Take this example described in Operations Rules (page 78) of a US-based Consumer Packaged Goods firm with approximately 40 manufacturing facilities around the world.
With years of experience and data across verticals, we at RankUno have an understanding of the indexing and search results display algorithm of all major search engines. In the long run, websites benefit from the powerful branding that Natural Search Engine positions generate. RankUno's Search Engine Optimization experts strategically improve your search engine placement whereby decreasing the cost per lead. We identify and fix programming roadblocks on your website that stop the crawler from indexing the content.
Our Search Engine Optimization experts analyze and then add carefully crafted optimization code on every page.
We manually submit your website to the top of global and regional search engines and directories including Google, Yahoo, Bing, AOL.
Search Engine Optimization is the process of tuning and fine tuning your website to improve the volume and quality of traffic from Search Engines. Increased demands in terms of customization of client relationship makes the retrieval and processing of data (from heterogeneous sources) increasingly complex in organizations that evolve according to ever more specialized structures. Many companies are looking for tools able to bring together these multiple parameters and to process automatically the entire authoring and documentary chain. The solution is a powerful & intuitive templates creator and a storage tool allowing the use of infinite numbers of prototypes. MozaIK can generate and transform any documents, regardless of your chosen format (PDF, xls …).
There are some great software tools such as Submit Wolf or Web Position (around the $400 price range) that you buy and install on a computer. You can hire a firm to manage the process as described in section number (2) Buy Some Software (above). Due to the nature of search engines, ImageWorks cannot guarantee specific placement within a particular search engine, but will work to provide optimal performance. Unlimited use of our Meta Tag generator to provide you with the best possible MetaTag combinations-based on the latest formatting requirements and algorithms from the search engines.
We submit you to 1550 search engines and directories each month to protect your site from being accidentally dropped by the search engines.
ImageWorks, LLC will provide you with a monthly report (emailed) so that you know you were re-submitted and that adjustments have been made to help you increase your visibility.
ImageWorks, LLC will create a profile based on your current website AND your current BEST client profile, and then begin to promote your site on certain social network sites based on your demographic. If you want to be number one on a search engine, you can always just pay that search engine for top placement. A Search Engine Optimization Company is a company that builds professional search engine marketing strategies for long-term keyword placement on major search engines.
We can help with Search Engine Optimization, Pay Per Click Management, Social Media Services, and Full Inbound Marketing.
Our expertise is based on time tested methodologies, long-term vision, and focus on streamlining and automating your business needs.
A CT Web design company, ImageWorks has been providing custom web development and inbound marketing strategy solutions for over 14 years. The goal at ImageWorks, LLC is to provide custom, rapid professional web design services to match each client's unique needs.
This is the first in a series of discussions on this issue of misaligned incentive and aspiration.
However, 25 years and several well-respected companies later, my experiences, as well as those of my close friends have confirmed the prevalence of the “folly”.  To protect the innocent and the guilty, I will omit the company name, as the focus should be on the situation. To compound issues, between the product lines extensions, increased inventory levels and spoilage of raw materials and packaging materials for low volume SKUs, and the production time changeovers they necessitated, we did not have clarity on how much growth was real vs.


