Published September 11, 2012 at 300 × 567 in Five Smartphone Marketing Tips For Addiction Treatment Centers.
High profile testimonials: Big trust factors come from these testimonials and they help describe the benefits at the same time as showing off the exposure the service has received.
Social sharing location: People are more inclined to share something right after they actually get it. Preview: People react well to the psychology of try-before-you-buy, so adding a preview of the eBook (first chapter or a few choice pages) would help people know what they are exchanging their personal data for. Confident benefit statements: All of the statements in the main content area are titled in a way that makes the company sound very confident in their ability = trust x10. Validation: They jump right into showing off the famous publications that have featured their company. Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR).
Use of Copy Highlighting: Highlighting the word inefficient is good, but it draws your attention away from the headline. Encapsulation: The form area is nicely highlighted by the box that draws your eye to it through the use of contrast and encapsulation. Benefit Statements: the page is kept simple in terms of copy, and the 3 points at the bottom of the page focus on benefits, which generally appeal to people more strongly than features. Tugs at Your Heartstrings: The photo is emotive, especially with the dog staring you directly in the eye to make a connection and keep you on the page. Content chunking: The page is broken down vertically in a way that makes it easy to digest. Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site.
Benefit based headline: Indicates that there are other options out there, but this is a better way to do it. This is the modern apple-esque equivalent of the old-school long sales letter landing page. The price and call to action to buy the app are nicely positioned above the fold, leaving you to explore the page knowing how to interact when you are ready. Proof of concept: The photo gallery at the end caps it off nicely by showing that you can take great photos with this app. The reviews beneath the phone are highlighted in red, making them the most important visual aspect of the first screen.
Even with a clean and conversion oriented design, many pages still commit the cardinal sin of providing outbound links that aren’t part of the conversion funnel. The links at the bottom of the page still go to external microsites (click the image to see the full screenshot).
Considering the viral quality of the design, I’d like to see some type of “Share This” social media button (Facebook or Twitter). After clicking through to the destination page (a sign up form) – I noticed that the application can be used on an iPad. Ok, this one’s a touch controversial as it was created by one of the co-founder’s of Unbounce (Carter). Social Proof: the Facebook widget shows photos of anyone you know that’s “recommended” the page alongside a count of smooth music fans. Provide a clearly stated secondary headline beneath Smooth Sailing, which describes what the event is.
Throw up a lightbox style popup with a Map to the location “The Biltmore” – to prevent people leaving the page to figure it out. Positive language – Rather than providing lots of copy to ready through, Shopify has created five bullet points. Clear CTA – the CTA is clearly positioned and concise – there are only three fields to complete, lowering barrier to entry and making it more likely that the user will complete sign-up. Supporting information – their supporting information is comprehensive, but delineated from the main sign-up area, so as not to cause confusion or draw the user away from the sign-up process. Elements of Design is a different type of web design gallery which focuses on individual aspects of web design such as menus, footers, search boxes, login forms, and more. Start your marketing with your landing page and ask yourself how it answer your personasa€™ questions and needs. Step 5: What action does your visitor need to take to get to the next stage of their purchase process? As you can see their is a disconnect here between the Persona, the keyword they might use and the ad and landing page combination.
While that in itself might be the purpose of the campaign I would have bounced if it hadna€™t been for your question. The only thing that interested me was that they are taking data from multiple sources and that is a bit more unusual. As you can see, Steve took the time to discover some value because I asked readers to evaluate the page.
2.) I would bring the highlighted features closer to the top of the page (or use a responsive design) to keep them at least partially visible on smaller screens (Ia€™m on a 13a€? Macbook Air). BONUS a€“ This goes beyond editing this page and into creating more content: I would think that a video demo would be fitting here. Yes, ita€™s Friday afternoon again and I get a little creatively crazy, better stop now before the going gets really weird.. I would test reducing anxiety around not knowing if I need to enter my credit card info on a step 2, thata€™s created by having a price range on the page a€?starting ata€¦a€? Perhaps simply remove the price on the page to start. Bobby provides a valuable tip especially because Raven Tools is priced favorably in the market place. Great Insight Bryan, looking forward to seeing the new Raven page next year and how they solve the problem.


