both Hootsuite and Sprout Social, I find the Sprout interface to be much more intuitive and streamlined. Both Hootsuite and Sprout offer all the major social media management features: monitoring, publishing, scheduling, analytics, and multiple social accounts and users. Sprout is also the better choice for collaboration, offering fast, seamless assignment of tasks. Of course, the caveat is that Sprout Social costs considerably more – especially if the free version of Hootsuite already meets your needs.
About Me: Founder of aka Media Marketing, a full service Social Media Marketing Agency, Social Business Coach and Media Manager.
But what users often don’t realize is that hashtags are more than just a few pithy words that show up in social media posts. For businesses especially, using popular, relevant hashtags can help you cultivate a following. Hashtags are only useful when people use the same keywords, so find out which hashtag is most popular or relevant to your subject. If your topic includes multiple words, make sure to put them both in the same hashtag (instead of #global #warming, use #GlobalWarming). Now that you know the golden rules of using hashtags, you’re ready to start using them in your social media marketing!
In January this year, Facebook began rolling out changes to what kind of content shows up in users’ news feeds, which in the end has made it more difficult for business pages to reach their audiences without paying for sponsored posts.
Forbes contributor Jayson DeMers predicts that with more and more businesses becoming involved in social media marketing, competition for organic reach will increase next year as well. If you want your business to be seen on social media in 2016, now’s the time to get on board with using Facebook ads and sponsored posts.
While Facebook, Twitter, and Pinterest continue to reign supreme in the social media marketing realm, this year more brands started experimenting with campaigns on younger networks like Instagram and Tumblr and with popular apps like Vine, Snapchat, and Periscope.
Back in May, for example, TOMS Shoes ran a campaign on Instagram using the hashtag #withoutshoes.
Launched in late March, the live-video app Periscope also has earned the attention of several notable brands this year.
Twitter likewise has introduced some changes, including autoplay for native videos, Vines, and GIFs and the ability for users to create polls. Buy buttons, which allow users to purchase items without ever leaving their news feeds, gained significant attention this year across most major social networks.
When they do arrive, the new emoji could have big benefits for businesses when it comes to data collection. As you can see, the social media scene experienced some major changes and inspired all kinds of new trends this year, and we still have plenty more to look forward to in 2016. About Me: aka Media Marketing contributor, freelance writer for regional publications like Blue Ridge Country, WV Living, and Hagerstown magazines.
In my family, it’s a long-standing Thanksgiving tradition for each person at the dinner table to say what he or she is most thankful for that year before we dig into our holiday feast. This holiday season is the perfect opportunity to show your customers how thankful you are for their support. Nothing says “thank you” quite like free stuff, so this Thanksgiving why not reward a few of your loyal customers with prizes? Offering customers extra discounts or holiday deals makes them feel that they are appreciated, and the Thanksgiving weekend shopping trifecta of Black Friday, Small Business Saturday, and Cyber Monday is the perfect time to show them a little extra love. Before I get to the main point, a bit of background: The term crowdfunding might be relatively new to the general lexicon, but the concept is certainly not. It’s not as simple as starting a Kickstarter campaign and watching the money roll in, however. In truth, the majority of the campaigns started on Kickstarter ultimately fail for one reason or another. The crowdfunding campaigns that succeed, whether on Kickstarter or another platform, do so because they are compelling enough to garner sufficient support to fund the project and because the people running the campaign know how to spread the word far and wide. Almerico suggests updating social media profiles and trying to increase followers in the weeks leading up to the launch of a crowdfunding campaign for maximum effectiveness. Of course, that doesn’t mean your social media marketing job is done after the campaign launch. For those who may not know, crowdsourcing is simply a tactic to obtain services, ideas, or content by requesting contributions from a large group of people. Since then, the growth of social media has made crowdsourcing an extremely powerful tool for individuals, businesses of all sizes, and nonprofit organizations. For businesses, crowdsourcing offers the most benefits when coordinated with social media marketing efforts. Read on for tips on using crowdsourcing and social media together to benefit your business. When you’re considering carrying or developing new products, it can be maddening trying to predict how your customers will respond. Krista Bunskoek, in an article for Social Media Examiner, suggests simply asking customers what they want. She also advises offering prizes such as the product itself to encourage customers to share their opinions and using Facebook vote contests to conduct research on consumer preferences like favorite product colors and shopping methods. Crowdsourcing can bring all kinds of innovative ideas right to your company’s Facebook or Twitter feed. Involving customers in the brainstorming and product development processes like Lay’s has done in the past few years also has the benefit of creating customer loyalty and cultivating a deeper connection between brand and consumer. Your customers can be a valuable source for social media and blog content as well as ideas and consumer preferences. Steve Olenski, in an article for Social Media Today, recommends inviting customers to share a story to use on your company’s blog or social media pages.
The opportunities are endless when it comes to crowdsourcing ideas and content from your customers.
