I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos.
If you are a for-profit company, one of my clients held a meeting to celebrate finishing an iPad training application, and having all participants on the project see the presentation.  We didn’t get to video it, unfortunately. This entry was posted in Blogs, Branding, Customer Relationships, Personal stories, Reaching Prospects, Social Media, Testimonials, Videos, Web content and tagged Blogging, branding, communication, connecting with customers, content marketing, internet marketing, reaching prospects, top reasons to work with you, web content. Every business would like to produce a video that goes viral—one that will grab the attention of your customers and cause them to buy into what you are selling. Looking to produce a video and drive promotional efforts that will cause your target audience to take action? This parody of the Hunger Games from Texas A & M Libraries draws you in immediately with its high production value and professional narrator. This video details SUNY Albany’s Library Palooza, a welcome event held the day before classes in the fall semester. A great video that accentuates the service orientation of the library staff with endorsements from library patrons. This simple but very well-done video has the patrons, through their personal stories of how they use the library and why the library is important to them, market the libraries services and holdings — from databases to computers, reference help, tools for managing stock portfolios, computer classes, job search resources, and English language classes, there is a patron and a personal story for practically every service the library offers.
From a branch of the New York Public Library comes this spooky marketing video with a terrific surprise ending.
This entry was posted in Library Customers, Library Marketing Tools, Library Patron, library pr, Library Tips, Mobile Marketing, videos in library marketing and tagged Creative Library Marketing Ideas, library marketing, library marketing tips, library video marketing, library videos, videos, videos in library marketing on August 2, 2013 by Michael.
The most efficient way to receive and respond to patron questions, whether they are online or on-the-go. Without a doubt, online video is proving to be a powerful tool for marketing products and services for all organizations, both large and small. Video has been regarded as the lazy man’s content since it doesn’t take a lot of brain power to consume.
Combining the above stats with the fact that 73 percent of consumers are more likely to make a purchase after watching a product video should get you thinking seriously about getting video as part of you online marketing strategy.
Video is the low-hanging fruit that small and medium-sized businesses should be leveraging.
Most SEO experts today will tell you that ignoring social media can be detrimental to your long-term success.
With YouTube being the second-largest search engine in the world, it would only make sense to include search results from this vast resource. A report by Cisco and Nielsen show that these stats are just the beginning of a growing revolution. Mobile visitors are three times more likely to watch a video than your average desktop user. Adding a video to demonstrate product features or explain something rather than simply text emailing your contact lists will have a far greater impact and far-reaching effects than what you could possibly write. These are just some of the ways that you can turn an everyday and average-looking email into a personal connection with a reader or viewer.
In order to stay competitive, organizations must adapt to marketing strategies and remain relevant. Guest Blogger David GitongaDavid Gitonga is a full-time Web content creator and strategist working with various companies in developing and executing online marketing campaigns on social networks and search engines. I’m sure when you went to law school, you did so with every intention of being the best lawyer you could be.
There are no law professors in law school who teach you about the economics of practicing law. Seems to me that’s a pretty pathetic way to teach lawyers and then throw them into the marketplace and let them fend for themselves. Unless you’re born with a silver spoon in your mouth and go to work for a family law firm or you find a trusted mentor who teaches you the practice of law from the inside out, you’re like many of us who simply have no clue.


