The AMDT ‘Advance Diploma of Advertising & Marketing (ADAM)’ focuses on development of advertising and marketing communications exploring wider subject areas of marketing, advertising, public relations (PR), branding, brand management, digital media, social media, adverting photography and art, preparing students to broader specialized careers.
You will learn areas such as advertising, marketing, marketing strategy, public relations, branding, brand management, digital media, social media, client servicing, typography, graphic design, adverting photography, campaign planning, media planning, consumer behavior, art direction, writing for advertising, art, presentation skills, etc.
Students successfully completing the ‘Advertising & Marketing’ course can become Art Directors, Creative Directors, Account Manager, Client Service Executive, Media Planner, Campaign Analyst, Digital Marketers, Web Designers, Interactive Designers, Graphic Designers, 2D Artists, Communications Strategists, Public Relations Officers, etc – A career of their choice.
Students with recognized diploma or certificate in the relevant field will be given credit exemptions based on past results and portfolio review. After successful completion students may apply to our recommended list of universities in the UK or Australia to complete their higher studies. Talk to us about how you can get your Edexcel BTEC Level 5 Higher National Diploma (HND) along with our Advanced Diploma, without paying any additional course fee.
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities, showing the importance of skills development in this area.
Summertime is a great time to do a bunch of Lunch and Learns across your team why not consider a series of weekly lunch and learns to get the skill level across your entire team up!
Advertising and marketing provide the tools by which companies or individuals use to convey that information and persuade the purchase of such items.
For the past 8 years I have been applying the advertising, sales, sales management, and marketing skills I've learned and continue to learn, to help small and large business create sales and marketing success via print advertising in Enjoy Magazine Northern California and Greater Glendale, Arizona. Chilworth Communications advertising agency – useful information advertising and marketing articles, reviews, videos, seminars on the industry. Explore this section to find a wide selection of articles and videos on a broad range of marketing, advertising or public relations topics amongst others produced by experts of the communication industry.
Within this section you will find interesting information, tips, advice and other useful resources on direct marketing, internet marketing, search engine optimisation, web analytics, media planning, market trends and more.
Click here to read a collection of articles written by marketing experts and industry professionals.
If you mention the term "affiliate marketing" to some brand marketers they either don't know what you're talking about or they think it's some kind of shady method of generating traffic.
In order for the affiliate to make money, as I eluded to above, they must promote the brands with whom they have affiliate deals. If we back up for a moment and consider how most advertising used to be (and, in many ways, still is) purchased, it occurred inside a traditional advertising agency and was done by the media department who contracted with individual publishers on a one to one basis.
Then ad exchanges came along and made it easy for publishers to sell (and buyers to buy) unsold, remnant inventory. Writing in Digiday about this very topic, Jack Marhall wrote, "From a client perspective, the decentralized model appears preferable. By that he means it's time brands realize that they are paying ad agencies for the "possibility" of their ad dollars achieving results when they could be engaging in pay-for-performance affiliate marketing. In a way, affiliate marketing is a way to leverage an army of sales people who get paid only if they sell a brand's products. This is something of a loaded question for an agency because they do not know what exactly you are looking for in regards to their services.