In the social media world, how businesses respond to negative feedback from customers can often make or break them.
Of course, there are dozens of how-to articles out in the Internet ether that offer advice on how to respond to complaints with grace. One surefire way to fail at dealing with criticism and complaints is to pretend you didn’t see them. Unfortunately for the company, the sneaky move caused more negative buzz on the Web than the comments themselves, and I doubt the many people concerned about GMOs will forget about it soon. Not many enjoy being criticized, and when it comes to negative feedback about your business, it’s only natural that you might get mad and a bit defensive.
When a customer has lodged a complaint or posted a question on social media, a delayed response from the business can make the situation so much worse. Another way to fail at handling criticism is to try to penalize customers for complaints or bad reviews. To avoid sounding insincere in your apology, take off your marketing hat, and act like a human, not a PR robot trained to issue a canned apology for every complaint. So now that you know what not to do, are you wondering how you should respond to complaints and criticism? In the last decade, social media has revolutionized the way people connect with each other, and in that time, we’ve seen the good, the bad, and the ugly results of this immediate and constant connectivity.
In recent years, many other nonprofit organizations and community groups have successfully used social media to boost support for various causes. Socially and environmentally conscious for-profit companies likewise are using social platforms to help raise awareness and funds for issues they care about. Companies with large online followings are often particularly well-positioned to tap into their network of customers, fans, and followers for help in supporting a specific cause. Smaller and lesser-known businesses can show their support, too, by actively working to raise money via a social media campaign similar to Intel’s or simply by sharing a post to increase awareness about a cause.
The good news is that you can use social media to help you break through all that noise and make sure your company’s message reaches its target audience.
With the right know-how and a bit of planning and forethought, you can use social media as an integral part of a launch campaign to drive interest in your new product or service and inspire a sense of anticipation and loyalty in your potential customers. Announce the impending launch on all your social media channels, but don’t give too much information at first. While you’ll build excitement by offering teasers about your new product or service throughout your campaign, release even more details about it to your fans as you get closer to the launch date to really ramp up their excitement. As proven by the many big-name brands that have used this strategy successfully on social media, your business’s fans and customers can be a powerful tool to help you create buzz about your new product or service if you make an effort to reach out to them.
Hosting a contest can be an effective way for a business of any size to inspire interest in a new product or service. Social media is all about connecting with others, but unless you’re targeting a mass audience, Lavenda advises not to focus on the number of likes or followers your page may attract leading up to a product or service launch.
Also consider reaching out to local bloggers for product reviews prior to your launch date. Put these tips into action next time you launch a new product or service to make sure it gets the attention it deserves, but remember, social media shouldn’t be the only area you focus your efforts on. On an average day in the life of a business owner, the responsibilities requiring your attention can range from managing employees and communicating with customers to maintaining accounting records and planning and executing marketing strategies. While sometimes it may seem easier and more financially feasible to handle everything yourself than to outsource some of those tasks, the savviest business owners know when to call for backup and seek help from a qualified professional to save themselves time, money, and headaches. Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic.
We conducted a YouTube video study of the Top 100 brands from Interbrand’s 2012 Best Global Brands. The research also shows that brands — including Coca-Cola and Toyota — are not just creating effective YouTube channels, they’re also embedding YouTube videos on their own websites. So how is it that brands are investing so much in online video, but are reaching so few followers? As an example of brands that successfully leverage video, consider Nintendo — which has one of the top-ranking channels on YouTube. A YouTube embed is not just web content — it’s very important (Google-wise) web content.
For example, Old Spice lit up its brand through a YouTube campaign that delivered videos in response to community feedback. This article originally appeared in the February 2013 issue of Chief Content Officer magazine. Rob Ciampa is executive vice president of sales and marketing for Pixability , a YouTube marketing company based in Cambridge, Massachusetts. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Clypper is a unique mobile broadcasting solution to connect your organisation or club to your Fans worldwide! Clypper is an innovative mobile video broadcasting service that enables the global broadcasting of short, powerful and high quality video clips to internet- and video-enabled mobile phone devices.
Interesting, but I’m just wondering what your thoughts are on You Tube potentially impacting the value of producer’s content? I’m not surprised to find out that the top 10 best video makers are B2C companies (although GE also have some B2B products and services, which I doubt is the focus of their video campaigns). You weren’t very clear on how embedding YouTube videos on your site helps you in search. Unless of course your already a worldwide brand and its literally product awareness and not to create traffic to your site.. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services. It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business. You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom.
Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it. It can help you keep your various social accounts organized, publish and schedule posts, and view valuable analytics on how content is performing. Undoubtedly the most popular one is Hootsuite, which was the first product of its kind when it arrived in 2008. This includes management of up to three social profiles, basic analytics and scheduling, and basic app integrations.
It also allows for up to 10 users to access the account – a nice capability for collaborative businesses.
