I recommend you to check the following things, If you are facing unwanted errors while trying to upgrade your existing Wordpres plugins. If you get errors such as An error occured while updating plugin and could not create directory, it’s probably related to CHMOD settings or inappropriate folder structure in a particular plugin directory. To avoid these errors, I suggest you manually create upgrade directory and CHMOD it with 777. We are proud to see gShift’s site auditing tool, SiteCondor, has made the list of options.
Welcome to our blog, where we share ideas about website optimization, web dev, product updates, and more. Enter your email address to subscribe to this blog and receive notifications of new posts by email. CLEVELAND, CONTENT MARKETING WORLD — September 8, 2015 — For the first time, digital marketers have a way to measure and analyze how their investments in content marketing and influencer marketing drive audience engagement and conversions on their website, offline, and across the web including social media channels. Launched today at Content Marketing World to an audience of more than 3,500 senior level digital and content marketing strategists, the patent-pending kontextURLs provides granular insight into the performance of earned and owned content including blogs, email, video, infographics, and social media posts and many other off-site channels.
Additionally, kontextURLs can be assigned to an influencer’s content to measure the influencer’s impact on engagement and conversion. According to the Content Marketing Institute[1], 86 percent of business-to-business organizations use content marketing yet only 21 percent report they are successful at tracking the ROI of their content marketing programs. To learn more, watch a video of kontextURLs or visit gShift at Content Marketing World Booth 58. Our mission at gShift has always been to provide the market with the most comprehensive end-to-end web presence analytics platform for SEO, Social & Content Marketing. In another step towards our goal, we are pleased to announce gShift has acquired the website auditing technology, SiteCondor, a cloud-powered site crawler for agency and brand marketing teams.
Technical SEO fundamentals are a critical piece to the Hierarchy of Web Presence Optimization that gShift is known for. This acquisition further empowers gShift to provide a website analysis tool for agency and brand digital marketers to quickly extract on-page elements and structured data.
SiteCondor was created out of the growing need for agencies and brands to quickly extract meta information from their clients’ websites. It’s becoming all the more evident that the pace of change in technology and marketing is accelerating at an incredible rate. How can you change your business to accommodate technology and keep pace with its rapid advances? These are kind of questions you should be asking yourself if you are looking into using technology to improve your digital marketing efforts.
Technology is advancing so fast that it’s often difficult for marketers to keep pace with it. Business owners and manager are grappling with the question of whether or not to invest in technology, and which particular tool or piece of software to opt for.
Most marketers think technology is a way to increase efficiency, but few of them seem to realize that technology is as much about efficiency as it is about customer experience, and equally, expansion.
Marketers are making their lack of technical knowledge an excuse for not understanding and using technology.
Because of these problems, marketing technology remains vastly under-utilized by most businesses.
Improving Experience: Technology improves customer experience by making your messaging more interesting, media-rich and engaging. Marketers should keep both efficiency and experience in mind while using marketing technology. Define your strategy, and then look for the technologies that help improve efficiency and customer experience.
Get hold of a digital marketing technology stack, and then make your strategy based on what you can achieve with your toolbox.
The right approach to strategy formulation is to maintain a circular relationship between strategy and technology.
Digital marketing technology has quickly evolved into a maze of tools and software that can be confusing just to look at, let alone use. CRM: Using customer relationship management (CRM) software is a must for any growth-oriented business. Marketing Automation: Good marketing automation tools can give you the capability to do things like manage your blog and social media, create landing pages and lead capture forms, track keywords and leads, benchmark your marketing against your competitors, manage email campaigns, and measure the performance of your digital marketing. Email Marketing: Your email marketing software makes it simple to design and dispatch aesthetically formatted emails and newsletters to your extensive mailing lists, but can also deliver elaborate analytics, including information about the ever growing mobile and tablet market. Webinars and Conferencing: If you have your customers spread across the country or even across the world and your business model includes face-to-face interaction with them, you could use video conferencing software.
Analytics: Google Analytics is the best and cheapest (free!) method of keeping tabs on your digital marketing performance. Content Management: Having fresh, unique and optimized content is the foundations to better search engine rankings. Collaboration: Tools like Skype and Google+ Hangouts allow you to collaborate with team members in geographically dispersed locations. Many marketers fail to harness the full power of the technology that is already available to them. This paradox is solved by creating a new strategic role within the organization, the role of a Chief Digital Officer, Head of Digital or CDO. Some of our users are very web savvy, some are expert digital marketers, some are SEO geniuses, and some are unicorns. The new Recommendations feature provides you with a prioritized list of problems and optimization opportunities we recommend you review and fix or implement on the site, and is available for all new and past SiteCondor jobs (free accounts included).
In addition, the inline help section within the Recommendations screen can help you understand the nature of each error or optimization opportunity, why they are important, and how to fix them.
Also since our last post on the plugin we’ve added the ability to choose which Reports datasets are included in the charts and significantly improved the plugin UI. In an effort to continue to improve SiteCondor’s ease of use, we have added detailed in-line help sections to every single screen.
