Real Estate Marketing Blog with a IM Twist + FREE 56 page Real Estate Black Book – THE Internet Resource Manual for Real Estate Investors and Agents! Listen to this short 6 minute audio and let me know what you think in the comments below.  As always, I want to hear your feedback. And you’re right, Facebook is extremely good at targeting people of all ages, demographics and psycho graphics.
Utilizing social websites like Facebook will not only expose yourself and your business to new customers but also lends credibility to you and your business when people do a search for your name or business name. Recent Comments Aaron on Three Great Camcorders for Your Real Estate Video Taking: Reviewed! Sign Up for 100% FREE Webinar Training where Peter will reveal his Simple 3-Step System For DOMINATING Your Real Estate Market on the Internet that will help Explode Your Real Estate Business! Join a Secret Elite Group of Real Estate Investors who Quietly Dominate their Local Real Estate Markets!
When selling a home, one of the most important factors other than proper pricing that will lead to a successful home sale or not is marketing.
One of the biggest complaints from unhappy sellers is that they don’t feel their real estate agent is marketing their home properly or enough. As one of the top real estate agents in Webster NY, I believe it’s extremely important that my sellers understand where their home will be marketed, how it will be marketed, and why.
There are many real estate agents who believe that print advertising and traditional real estate marketing techniques do not work. Below are some of the top print advertising and traditional real estate marketing strategies that top real estate agents are utilizing.
Newspaper advertising is still an effective real estate market strategy and is proven that when a home is advertised for sale that the web traffic increases for a few days after the ad is run.
In addition to a cities newspaper, many communities have their own local newspaper or magazine. The biggest reason that advertising in a local publication can be beneficial is because the audience is very specific to the local residents. Ever catch yourself repeating a quote or saying from a commercial that you saw on television the previous day? Depending on what real estate company and what area you’re selling a home, television may or may not be a viable option for a real estate agent to market a home for sale. Another popular print advertising strategy that top real estate agents will use to sell a home are postcards. This can be an effective real estate marketing tool, mainly because neighbors who receive the card may know of a family member or friend who is looking for a home in their neighborhood. Postcard marketing does require a real estate agent to spend money they haven’t earned yet, however, it can be a great marketing technique. Below are some of the most important real estate marketing strategies that lead to maximum online exposure that top real estate agents use. An agent not only needs to have their own website, but it also has to be user friendly and a highly ranking website. Below is an example of a basic home search form that buyers can utilize to search Irondequoit, NY homes for sale as well as homes for sale in other Greater Rochester NY real estate communities. It’s important that when selling a home, your real estate agent has a website that is truly a one-stop shop for their real estate needs.
An obvious sign of a real estate agent with a strong online presence is whether or not they have an informative and regularly updated blog. A real estate blog can be beneficial for a seller as it gives an agent the opportunity to discuss their home in detail. Another reason top real estate agents will have an informative blog is because it gives them the opportunity to share their knowledge and experience with potential buyers (and sellers). For example, if a seller has a home that is likely to attract first time home buyers, it can be extremely beneficial if an agent has an article that is tailored to first time home buyers.
Nothing is more frustrating to a seller than a buyer who ends up with cold feet and backs out of a deal because they didn’t know what to expect during the home buying process. Since the internet is the place where most buyers are beginning their home search, it’s vital that a real estate agent is using high quality photos. There are some real estate agents who will hire a professional photographer to take photos of their listings.
Some real estate agents do not hire a professional photographer and don’t need too, if the proper techniques and equipment is utilized. If a real estate agent is marketing their listings with poor quality images it can make a huge difference in whether a home sells or not. When selling a home, you should expect that the real estate agent you hire is utilizing some type of video.
Below is an example of a video that was produced while selling a waterfront property in Rochester, NY.
Below are some of the most popular social media websites that sellers should expect their real estate agent to use while selling their home and some reasons why. As a seller, it’s important to realize the power of Facebook marketing for real estate.
Providing quality real estate advice is a great way for a real estate agent to interact with their followers, many of which maybe potential buyers.