The Deluxe plan costs $59 per user per month and includes management of up to five profiles, a content calendar, and unlimited analytics reports. It has a standard navigation bar at the top of the dashboard and each social account has its own folder.
Each social account has its own column (called a stream) accessible by a tab or dropdown menu. Its analytics are incredibly streamlined and detailed, and the monthly plan fee covers all reports. Hootsuite’s free version allows for task assignments as well, but the collaborative function is pretty basic.
But simply based on its superior user experience and functionality, I recommend Sprout Social.
Helping businesses connect with their target customer through our ever changing virtual world. Not only do they organize your content, they also increase your exposure by helping users with mutual interests to find you.
In fact, as a consultant to many small businesses, one of the most common questions I’m asked is how to use hashtags in social media marketing. A misspelled or mistyped hashtag stands out like a sore thumb (plus, it becomes meaningless if it doesn’t match the keywords other people are using). As in this example, you’ll want to capitalize the first letter of each word to increase readability and eliminate any confusion.
You are able to learn so much about each other’s businesses and brainstorm on ideas for one another.
Viral debates about whether a dress is white and gold or blue and black aside, we’ve heard rumors of Facebook adding a Dislike button, seen the rise of a whole slew of new trending hashtags supporting social movements as well as hashtag campaigns for popular brands, and experienced the wonder that is seeing animated GIFs and 360-degree videos on Facebook. Let’s take a look at some of those changes and trends and what effects they might have in 2016.
Obviously, the changes have been frustrating for many business owners who up until this year relied solely on organic reach, but expect the trend to continue in 2016. With a sponsored post you can reach people based on their location, age, gender, and interests, and that can be enormously helpful in attracting attention (and ultimately business) from those in your target markets.


For every photo of bare feet that fans tagged on the image-based network, TOMS pledged to donate a new pair of shoes to a child in need.
According to an article by Lauren Johnson for Adweek, for instance, Spotify, Mountain Dew, Red Bull, and DKNY have all used the Twitter-owned app to stream live events and videos.
In May, for example, Facebook introduced Instant Articles, which gives iPhone users access to articles from publishers like The Washington Post, BuzzFeed, BBC News, NBC News, and more.
The network also recently unveiled Brand Hub, a new analytics tool that is designed to give medium- to large-sized businesses a deeper look into the conversations around their brand, as well as the demographics of their audience. Facebook, Pinterest, and Twitter all have introduced them in the last year, and Instagram isn’t far behind, according to DeMers, who predicts that buy buttons will take over social media next year. Well, according to Ingrid Lunden in a recent article for TechCrunch, rather than rolling out a thumbs-down button, Facebook will be introducing a set of six emoji that will be available next to the current Like button.
I hope this post leaves you feeling confident and prepared to tackle all of your business’s social media goals in the coming year. I write articles on food, travel, and outdoor adventure as well as marketing materials for businesses. Post a short message on your social media pages thanking your customers for liking and following your business, and tell them how much you appreciate their support. Well, why not post photos of you and your team celebrating your successes to show your gratitude? Ask social media fans to comment on a post or photo, for example, and then randomly draw the winning names. Give your thanks by offering special coupons or discount codes to customers who follow you on Facebook or Twitter, for instance, or to those who can give you the code word you posted on your pages that morning. Well this month, I’m covering crowdfunding, a tactic that both businesses and nonprofit organizations alike have used to raise the funds they need to create and launch new products or to support their causes. Musical composers, writers, and visual artists have been requesting monetary contributions from their patrons for centuries.
He also recommends crowdfunders do two things in the days prior to launch: create a list of core supporters to help spread the word about the campaign and plan all social media posts to be used after the launch.
In fact, I mentioned it in a post last year on big-brand social media strategies that small businesses can use. The term is said to have been coined by Wired Magazine contributing editor Jeff Howe in an article published in June 2006. Today, it’s easy for anyone to crowdsource ideas from people all over the world using social media. Avoid playing guessing games and investing time and money on a product no one will buy by conducting some research using your social media channels. Bunskoek advises hosting contests to name new products as another way to connect with customers through crowdsourcing.
Ask them to post photos of themselves with your product, for example, and request that they tag your business page and use any special hashtags your business uses.
And many businesses over the last decade have experienced harsh customer backlash, loss of sales, and some ultimately even failure due to their inability to mitigate an admittedly tough, but to-be-expected situation. But firing back with angry or insulting language will only exacerbate the situation, so try to suppress that urge. Customers expect a timely response from brands they support, so even the most minor of issues can attract attention if not addressed within a reasonable amount of time. While online efforts still accounted for less than 15 percent of fundraising in the United States in 2014, they are gaining ground fast, according to Eileen Heisman, chief executive of the National Philanthropic Trust, in a post on the Wall Street Journal’s Family Finances blog. In December, for example, Intel ran a Twitter campaign to boost awareness of its Code for Good program, which is aimed at solving social issues through innovative software solutions. With ever-increasing demands on our attention, from blaring television and radio commercials to billboards and website ads, it can be hard to make sure your business’s voice is heard through the seemingly endless stream of marketing messages that consumers are bombarded with every day. Drop hints about the launch and what your fans can expect from your new product or service. Reviews from an objective, trustworthy source can be immensely helpful when it comes to showing your fans what they can expect from the product before they buy it. They hire accountants to handle their business taxes and payroll, designers to create their business logos and websites, and general contractors to renovate their offices.