If you haven’t used SiteCondor in a while, we invite you to take a look at the new features. The video shows the basics behind this powerful visualization and explains how you can interact with it. In addition to this new resource, we have also added a Help section to each of our visualizations. Similarly to other reports, the section is now sorted by decreasing count so you can concentrate on fixing most frequently found 404s first. Also like some of the other reports, we now limit the Found At list to a maximum of 100 results, making the interface snappy and easy to navigate for sites with the same 404s found on a large number of pages.

When a redirect results in a 404, we now include it in the Found At list as well (you can still use the Redirects and Internal Links sections and their search function for further information). As you can see in the screen capture above, the Reports dashboard now shows weekly trends on how your key site health metrics are evolving. The percentages next to total counts let you quickly asses how big of a change has occurred, whereas the color clearly displays if this was a good (green) or bad (red) change. We also profited to add several informational tooltips that can help you understand what the stats are and how you can use them. The plugin helps WordPress administrators improve their on-page SEO and grow organic traffic. These are some of the most common issues which you will also find people complaining after every new WordPress release.
If you are using all updated version of WordPress themes, plugins and your hosting company is compatible with WordPress, in 99% of the cases, you will not have any problem. This plugin is compatible with stand alone WordPress installation, and also with WordPress MU.
Go ahead, try WordPress background update tester plugin, and ensure if your blog is compatible with automatic WordPress upgrade or not. This tutorial is for someone who updated their WordPress blog to the latest version 4.0 and left with few issues (mostly the issues were around Add Media button and Media library listing). Suggestion 2: Few users were able to fix the issue by deactivating the WPML Plugin, Comprehensive Google Maps Plugin, mqtranslate  and Genesis Title Toggle plugins.
Your PHP installation appears to be missing the MySQL extension which is required by WordPress. This is just one of the many helpful tips we have posted, You can find more stories here, Do subscribe to updates using your favorite RSS feed reader or using the secure FeedBurner email update form on top of this post. Recent CommentsLuke on Reverse Tab Shortcutsarahmint on Reverse Tab ShortcutVera on How to Setup Yahoo! As the industry grows and develops, so does the number of options digital marketers have to choose from. In this comprehensive guide, he lists out tools he has personally tested, reviewed and rated.
Using gShift’s new kontextURLs™ digital marketers can easily add a short, branded URL to any content and know how that content is performing in near real time.
Armed with this data, marketers can determine how to best allocate their resources by channel and influencers.
This technology allows you to extract, explore and visualize technical SEO page elements on-demand so  you can act quickly on any areas of improvement. Having visibility into page elements falls squarely into multiple levels of the hierarchy including foundation and smart content marketing.
It enables marketers to analyze and visualize aggregated results, control when and how crawl jobs run and keep an eye on multiple sites with configurable email alerts.
First, it enables agencies and brands to automatically conduct comprehensive website audits on all of their domains, as well as those of their competitors. I’ll try to answer these questions and clear some of the fog that shrouds the subject of technology in digital marketing. It doesn’t free you of the responsibility of creating brilliant content or drawing an elaborate target market profile. For instance, tools such as Oktopost or Login Radius make it easy to manage multiple social media platforms and accounts from a single dashboard. For instance, a designing tool such as Adobe Photoshop can help you create better visual content.
Efficiency should certainly be a goal, but the greater opportunity lies in using software to create targeted and behavior-driven lead capturing and nurturing processes that could not have been conceived without technology. Managers are expected to formulate digital marketing strategies that leverage the available technology.
Option 1 imposes serious limitations on the goals and processes that you define, because unless you understand technology, you’ll not know what kinds of strategies are possible. You define your strategy based on the technology that you are currently using or know about. It can be made simpler if you know the areas of your marketing where technology can be deployed. CRM software can help you nurture your relationships with your customers, improve communications, and make it easier for your sales team to track prospects and close sales. HootSuite, Oktopost, Buffer App and Sprout are some of the best social media marketing tools available, although there are hundreds other tools out there.
You can easily find out exactly how many people are opening your emails and clicking on the links that you included. Join.me, Webex and GoToMeeting are popular technologies in this category but also look at Skype and Google Hangouts for mainstream solutions. You can subscribe to the Adobe Creative Cloud to access the latest versions of Photoshop, Illustrator, Indesign, Acrobat, and a plethora of other design apps. Just add the script to your website and you can delve into a data-rich environment, to emerge with important insights about the strengths and weaknesses of your online marketing. There are numerous cloud based technologies available, which help you stay organized and collaborate with your team members as well as clients on a project-to-project basis. A content management system (CMS) makes it easy for your whole team to publish and update content. For example, a good proportion don’t know how to leverage Google Analytics for augmenting their online marketing performance. Many businesses are puzzled by the question of whether their digital marketing activities should be run by the CMO or the CIO.
In a typical setup, marketing knows little about technology, and IT knows little about marketing.
As new technologies are becoming available at a dizzying pace, CDOs in many companies report directly to CEOs and act as change agents.
He started his career journey during the mid 2000’s internet retailing boom by developing 10+ eCommerce stores which enjoyed great success using a successful and evolving SEO formula.
To access the help section just click on the Help link with the question sign icon next to it.