If you’re selling a home, you can tell pretty quickly if an agent is utilizing Facebook the proper way or not. Below are results from an example of a Facebook contest that was run recently that exposed a sellers Penfield, NY home to over 10,000 residents before the home was even listed for sale! If you’re thinking of selling your home or are selling your home, you should expect that Twitter is a part of your agents real estate marketing strategy. Far too many agents are using Twitter only to blast their newest listings, which is one of the most common social media mistakes made by real estate agents.
This is important for a seller seeing as top real estate agents love selling their own listings and a potential buyer from Twitter maybe the next owner of their home! As mentioned above, high quality photos are a very important piece of a successful real estate marketing plan.
Follow Kyle Hiscock, REALTOR®, Licensed Real Estate Salesperson, e-PRO®’s board Real Estate Articles Worth Reading on Pinterest. On LinkedIN you will also find local groups that are filled with local residents of any given community.
For example, on LinkedIN there is a Rochester NY residents group in which I share helpful information relating to Rochester.
While an agent may not receive instant results from LinkedIN in the form of buyers and sellers, building their authority on LinkedIN can definitely lead to future clients and should definitely be a part of their real estate marketing strategies. Since Google Plus is a Google product, when something is shared on Google Plus the chances that it is indexed quicker by a search engine increase.
When selling a home, many homeowners wonder what top real estate agents are doing behind the scenes. The easiest way to describe content curation is the process of sorting through vast amounts of content on the internet and presenting it in a meaningful and well organized way around a specific topic, in this case real estate. Content curation is important for sellers because if properly done can make a huge impact on the traffic a website receives and subsequently, the more traffic and social shares a real estate website gets the higher it ranks. Below are a handful of the best places a real estate agent can curate content on and what sellers should expect their real estate agent incorporates into their real estate marketing strategies.
Have you ever been in searching for a specific topic but cannot for the life of you find quality information. Every homeowner who is selling their home or thinking about it would love to know how to sell their home easily, right? If you happen to be selling or buying a home during the winter, it is important to realize that there are certain tips that should be followed.
Another very convenient and user friendly curation tool that top agents are utilizing as part of their real estate marketing strategy is Learnist. One great example of how awesome Learnist is for providing top notch content is this board that provides links to articles relating to first time home seller tips.


One of the more well known curation sites that top selling real estate agents are using is Tumblr. If you’re selling a vacation home and a buyer was wondering how to buy a vacation home, a Tumblr blog post would be pretty helpful, right? Consumers want to find information easily and do not want to sift through terrible article after terrible article.
Owning a home has many tax implications and many homeowners have no idea about many of them. Many LinkedIN users have no idea that recently they created a place where you can curate content. Anytime something is published on LinkedIN Pulse, a users connections are notified of a new publication. Top real estate marketing strategies should definitely include Behance in their content curation toolbox.
Another very simple content curation tool that agents should include in their real estate marketing strategy is Scoop.it. Whether buying or selling a home, it’s almost a guarantee that some type of research will be done throughout the process. Storify is one of the easiest and most visually appealing content curation sites available for real estate professionals. It would be helpful for someone who was interested to learn about some of the top Greater Rochester NY real estate communities if they could find it all in one place.
If a real estate agent utilizes print advertising, has a strong online presence, utilizes social media, and knows how to curate great real estate content, the chances they sell a home increases significantly. We service the following Greater Rochester NY areas: Irondequoit, Webster, Penfield, Pittsford, Fairport, Brighton, Greece, Gates, Hilton, Brockport, Mendon, Henrietta, Perinton, Churchville, Scottsville, East Rochester, Rush, Honeoye Falls, Chili, and Victor NY.
Technology is changing all the time and so this collection of articles will bring together the very best in innovation, marketing and technology in the Global real estate markets.
If you have some great new innovations and technologies you would like to discuss do speak to me or, if you would like to discuss Real Estate Technology and need an independent perspective on who to use and how to use them please do get in contact with me. August 14, 2014 Since the early days of Google Earth, people have looked for ways to use it to enhance real estate searches and information.
There is a company called CityRealty that is doing some interesting things with Google Earth that we thought we’d take a look at.
About Mickey MellenMickey has been using Google Earth since it was released in 2005, and has created a variety of geo-related sites including Google Earth Hacks.
We are rapidly approaching peak of “real estate season” and there is still time to make the most of it with proven, real estate promotional products from ReaMark.