But consider that you might not have the knowledge or skills it takes to plan and execute marketing strategies targeted to your specific audience or to write compelling content for each unique social platform. An experienced social media pro knows not only how to craft clever and creative content, but how to interpret demographics and data like Facebook page likes, post reach, and engagement levels as well as how to use that data to develop the right strategies to meet your business goals. After analyzing 200,000 business videos across 1,270 YouTube channels, we discovered more than 50 percent had fewer than 1,000 views. In fact, 61 of the Top 100 brands now embed YouTube videos on their websites (further blurring the lines between digital channels). Produce lots of diverse content on YouTube: The best YouTube content marketers produce more content. Not only does the company produce great content, but it produces lots of it as well, giving subscribers and other interested parties a reason to return. Increased engagement leads to increased sharing, which leads to increased and sustained long-term views and social interaction. He is also an award-winning marketer who has used video to help bring 75 innovative products and services to global markets, generating more than $1 billion in sales.
Broadcasts can be targeted to specific groups of users and there is no need for user interference for playing the video clips.
This seems to be a concern for a lot of the producer’s we work with at VideoElephant.
Isn’t it better to host the video on your website and properly mark it up so that the rich snippets show up in search and drive people back to your site vs.
In seriousness however, it should be pointed out that when generating content like this, you really need to think of the end goal.
Because as far as I know that google only catch keywords in documents not inside the video, do you have any idea? This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product.
Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives.
Since all the columns are side by side, it can be easy to accidentally publish content to the wrong account (this mistake is impossible with Sprout). Hootsuite, of course, provides those automatically updated streams for each social profile. First created by Twitter users as a way to categorize posts by topic, hashtags are popular today on many social media platforms, from Pinterest to Facebook. Keeping a narrow focus will help you choose hashtags that are relevant and meaningful to your posts. While this is fine, it doesn’t help you with the real nitty gritty concerns that many business owners face. By the end of the campaign, the company was able to donate 296,243 pairs of shoes to children who needed them.
As of August 2, Periscope had surpassed more than 10 million accounts, and the app’s users are currently watching more than 40 years of video per day.
These emoji will allow users to respond with images showing love, laughter, happiness, surprise, sadness, and anger. This holiday is the perfect opportunity to show them how thankful you are for their support. Or try posting photos or images from the events or projects that your company is most proud of and include shout-outs to your most valued clients (with their permission, of course). Get customers involved by starting a social media campaign and offering to match their donations, or give discounts to those who donate and post about it on social media.
If you want to really stir up some fun, host a holiday photo submission contest where the funniest family or pet photo posted to your business’s page gets a free product or gift certificate for a service you provide. Online crowdfunding platforms like Kickstarter have taken the tactic to a whole new level, though.
Since Kickstarter was launched as a rewards-based crowdfunding platform for creative projects in 2009, more than 9.5 million people have pledged nearly $2 billion to fund more than 90,000 projects including books, films, video games, works of art, and a wide range of creative and innovative products. The potato chip company couldn’t have asked for a better way to come up with creative new flavors like Wavy West Coast Truffle Fries and Southern Biscuits and Gravy. Social media is particularly effective when it comes to inspiring people across all demographics, and especially millennials, to become involved in philanthropy, Heisman added. And then tell them when they can expect additional information to keep them coming back for more. Lavenda suggests offering free trials, downloads, product videos, and demos to make it easy for people to learn more. They recognize the value they receive from handing off a task to someone better suited for the job. Maybe, but after analyzing millions of videos, we think it’s a content marketing issue. Using our online video grader, we found the top quartile of YouTube marketers had an average of 181 videos, while the bottom had 29. Consistent branding and YouTube channel customization occur in 63 percent of the most effective business-oriented YouTube channels.
Engagement is a critical part of earned media that allows brands to engage back, a critical method for driving views and action.
Our experience demonstrates YouTube advertising can deliver 10 times the click-through rates when compared with traditional AdWords and video ad networks.
More importantly, YouTube and online video respond very positively to effective, actionable and well-targeted video content marketing.
Clypper delivers a unique video player that needs to be installed on mobile phone devices that communicates with a central server.
