I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. If you are a for-profit company, one of my clients held a meeting to celebrate finishing an iPad training application, and having all participants on the project see the presentation.  We didn’t get to video it, unfortunately.
This entry was posted in Blogs, Branding, Customer Relationships, Personal stories, Reaching Prospects, Social Media, Testimonials, Videos, Web content and tagged Blogging, branding, communication, connecting with customers, content marketing, internet marketing, reaching prospects, top reasons to work with you, web content. This parody of the Hunger Games from Texas A & M Libraries draws you in immediately with its high production value and professional narrator.
This video details SUNY Albany’s Library Palooza, a welcome event held the day before classes in the fall semester. A great video that accentuates the service orientation of the library staff with endorsements from library patrons. This simple but very well-done video has the patrons, through their personal stories of how they use the library and why the library is important to them, market the libraries services and holdings — from databases to computers, reference help, tools for managing stock portfolios, computer classes, job search resources, and English language classes, there is a patron and a personal story for practically every service the library offers.
From a branch of the New York Public Library comes this spooky marketing video with a terrific surprise ending. This entry was posted in Library Customers, Library Marketing Tools, Library Patron, library pr, Library Tips, Mobile Marketing, videos in library marketing and tagged Creative Library Marketing Ideas, library marketing, library marketing tips, library video marketing, library videos, videos, videos in library marketing on August 2, 2013 by Michael. The most efficient way to receive and respond to patron questions, whether they are online or on-the-go. I’m sure when you went to law school, you did so with every intention of being the best lawyer you could be.
There are no law professors in law school who teach you about the economics of practicing law. Seems to me that’s a pretty pathetic way to teach lawyers and then throw them into the marketplace and let them fend for themselves. Unless you’re born with a silver spoon in your mouth and go to work for a family law firm or you find a trusted mentor who teaches you the practice of law from the inside out, you’re like many of us who simply have no clue.
You may also have heard the saying “If I only knew then what I know now…” that typically refers to some idea or money-making strategy that would have dramatically improved your business had you know it earlier in time.


Gerry – I can’t thank you enough for guiding me through what would have been a disaster had anyone but you been behind the camera. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. Do a physical tour of your location, and place the video on your “About Us” page to shed light on what it’s like at your company. Connect with your customers by showing off your employees, their faces, voices, and personalities.
Ask some of your favorite customers if you can video them.  Give them your questions in advance so they provide the conversation you want to include.
It’s a great way to connect with prospective donors, and tell them how their charitable donations benefit a cause.
For non-profits, show off someone who has benefited from your organization, and why you mattered in their life. This is a sensational idea that was suggested by Brendan Cournoyer, Content Marketing Manager at Brainshark.
And with today’s easy-to-use video-making apps and programs, librarians are using these twin passions to create some terrific marketing videos for their libraries. Throughout the story different aspects of the library are marketed, such as the reference librarians, the text-a-librarian service, the library’s holdings and the cafe.
Librarians market the library using giveaways from their vendors, by partnering with other departments across the campus, and by creating a fun environment that includes photos with the school mascot. Lee Library at Brigham Young University has plot, drama, and, best of all, librarians as actors. A satisfied customer is often the best marketing tool for your library products and services.
While none of the library’s services are mentioned, a video like this makes the library cool and just makes people want to go there.
We hope you find some inspiration from the above videos to take your library marketing campaign to the next level.


Smart lawyers learn all they can from smarter attorneys who have already done it and are doing it well.
My power point slides somehow disappeared from my laptop when using the hotel wireless internet … or maybe it was my “fat finger.” In any event, I knew the stuff because I had been giving public seminars on the content for years. I came away incredibly impressed with what they said is happening in the world of video today. Below are 10 great library videos, everything from parody to patron endorsements to ghouls in the stacks. With over 190,000 YouTube views and counting, this is a marketing effort that will reap results for years to come.
One of the best tools we have today to educate and teach our potential clients and viewers who are searching for information is the use of educational attorney video. Our meeting raised some big thoughts for me about videos, and here’s what my musings have brought forth so far. One of my clients, Bottom Line Process Technologies, is an equipment manufacturer.  You can see demos of their equipment on their website, as well as YouTube. Either way, the need to understand that legal marketing is key to a successful legal career. Video allows a viewer the ability to see us, hear us and get to know us before they ever meet us. While my practice niche is Elder Law, not PI or MedMal, you were like a football or basketball coach; despite my usual stumbles without visual cues, you were successful in getting me to go beyond the stumbles to a successful video shoot.



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