Services can range from financial services provided by the banks to technology services provided by the IT company or hospitality services provided by hotels and restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. While everyone knows about the 7 Ps of services marketing, the 8th P of Services Marketing has emerged in research very recently. In integral services management, improving productivity is a requisite in cost management; but quality, as defined by the customer, is essential for a service to differentiate itself from other providers. It has been recognized that overall profitability of a firm may be greatly impacted by focusing on not only at the top-line by improving sales but also focusing on the bottom-line by lowering over-all cost of delivering services. It has also been established in research that process improvements deliver better standardization and hence better quality in services. Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies from which the 7 P Marketing Mix theory actually evolves? Are you an aspiring entrepreneur who would like to promote your small business and significantly increase your exposure and get leads and customers through social media channels?
During our fast track course, we will cover such crucial areas as effective blogging, the fundamentals of SEO, social networking, microblogging, video marketing and much more.
I have recently presented a  successful webinar on Social Media Marketing for small businesses & entrepreneurs for Warwick Business School. Newsletter Signup FormSubscribe to our newsletter and get the latest in updates, new blog posts and training sessions! Enter your email address to subscribe to this blog and receive notifications of new posts by email.
A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Some statistics have shown that up to 85% of small- to mid-size companies operate from a budget only — without a written plan to accompany it. Writing a marketing plan is a time-consuming exercise, but it forces you to think through your strategies and relevant tactics.
Note: You can create a detailed marketing plan using our guided, online template in our marketing planning and management app. It takes time to develop a good marketing plan and budget, but it’s important because it ties all of your activities to tangible goals.
It’s also a great opportunity to focus on the future, generate new ideas, and inspire your team.
You recognize that the time you invest to create a solid plan is perhaps the best time you’ll invest all year – it helps you work through new strategies, issues, ideas, and numbers. When it’s done, your team focuses on executing the plan and measuring your progress all year long. As a result, you’ve been able to hit your goals, grow your business, and enjoy the journey. You include general revenue goals, general sales strategies, and basic campaigns; you stick with proven techniques.
You could be more ambitious with your revenue goals if your company were willing to try new things, but each year you stick with the tried-and-true. Create a free account in our marketing planning and management web app for step-by-step guidance for writing your marketing plan. Since your plan should address your budget and all of your strategies and tactics, you’ll need to review your brand strategy, pricing strategy and distribution channels beforehand. Quantitative (numeric) goals such as total revenue, profit, number of customers, units sold, and breakdowns by product or channel as needed.
Strategic goals — for example, you may want to expand into a new market with a new distribution channel, or you may need to reposition your brand to reflect a change in your business. Your positioning strategy defines how you’ll differentiate your offering from those of your competitors.