Brand Managers were protective of some of their lower volume varieties as they had pride of ownership of creating them and were fearful of volume declines. Finance Director went to great detail in analyzing various data streams on each of the SKUs.
Production Managers wanted to eliminate products made in the plants that were the most challenged. As a result, the process went through many iterations and approval cycles over several months.  What had started as a promising initiative to improve profitability and production capability ended up with a diminished list of very low volume SKUs – “cutting the tail” if you will.
If I only knew then, what I know now of how to break the cycle of self-sabotage when dealing with portfolio management issues, we could have created a significant amount of value through Portfolio Optimization. Whale Curves are graphical representations of the concentration of firms’ profits, usually plotting cumulative profits against cumulative products ranked by profitability.
WP&C’s preferred Whale Curve plots cumulative margin adjusted for complexity costs against cumulative revenue (Figure 2). The stark representation of profit concentration provided by a Whale Curve can be eye-opening; understanding how few products create profit and how many destroy it can be a firm’s call-to-action to identify and remove complexity costs.
A customer looking for Diet Coke finds that it is out of stock in the vending machine and settles for a Coke Zero instead. One of the biggest barriers preventing companies from taking action against complexity is concern about top-line impact. A growing number of retailers realize that profit-concentration is polarizing as ranges expand, leading to significant margin erosion. What is most striking about the magnitude of profit concentration is not that this phenomenon actually exists in most retail businesses, but understanding how ineffectively many retailers act upon this ‘eureka’ moment. For most retailers, effective Range Optimization is best done by focusing first on 80-90% of products in a short period of time, and only at a later phase targeting the remaining 10-20% of SKUs that are harder to optimize.
In this blog we will elaborate more on how to best plan and deliver effective range optimization. Prior to the optimization, you should have a good view of the 3-facets – remember, having a good-enough view on ALL facets (80% perspective) is better than having perfect analyses on some facets, while dismissing others. When the topic of range optimization is brought up, the default position of many companies is to simply focus on “chopping off the tail” and eliminating the typically large number of low volume, unprofitable products or services. Range optimization can deliver up to 10% uplift in your operating margin, with limited commercial drawback. It almost sounds too good to be true in a time when retailers struggle to find any advantage in the quest for profits. Enter your email address to subscribe to this blog and receive notifications of new posts by email.
We acquire top tier positions for websites using ethical Search Engine Optimization practices, effective Link architecture and on-page techniques.
By fixing these roadblocks we expose the content on your website to the search engines thereby improving the odds of ranking higher. The solution manages the indexing and optimized archiving, taking into account the compliance with regulatory constraints.
The software analyzes your competitors websites, makes suggestions on how to optimize your site, (which you pass on to your developer) and then allows you to bulk submit your site to the search engines. You may cancel at any time and ImageWorks, LLC will not charge your card for any additional months. Social networking is a great opportunity to show millions of people your product, instead of having them try to find you.
Search engine marketing strategies offer your company a logical solution for exposure to the Internet public through intense research and development to assure any company success within search engines like Google, Yahoo and MSN. In fact, it is ImageWorks, LLC's intention to listen carefully to your needs, build a web design that complements your company with personalized attention. This analysis was based on the available general ledger data, as opposed to the true complexity-adjusted cost of production and delivery.


As shown in the typical Whale Curve, 20-30% of products usually generate 300% of profits with the remaining 70-80% of products destroying 200% of profits.
While the profit-destroying elements certainly warrant attention, identifying the level of profit concentration also serves to underscore the need to appropriately resource and support the key 20-30% of profitable products.
Substitutability plays an important role when considering portfolio optimization, as applying the concept correctly can reduce costs while maintaining revenue. This is a key success driver that is often overlooked by retailers, limiting a Range Optimization’s success.
In this set of blogs on Range Optimization we will review how retailers can fully capture the potential benefits of this opportunity. This is a good solution if you have someone in your organization who has the time to use the toolset. We promote your business on 1550 search engines and Yahoo!, generate perfect Meta-Tags to get you a higher ranking, and make your site Search Engine friendly. You can contact the major players, and work directly with them to administer your search words. Through years of experience of keyword optimization these companies have obtained long-term search engine placement for keyword(s) and keyword phrases that have pushed many companies to the top of the engines. A comprehensive, online development and marketing firm able to meet all of your online needs,our relationship with our Clients only begins with the initial website production. Our ultimate objective is to assist you to gain greater Internet exposure, build a strong SEO search engine presence, and increase your website traffic and receive a greater ROI.
As complexity is added with more products and revenue, costs grow geometrically to a point after which additional complexity costs exceed the value being created. Often, these profitable products are under-supported, as they are treated the same as the rest of the portfolio. It means that for certain products or services, some customers may happily switch to a similar product or service that they deem a substitute. It is the answer to the question: to what degree are the sales of a certain product incremental to the sales of a similar product in the company’s portfolio? The second piece is to have your site submitted to the search engines on a continual basis, and the third is referred to as social networking. As far as the social networking, you just have start adding yourself to related websites, and start blogging and adding yourself to lists. We convert the information about your web site into perfect Meta Tag combinations based on the latest formatting requirements and algorithms from the search engines. The degree of Substitutability varies greatly by product, service, customer segment, sales technique, sales channel, pricing, promotion, or competition.
The Meta Tags are imbedded in the HTML of your Web site and do not adversely effect the look or features of your web site.
You have total control of these features, and cans tart and stop your campaigns whenever you wish.
In this case, Substitutability refers to the products or services offered by the same company, not by a competitor.
There is a one time set up fee (usually between $500 and $10,000.00 based on your assessed needs. Alternatively, ImageWorks, LLC can manage this process for you for a cost of $250.00 per month.
It is the opposite of cannibalization, whereby companies introduce more and more products which in effect “steal” sales from existing products or services.
Of course, if you decide to have ImageWorks, LLC build your site for you, then we will waive the setup fee as we will handle this process during the construction of your site.



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