French ad agency DDB Paris recently won a Yellow Pencil (one of the highest awards given by the UK’s Designers and Art Directors Club) for a literacy campaign that cleverly transforms common advertisements into emblems of illiteracy awareness. I am sure if you are an internet user and reading this blog post, you definitely watch a lot of videos on the world famous video portal i.e YouTube. Thanks to a small tip, now you can avoid watching the 15 seconds video ad by just pressing F5 i.e Function key 5 as soon as you come across the video ad before the actual YouTube video. If you have any other interesting tips and tricks, please feel free to share in the comments section and we will write a post on them.
A “Vintage” normally refers to items that are at least 25 years old and especially the vintage advertisements of the 1950’s and 60’s are the most pleasing of all. King VitamanBruceLeroy Eating healthy is a public service.+1 commentsfull view Cheney face as a trademark in the corner is a cherry on top - love it! Dove’s Real Beauty campaign uses public relations through the use of target messaging and the theory of diffusion of innovation. The theory of diffusion of innovation is when people adopt an idea through five steps: awareness, interest, evaluation, trial, and adoption. A great example of Dove’s use of the diffusion of innovation is with one of their image advertisements, showing an older woman with the proposed idea, “Grey or Gorgeous? Underneath that question Doves gives an URL that leads to Dove’s official site for its Real Beauty Campaign that provides educational and attitudinal support about the new beauty concept with advice articles, Dove’s mission, and information about Dove’s products. Dove’s commercials for its Real Beauty campaign are an example of public relations because Dove is using communicating their company’s belief with their audiences. In 2005 Dove came out with another image advertisement for their Real Beauty Campaign showing six different women with “real bodies and real curves”. The purpose of the image was to discredit the stereotype that beautiful is defined as thin.
Dove’s Real Beauty Campaign created a television advertisement for the Super Bowl in 2006 that reached about 80 million viewers. It showed young girls with captions saying what they were insecure about and what they didn’t like about their personal image. This campaign created an emotional bond with the viewer but also gave the viewer a solution to help with the issue. Marketing agencies must use top creative advertising techniques and ideas to attract many visitors.


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In today’s advertisements value, the retro ads play a vital role because of its brand name, rarity of print, brands and its historical importance. The old prints of 40’s and 50’s are even now used by many people for home decorations as well as in office decor. Dove has created image advertisements that proposed their idea of that beauty is confidence and not social norms like being thin or tan. Dove uses diffusion of innovation with a lot of its image advertisements through proposing the new idea of “real beauty” and having viewers vote on their opinion on the proposed idea.
Their idea of “real beauty” provides a positive self-image message, going against the social norms of beauty.
The video was called Little Girls and was apart of the Self Esteem Fund for the Real Beauty Campaign.
The commercial proposed the idea to tell these insecure girls they were wrong about their concerns and that they were beautiful by simply being “real, brave, and true”. The theory of diffusion of innovation is used with this commercial because it proposes a new idea of beauty and gives the audience an opportunity to adopt it and make a change.
Here you will find the most interesting news, tutorials and resources related to all branches of design and web programming. It has now started displaying various types of ads on the YouTube.A  Of all the ads displayed on YouTube, the most irritating ones are those that are video clips of around 15 seconds displayed before the start of the actual video. These appealing vintage retro advertisements have come back to place recently with its nostalgic and historical value.
Since most of the vintage advertisements are of size 10*13, they are mainly used for framing and matting. Usually, in order to get the retro feel, the original prints of the vintage ads have a faint discoloration.
Each of the vintage ad is a unique and an interesting one especially if you are younger than the advertisements.


In Dove’s image advertisements they show normal women in real shape and sizes, targeting their audiences with the message that all women are beautiful. Dove’s Real Beauty’s vision is “imagine a world where beauty is a source of confidence, not anxiety.” With this campaign Dove is using public relations to reach out to their audiences to provide a positive social mission that almost all people will want to support. Dove’s campaign specifically used the theory of diffusion of innovation, because the proposed idea created awareness, allowed viewers to adopt Dove’s conception of beauty, and discussed their belief of real beauty. Dove uses their Real Beauty website with public relations to very creatively to gain awareness and optimize engagement with their audiences.
Most of the artists or the advertising people like to use the vintage classic items sine it is a form of antique advertising. It looks very appealing to the customers and it is majorly used by people in salons, doctor’s clinics, car dealers, and in many other businesses. With its historical importance, usually, cars, food and alcohol are very popular and appeal the major group of people. Dove’s campaign goes against the social norms and says that all women are beautiful, because being beautiful is being confident. This was a form of public relations because the campaign caused its audiences to adopt a certain viewpoint of what is considered as beauty.
Now-a-days, the advertisements that were since the post civil war are popping up again with the latest trend. An artist who does the crafting is mainly attracted towards the vintage advertisements since it is a perfect size for use.
The vintage ads are excellent collectibles and with its decorative form of art, it attracts numerous people. If you really love the nostalgic look and you are craving for the colorful illustrated art work, then the right choice is the vintage retro advertisements. Public relations has allowed Dove to create awareness, interest, evaluation, trial, and adoption of their concern and ultimately created a positive perception of Dove beauty products as well. The veteran and the collections of military memorabilia usually acknowledge the war time ads.



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