While whispers about Netflix foraying into India have been growing louder over the past few months, media reports suggest the on-demand streaming video content provider is expected to announce its India plans this week at the Consumer Electronics Show (CES) 2016 in Las Vegas. While the global giant's India debut will be good news for viewers, it is expected to heat up competition for existing players.
However, the current broadcasting platforms believe the road ahead for Netflix might not be a cakewalk. Zulfikar Khan, chief revenue officer at Eros International, feels the coming of Netflix will be positive for the sector. Netflix has also been gearing up for its India launch, for which it has commissioned 'Bollywood-themed' original content.
On their part, existing digital video players in India have upped the ante in the over-the-top (OTT) content and distribution space in 2015. Sony Pictures Network India (earlier called Multi Screen Media), jumped on the bandwagon and launched SonyLiv, its OTT arm. The likes of Balaji Telefilms, Viacom18 and Ronnie Screwvala's UDigital are all set to launch their versions of OTT platforms in 2016.
The success of Netflix in the US was driven by the low cost of subscription and more recently, original content. Add to this, current OTT players have not really pushed the envelope to develop a subscription-led model.
Most players have an ad-supported revenue model, with subscription to content contributing a smaller amount to the overall revenue. Experts believe the digital video content space is not a winner-takes-all market as there are enough viewers. ShareWith social media on the rise, one of the biggest mistakes you can make when implementing a social media plan, is not finding the right platform that works for your business. For visual interest, choose an image-focused platform, like Instagram, Pinterest, or Snapchat.

For community engagement, choose a conversational platform, like Facebook, LinkedIn, or Twitter. Don’t forget to keep your target audience in mind when selecting which platforms are right for your business. Also, remember that not all platforms will work for the type of demographic you’re seeking, or the type of product or service you’re promoting. Beautiful Ideas to Add More Style with Modernized Blinds Stunning Yet Simple Ideas to Give Your Kitchen A Modern Look 3 Best Gadgets for Creativity in Office 11 WordPress SEO Tips Every WP Site Should Consider A Guide to Effective Website Navigation in 2016 How to Create Customized Color Swatches? Social media networks are playing a very vital role in the social exposure, social awareness and most importantly business growth.
Advertise If you are interested to in any kind of advertisement opportunity at Designermag.org to promote your product or services you can contact us to get details. However, content might not be the only hurdle - there are quite a few existing players, which have a head start.
Most Indian players such as Hotstar provide free content, while Netflix is a subscription-based offering. According to reports, Netflix had ruled out the possibility of offering its content for free. A hybrid model has evolved where some of the content is available for free, but premium content has to be paid for. According to a Ficci-KPMG report, Indians spend three hours and 18 minutes on their smartphones compared to two hours and eight minutes on television. The platforms you choose can make or break your social media campaign, depending on your company and your target audience.
Before you choose the platforms you want to be active in, you must first understand what each platform is geared towards, and how it will help your marketing plan. Depending on what your business offers, you may benefit from showcasing your product, or asking followers to show pictures of the product they’ve ordered.

Businesses that place importance on reviews, news, services, and starting a conversation with their followers will want to consider one of these platforms, or multiples, to raise community awareness and customer interest.
While Snapchat, and Twitter are popular among younger audiences, Facebook is more focused on an older audience, wanting to keep in touch with family, friends, and favorite hot spots. In the end, it’s best to choose what works for your business, and focus heavily on this audience, rather than thinly spreading your social media plan, trying to engage everybody. For a small business with less than enough time and money, the question is to choose which social media site, as there are so many available. It can include, design tips, tutorials, creative showcases, latest trends in tech & fashion industry etc. On Hotstar, STAR signed Indian comedy group All India Bakchod as a pull to get younger viewers who were not going to log on for just sports.
This makes Netflix's job even more difficult in a market where other players offer free content. By involving your followers visually, you can create more interest in your products, and demonstrate the quality of services and product you provide.
If you are confused as to which site to follow, you would like to check the following stats which are based on real data.
Indians are watching a lot of video content and the entry of Netflix will bring more of it to the consumer.
Once critical mass for loyal viewers is reached, I don't see why a subscription-led model can't work. Till then, however, advertising will be the staple revenue stream," says B Sai Kumar, managing director and founder at U Digital.

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