While researching this post, I came across literally dozens, if not hundreds of marketing ideas for small business.
I figured another article about networking or content marketing or SEO & Google should probably not be the focus here. I run a creative business, so I wanted to come up with some marketing ideas that have a bit more zing. If you’re a fledging serviced-based entrepreneur, doing discounted or pro-bono work for charities can help you to develop your portfolio. You could do seasonal or long-term campaigns, with a certain percentage of sales going to the charity of your choice. Over the years I’ve worked with a number of agencies, and they excel at creative branded marketing material – especially over the Christmas period. If part of your service is providing digital files to a client, why not deliver them on a branded USB stick. When you go to networking events or other client meetings, along with your business card, you could give away a small gift.
If you’ve followed through on the idea to get some branded material created, or have some samples of the product you sell, how else can you get them out there?
That’s just a really quick selection from their site, there are loads of opportunities there! About the AuthorCathy Facebook Twitter Google+Cathy is the engine behind Two10 Solutions, as well as the designer behind many of our projects. As more and more people are looking for a plan B in the current economic downturn I have decided to list some small business marketing ideas that will enable local or home businesses feature along with the “Big Boys” on page one of the search engine rankings. Well for starters it is a fact that 94% of businesses are now found using the internet and by learning some simple marketing strategies you would be able to promote your business in a way that is considerably cheaper (and probably a lot more effective) than newspaper adverts and get your business found locally. Get yourself a web presence – a simple blog is all that is required and before you stop reading and say well that’s it then, I can’t do that  as I have no clue how to start…….
What if I could then show you how to write a blog post that promotes your business, put up pictures and add links to social profiles or wherever you want to link to all for FREE? Once you have a web presence you want to be making sure that you are attracting people (traffic) to your website. Create a video of your product or service or you demonstrating a skill onto YouTube and leave a link in the YouTube comments field back to your new website.
Does your product or service go hand in hand with a similar local business that you know and like?  If so, consider exchanging website links and promoting their site on yours and yours on theirs.
Okay so I hope my 5 small business marketing ideas has given you something to think about. You can also promote affiliate products or services on your blog that you like that can earn you additional revenue.  And in the current economy, that’s not really a bad idea is it? Well it’s just $25 or if you are in the UK like me – about ?17 a month and you can cancel at any time with no minimum contract. In addition to the training I provide, I also provide access to my private facebook group where you can ask any questions you like as it is full of business owners from all around the world.
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It was funny, when I sat down to do this year’s version, I realized that so much had changed in just one year. Once you click the button, filling out your name and email in and click submit, you will immediately be able to download the PDF version of the marketing ideas that have been updated for this year! I am pleased to help small business owners with my TOTALLY FREE, 100 Free Marketing Ideas Handout to help grown your business! If you are here, you visited my Marketing Artfully website or attended a networking event or heard me as a marketing speaker somewhere! I offer these 100 Free Marketing Ideas to anyone who wants them, with full rights to share them or send this link on to someone else who you thing could benefit from them! Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. In these tricky economic conditions, dozens of small businesses are closing on a day-to-day basis. People who have a brick and mortar business have their battle in their hands particularly if they sell anything which is sold by these giant chains.
So as to market the product successfully, you’ve got to be an expert and unique in what you do and provide best customer services to draw in and retain customers. Look at what the major chains do NOT offer and you’ll see that consumer service is a thing of the past, their stores all look the same and if they have not got what you want, you are sunk. On a local strip I recently asked 11 small business owners if they have their own website and only one said yes.
All a small local business needs is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact information, some great photos and perhaps a record of the business and that is it!
Add an opt in box and a monthly newsletter can go out, chits can be sent and sales narrated, and with the addition of some affiliate advertizing the site can essentially make the business owner some money even after covering the minor costs concerned.
PS: Need some marketing ideas for small business to help you get more customers?Click here for access. If you enjoyed this post on marketing ideas for small business, then please retweet and comment below.