If you need to do anything to strengthen your product line and better support your positioning, address those issues in your plan.
You don’t need to list every campaign — just outline your major promotional plans for the year. The planning process itself is immensely valuable, but if you don’t review the plan regularly, it’s easy to lose focus. You may need to create new messages, literature, websites or other tools and processes for your marketing campaigns, but after that, focus on generating and managing your customers. The Marketing MO planning app is your behind-the-scenes Chief Marketing Officer, a comprehensive resource that will improve your overall business, whether it’s a consulting practice, start up, or mid-size company. This 3D circular diagram looks like a flower diagram template that you can use to make better diagrammatic presentations using nice 3D diagrams and charts.
PowerPoint® is registered trademark of Microsoft Corporation and this site do not have any relationship with Microsoft Corp.
How to do it: Building your Marketing Mix is relatively simple, but should be based on a deep understanding of the marketing sector you’re in.
Understanding it in practice: defining your Marketing Mix is essential to establishing the company’s strategic position and to being able to connect with the right audience.
It does not matter where you live, internet marketing services near Bartlett IL, Miami FL, San Diego CA, or anywhere in between should accomplish one thing and one thing only, gain you the exposure that is essential for your business no matter what. As a business owner, your reach should be endless, internet marketing services are a great way to move your business forward, and if you’re not sure what to look for, here are some tips that may help you. Email marketing is one of the most important parts of internet marketing advertising, and is a very affordable way to distribute any advertisement to your loyal customers via email. Search engine submission is another vital part of internet marketing services that you won’t want to disregard either.
Think about it like this, when you perform a search on the internet, how many pages are you willing to go through before you move on? A short description of your site will also appear on these pages, so people will know what to expect once they visit your site.
If you’re adding a new product to your inventory, or are introducing a new service to the public, internet marketing services can also include getting a press release out to the online world. This is a great way to make sure that your business is introduced and re-introduced to thousands of media contacts, and you can choose to have your release distributed via email, audio file, or fax. Having articles written for the web that will explain the nature of your business and the services you offer can also be posted on your website in order to enhance the internet marketing services that you may have already purchased. These articles are created to drive more traffic to your website, and should be written by professionals. I hope that this article has been helpful to you and gave you some ideas on what to look for when buying internet marketing services, but also, what to look for to find affordable internet marketing services. So the classical 4 P structure of the Marketing Mix needs to be modified suitably to incorporate the 8 Ps for services marketing, which was previously known as the 7 Ps only. Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. In services management, often the variable costs are a lot more than fixed costs, and so incremental costs, if managed properly can have a huge impact on productivity. Quality perception is a crucial differentiating factor on services management and for long term sustainability of the same. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. These interactive one-to-one or team sessions can be run on request at the place and time convenient for you face-to-face or via Skype.
Learn how to set up, manage and improve your distribution channels with this detailed how-to guide from the experts at Marketing MO.

Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company. This explains why so many marketers are tactically focused – they’re figuring out how to spend a defined budget, instead of thinking about goals and strategies. Even a simple plan is better than none, but when you invest more effort upfront, you’ll have a better roadmap toward your goals. Without one, you may be traveling in the right direction, but it’s incredibly difficult to stay on course – and that can drastically limit your success.
You’ll also outline your major marketing campaigns for the year since they’ll be in your budget. When tackling any new marketing task, have confidence that we have your back – with the structure and detail you need to get things done right. You can definitely use this flower design template to make Marketing PowerPoint presentations and embed nice Marketing Mix PPT slide designs and diagrams.
We are an independent website offering free presentation solutions and free PowerPoint backgrounds for presentations. For example, an alternative culture neighborhood in Rio de Janeiro is totally different from one in Sao Paulo, and so on.
This involves both digital marketing such as affiliate links, FanPage, etc., and offline strategies such as outdoors and newspaper ads. The four Ps (marketing mix) are about your own market placement and the harmony between the 4 P elements. LUZ develops corporate management spreadsheets, including marketing and strategy spreadsheets, that will most certainly help you analyze your 4 Ps! You will also be able to keep them informed of upcoming events that you feel they would most benefit from on a weekly daily, weekly or monthly basis. Bottom line is that if you are not able to be searched, it really does not matter how nice your website is. This is the process of getting your website at the top of search engines, so that potential customers will not have to search through search result pages in order to find you. When you subscribe to this service, your website will appear on hundreds of search engines, including Yahoo, Bing and Google, which are the most popular. This creates different touch points with your clients to enhance the overall feel of your business.
The articles should also be SEO formatted, which means that certain primary and secondary keywords, or keyword phrases should be highlighted in the article so that customers can find your website by using some of the words in the article. So for services, a firm may greatly benefit through proper re-engineering of processes and remodeling the same if required to improve productivity at each stage.
An estimate is better than nothing, but if you’ve defined your major campaigns and needs, you can develop better numbers. Therefore, let’s walk through a practical example with a product that’s familiar to all of us: Bottled Water.
What you can’t do is sell a luxury product in places where they won’t be valued, or sell female products with advertisements aimed at men, and so forth!
There are also other strategies, such as psychological price, pay what you’d like, auctions, etc.

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