As I mentioned before, the best SEO Practices have not really changed that much, as the most important ranking factors pretty much remained unchanged. Essentially, you will need to address the following – Content, Code and Site Architecture. Quality content is really what you should aim for, as this is what it takes to enhance or improve users experience. The guides above, my SEO Tips, along with the great information out there, should give you an idea of how and what you need to do to accomplish this objective.
Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant. Other ways of how to get backlinks and traffic generation techniques exists and a bit of research can help. Maile Ohye from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you’re on the right track. I think basic link building work will be same like directory, social bookmarking, article, blog commenting, forum etc… You mention here all factors that will be help to remind me those things. Nice article and i am using some of the tips which you mentioned in your blog post an i got good response for my business and i will try to continue these all techniques in my seo work for much better response. With what I learnt, I rewrote many of my lavender posts so that they would still contain the content I had researched but were more SEO friendly.
Great tips and I like the worst SEO practices, I never know one could manipulate page rank! I Found this very useful im in process of seo with my own website it seems to be working always on the look out for more ideas.
I think in 2012 we will see an even bigger shift towards social networking as this is becoming an increasing factor in SEO. You offered us so many interesting ideas and thoughts, that I have to think a little bit about this stuff. Really very well written article for those who want to know about the SEO and mainly for the on-page and off-page SEO. Scopriamolo in questa infografica di SEOBook che illustra attraverso le piu importanti categorie di ottimizzazione, le pratiche SEO migliori, le meno peggio e le peggiori.
Si parte dalla scelta delle parole chiave: la migliore pratica e quella di comprendere parole chiave brevi e altamente competitive e parole chiave lunghe che identifichino in toto o nel miglior modo possibile il proprio sito, cercando di attirare allo stesso tempo buoni volumi di traffico e volumi di traffico ridotti ma probabilmente di maggiore qualita. Dimensione del sito: anche il numero di pagine e certamente un fattore da prendere in considerazione. Link velocity: la velocita di ottenimento di link al nostro sito e un aspetto chiave per un reale ed efficace posizionamento.
A lot of great advice has been written about the new search engine optimization (SEO) rules due to the Panda and Penguin releases of Google’s algorithm. Go responsive – Google recommends that you use a responsive design for your website and blog because it serves the same URL for a piece of content to all users regardless of the device they are on. Stick with sensible on-page optimization – Although the goal is to write content targeted at the human, there are some specific things you can do to help the search engines understand how to better index each page of your site by implementing on-page optimization. Increase your social activity – Google is now using social signals to help determine search engine rankings for content. Build online authority – Google Authorship will become a powerful ranking metric and may be more important in how well your content ranks than other on-page SEO techniques (although they are still important as well).
In many ways, these changes to how search engines index and rank web pages is a benefit to most small business owners. Free Marketing Plan TemplateJoin the thousands of people who have created a winning inbound marketing plan.
At least if you own a WordPress site and still want to rank highly (or well) for your terms.
Still, Google kept the algorithm updates coming, and denied SEOs and web masters all the juicy info that would definitely help your SEO campaign. But there is still hope for you seeing Google shows you exactly what you need to do to clinch the best of rankings. Before we get into SEO best practices, allow me to mention a few things you might want to know about WordPress SEO as the perfect beginner. With that out of the way, let us move on to SEO best practices you need to keep in mind and implement in 2015 going forward. Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. Sprinkle a few of these keywords within your content and you should start enjoying better rankings in about a month or so. Back to sprinkling keywords in your content, we will talk about keyword density in a moment so don’t sweat it.
Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble. Search engines are rapidly developing the intelligence to discern between websites that provide value from sites that create the illusion of value. Speaking of writing for human visitors first (and search engines second), your content should be relevant to your target audience. If your content is well written and valuable, your readers will share the same with family and friends, scoring you brand mentions on the web, which if you’re wondering, is yet another SEO ranking signal. I start off with some keyword research, deriving several alternatives to my primary keyword. How many times should you mention your keyword within your content to make it ready for search engines? On creating engaging and shareable content, don’t forget to mix it up by adding media such as videos, images, presentations, infographics, podcasts etc.
Posting once or twice per week should be enough to earn a decent spot in SERPs in about two months.
