Calum moved to Toronto in 2006 after graduating from Glasgow Caledonian University with a BA (Hons) Events Management degree and previously worked as Special Events Officer at Daily Bread Food Bank for 2.5 years. Permit costs at private property’s, malls, festivals, events and trade shows seem to be like housing prices, they increase exponentially.  Event planners and property groups are realizing the true value of experiential marketing vs. Experiential marketing programs often have a sales component, and it’s murky.  This is a result of experiential marketing still being a relatively new industry, and needing to show ROI.
We know what brand ambassadors are, and we know what student influencers are.  Brand advocates is what we all marketers want, people to represent the brand onsite during activations (as a paid brand ambassador) and online at other times (as a paid influencer). The week in words and numbers, April 29, 2016: 11,000 BHS employees stand to lose jobs plus key quotes from this week’s news stories. Snapchat has millions of users worldwide and the business recently announced that ecommerce functions might be just around the corner.


Retail Week and Manhattan Associates investigate the role of technology in the evolving retailer-customer relationship in a new report.
Tesco’s new superstore in Bicester offers progress and efficiency for the town’s rapidly expanding population. Guests enjoying the Retail Week Awards with Oracle 2016 at the Grosvenor House Hotel in London. John Lewis is to sponsor the Commonwealth Games this year on the back of the huge success it had supporting the 2012 London Olympics, Retail Week can reveal.
Increased security due to political factors would (a) make guerrilla marketing difficult (b) frown heavily upon anything that was implemented. Six years ago I knew most companies in Canada, Google searches now show new companies monthly it seems.


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Simple is now a thing of the past, technology, engagement and social are integrated into all activations.



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