EDDM, or Every Door Direct Mail, is a great real estate marketing tool for Realtors to generate new leads. EDDM is an easy to use service that allows you to select target neighborhoods and reach all of the residents. As with any marketing effort, you want to be sure that you are getting a return on your investment. Free Home Value Analysis – Create a call to action on your mailer to get a free market analysis with a unique link to your website. Ask for Referrals – Using a call to action for referrals is another great way to generate leads from postcards. Telephone Tracking – Another way to track how many leads are generated is with a call-tracking phone number. If you are working on your real estate marketing plan for 2016, now is a great time to consider your options from ReaMark. Based on some of our experience with thousands of realtors and brokers for 15 years, here is a sample 2016 real estate marketing plan that can work for you. April – Fuel the emerging real estate season with a “Just Sold” postcard campaign into your farm. June – Order your 4th of July postcards and have them ready to go by the end of the month. July – This is the perfect time to send a delicious summer recipe postcard that may include a barbecue recipe. August – Time to order back to school magnets that include important dates, phone numbers, and a school calendar. October – Remind prospects of the upcoming fall time-change keeping your name and brand top of mind. November – It is time, once again, for holiday greeting cards and your quarterly newsletter. December – Make sure you are delivering your 2017 calendars from ReaMark that stay on the wall or refrigerator all year!
Contact ReaMark today to take advantage of end of year savings, tax advantages and to better propel you to your 2016 goals! Now through January 22nd, 2016, when you purchase $175 or more in marketing materials, you have your choice of $30 or free shipping! Setting goals and resolutions for the New Year are fine, but taking action on those resolutions is even more critical. At ReaMark, we specialize only in real estate marketing and promotional specialty products.
We are pleased to be celebrating 15 years serving thousands of real estate agents and brokers with their real estate marketing products.
Now is the time to plan your marketing for the New Year and ReaMark’s arsenal of promotional and marketing products can help ensure your success. See why more and more agents and brokers count on ReaMark for real estate marketing tools that work. At ReaMark, we have the recipe for success in 2016 with our just released recipe postcards featuring brand new recipes! Many of our clients will send out recipe postcards once per month to build top of mind awareness.
Created in vibrant, attractive colors, prospects tend to keep these cards for future reference. Right now is the best time to set yourself up for success in the coming year with our recipe postcards and save at the same time.
Our recipe postcards are just one of hundreds of tried and true marketing ideas available at ReaMark. Our football schedules come in several styles such as our full magnet schedules that stay on your prospects refrigerator all season! Agents and brokers get the most our of these football schedules by mailing them into their local areas or even making them available at local restaurants.
Right now, you can save up to 30% off of your football schedule order AND get free shipping until September 30, 2015. Magnetic football schedules are just a few of the choices of marketing materials for Realtors offered by ReaMark.
For magnetic football schedules and throughout the year, count on ReaMark to help build your real estate business.
Never thought of it yet, and really trying to wrap my head around facebook and using it for business. By submitting your phone number, you give DominateNet, LLC permission to send you a Voice and Text Message reminder for this event. With over 30 years combined experience, if you’re thinking of selling or buying, we’d love to share our knowledge and expertise. Every Real Estate Developer and Estate Agent needs to realise just what the future holds for their business. Real Estate Technology is a fascinating area to be involved in and so I hope you enjoy the articles. Thus, you can better assess your weaknesses, strengths, and opportunities in cultivating or disabling the same or similar relationships.
Our real estate door hangers come in full-color and are guaranteed to get noticed by prospects as they return home.


Browse our thousands of Realtor marketing and promotional products from calendars and real estate postcards to cookbooks and imprinted pens. With spring arriving early in many parts of the country, now is the time to get those promotional materials into mailboxes and start getting new leads. Our team of professionals will help you select the best marketing piece for your needs and the U.S. You can use free services like Bit.ly to track how many visitors visit your page from this particular mailer. By buying your marketing materials now, like postcards for realtors, just sold post cards and real estate newsletters, you can take advantage of 2015 write-offs. Make sure you highlight the recent sales in the area (yours or not) and give tips on home improvement ideas to get houses ready to sell.