Note: Meta keywords, descriptions and titles do not discount the place and value of adding keywords to your content. Write unique and valuable (shareable) content that’s relevant to your target audience.
Before we move on to the next section, I would like to mention a few things about the images and videos you’ll use in your content to reinforce your SEO.
To begin with, adding images and videos to your content is one among SEO best practices that many rarely implement. We’ve talked about optimizing images for WordPress before, but how do you optimize images for search engines? ALT text is great for SEO, makes for valid HTML when utilized, and helps visually challenged readers assimilate your content in it’s entirety.
WordPress is so popular today because you can have a website up and running in the time it takes to down a hot mug of coffee.
Obviously, you can start with any theme and any set of plugins, but SEO-ready ones give you the head-start you need to take Google by storm. The theme should also support the correct usage of headings (h1, h2, h3…h6) and title tags. Perhaps a bug bit me because every time I’m on a great website, I always resize my browser to check if the site is responsive.
Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach.
If RWD won’t work for your business model, which is unlikely, you can go for a hybrid mobile solution.
The growth of social media in recent years has created a new and profitable channel for SEO.
Use social media to create your own audience, and work hard to drive conversation and user engagement.
When you enter your keyword in Google, the first ten (10) websites that appear are your most fierce competitors. Do you recall that wise saying that goes like keep your friends close and your enemies closer? If your website takes a millennium to load, you’re losing prospects left, right and center. Slow pages lead to higher bounce rates, loss of traffic and customer trust, so decrease your page load time already. In the introduction, we mentioned that Google is doing everything to build a better, faster and secure web for everybody. While HTTPS is not a major ranking signal, Google is still conducting tests and might decide to strengthen it in the near future. As we’ve already established, search engine spiders comb the web looking for content. A sitemap is literally a map of your site – showing all the pages, categories and more.
While search engines can locate the sitemap on your site, you should submit it via Google Webmaster Tools to improve your chances. Now that we have SEO best practices out of the way, what are some of the tools you need to push WordPress SEO forward? Freddy is a writer, web developer and founder of Vistamedia, Inc., a nice place dedicated to the online entrepreneur looking to boost conversion rates using effective web content. Disclosure: This page contains external affiliate links that may result in us receiving a comission if you choose to purchase said product.
I have read the entire post and it took me around 50 minutes to read and understand it thoroughly. When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical.
In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two.
Search engine optimization (SEO) can easily create difference between a website that has no visitors and a website with full of visitors. Create unique title tags for each of your pages is really most important SEO best practices. Always add descriptive alt text in to your each image to help search engines categorize it. Always see at your Google Analytics to find out which pages are getting the most visitors, generate the most leads or result in the most sales. Never think SEO best practices are all about keywords and tags although those are definitely part of it. IMO, I think it will continue that way, for as long as there are search engines and most importantly when users continue to make use of them. At its basics, you need to know that there are only two essential elements for good SEO, on-page and off-page.
Let’s put aside the need for quality content as that is the only one that is a given.
I won’t be discussing posting frequency as it depends a lot on your topic or niche and how often you can generate good content.
Oh boy, we can stay here forever, but to keep this short, anything that can be helpful and enhanced peoples lives or experience is what quality is all about. Having quality and optimized content is great, but your site should also provide the best of user experience and accessibility for search engine bots.
The important part is that you know that they are now important and you should not ignore being a part of the major ones, such as FaceBook, LinkedIn, Twitter and now Google+.
Having quality content is first and foremost the most important and so you are right that you need not worry too much if you are providing only quality content.
Google wants to remain in its position of being the best and dominant search engine, so it is but understandable that they only want to provide users with the best experience and separate the good from the bad ..
Your post is very informative and valuable especially to people like me who are not experts on SEO. I agree that Google are starting to punish the BlackHats and the poor quality content seen around the blogosphere and from many comments from experienced and honest marketers it was certainly needed.
Yep, there are those who try to manipulate PageRank by using many methods that are frowned upon by search engines.
I don’t know that they will ever catch it all, but as fast as things change now I am surprised they keep up with everything they do. I agree with you and I am all eyes and ears as to what Google and other search engines are up to for 2012.
There will also be an increase in mobile SEO as more and more users are using their mobile devices to browse around the web.
