New guidelines have been set for British vloggers by the Committee of Advertising Practice (CAP) in relation to advertising and sponsorship. The guide aims to help YouTubers avoid misleading their audience by not making it clear when a video is sponsored. Advertising rules state that if a vlogger is paid to promote a product on one of their YouTube videos, they must make it clear to the viewers that it’s sponsored.
Brands and advertisers have been told that they shouldn’t encourage a YouTuber to hide the fact that a video is being sponsored.
CAP has explained that the new guidelines also cover promoting your own products and merchandise in a video, as well as product placement and free items that may have been sent to YouTubers by a company.
To find out more about the new vlogger advertising guidelines, head over to the CAP website. Consumer reaction to the new, more stringent FTC guidelines will be positive but quickly forgotten. Male millennials and other ad-block aficionados will likely have the most favorable reaction to the FTC guidelines. Transparency is at the core of the FTC’s guidelines, and these guidelines cut in different ways between publishers and brands looking to produce content. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Competitions and for the following FIVB Official Competitions: World League and World Grand Prix.


Only uniforms homologated by the FIVB are authorized in FIVB World and Official Competitions. The Mobile Marketing Association (MMA), has published the 5th edition of its “Mobile Advertising Guidelines” report that is designed to provide broad industry standards and best practises. The MMA is soliciting comments on these guidelines, as well as two other documents focused on emerging opportunities in mobile marketing. The MMA’s Mobile Advertising Guidelines provide recommendations for the global ad units generally used in mobile advertising across the several mobile media channels, including mobile web, messaging, applications and mobile video and TV1.
The Rich Media Draft Guidelines is intended to provide an overview of Rich Media mobile ad units, explanation on how to go about creating and executing a Rich Media campaign and how the MMA will continue to support the market in the future.
The Universal Mobile Ad Package is designed to make the creative and publishing process much quicker by allowing agencies and brands to create ad units which they can use with a wide variety of publishers.
Native advertising is endemic, and the simple declaration of “Ad” before advertorial content does not present a significant burden to sound advertising and content strategies. Older audiences give more credence to the curated spirit of their favorite publications rather than the individual ads within the publication. While these new guidelines require a few tactical additions, namely the ad banners, the spirit of the guidelines are no different from the spirit of a well organized creative campaign. The Guidelines recommend ad unit usage best practices, creative technical specifications, as well as giving guidance on ad insertion and delivery. However, the effect of these disclosures will vary across demographic group, ad formats, and group familiarity with the various content platforms.


That is to say, older audiences may take notice that a piece of content is an ad, but unlike younger audiences, they are less likely to be dissuaded or choose not to engage with the content simply because it is an ad.
Any lost impressions caused by ad-cautious consumers—those who refuse to click on anything with the word “Ad” at the beginning—can be made up through a mix of promotional and influencer strategies. Brands will still be tasked with the challenge of writing a catchy tag line or grabbing a user’s interest in the first seven seconds of a video. For older audiences, trust in the editor or trust in the brand plays a more significant role. People take interest in the causes and products that celebrities endorse insofar as they are funny, interesting, or identifiable. The FTC guidelines present an additional challenge for brands and content publishers already struggling, but not a significant roadblock for content producers doing well. The FTC takes no stance of the prevalence of relationships between celebrities and business, but rather, simply wants to identify this content as commercial from the onset. At the end of the day, people will continue to interact with content and stores they find interesting, be it ads or editorials. However, this commercial expectation is implicit, and will not detract from the effectiveness of the celebrity endorsement.




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