3) Focus on building buyer confidence, which may or may not be asking them to sign up for a free trial.
Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.
Base PriceOur high-converting landing pages are the ideal solution for affiliates and business owners. By Bhaskar Sarma 8 Comments This is a first in a series of posts about improving conversion rates for different types of content on a typical website. Conversion rate optimization, on the surface is about increasing the click through on call to actions on a site.
Landing pages, in the B2B context, are designed to perform a certain role- converting the traffic that has landed on the page into something more valuable like email addresses,requests for demos or even outright sales. An ideal landing page is like a toll gate or a valve, diverting traffic in a fixed direction. But since we live in a less than an ideal world most landing pages behave more like a trampoline, bouncing visitors off the page before they have completed the call to action. That’s not really a great state of affairs, especially when landing pages are responsible for bringing home the bacon. Every product or service needs a customized landing page that should go through multiple changes before an optimal design is arrived at. These are a few principles to keep in mind as you go about designing that kick ass landing page.
You can try all the fancy tricks in the book but unless you have a handle on why visitors are on your page and what exactly do they want you have a snowball’s chance in hell of making the sale. A landing page should be designed in such a way that it does not distract the reader and helps them advance on the next phase of the buyer journey.
There are other elements involved  along with plenty of testing before you get to a high performing page. As with every where else, headlines need to be benefit oriented, and reinforce the the content on the referring link. Next to the headline, this is probably the most important  part of the landing page and will determine whether your page is a hit or a flop. While writing great, attention grabbing copy is a hard job, advanced legwork on user personas will make it simpler. One of the most important things that has the chance to sway readers in your favor is having social proof on your page. This social proof can be anything: testimonials from your customers, either in text with a photograph or in video, logos of marquee clients or real life results achieved by using your product or service.
Another thing that can increase traffic to your landing page is making the page easily shareable by adding social media icons.
Notes: You have social proof, strong headline, a short form, a compelling call to action and social sharing.
Notes: Copy that segments readers based on needs and provides clear benefits along with compelling CTAs.
Notes: Clean, minimalist design with plenty of whitespace, an attention grabbing headline supported by copy that’s benefits heavy. And finally, check out this infographic that brings all these elements together for a perfect landing page. This post has merely scratched the surface of what’s involved in designing a landing page that converts like gangbusters. Knowing what you know about landing pages puts you head and shoulders above your contemporaries. By limiting this to 10 tips, they stand a good chance of increased conversions by providing an easy to consume resource. I was worried when I saw the contact us button at the bottom (thinking they were mixing click-through with lead gen) but it just pushes the page back up to the form. From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA).
They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button). Which is actually a good thing in this case, as the sub-header is where the meat of the headline is. The destinations are not comparable to the main CTA and shouldn’t give visitors the chance to wander. The CTA’s load in a lightbox, where I would expect them to move you on to another page to sign up. They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section.
Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions. This is a great way to develop confidence in your visitors, letting them know what’s in store for them. I’d recommend making it subtext in the button to reinforce the lack of a signup barrier.
Make it clear which fields are required, this will make the form appear shorter than it is. You’ve probably seen the less trustworthy ones before, where the writer uses reams of ultra persuasive copy to convince you that, despite being an average Joe, they have managed to build an online internet business that prints money. The target customer already has an iPhone, so they are used to seeing beautiful design with apps placed in context with their intended use. Professional photographers that just want a cool app for their phone will find this convincing. While I would normally recommend the CTA get this level of attention, it really pushes you towards what is often the swing vote in a purchase – what other people say.