I think both (YouTube-hosted and self-hosted videos) are essential to making sure the videos on your site have the best chance for ranking. Sprout Social, founded in 2010, is Hootsuite’s major competitor, though it has a much smaller user base. Of course, many people find Hootsuite easy to use once they get accustomed to the interface.
You can hashtag virtually anything – feelings, ideas, brands or groups, places and events, and the list goes on. When users click on that hashtag on any page (not just your own), your post will show up in a feed containing all the posts about that topic. For example, instead of using the hashtag #writers, you might opt for something more specific like #FictionWriters.
Combining words could inadvertently change the interpretation of your hashtag, so make sure people understand which word is which.
Considering those numbers, you may want to add Periscope to your bucket list for apps to try in 2016. Last month, the network announced that it’s testing a new fundraising tool for nonprofits and improving the Donate button to make it easy for users to donate and join a fundraiser directly from their news feeds.
The new emoji will be tested first in Spain and Ireland before they’re rolled out to the rest of the world, according to Lunden, so it might be a while before we see them in the United States. This method can work particularly well for businesses with other business clients that are trying to boost their social media presence. Now anyone just about anywhere in the world can start a crowdfunding campaign with a few clicks of a mouse.
If you’re not going to bother trying to fix the situation and appease your customer, you might as well not even bother monitoring your social media pages. The incident made national news headlines, and is still being talked about on social media to this day. She suggests offering both a sincere apology and a solution to make the best of a potentially bad situation. And fans are eager to participate in the contest and spread the word because they have a say in the outcome. Intel, for one, effectively combines both professionally produced content with user-generated content. Specifically, the top 100 brands — along with the rest of the YouTube ecosystem — are burning their online video budgets on video production, while ignoring an equally important element: video content marketing. Equally interesting is that better marketers produced assets with a far broader distribution of video lengths, ranging from 30 seconds to 20 minutes, on average. It delivers results through diverse hyper-targeting options: contextual, behavioral, geo, retargeting and search. The server schedules the video broadcasts per channel and delivers the video clips to the mobile phone devices utilizing a mobile internet connection. Love that you pointed out the YouTube video advertising – I agree, this is an often overlooked part of the puzzle.
Instead, it involves continually identifying and reaching out to potential customers through a variety of means in order to convert as many as possible.The problem is that lead generation is difficult. For example, people use hashtags differently on Twitter than on Instagram, and each network has guidelines to help you. As roadblocks come up, we talk about what adjustments can be made & the best ways to get to our desired end result. Most successfully funded projects, on the other hand, raise less than $10,000, according to Kickstarter’s website. Keep in mind, YouTube automatically compensates for diverse devices — which is particularly important for mobile and tablet viewing.
It can be hard to identify good leads to start with, and the process of converting them into paying customers sometimes seems more like luck than anything planned.
However, anyone who operates a B2B business knows that lead generation does work if you have the right process in place. Unfortunately, there are a number of hurdles in lead generation that can hurt your business. If you are feeling stagnate in your networking groups, I really encourage you to branch out & get something started. Having No Lead ManagementIn order to have successful lead generation, you have to have good lead management.
Without any sort of lead management, it’s going to be very difficult to identify any potential customers, let alone convert them into buyers. This means that leads won’t be contacted twice with the initial pitch, and it will be easier to get an idea of which potential leads will convert to customers.The same guidelines will be applied to all potential leads before they are placed within the process, so all leads will be good potential customers. Time won’t be wasted courting customers who have no interest in your business.Without an effective and best-in-business lead management system such as Salesforce, the entire lead generation process breaks down. That’s why most businesses have created a generation strategy that utilizes different methods. Relying on one lead generation method, especially if it’s a method that has been used for years before the advent of new technology, may be the reason why you’re not getting many conversions.If you’re using nothing but offline techniques, it’s time to move to social media and content marketing.
For instance, social media has become a prime hub for lead generation and prospects conversion catering to many businesses.
Conducting social media quizzes, capitalizing Facebook lead ads and boosting existing customer referrals are few of the innovative methods through which social media boosts up lead generation. As for content marketing, sharing most relevant content to your target audience in systematic intervals along various media platforms is the best secret for proper lead generation.
Irregular and Unsystematic Follow up of ProspectsWithout following up on prospective leads, you can’t move potential customers through the lead conversion process, which means they may never become paying customers. They may need services or products such as the ones you offer, but if they haven’t received any information from you recently, they may go with a competitor who has followed up more regularly.Potential customers may also decide that you aren’t serious about working with them if you never follow up or do so irregularly. Going several weeks without responding to questions tells the potential client that you aren’t that serious about their business.Having a timetable and a proper system for follow up communications in place is the key to overcoming this hurdle.


Make certain every employee who is working with leads knows how to make initial contact and when to follow up on that contact. This system doesn’t have to be rigid—in fact, having a flexible follow up system such as ZOHO CRM system is adapted depending on how the lead reacts is ideal.4. You have to make certain you know who is being considered as a lead, who has been contacted, at what stage each lead is in your conversion process, and more. If any of this information gets jumbled or isn’t accessible, it can lead to confusion and a breakdown in the process.