I have some success when my blog move prom PR0 to PR3 in 3 months, but still learning on these things. If you feel what you putting on your site is making things better for the reader then i’ll bet most likely Google will too. La pratica peggiore risulta essere quelle di puntare fin dall’inizio su parole chiave massimamente competitive senza valutare budget e competitors.
Da cio il sito trarra giovamento in termini non solo di posizionamento e di reputazione agli occhi di Google, ma anche di contenuti piu belli e appetibili, ben scritti, per visitatori e potenziali clienti.
Considerando che il motore di ricerca non e (ancora) simile a una persona, questo risulta il consiglio migliore.
Da evitare pagine e paginette di scarsissimo valore, da evitare anche di non preoccuparsi della crescita in termini di numero di pagine del sito che puo avvenire anche naturalmente: monitorare invece sempre il proprio sito in termini di visite e pagine visitate e aumentare (o diminuire) le dimensioni del proprio sito sulla base di dati certi.


Google ha ormai detto chiaramente quanto la velocita con cui un sito acquisisce link e importante al pari della qualita dei link stessi.
In many cases, what previously worked may no longer and some of the practices can damage the ranking of your website. Writing and optimizing content for your blog is no longer enough to gain visibility in the top of the search results. Google Authorship displays your Google+ profile picture and links to your profile on posts you have written, enabling Google to better verify the ownership and authenticity of the content.
Optimizing your content is now a more common sense exercise than one of how to game the system. Best SEO is only possible with the help of quality content, responsive website, on-page optimization and more. Yes, there is a lot that can be done to increase your online visibility, but getting small business owners to do basic on-page SEO is a challenge, even though it is not complex. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. On one end, there is the constant importance of complying with HIPAA standards, and on the other end, there is a growing emphasis on providing high levels of patient satisfaction in the post Affordable Care Act era. You see, to offer an enhanced search experience (and make billions of dollars in profits at some future date), Google must keep updating their search algorithms, much to the chagrin of SEO experts (yes, that includes you). Today, you just need to step a bit out of line, and Google won’t hesitate hanging you out to dry. On-page optimization consists of all optimization activities that you do on your site (or web pages).
The former is an SEO strategy that adheres to SEO rules established by Google and other search engines. A tool such as Google AdWords Keyword Planner can help you to determine the competitiveness of your terms as well as derive keyword alternatives to use in your content. Stretch your keyphrase to a maximum of four (4) words, and you will have a higher chance of ranking well for your single-word keywords.
A website with poor quality content is like a blunt knife – it might do the job but you must exert more force.
What does this mean? First off, your content should be unique because search engines, more so Google, do not entertain plagiarism – or duplicate content. You shouldn’t create valuable content because search engines are getting smarter, create valuable content to help human visitors. After I lost my rankings thanks to keyword stuffing, I devised a new approach that has never failed to yield the desired results since.
But instead of writing content first and adding keywords later, I do both at the same time. These improve user engagement tenfold and add value to your content, both of which are important to SEO. You can post daily as well, just make sure you don’t compromise quality in the name of quantity, since the latter does not count as much as the former in the new world of SEO. If you use SEO plugins such as WordPress SEO by Yoast, you get fields to add meta description, SEO title, and focus keyword to your post. As a marketer, you need to create fantastic content for your website that your audience will love.
And that’s just sad because optimized images will bring you great traffic from Google Images and the likes. Apart from gaining you better rankings, images should enhance your content – their original purpose. The ALT text represents alternate (alternative) text, the text that’s shown should the image fail to load for whatever reason.
Thanks to WordPress themes and plugins, anybody (and I mean anybody) can build a professional website in no time. If the structure of your theme is all over the place, you are going to have problems not only with your SEO, but also with your design.
You should also go after WordPress themes that integrate the Open Graph meta tag to enhance social media sharing. You can read the developer’s promotional materials, contact them directly or inspect the demo. If you had no idea, broken links are bad business for SEO, and if you’d like to learn more, Elegant Themes published a great post on why you should never use the default permalinks setting. If your website is not mobile friendly, you will enjoy worse rankings than mobile friendly websites. Your readers will also know your site is not mobile friendly long before they get to your homepage, which reduces your click-though rate.