Some agencies have a very hierarchical process structure that requires a single point of contact between the client and the agency itself.
I wish I was kidding, but that “two word change” you sent in via email just turned into a process that causes no less than seven different staffers to bill time to your account.
Because it’s easier to track, many agency staffers will group small tasks throughout the day into a single billable entry on their time sheet. Large full-service ad agencies are notorious for not being able to hold a meeting without costing the client $500+. Chances are the Production Artist will not be billed at the same rate as the Creative Director.
This one is pretty self-explanatory, but one of the the main things you want to take away is the cancellation policy.
An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator. Todd is a Creative Marketing Consultant with Rocketship Marketing, a small business marketing agency near Appleton, WI. Tweak Your Biz is a business community - a place where business professionals like you can stand out. Advertising is a stream of storytelling and brand engagement, from social media to television and print. You can’t have a high performing team with spotty skills especially in the area of digital marketing. Because after all, we advertise and market our product and services to increase sales, and hopefully increase profits. I help business owners generate the income they need to grow their businesses, so they can make a better living for themselves, their employees and their families.
Affiliate marketing, simply put, is the use of third parties (affiliates) to help sell your product or promote your brand.
Why should they pay for an agency team to plan and buy media from a trading desk, only for the trading desk to charge them again to go out and buy it from exchanges?
Sometimes brands are even paying agencies twice when you factor in the costs for both the planners and the trading desk. Why would a brand pay anyone for the "possibility" of a sale when they could be paying only for actual sales? What I’m going to write about today are simple questions you can ask while interviewing a prospective advertising agency.
Nobody knows your specific business situation better than you, so it’s not uncommon to want a more vendor-like relationship with an advertising agency.
Nothing gets done without it going to the Account Executive who then sends it to the Traffic Manger who sends it to the Creative Director who sends it to the Art Director who sends it to the Production Artist who passes it on to the Copywriter who then sends it to the Proofreader who sends it back to the Traffic Manager and who finally sends it back to the Account Executive.
You can use this to your advantage by selectively bypassing the higher-tiered employees if one with a lower billing rate can answer your question or address your problem just as efficiently. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site!
Whether that’s as simple as; how to write an effective tweet, to how to write for the web, or how to write a pay-per-click advertising the common denominator is content and writing. If an affiliate sells a product on behalf of a brand (and, in doing so, promotes the brand), then the brand pays a percent of sale to that affiliate.


Yes, the brand pays, but only if a sale is made and out of the proceeds of the sale 30 days after it is made. Centralizing things, agencies then began offering their own programmatic solutions with in-house trading desks to buy the media they had planned to purchase. This is what affiliate marketing can offer brands and this is why more big brands should seriously explore affiliate marketing. I have also spent plenty of time on the other side of the table working with agencies as a client.
These are the type of questions that address your day-to-day relationship with the agency, rather than inquiries about high-level strategic thinking or questions about how the agency can fulfill company objectives. You call the shots and the agency gives its input and ultimately makes it happen. However, if you are looking for a true long-term agency partnership, you may shy away from agencies that describe themselves as vendors, service providers, or project shops. From the client perspective, you would ideally have direct access (phone, email, meeting, etc.) to all individuals working on your account.
If the agency bills in 10 minute increments, that’s 90 minutes of billing (the AE and the TM touched it twice) for something that would take the Production Artist quite literally 10 minutes to fix and send back over to you for approval.
If left to their own devices, agencies (at least the ones I have worked for) have a tendency to invite everybody except the janitor to meetings. Now, I wouldn’t be asking a Production Artist about overall marketing strategy, but nor would I bother having the Director of Account Services spend time scrounging up a high-resolution logo.
Many will outsource tasks such as video production, photography, social media management, SEO, SMS marketing, content production, media buying, etc.
I had a recent conversation recently with an agency who told their client is that it would not carry out the clients wishes as they would only end hurting the client and the project. And, while affiliates are attempting to make a sale, the brand is receiving, essentially, free advertising. And that leads to a bit of double dipping, which does not benefit the brands they represent. This includes everybody from the Production Artist up to the person ultimately responsible for your business (usually an Account Executive or agency principal).
Ideally, the agency will have a short minimum billable time and some will have real-time billing systems in place so there is no minimum. These services are usually passed through the agency with a markup (but not always), so you will want to know this before hiring the agency. I have to admit, I really admired their integrity and would definitely consider working with them. On the other, you will be paying for people to sit and listen to topics that may have no relevance to their actual role on the account. For example, if you’re primarily looking toward an agency for text message marketing, you probably don’t want to choose one that outsources that task.
The others who beat around the bush and you’re sensing it, are the ones you want to avoid.



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