A new year brings new social and digital opportunities for marketers at businesses big and small. This year saw the rise of streaming social video with Periscope and Meerket allowing users to broadcast videos directly from their Twitter feeds.
Like the perennial trend of adopting a mobile-first mindset (you really need to do that by the way), it’s easy to nod along at the idea of new opportunities for social media advertising.
Another annual mainstay on marketers’ wish lists is better integration between online marketing and other traditional channels. These trends and tips represent my best advise on how to plan your digital marketing for 2016 but what about other experts in the industry? This entry was posted in Digital Marketing Strategy and tagged 2016 social media trends, content marketing, digital marketing strategy, email marketing, social media advertising, social media integration, video.
Nick Westergaard is a strategist, speaker, educator, and author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Download this template and have a consistent reference for how to format, visualize and deliver online success in 2015. This premium unfunnel strategy template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit). See how you can deliver the oohs and aahs that TEDtalks leaders get, simply by learning what to present – and in what order you should present each fact. Learn the hidden secret to finding the most valuable areas of digital opportunity – for any client, of any size, in any industry. Once you’ve got the audience on the hook, make the solution easy with visual UX mapping, tactical examples, and visual examples of how easy it is to implement the solution that saves the bottom line.
DETROIT — Cadillac said on Wednesday that its all-new flagship sedan will be named CT6 when it arrives late next year. The rear-wheel-drive 2016 CT6 heralds the beginning of a new naming strategy for Cadillac. It is unclear how Cadillac will name its crossovers and SUVs under the new naming strategy.

Edmunds says: Hard to tell if the new naming strategy will help or hurt Cadilac's fortunes at this point, but the new flagship sedan sounds like it's shaping up well. XCOM 2 is one of the more anticipated games releasing in the next few weeks and Fireaxis Games has been showing more of the game lately so to get strategy games fans even more excited.
The new XCOM 2 gameplay video has been shared by PC Gamer and showcases plenty of gameplay features such as units, character customization, a few different missions and much more.
As a long time gamer, Francesco has survived more zombie outbreaks, meteor strikes, magic spells than he can count and he still keeps fighting today to bring hope to countless worlds on the verge of destruction. Midway through the year Facebook launched a limited version of this feature to select influencers. But this year saw increased access to Instagram advertising, the launch of buyable pins on Pinterest, and expanded promotional features from giants Facebook and Twitter.
Another thing that’s also abundantly clear is that people are consuming more online content than ever before. With the previously noted parity problem that many businesses fall prey to online, we have to make sure that we have a clearly defined brand with a bold, memorable voice that comes through in new forms of content and on new social networks. I’ve been talking with several colleagues and will once again have a new post rounding up all of these expert opinions on the social media and content marketing trends to plan for in 2016.
As a smart marketers, you need to keep your eye on what’s ahead while not losing sight of what’s most important to you and your business. He is the Chief Brand Strategist at Brand Driven Digital, where he helps build better brands online. A few hours ago another XCOM 2 gameplay video has surfaced online, showcasing many of the game’s features. Members of Fireaxis Games were also present during the recording of the video to talk more about their upcoming game. The new game will take place 20 years after the events of the previous entry, where humanity has been defeated by aliens, with XCOM becoming nothing more than a resistance force. Twenty years have passed since world leaders offered an unconditional surrender to alien forces.

Like us, tweet to us or +1 us, to keep up with our round the clock updates, reviews, guides and more. Marketers have been quick to answer the call, adopting new social networks and creating content rapidly. Take a moment before starting the new year to audit who you are and what you stand for as a brand?
We're here to help you build a better brand with social media and digital marketing through our mix of strategic consulting, coaching, creative services, live learning events, and training and workshop opportunities. Always on the run, and facing impossible odds, the remnant XCOM forces must find a way to ignite a global resistance, and eliminate the alien threat once and for all. Permissions beyond the scope of this license may be available on the Terms and Conditions page. Marketers report that email has consistently been delivering the strongest ROI year on year for the past decade. If you’re going to invest your precious marketing resources into a new content or social initiative, it’s paramount that you understand how it fits with the rest of your brand experience.
Now, in XCOM 2, the aliens rule Earth, building shining cities that promise a brilliant future for humanity on the surface, while concealing a sinister agenda and eliminating all who dissent from their new order. Video is extremely relevant and engaging — key outcomes for brands and social networks like Facebook and Twitter. Like the content warning above, as you look to raise your email game don’t just focus on sending more email. Send better, more relevant email that your customers actually look forward to seeing in their inbox.

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