Just make sure mobile visitors get to your mobile site, and there are no content (or URL) conflicts that will end up messing your SEO. The reason behind this approach is simple: If more people like, retweet, pin, stumble etc your content, it must be valuable and vice versa. The post I’ve linked in the foregoing statement will show you everything you need to do to improve the speed of your WordPress site.
The site that links has to be socially active and have a usable and interaction user base .
After implementing these SEO best practices, you need to allow enough time to see the results.
To survive in the SEO landscape of today and tomorrow, you need more than just mere keywords. I have been tossed under the bus ever since Penguin update and haven’t found any good quality information on SEO in 2015 since.
But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t.
It will ensure search engine spiders know what your images are about because search engine spiders can’t see image like us.
All search engines always looking for unique and fresh high quality contents and it must be written by human. Always makes your website responsive otherwise old-fashioned website can produce unwanted duplication of website content in the search engines’ eyes, which will penalize your websites and hurt your SEO efforts.
Because the more trustworthy website links your site the more authority will builds and more authority helps to rise in search engine rankings. Because site popular in social media means as a sign of a site’s popularity and trustworthiness. If your website deals with online payments and sensitive customer information, you need to make sure you are using proper security measures to safeguard that information. While these material may have been published for a while now (not entirely – new updates included), they all provide a lot of information that are valuable. If you ask me, it is way better to post a great article 2 –3 times a week than shooting for useless and low quality daily content. This is where you put in practice the proper use of words (known as keywords) in your title, description and body of your posts (no keyword stuffing please).
Page speed, Link structure (broken links are bad) and easily allowing for search bots to crawl your site are all but important ingredients to wrap up your on-page SEO.
If you are on WordPress, reading how to make your WordPress site load faster will provide you with a step by step instruction on how to achieve this. This was achieved in many ways, including but not limited to link exchanges (include wheels), article marketing (so, so), directory submissions, etc. I don’t want to seem pushy, but I really encourage you to be a part of Google+ and also build your Google+ page, if you have not done so already. While some may give you a sort of instant boost in your rankings, they will, in due time, not only hurt your rankings but may cause other unexpected negative impact on a lot of things. Anyway, i think that if we have nothing to do with poor content and black hat seo technique, we’ll have nothing to worry about, whether it is the year 2012 or 2052.
I agree with the fact On-Page SEO and off page practice is very necessary and it great information for me. I would really like to see more people like you, determined and putting in the effort to succeed.
Guest blogging is one of the most powerful link building campaigns that we as bloggers can do, as the links in a post carries more weight that anything else. The core of SEO is essentially the same and that is the information that those guides provide.
As you have mentioned, going after shortcuts will not be smooth and there may be negative impact also. Google is ultimately looking for good, well written relavant content that gives the user what they are looking for on the first or second try.
Crescita strategica insomma, puntando sui contenuti piu attrattivi e incrementare questi ultimi con nuove pagine e sezioni. Come per i contenuti, anche in questo caso puntare sulla varieta e piacevolezza dei sinonimi e varianti. Pertanto una strategia di ottenimento link positiva e quella che alterna strategie lente a strategie veloci tramite magari campagne online mirate. If you are implementing an inbound marketing strategy, make sure you are familiar with the new, up-to-date SEO best practices and stay away from the older techniques, which will be coming in my next post, that could get your website penalized. It’s content that educates and entertains your audience, adds value to your website and encourages visitors to share it with others.
Associating your profile with content you’ve written increases trust in the link, while building credibility in you as an author and increasing click through rates. The next time you get a sales call from an SEO company that guarantees top ranking in Google, make sure to ask if they implement these five SEO best practices. Needless to say, search engine optimization (SEO) and digital optimization also carry a unique set of challenges and opportunities for those operating within the healthcare industry.Fathom’s SEO Tips for Healthcare Marketing SuccessDon’t Ignore Local SearchThere are very few instances in which healthcare organizations have no need for a local presence. The powers that be aka Google are doing their best to build a better, faster and secure web for all of us. A new era in SEO was born: the era of relevant and valuable content, alt tags, title attributes and what not.
On the other hand, blackhat SEO involves gaming search engines, which will only land you in hot soup. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research. You can also use Google Analytics to check the keywords people are using to find your website. Apart from being the greatest of all SEO ranking signals, high quality content is, foremost, the lifeblood of your website.