We hope this will help you better understand the visualizations and how you can use them to find issues, optimize content, and improve your site organization, URLs, and linking structure.
If you are looking for a more in-depth coverage and tutorial on how to use our plugin, check out the review at WP major.
For example, a 20% unique Pages count increase is a good thing and will be displayed in green, a 20% increase in 404 errors count in red, a 15% decrease in Redirects count in green, and a 50% decrease in unique Resources count in red. In particular, it uses the SiteCondor service to run a weekly crawl of their WordPress site and report key site and on-page optimization metrics and trends, as shown in the screenshot below.

With 19% of world’s website powered by WordPress, this new feature is undoubtedly a relief to all WordPressor out there, but at the same time it will also bring lot of headache to many. If not, do let me know which error you are seeing, and I will help you find a solution to your problem. The other issue was the Media library listing – upon clicking, a blank window showing none of the uploaded images. After few hours of Googling, I tried plenty of suggestions posted across various WordPress forums.
Since most of the users were able to fix the issue by deactivating the problematic plugins, I started to disable all of my installed plugins and activated one by one. Interestingly, the media library issue got fixed, but the issue with Add media button still persisted.
But it’s always advised to clear or empty cache files after every plugin or WordPress update. To make it easy to sort through, tools are categorized by task they complete, price range and whether or not they make Brian’s favorites.
They can quickly identify and analyze the top influencers and marketing channels, engagement by geography, the customer conversion path, and top links, as well as compare and contrast performance across various channels.
More than 10,000 brands in 24 countries benefit from gShift’s insight data and software, as they optimize their time to improve the discoverability and the sharing of their content.
Second, based on this insight, digital marketers can quickly respond to search engine algorithm changes and maximize the discovery of their content across search and social by knowing in advance which content, social channels, and keywords will be most effective for their campaigns. Technology has forayed into areas that were typically the domain of IT and marketing departments. The process of social media marketing becomes more efficient if you are using this type of software.
Internet and mobile apps, virtual event and webinar software (my favourite being Google Hangouts), interactive ads and pop-ups, gamification tools, and other such technologies are more about enhancing customer experience.
Option 2 presumes that a particular set of tools can prove to be the panacea for your marketing strategy, but that’s rarely the case. There are at least 10 types of digital marketing technology that a business should use in order to ensure its survival in 2015 and beyond.
There are several CRM suites available, such as Salesforce, NetSuite, and OnContact, which are regarded as some of the best CRM products of 2014. Some of these technologies also help you build interactive ads and apps that deliver a rich and engaging social user experience.
ConstantContact, Benchmark Email and GetResponse are some of the top-ranked technologies for email management. You can access these cloud-based apps from your office, home or anywhere else…even from your mobile.
Basecamp, Trello, and Smart Sheet are some of the best tools available for project management. WordPress CMS continues to dominate content marketing with its intuitive interface and variety of plugins and templates.
The gap between the marketers’ knowledge and technology is quite natural, though, as the explosion of technology has created a new dimension of marketing. In principle, the CMO (or similar) should have a leading role in marketing technology management. Conventional marketing and IT structure roles are becoming obsolete, as are conventional marketing practices. In 2011 these eCommerce businesses were sold and after a little break from working he moved into a new Head of Digital role for a leading UK retailer, managing a team of digital marketers and content writers.
If, however, you are one of our Do-It-Yourself or small entrepreneur fans, this section is for you. This may lead to incomplete update, and you will notice your WordPress blog being stuck at maintenance mode. As you know that Cloudflare helps supercharge your website content by optimizing, distributing across the globe, serving the request from the nearest possible location and it does all those by caching your content.
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We provide you with hot technology information, tools, and suggestions that help you to know the ever growing techy world better and better. With so many tools to get to know, it can be difficult to identify the ones which will provide you the most value. SiteCondor gives visibility to those elements and gShift provides the data-driven insights to optimize them even further. Third, it provides deeper insight into the performance of content on a brand’s website and across the web, then delivers those insights through a single platform for greater efficiency. Full Contact, another piece of great technology, allows you to find out the social media profiles of your email contacts. Technology is evolving very fast, and there’s no one-size-fits-all digital marketing technology package that exists. However, marketers must learn and get better at using technology, as opposed to shying away and shirking responsibility. The reason is that marketing is increasingly about the digital customer experience that you design and deliver using different software, and the CMO is the right person to envisage and design the customer experience.
Whilst concentrating fully on his current role full-time, he will also be writing on subjects he has a passion for. It thus creates a new process that enhances the effectiveness of your email marketing and lead nurturing processes.
It’s a relationship in which both technology and strategy reinforce each other, forming a cycle of continuous improvement.
But, with that said, there’s a need to integrate technology with other business functions, for which IT department must be involved.
They are responsible for customer experience, revenue generation, and digital business strategy. Every business will need to change the way it thinks about marketing if it wants continued success.
Marketing should spell out the requirements and carry out the financial governance of technology, whereas IT should deal with security, regulation, continuity, and integration with the business’s IT systems.
CDO is the next generation IT hero who really understands digital as a way to bring innovation to the organization.

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