You may also want to use a cloud based phone system like Dialpad that can translate voice mails to email, record calls, provide IVR facilities, and more. Letting One-Offs GoSometimes, you may have a lead that simply wants to make a single purchase from your company. These one-off purchases may have a very specific need that, when met, will never be had again. Letting this one-off customers go may seem like a victory—you converted them into a paying customer, even if they never come back.
If you have one-off customers frequently, work to develop lead generation materials that will show them the benefits of continuing to work with your business. In some cases, the way around this hurdle may be to actually develop new products that these customers will want.If you look at your lead generation and see that you’ve been hitting one of these hurdles, it’s never too late to change your strategy and your process. Once you do, you may find that you start converting leads into customers at an astonishing rate. Some of the key strategies to overcome these retention hurdles are reducing attrition, maintaining frequent communication calendar, providing extraordinary customer support etc.Do you have any ideas on lead generation or these hurdles? First, I say that I work in a localization team, and then I wait for one of the two usual questions: 1. After a while you decide it’s time to reach out to a broader audience, which usually involves the translation of the website content into different languages. However, in order for a linguist to convey your message properly, they have to be provided with an overall description of what you do (your business field) and how your customers will profit from cooperation with you. Sure, perhaps you have those ideas in your mind and linguists may be able to pick them up while working on the text, but – for your own peace of mind – have it input plainly within a style guide.What points should a style guide include?1. General language usage guidelines for linguists – as above, though the linguists will have to adopt the style, tone, and restrictions to their own language and cultural background.A simple PDF document will suffice, one could easily be created using free software, such as Adobe Acrobat Reader DC.
Having done that, you can expect that anyone involved in your business will be able to conform to the requirements you presented them with, no matter if they are your long-term business partners or newbies.
Sure it is, but guess what: if you neglect this step from the beginning, you’ll have to spend much more time deciding which of the translations is more to the point (which involves acquiring the opinion of an expert in a given language) and changing it EVERYWHERE. After the linguists have been provided with a style guide and a glossary, plus a do-not-translate list, you want the translation to be easy to upload to the website and easy to check after it appears on the page. That is why you have to squeeze the most out of your coworkers (content managers, IT, etc.) Why?
The more information your linguists have, the fewer corrections will be necessary for your project to be successful. There’s one more thing: encourage those in your vicinity to work on the same software, if possible. Nowadays, there is plenty of software that supports the same file extensions, however it often happens that different programs have difficulties (ergo: you have difficulties) when working with or even opening those files. That is why I advise you to specify what kind of software your coworkers and subcontractors are to work with, be that software for website contents, newsletters, or digital product brochures. In the past, one had to wait for nearly two months in order to have given content translated, reviewed, and tested. The texts for localization had to be either compiled and sent as packages (and I mean packages, literally) to linguists, or one had to employ translators and reviewers full-time in order to be sure everything is going smoothly. Having a given text reviewed by another linguist is one thing (so-called QA, quality assurance) – there is plenty of free software that makes a localization worker’s life easier, such as terminology management programs which allow one to check the coherence of translated texts without knowing the language in question.
As a company owner or a specialist in a given field, you may not have enough time to manage the process of going global in terms of language. There are, thankfully, people who are passionate specialists in the field of localization – an area of expertise that incorporates both the beauty of humanities and the thoroughness of exact sciences – and who would be happy to take some weight off your shoulders. Many of them still think of it as a tool reserved for big companies, huge marketing budgets, and advanced marketers.
What if we told you there’s a tool flexible enough that it can be adjusted to the needs of both those who are just starting out and marketers who are already experienced marketing automation users? But first, some factsThe internet is full of stats on marketing automation adoption, its effectiveness, and marketers’ expectations. A great marketing automation tool will help you connect all the dots, collect detailed data for your customers, and build it into a complex picture where all elements are interrelated, working smoothly as a perfect machine to increase conversion, whatever yours may be.Sounds convincing enough?
How about a tool that’s flexible enough to let you adapt it to your needs – and grow with you as they expand? A tool that lets you start with a very simple workflow – as simple as assigning a tag to a subscriber. It’ll allow you to easily move people from one workflow to another to create one comprehensive and coherent communication plan.
Easy to design and following an “if-then” logic, it’ll allow you to build a tree of conditions that can keep on growing. A great tool will allow you to use the workflows virtually for any business need you can come up with. You can use it to create and send:welcome series for new customerswin back campaignspurchase follow-up cycleswebinar reminders and follow upsor actually, any kind of reminderslong-term loyalty campaignsindividual online training plansreward programssales team cadence campaignsyour own early-warning systems to help you see when your customers’ activity has gone downanything you can think ofEach industry can adapt marketing automation to its needs and goals, be it increasing conversions, reducing churn, or maximizing customer engagement. Actions, Conditions, Filters – Marketing Automation will be based on if-then logic; where you can define conditions, and then actions following those conditions any way you want.