Your content should bring something fresh to the table – it should be unique if you want to rank well. This means if your post is 2000 words long, your primary keyword (phrase) should appear fifty (50) times. Naturally.
And you want to ensure that your website helps Google (and human users) find and share that content easily. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more. Once the image is selected, you’ll notice areas on the right side that allow you to add the title, caption, alt and description. Total Responsive Multipurpose WordPress theme is a great choice for many an entrepreneur like you. The post outlines the importance of site security, best practices when setting up HTTPS and how to set up HTTPS on your HTTP site. Submitting your site to search engines manually improves your chances of getting better ranking faster.
You publish high quality content and site A links to you in the process sharing link juice with you. The importance of the link will be the value of the site which attributes to the social side of the internet.
After all we work for Google I would say and we need to change our seo strategies that we are following right now. You need to provide users with an experience like no other on your site, and as readers flock your site, so shall search engines. Also never write any keyword into the image because search engine spiders also can’t read it from the image. Google ranks a website from 1 to 10 scale and the more ranks and Google marks the site more authorize. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (SEO), that drives targeted audiences to you as apposed to out bound marketing where you are marketing to the masses and hoping you reach the right people. For example, using security certificates and https instead of http will help your website grow in search engine rankings in 2015. SEO is not dead as many would like you to believe, but it is constantly changing and as new factors come into play, others go. It will definitely introduce you to the basic concepts of content optimization for search engines and a bit more :).
You can make use of all content creation methods such as Videos, Infographics, Videographics, Images or a combination of all. Proper use of words here means that you are using the most relevant keywords that best describe your site or a specific posts.
In addition, you may want to seriously consider setting up the authorship markup on your site, as this is one way of Google knowing about you as the author.


Start with this list of awesome sites that you can submit your guest post for consideration. A lot actually, but let’s focus on SEO and how the social web can help your site rank better. Results from Google, specially when a user is logged in any Google account, are now showing relevant results from your circles first, before anything else. My guess is (and its just a guess), that Google+ and other type of online engagements will play an important role in rankings. Somewhere along the way, we just have to adapt and implement what works better and keep monitoring our results. Great article – this serves as a reminder of doubling our white-hat SEO efforts and staying away from black hat ones. Quality content is determined by intimately knowing your target audience and providing content that is useful to them in some way.
The title will catch the searcher’s attention first and should contain the main keyword phrase. If you search for “Facebook Page Tagging”, you will get similar results to those shown below. In our own experience, we’ve found that local search is often one of the most widely overlooked aspects of healthcare organizations’ digital marketing efforts. Of course, they stand to benefit ten times more, but what the heck, who gives a rat’s arse? I didn’t even touch link building but my rankings soared high like eagles on steroids. Off-page optimization is every other SEO activity that involves third party websites such as blog commenting, guest blogging, directory submissions, link building and social bookmarking. You should endeavor to build a white hat SEO strategy, and never once think about manipulating search engines using black hat techniques. This I understand firsthand because, severally, I went long periods without posting on my own blog. Provided you’ve researched your keywords as well as your content, the former will fall right into the latter. While it might take some webmasters the coming back of the Messiah to update the content of their static pages, the blog feature of WordPress allows you to feed your website with fresh content on a regular basis.
While optimizing your content, Yoast’s SEO plugin also helps you to determine the SEO score of your article long before you hit the publish button. A theme that does not support page titles and headings is a complete no-no, you know, if such a theme exists in the first place. A little competitiveness is awesome, and if the reward is better rankings, more traffic and ultimately better conversions, I’m up for the challenge any day. And now they would like every webmaster to adopt HTTPS to improve the security of web properties. You can even link to your sitemap from your 404 error page. You can create your sitemap manually or use a plugin as Google XML Sitemaps. If it’s an authoritative website, Google labels you with a higher link profile and your ranking goes up. Link farming (sowing many links at the same time or within a short period) will only land you in trouble. Additionally, you have to keep updating your SEO strategy according to industry-wide changes.
When I show them proof, my prospective clients have many questions about generating more traffic, boosting conversions, increasing sales, engaging buyers and turning them into fans.
Spend the time, energy and money to create content that will make your website unique all over the internet world.
