When people are looking for a local business, more and more often they’re turning to their smartphones or tablets for help. If you don’t already have a small business mobile marketing strategy, or it’s been on the back burner and you haven’t done much with it, it’s time to shift your priorities. Smartphone and tablet screens are smaller and your website has to be able to function on reduced screen real estate.
Keep the overall design simple and clean, and avoid Flash animations—they don’t play well with mobile platforms. If possible, avoid drop-down menus—they’re difficult to near impossible to work on a small screen.
Place information that’s important for mobile users, like your address and a click-to-call phone number, near the top of the page. The key to benefiting from mobile search is to make sure that when people are looking for your products or services in your area, they’ll find your business. Make sure you’re easy to find on social media by listing your address and phone number on your Facebook page, and claim your business location on Google Places, which can be linked to a Google+ account. Allocate a budget for mobile search marketing, which is separate from Web search marketing. In much the same way you build an email marketing list, you should also be working on a text or SMS (Short Message Service) marketing list. You can promote your text club on your website and social media pages, and in your retail location if you have one. What type of companies do you think the “text clubs” mobile promotions works best for? Seems like something that a lot overlook but at the same time, I don’t think it works for everyone. SMS is such an intimate and immediate form of communication that it only makes sense to use when the end user, your customer, gets real value out of it.
If your business relies on local business, this type of marketing should be integrated into your business today. Mobile marketing is cheaper and if correct messages are sent, it can bring instant customers and boost up your sales.
We think text clubs and SMS marketing in general is a really useful and friendly way for local businesses to build up their customer base at the point of sale or local events.
All of these things were built to help people be successful, and we’ve really tried to minimize the promotion of Signal within them.
One problem that small business owners face is the competition from medium sized and large businesses, and this can hinder the business from developing.
Online marketing is a great tool to incorporate to the small business growth strategy, and there are some tips that you can follow to ensure that your business is able to take off and compete favorably with larger businesses.
The first tip for effective online marketing for small businesses is to write down your goals in regards to traffic to your website, and look for ways to effectively improve the traffic. Reviewing your website, particularly the content, will help you judge how successful the website is at attracting internet users and keeping them there.


It is crucial to conduct regular research to see what successful businesses are using for their online marketing campaign, as well as what new tools have been developed for successful online marketing. November 2, 2010 by Tara Jacobsen The easiest way to jump start your small business marketing is to use funny YouTube commercials for small business marketing.
NOTE: We are approached by businesses ALL THE TIME who are in the real estate, financial services and legal fields who are terrified to market. For the financial peeps, it can seem IMPOSSIBLE to find something that would be fun and festive about bookkeeping.
Those are just two examples, you can literally find HUNDREDS of funny YouTube Commercials that you could use as teasers to help market your business. Long story short, most humans like funny things and if you use funny YouTube commercials for your small business marketing you can save yourself the time and trouble of producing them yourself!
Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans.
Mobile searching is a whole new playing field, with the majority of searches related to shopping or finding a nearby business—a gas station, a restaurant, a hotel or retail store. According to StatCounter, the search engine giant is responsible for 96 percent of mobile searches worldwide, and 57 percent of mobile ad revenue. If consumers can’t read or navigate your site on a mobile device, they’ll head for the nearest competitor with a mobile-friendly website. If your site is built with WordPress, you should check to make sure this option is enabled on your dashboard. These lists, often called “text clubs” to emphasize exclusivity, can be used to send customers special offers, discounts and promotions. You can also use interactive smartphone technology like QR codes or NFC tags that let shoppers sign up for your SMS mailing list with a wave of their phones.
Chamber specializes in helping SMB's grow their business on the Web while facilitating the connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. When do you think we have reached the stage when we got so much SMS that it feels like the cold-calling phone sales people ringing you up on a daily basis?
We build SMS apps for social entrepreneurship purposes that do very well in building subscriber lists, while at the same time generating a lot of engagement. With other methods of marketing it can take time to get a response but with the mobile it’s very fast. One challenge that companies routinely have is getting their customers to make the decision to visit their website when they add it to a print-ad or product packaging.
Customers do not have to clip the coupons, print them or remember to bring them to the location. And the true marketing benefit of being able to use SMS is that text message based conversation that happens in real time.
There is also little funding at the disposal of small businesses particularly for marketing purposes, which can greatly hinder the small businesses’ ability to reach a large audience. You also need some tools to measure the success in reaching your set goals, as well as evaluate which methods are working best and which need to be improved or discarded all together.


Pay attention to the content and conduct an evaluation to see how effective the content is at creating awareness on the products and services on offer. There are a number of free local art directories that you can use for this purpose to make sure that you are getting the best for your business. Piggy backing a funny YouTube commercial that a national company has spent GAGILLIONS to produce is a great way to help build YOUR brand!
Use their high priced commercials for our own marketing (with proper references of course – we are marketers NOT plagiarizers!) It is easy to find funny commercials on YouTube. PLEASE understand that you CAN do fun and interesting things without compromising your integrity or putting your license in jeopardy! Well a two minute search on YouTube turned up a funny parrot ad that QuickBooks had put out. Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People. However, mobile users are increasingly turning to services like Yelp for reviews during business searches, and the majority already searches for product information from their phone in-store – 84 percent of them, according to a Google study. SMS marketing is highly effective—according to Nielsen, 97 percent of all text messages, including marketing, are opened and read, compared to an average email marketing open rate of 10 to 20 percent depending on industry.
Megan specializes in reporting the latest business news, helpful tips and reliable resources and provides advice through her column on the Chamber blog. So I think small business need to deeply consider about mobile marketing and if possible they must all come up with a mobile version of their website. Google also has introduced mobile seo in organic search also added enhanced campaign in Google ad-word for sponsors search.
Online marketing has however played a crucial role in trying to level the playing field so that the small businesses can compete favorably with their larger counterparts, and that has been largely successful. The content should also offer the audience useful and accurate information for it to be successful as marketing tool for your small business. Here are some marketing ideas that you can use for your company, even if you are truly a mom and pop with no parent company! One of our most successful ventures has been the creation of a very effective text to give SMS donation utility that is integrated with Twitter, and which utilizes both short codes and long codes. This works very well for our smaller, successful local nonprofit clients who don’t have the big fundraising budgets of the larger, national nonprofits. A good business owner knows that he should not miss on this traffic by optimizing his website for these gadget users.



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