With this suite of powerful conditions, filters, and actions, you can create workflows that define a whole subscriber journey and experience.You think that’s cool?
Marketing Automation Workflows – Workflows are compilations of the different conditions, actions, and filters you put together to communicate with your subscribers.
Scoring points are a dynamic value that you can increase, decrease, or remove depending on your business goals. What else is new?GetResponse Marketing Automation will be in the beta stage for the nearest future. Because even if you publish great content, if no one sees it, you’re not a whole lot better off. Because even if you publish great content, if no one sees it, you’re not a whole lot better off.That’s why we’ve got so many promotion techniques for blogging and content marketing. Ultimately, blogging (or creating any kind of content) is as much about building an audience as it is about the words, the images, or the headlines.Republishing your blog posts on LinkedIn and Medium is about building your audience. It’s about recreating a scaled-down version of your blog on a completely different site. As many of you know, both of these platforms allow you to publish content for free. The real allure of these two sites is the massive audiences they attract, and how often “regular” bloggers can get Fortune 500-level exposure if one of their posts takes off. Both platforms have some very good things going for them.
And if you write something that does really well, it could easily get five or ten times the views it would get if you had only published it on your blog.But not everybody gets results like that. Scoop.It did a study to see how many pageviews and reshares they could get by republishing their blog posts. They didn’t double their exposure, but they did increase pageviews by 80%, and reshares by 65%.Most of the action came from LinkedIn and Medium, but Social Media Today and Business 2 Community generated some views and reshares, too.
If the idea of republishing really appeals to you, don’t skip those platforms, either.How much of an increase you get depends on where you are with your audience building. If you’re already getting, say, 500 views or more for each piece of content you publish, republishing on LinkedIn probably won’t double your content’s reach. You’ll net a hundred or a couple hundred more views, maybe.
If your republished post gets picked up by LinkedIn Pulse you could see that huge leap in exposure that we all want so much.That’s Neal Schaffer’s view of publishing on LinkedIn. But for the bloggers that are seeing less than a couple hundred views per blog post, he thinks it’s a smart move to republish on LinkedIn.This matches the experience of people on Medium, too. Some fairly big names have found their audiences on Medium, then moved off it once they had enough fame to go it on their own. Elle Luna is one example. She’s the author of the book The Crossroads of Should and Must: Find and Follow Your Passion. It was the Medium piece that put her in front of the sort of people who could resonate with her message.Paul Jarvis also started out on Medium.
He left specifically to build his email list and because “I don’t want to keep playing in other people’s playgrounds. It’s called “digital sharecropping” in some circles, or more commonly known as “building your house on rented land.” All that really means is that you should never abandon your blog. These additional platforms are great for attracting and building an audience, but you have very limited control over your work on them. They could go out of business at any time.Don’t be tempted to make them more important than your own blog, though there are plenty of stories about big companies making this mistake.Is it unthinkable for LinkedIn to tank? Could you get a nasty ding from Google and Bing simply by reposting your content? In a word, no.
In the words of Neil Patel, “there’s no such thing as GOOGLE’S DUPLICATE CONTENT PENALTY.”If that’s not enough to convince you, consider Jen Slegg’s post, “There is No Duplicate Content Penalty in Google”. But this will definitely remove any duplicate content consequences, assuming you thoroughly rewrite the article.Some bloggers do a play on this where they change just the headline or the headline and the first paragraph. It’s a good try, but it won’t change much. A better approach is to actually post two different versions of the post on your LinkedIn and Medium accounts. Sometimes those rules help you, sometimes they don’t.The biggest point where they don’t help you is with building your list. As social media expert Ian Cleary wrote last year, “Give me an email subscriber rather than 10 fans or followers any day.”That doesn’t mean building your list on LinkedIn or Medium has to be a total bust. But you’re simply not going to have the tools, the tricks and the functionality for building your email list that you’d have on your site. But instead of just driving people to any old page, send them to a squeeze page for a free gift, or access to a tool… in exchange for their email address.Use a traditional author biography paragraph at the close of your posts – just like if you were guest posting. And on any of the other highly regarded republishing sites, like Business 2 Community. Republishing is an excellent way to get more exposure for your posts, even if it’s just a couple hundred more views. And if you use some of the list building tactics mentioned above, you might get some subscribers out of the deal, too.What do you think?Have you been republishing your blog posts on LinkedIn or Medium?
The “fastest way to boost [online] results” isn’t increasing your marketing budget, launching a slick new social strategy, or even partnering with a mega influencer. No, what your site really needs to drive bottom-line results are landing pages that get clicked. And for good reason.The “fastest way to boost [online] results” isn’t increasing your marketing budget, launching a slick new social strategy, or even partnering with a mega influencer.