When you’re running a small business, resources are limited and marketing budgets are almost non-existent.
How many times have you been scrolling through your Facebook newsfeed and happen upon a video that seems so enticing that you simply.must.watch? Some small business owners shy away from email marketing because of their personal aversion to sales emails. Direct mail marketing can definitely be a challenge in today’s world of rising print charges and postal fees.
Depending on your niche, trade shows may be a great way to introduce your brand to its audience. The Big G and other major search engines can be marketing gold for small businesses, but it can also be a challenge to compete with the major players here. It can be difficult for a small business to garner recognition from a major media outlet, but it is certainly not impossible.
You need to create effective landing pages and great landing pages as well as host landing pages all in one! We've helped thousands of small businesses and retail stores promote and increase profit margin with low-cost and effective marketing ideas apply on sales flyers, keep-in-touch postcards, coupon cards, holidays cards, free templates, and more. Lots I had thought of, plenty that I’ve seen put into actions, and few that made me stop and actually laugh out loud (stage a fake protest against lillies in a flower shop? Some of them I already do, and others I have decided to implement myself, as a result of my own research, cause they just sound so good! Using your skills or talents to help a charitable cause connects you with new people, and done properly, will provide mutual benefit for both businesses (because yes, charities are still businesses).
There may be benefits in partnering with just 1 charity, or you could spread your allocation across a number of smaller ones.
It’s in your interest, and the interest of the charity to spread the word about the campaign. Companies I’ve worked for have received branded wrapping paper (subtle branding obviously, no-one wants to wrap their presents in paper covered in someone’s logo), scrabble letters spelling out my name, beautifully designed desk calendars.
Chances are they’ll reuse it, or have it lying around in a visible place, serving as a reminder of your business. How about finding ways to get your business featured in print media, or other journalistic contexts? They will help you with drafting press releases, introduce you to media contacts, and sniff out media and publicity opportunities for your business. Part of the deal can be that enough samples are provided to create a specific number of goodie bags, that you all then distribute through your own networks.
You see your blog is your own prime piece of advertising space and by learning some simple marketing strategies to get people over to your website, it is actually very easy to  rank your website on the front page of the search engines. This is actually a handout from a Free 15-30 minute speech that I give at networking events.
Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People. But there still exists a bunch of reduced cost or free marketing ideas for small business.The low price offerings of big outlets like Target and Wal-mart on a variety of items from electronics to clothing in an effort to control the market will continually cause the small business to fail. Local businesses are what make a community and folks who’ve chosen to start their own businesses have a taste for what they do and they really like to help when was the last time that happened in your local Wal-mart? They most likely do not know that Google really loves small business and always will pull a small business to the apex of a search page, by somebody putting in the name of a city and whatever they are on the lookout for.
There are always local directories, for instance thru the local Chamber of Commerce, where you can list your site, regularly for a small fee or free.
If you need to start your own business the market is completely open to help these folks out and make yourself a great living, I just wish I had the time.
Just like a small high street business, a website should offer helpful information, great buyer service and brand itself as being unique.
In its purest form, social media marketing costs are limited to the time invested in this medium. It’s a shame for them, though, because email marketing is still one of the most impactful and cost effective forms of marketing for small businesses today. However, especially if your small business is local, this marketing method may still work well for you.
Keep your current customers happy and they are likely to sing your praises to their friends and family who are much more likely to purchase from you after hearing a glowing review from someone they know and trust. You may pay for ads to get your business listed on the first page of search results for your desired keywords, but if someone with bigger pockets is vying for the same spot, you’re going to end up paying a great deal.
In this article, you will learn how to find new customers, build relationship with your existing clients, and sucessefully promote your business no matter how competitive the market is!
Our flyer design and flyer printing service enable businesses to have professional image at a fraction of the time and cost it takes traditionally.
You can download a printable templates that you can edit and print yourself or use a local printer.
A charity may run on a tight budget, but they still need to partner up with competent service providers. We currently work with DCH Animal Adoptions, and in 2012 created a coffee table book of rescue animals – we did all the photography, writing and design.


I think we are all well aware by now that engaging in these activities are pretty much the bare minimum in marketing for small business.
If you’re a fitness trainer, for example, there may be a call-out from a journalist writing a story about your industry. If you have a networking event in the Denver, Boulder, Clearwater or Tampa area that you would like to have a speaker for, give me a jingle at 727-415-9165! When small business fail competing against these giant companies, many folks have a tendency to lose their livelihood and valuable resources are lost by communities.Therefore how is a small business to remain afloat in these difficult times? And fortunately, you no longer have to commit to large print runs in order to get reasonable rates. Your potential customers certainly do, and the chance to win your product or service can open up your brand to a whole new level of exposure.
With so many companies competing for attention, you have to provide value to your audience in order to receive attention.
Small businesses that are successful are those that find very targeted and non-competitive keywords. The second option is to have our professional designers do the design for you and you can take the design file to print anywhere you like. Your business gets more attention, in the process converting more sales, and as a result money is raised for the charity. As you work through the month – picking those marketing ideas for small business that work for you — keep notes on what worked or what you would do differently.
The following small business marketing ideas can be used to compete with the major players in your industry and expose your brand to more potential customers. It’s about starting conversations that support your brand, product or service and keeping them going. There may be some production costs involved, but remember that most viral videos are created with something as simple and common as your iPhone’s camera. By offering your own product or service as a prize, you’ll narrow the pool of participants to those who are really just interested in what you have to offer.
Content marketing is one way to provide value, and it is done by producing and distributing content related to your brand, product or service. The third option is to let us do everything for you, we'll design it, print it, and ship the order to your door, saving you time and money. By reaching out to other small businesses to contribute, you’ll be making and cementing your contacts.
You will need to build landing pages for your website, the better the landing page the more likely your landing page will sell your products. If you can get over your own feeling email marketing is in fact a great way to get your business adverting idea out in there for other business to see which in return may help with your business to business ideas.
You can dip your toes in the water with something small and light like a postcard or letter. The product should solve a problem that people care about at the moment, or the person in charge of marketing should find an angle that makes your story newsworthy. If you want people to visit your site and read your content you need to know the how to best converting landing pages, create landing pages in word press, and create landing pages for facebook, so you can get the word out about your business there as well. By that I mean that if you are a fitness instructor, join a group related to stay at home moms in your area. Develop an editorial calendar that you can use to make sure that your blog posts, email marketing missives and social content are all organized. Use a key word search tool like Jaaxy to find out what words you should include in your marketing. Vine is a great way to get started…a Vine video is only about 6 seconds so you don’t have to worry too much about content.
When someone comments on your blog or reposts your content, thank them publicly and then return the favor. Email addresses are such a valuable thing to have and many commerce sites don’t collect them regularly. Many businesses do this for the December holidays but overlook other great seasonal selling opportunities. Look over all your different marketing pieces to make sure you are using the strongest, most powerful words available.
It’s great to have interesting, scannable content, but having a strong image also makes an impactful statement. Even something as simple an updated tagline can be incredibly powerful and is a chance to reinforce your branding.
Instead of uploading a photo for each site – or worse, being a default egg or pattern – the Gravatar will automatically appear beside your name whenever you comment on most posts on a blog. Review what you did this month that you thought was the best marketing idea and do it again!



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