This is one of the basic rules of SEO which has remained a constant with every passing year. You can even be a great content curator, if you know how to do it properly, and having a hard time to self-create content. Because according to Matt Cutts, WordPress takes care of about 70% of the technical issues required for your SEO. These are the ones that we essentially do not control and have to rely on users, other publishers, to help us build credibility and trust. The more relevant your anchor texts are, the greater you chances of ranking well for that particular term. Here’s a great and free guide (PDF) on everything you need to know about Google+ (excellent).
So think again and avoid, copying content, posting shallow or useless articles, excessive use of repetitive words (stuffing), link cloaking, bad redirections, any attempt to falsely manipulate PageRank, and yep, paid and spammy links. The description should be a concise, keyword rich statement and call to action to encourage the reader to click through to your website. Check out Foobox – a responsive image lightbox that adds social sharing buttons to your images. The result with the picture will generate more clicks than the post without because the of the human association with the content. In simpler terms, don’t try other dirty tricks that are not contained in, say, this resourceful SEO Guidebook by Google.
If you need a 650 x 300 featured image for your next post, upload one that’s 650 x 300 and not a pixel more. This is just a fancy term for a certain type of meta tag that stores the top URL of your page. On a later stage (hopefully next week), I will provide the best SEO tools (and best SEO plugins), that you can use to assist you in optimizing your content, among other things. The remainder, or 30% of on-page SEO can be complimented by using the best SEO plugins and whenever possible using WordPress SEO optimized themes. Hence, why it is now very important to have great content, build relationships and engage actively on the social sphere. If you do find a link pointing to your site that you feel does not have a proper anchor text, politely ask the webmaster to change it, if they can.
Adding your keywords naturally to your writing, linking to other quality content, adding alt and title tags to your images and formatting your content for easy reading will add to the quality of your content.
If site B is completely out of your niche (spammy) or contains low quality content, you will only tarnish your rankings and probably get a penalty. Thus focus on creating content which is well written, easy to understand and decreases the bounce rate of your website.Pay attention to Local OptimizationWith great progress in smartphone technology and mobile internet there has been a significant rise in the locally based searches. The mobile user experience is rumored to be another important ranking factor in Google’s search engine algorithm, since the mobile Internet has surpassed the desktop Internet and will continue to grow in 20125. It is believed that the more trusted and authoritative people share your content, the more your content could be considered of high quality and value. It is the marketing fuel that accelerates your visibility, determines your reputation, trust and authority and drives more search engine traffic. For many health systems that use a template for physician profiles or location pages, we’ve found it can save a lot of time to simply add the schema code to the template itself, so that each page does not require the code to be manually added.Add locality-oriented keywords to key service line pages.
Google’s latest search engine algorithms focuses more and more on content, which means there is less focus on keyword saturation and more focus on whether or not the content is actually relevant to the keywords. Estimates say that in 2015, there will be as many as 50 billion local searches using mobile devices—wouldn’t you want to be found in those searches?5.
Some of the most common and lucrative searches prospective patients may perform are question-based, such as “Heart Transplant Institute in Columbus Ohio”.
And I have perfected the technique over time, so feel free to devise your own technique – just make sure your keywords appear naturally in your content. You can do this through “Google My Business”, which provides a combination of several Google services for local business.
You should continue to generate high-quality content that uses appropriate, relevant keywords and synonyms for those keywords, but focus more on the content than the words themselves.2.
For this example, we would suggest trying to insert “Columbus” in relevant places on the Heart Transplant page, so it has a chance to rank higher in local search queries for heart transplant providers.Optimize For Mobile Search and UsabilityIf you’ve ever been in a hospital, clinic, or other medical facility, do yourself a favor and look around the waiting room.
All you need to do is enlist accurately across these services so that your business can be found on all the search platforms.Focus on usability of the websiteRather than the speed of your site, it is its usability for the end-user which needs to be focused on. The only two SEO optimized themes that I know of, because I use them, are Thesis and Genesis (aff links). In the era of smartphones and tablets, hospitals have become environments of mobile browsing, and tablets are now the go-to device for improving patient satisfaction and comfort.
Changes within the search engine algorithms have not just placed greater importance on the content, but they’ve also begun to rely more upon social signals to elevate results up the ladder in search ranking importance.