If you’re looking anywhere for design inspiration for lead capture forms, this is a good place to start. To get around this they’ve placed a directional cue (arrow) at the top of the form to point the way to the action area below. This keeps visitors on the landing page instead of wandering off onto another page – and away from your conversion goal. The call to action is very obvious, using conversion design principles (whitespace and contrast) and has text that explains a key benefit (that you can try it for free). It would be a great test to have a video on the landing page that plays inside an image of an iPad. Their goal is to convert the traffic that these campaigns send — this may include subscribing to a service, buying a product, or making a request for more information.
The web design galleries are designed to be easy to scan with minimal clicking — making it easy to find inspiration or see what design patterns exist for a range of common web design elements.
If it does, check the anatomy of the current landing page and determine how you can apply the conversion trinity to find ways to optimize it.
It does provide a call to action for those ready to take a free trial which is pretty late in the buying process. This persona is not ready to commit their time if they haven’t evaluated the alternatives and understood what features fill their need. My company sees offers for tools like this once a week and use other similar brands (SEOmoz, Crazy Frog etc) so this would be a tough sell anyway.
I first saw the CTA and thought that the goal was to create an account, which sounds like big deal, but then I noticed the a€?30 day free triala€? text at the top right. I imagine that the main heading a€?SEO Management Softwarea€? is meant to match up with the keyword being search for Quality Score purposes, but I would propose a heading along the lines of a€?All Your SEO Tools in One Placea€? (taken from the paragraph below the heading).
The question is, will the desire to see more of Raven outweigh the benefit of showing more of Raven upfront?
Determine how to grab his attention with a relevant response (ad) to his query and how will we express our value in the ad. One of the issues I’ve run into a lot recently is working with clients that are bidding on low volume keywords. Pre-mortem Eisenberga€™s Hierarchy of Optimization Scoring Priorities Of course, you cannot start the 3-step process without first creating actionable personas based on qualitative and quantitative data. We incorporate proven strategies like color psychology and keyword-rich text placed with SEO in mind. From the outside the TARDIS looks like a phone box, while on the inside it has the square area of a mansion. But dive deeper and the whole subject starts looking like a tapestry with strands of marketing psychology, design, copywriting and other stuff woven in.
But a landing page for training service is going to look very different from a landing page for an enterprise software suite. Besides, no one became a good photographer by learning about a particular lens or camera; they became one by learning about light and composition and storytelling.
A complete buyer persona means you won’t have to guess what your market really wants from you.
Headlines will determine whether your reader bounces off immediately or stays on the page long enough to do what you want them to do. Headlines that are simple and get to the point immediately are what attracts buyers like a nectar laden flower attracts bees. Your copy can either be long or short, but it should be informative enough to convince readers that you are worth investing time and money.
Focus on those social networks that are popular with your audience (easy if you have done the work with buyer personas). Yet the 6 feature links take you away from the page (more leaks) – when THEY should be the one using lightboxes to expand on the feature details without moving away from the page. Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce. Oprah consistently appears happy, using a strong personal connection (direct eye contact) to make you feel comfortable. Sorry Webtrends, as much as I love you, this is a rookie mistake that should never be repeated. The compelling design kept me on the page for a long time and more importantly, made me want to share it with other people.
Showing the tool in action could provide the extra information required to inspire a sign-up. Phrases such as ‘Easy to use’, ‘Secure’ and ’20,000+ Store’ breed confidence in the user (as does the tick icon). I would put that phrase within the frame of the form and change the CTA to say a€?Start My Free Triala€? or something along those lines.
Let’s clarify the value of the offer and provide relevant information and lastly the design is notA conduciveA to scrolling.
You can even request audio and video on your landing page.Simply fill out this order form and click the Add to Order button to begin the order process. Any time you use strong horizontal lines in your design it may appear to the visitor that their is no reason to scroll.
Feel free to contact us if you have any questions or need help with anything.Would You Like Your Landing Page Coded?
Video marketing specialists Turn Here highlight good conversion improvement numbers and the side benefit that properly optimized video can be 53 times more likely to reach the front page of Google search results.



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