Prospects and clients alike appreciate the reminder that could end up on their refrigerator. This is a good time to show all the homes for sale in the area to give people an idea of their own home’s value. It’s a good time to express gratitude and keep prospects updated on home prices in the neighborhood. The first reason is that if you buy your marketing materials before the New Year from ReaMark, your purchases qualify as a deduction on your 2015 business taxes. Contact one of our professional customer services and marketing experts today to help you make the most out of your 2016 budget, right now in 2015. They are just one of our real estate marketing items like refrigerator magnets, postcard recipe cards, sports schedules, memo pads and more. Start by being first in home this season with Thanksgiving cards in your choice of designs. Our recipe postcards are a time-proven marketing tool for real estate professionals in search of a cost-effective marketing tool to farm specific neighborhoods.
They develop a following for their recipes and homeowners look forward to receiving them in the mail. We specialize in marketing and promotional materials for real estate agents and brokers that bring in leads that turn into prospects and listings.
ReaMark has free professional custom design services and we work to deliver a fast turn-around.
Football season is just heating up and our bright, colorful, schedules come in a variety of styles and your choice of teams. Other styles include our business card magnetic schedules that you instantly customize by attaching your business card or the Magna-Card football schedule that has your business card printed right on it. There are still plenty of games left and the excitement will grow as the season progresses. I have been reading a lot about google’s attempt to gain preferential treatment for its site from internet providers. Here are three attention-getting real estate marketing products to increase your leads and listings this spring. The “Thank You” seed packet is a great way to says thanks to previous clients, or even to thank prospects for an initial meeting. You can also take advantage of our end-of-year savings where you can get $30 off your purchase of $175 or more or choose free shipping.
It is also a good time to highlight a local business, outdoor activity, community event, or give tips on landscaping. The second reason is that right now, we are offering significant savings, which we’ve detailed for you below. Use these savings on monthly recipe postcards for your farm that contain unique and delicious recipes that will go right on the fridge.
These are products designed to increase your prospects, your listings, your sales and ultimately your income.
While they will be waiting around to send their holiday greeting cards in December, you will be top of mind and first in the home this season.
Our team of marketing professionals can help show you how to better reach into your target neighborhoods. Many of these prospects will not only try these easy to make recipes but they will share them with family and friends. Our new, fun, tasty recipes come in designs like “Stress Free Cooking”, “Delightful Desserts”, “Simply Delicious Recipes” and “Cook Like a Pro”. If you are making plans for your most successful year ever, consider a monthly recipe postcard campaign with the help of ReaMark. We understand that even with technology, real estate is still a very personal, one-on-one business. We also have stock door hangers that can ship exceptionally quickly and start as low as 12 cents each. Choose from a selection of styles including full-color notepads, peel and stick your business card upon notepads or have your business card imprinted on a magnet with a notepad. Our “Where Memories Grow” seed packets are a wildflower seed mix and are a nice way to remind clients and prospects of your services.
Energize your marketing efforts this spring with our wide-range of real estate promotional products from ReaMark. The third reason is that it solidifies at least a portion of your marketing goals for 2016 and you’ll be off to a great start for the New Year. Our quarterly newsletters or door hangers are also great choices and proven marketing tools.
They can show you the power of consistent drip marketing that positions you as the neighborhood real state expert. These jumbo postcards come with free UV coating on the front and with free blank envelopes. That’s why we still offer a printed catalogue and have live operators to answer your calls. It’s my beleif that if google is able to succeed there will be far less websites out there and therefore far less blogging.
Be sure to ask about our two sizes of door hanger bags to add additional “goodies” to hang on doors. Forget-me-not seeds are placed in our “Where Memories Grow” seed packets and are a nice way to welcome spring. These are savings you can put right in your pocket or reinvest in additional marketing materials. Sending your calendar with your Thanksgiving card ensures it too, will be first in the home and increase its opportunity for use.
Thanksgiving cards can be ordered in 100 card minimums but be sure to see the significant savings when you order more. We will beat any competitor’s prices and most importantly, we back our products with a 100% guarantee. Find out why so many real estate professionals turn to ReaMark to help build their business. We offer free design services to customize your marketing materials and have lots of great marketing ideas to share with our customers.
Our “Put Down Roots With Us” seed packets are proving to be a popular way to market to your farm. These are also a perfect promotional handout for open houses, home-shows or to handout at the corner coffee shop.



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