Don’t assume that just because your autoresponder was “Sent,” that your new lead knows what to do.For example, Ramit Sethi of I Will Teach You to Be Rich takes assumes nothing. First, after signing up, new subscribers are sent to this custom confirmation page:Clicking through, the confirmation email is brimming with Joanna’s normal, conversational tone. Ask a Real QuestionThere’s something irresistible about questions.From a neurological perspective, questions create what’s known as an open loop, which activates curiosity and fires up a hard-wired drive to “close the loop” by answering. Indeed, you will no doubt already have an extremely thorough and (what you hope is a) really good strategy for ensuring that your website is always moving in the right direction (up) Google’s search rankings.
Indeed, you will no doubt already have an extremely thorough and (what you hope is a) really good strategy for ensuring that your website is always moving in the right direction (up) Google’s search rankings.You’ll be growth hacking and content marketing and link building and blogging and tweeting and all the rest of it (you’re doing all of those things, right?
Because you need to be).But, how do you tell – and I mean really tell – if all your hard work is paying off?
Well, hopefully your conversion rates and sales figures should be giving you some indication as to how successful you are, and indeed if your business is growing.However, this may well be incidental to your SEO efforts. For all you know your website could be plummeting down Google’s rankings – but if your business continues to tick over nicely enough with the income you generate from returning customers, how are you ever going to know?The SEO Site AuditThe only trusted and true way of telling how well your site is performing is to conduct a website audit. Much like your car (or your computer) needs a good service regularly, so too does your website – and that’s essentially what an SEO site audit is all about.An audit will analyse, measure, and report on major factors influencing your organic search engine rankings. Now, you essentially have two options as to how to approach the audit – hire someone to do it for you, or do it yourself.This blog post, as I’m sure you have already inferred, is to guide you through the latter approach.How Deep? How Long?Well, the truth is that you can actually be as thorough as you like when conducting an SEO site audit.
So, if you start your crawl first thing, then it should be done by the time you’ve finished the manual bits.So, find a free crawler, such as Beam Us Up, and set the spider loose to crawl your site and generate its report. The page title is also often used by Google as the title of a search snippet link in search engine results pages.
But if you’re not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers.”Headers and SubheadersThe H1 tag is very much an important ranking factor for Google.
The title tags, meta descriptions, headers and subheaders are the most important factors that you should always deal with first, and the good news is that you don’t even need to get that technical – simply use the source page to identify your titles and tags, optimise them, and you’re done. Like it or not, the platform has changed the foundation of consumer interaction and has taken center stage amongst other social media communities. The extremely public platform makes it easy for anyone to access, and using the social network strategically can immediately expand your overall business outreach.However, understanding how it all works can be somewhat confusing. And in today’s competitive world of business, it’s necessary to figure out what methods work best for your business and brand. Tweet on the weekends & at peak timesMost social media engagement happens around noon on the weekends.
Know your target demographic and offer them a variety of media, such as links, photos, and videos.
Do your research and remain true to your brand’s mission and your viewpoints.One of the most retweeted Tweets of all time was in all form and shape honest and simple. However, you should ideally be able to communicate within their set limitations (100-140 characters). Twitter is made for quick and repeated interaction, so post at least a few times per day to establish a solid presence. Scheduling tweets is helpful and can be done with various tools (see “Additional Tools” below). Schedule tweetsYou will need to discover a process that helps you better narrow your focus and manage your tweeting.
Scheduling content is an excellent way to stay on top of the post load and can be imperative to your overall productivity. And it is often a big missed opportunity among companies and brands that think it may be too pushy. Even if it’s just one, the retweet has already upped your engagement.Before you go ahead and ask for a retweet make sure to give your followers a good reason for why they should share your Tweet. Whether it’s because the content you’re offering is amazing, or you’re offering a prize of some sort, it has to be appealing to them.This is not only a great way to generate traffic but gain brand advocates that are going to promote your brand. Use hashtagsHashtags are proven to double your engagement rate and are their own call to action element. Find focused and trending tags and use them according to your already creative content.Taco Bell drive their Twitter engagement through the roof, by engaging with their  followers and using a light-hearted tone, combined with a trending hashtag. Users can access statistics about their brand’s followers and all of their tweets in an easy to read graph.
Users can access all of the necessary information including whom they are following, whom they should be following, and whom you don’t need to be following. By showing users who the most influential tweeters are in a specific community or niche, the tool makes it easy for brands to better schedule and plan their posts.If your Twitter engagement is lacking, it’s likely something you can remedy. To enhance your overall reach and intrigue you will have to remember how results are measured, as well as the process of content creation.Use this guide as your constant checklist and personal tweeting aid. If you know how to tweet strategically, it can be a worthwhile investment for your brand’s marketing strategies.



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