You may also have heard the saying “If I only knew then what I know now…” that typically refers to some idea or money-making strategy that would have dramatically improved your business had you know it earlier in time. I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. Do a physical tour of your location, and place the video on your “About Us” page to shed light on what it’s like at your company. Connect with your customers by showing off your employees, their faces, voices, and personalities.
Ask some of your favorite customers if you can video them.  Give them your questions in advance so they provide the conversation you want to include. It’s a great way to connect with prospective donors, and tell them how their charitable donations benefit a cause. For non-profits, show off someone who has benefited from your organization, and why you mattered in their life. This is a sensational idea that was suggested by Brendan Cournoyer, Content Marketing Manager at Brainshark. Making a video isn’t too hard, but creating one with enough impact to have it listed as one of the Most Viewed videos on YouTube is quite difficult.
Let us know what you think video can do for your company by sharing your experiences in our comments section. And with today’s easy-to-use video-making apps and programs, librarians are using these twin passions to create some terrific marketing videos for their libraries.
Throughout the story different aspects of the library are marketed, such as the reference librarians, the text-a-librarian service, the library’s holdings and the cafe. Librarians market the library using giveaways from their vendors, by partnering with other departments across the campus, and by creating a fun environment that includes photos with the school mascot. Lee Library at Brigham Young University has plot, drama, and, best of all, librarians as actors.
A satisfied customer is often the best marketing tool for your library products and services.
While none of the library’s services are mentioned, a video like this makes the library cool and just makes people want to go there. We hope you find some inspiration from the above videos to take your library marketing campaign to the next level.
The allure of video is only increasing as more people discover the power of such tools as YouTube to learn and discover.
For one, not many people are seriously using video for marketing, which gives you a competitive advantage and a better chance of ranking higher on Google. However, few will tell you that of the top 50 most-shared pieces of content on social media, 48% were video with only 24% being images. YouTube alone receives over 1 billion unique visitors per month and accounts for 28% of all Google searches.
Video is what will drive your social media engagement to the next level and the numbers support this conclusion. Since people will stick on web pages with embedded videos longer, the Google algorithm takes this to mean the page is of higher quality and thus gives it a higher page rank.
While these may not get you to page one of Google, at least Google will know that you exist and eventually others will. According to the latest Nielsen report dated Q4, 2013, 101 million people viewed video content via their mobile devices, which equates to a 23% increase over the previous stats.
Furthermore, these types of videos can be produced with little to no cost without having to hire expensive video equipment. Video is clearly one of strategies that any serious online marketer and entrepreneur should be considering in 2014 and beyond.


He mostly works with small and medium-sized businesses looking to leverage the Internet to drive sales, innovation, and engagement online.
For anyone trying to be personable on the web, video is the next best thing to face-to-face communication.
Smart lawyers learn all they can from smarter attorneys who have already done it and are doing it well. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out.
I came away incredibly impressed with what they said is happening in the world of video today.
Your competition is your best teacher so take a look at what they produced and examine what worked and what didn’t. Take your time with the script until it becomes the exact map of what you want to say down to the last seconds of the video. Many companies use their own employees in the video, but it’s important to find actors who will bolster your brand and keep your viewer engaged.
You don’t want your video to look like an amateur made it so assemble a team of seasoned professionals that are able to give you a seamless product. It’s important you have buy in from your management team on the video so make sure to keep them involved in every stage of the project. Below are 10 great library videos, everything from parody to patron endorsements to ghouls in the stacks. With over 190,000 YouTube views and counting, this is a marketing effort that will reap results for years to come.
A mix of text, images, video, and infographics is more useful to a user and gets better traction than simply having text only results. Based on the Google algorithm, your videos will be picked up depending on your meta description and keywords used. Embedding videos onto your website pages is thus important to help them get higher rankings on search results pages. One of the best tools we have today to educate and teach our potential clients and viewers who are searching for information is the use of educational attorney video. Our meeting raised some big thoughts for me about videos, and here’s what my musings have brought forth so far.
One of my clients, Bottom Line Process Technologies, is an equipment manufacturer.  You can see demos of their equipment on their website, as well as YouTube.
Either way, the need to understand that legal marketing is key to a successful legal career.
Video allows a viewer the ability to see us, hear us and get to know us before they ever meet us. You will get noticed if you have targeted your video to your specific audience in the most engaging way possible. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. YouTube and other search engines have breakdowns of every possible market for both consumer and business videos. You can choose from the list of those prospects that meet your criteria, but don’t forget to include other social networking sites such as Facebook and Twitter as well as podcasts, your company’s blog, other independent blogs and websites in your marketing efforts.



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