Search engines are now using context, meaning, and intent of the words in a search query, instead of just focusing on matching up keywords. Needless to say, it would be out of place for a hospital’s website to not comply with mobile usability standards. Also as mentioned earlier, these days majority people access websites from their mobile phones. Eventually, we expect to see content and social signals integrated, with content of higher quality getting more social shares and thus rising higher in the search engine results.
This means long-tail, or more “conversational,” keyword phrases will grow in importance for SEO, and you should begin to tailor some of your SEO efforts towards engaging in a conversation with search engine users.6. So it has become even more important that you come up with a site which is mobile-friendly, have legible fonts, are loaded with zooming and panning options and have icons which can be easily swiped and clickedPolish the structure of Uniform Resource Locator (URL)An organized URL, helps in the better crawling of your website documents.
Most important, we strongly suggest making an active effort to improve website speed whenever possible, and making sure navigation and accessibility is seamless for mobile devices.Reduce Complex WritingNomenclature used within the healthcare industry can be complex and varied. Having simple, clear and informative URLs gives you an ethical edge as it helps in creating “friendly” URLs.
While precise verbiage is important, especially from an academic perspective, it can also be confusing and ambiguous to prospective patients.Especially for pages associated with medical service lines, we suggest auditing the terms that are used and finding ways to replace them with more common, simple language. Even though Google Crawlers can crawl any kind of URL, it is advisable to create simple and understandable URLs.Give importance to online customer reviewsReviews go a long way in determining the traffic to your website.
What’s changed, though, is how the search engines will interpret those backlinks coming to and from a website. Similarly, we suggest replacing acronyms with plain-English terms that don’t require knowledge of the acronym to understand the sentence. Thus not only should you encourage online customer reviews through sites like Google Places, Yahoo Local and Yelp; but must also do the needful to address the negative feedbacks as well as queries.
The content will get more of the focus, so you need to think about relevance and social popularity.
This will not only help to reduce confusion, it will also better align a website’s pages with high-volume search queries.For example, an organization using the word orthopaedic, may switch this term to orthopedic for better search recognition.
This will not only make your website SEO friendly, but will also boost your online sales and goodwill.Above all diligently follow the policies and guidelines of Google and other search engines. Brand mentions, relevant information the source website is discussing about your brand or website, might not require a hyperlink but will still factor into SEO.7.
On the whole, pages that are intended for patient use should be easily understood at a sixth grade reading level.Consider Conversion Rate Optimization (CRO)Increasing visibility, traffic, and exposure is only one piece of the puzzle. It is highly recommended that you take the services of professional SEO analysts, so that you can improve upon the quality, visibility as well as efficiency of your website.Jain Technosoft provides the best SEO services in Bangalore. While it’s always beneficial to increase traffic, increasing the conversion rate can often provide a higher return-on-investment (ROI) than an increase in traffic would provide. Get in touch with us to make your website SEO friendly for 2015.Social Share Related PostsPPC Marketing and its AdvantagesGuidelines To Having An SEO Friendly URLHow You Can Beat Panda and Penguin In Content Strategy? High quality, original content featuring visual media elements like graphics, images, and video are becoming high performing assets for the top-ranked web pages in 2014, and this is expected to continue throughout 2015. Rich text with visual elements gets priority in SERPs over web pages with just text, and video marketing on YouTube can generate a huge amount of link and social sharing traffic for your site. Do CTAs provide an easy path to convert visitors?Do most pages feature relevant visual assets? The primary focus in 2015 will switch from keyword rankings to more important elements that would impact your ROI.
Websites that make good use of imagery on the whole have better engagement metrics, convert better, and rank better in organic search.
If your top-ranked web page doesn’t generate conversions and sales, that top ranking doesn’t matter. Additionally, adding quality, human-focused images can improve the overall feel of empathy, which is critically important for care-based organizations. You will need to apply new SEO strategies that focus beyond link building and keywords, and account for how your content engages with your audience and convinces them to convert into leads or sales.2015 is on us, so start paying attention to these trends and best practices now and you’ll be ahead of the game all year.
But ranking on 1st page of google is very difficult for the most so there are other means of getting traffic about which nobody wants to talk because they are secrets for big marketers and top earners. I think that most believe that getting a top ranking means automatic increase in conversions.



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