We may only be in June, but there has been a huge resurgence of viral and guerrilla advertising techniques.
So far already this year, we have been impressed with an array of online, viral adverts that have captured our imaginations; as well as an abundance of memorable television adverts that are sure to make the ‘Best of’ list. Recently released to cries of “aww!” from everyone, the new Ibis hotel advert really ramps up the cute factor. The advert features a collection of adorable bunnies making themselves at home in an Ibis hotel room, demonstrating how comfortable and homely the hotel chain is. It might not seem like it, but the viral advert sensation from Three was released in February of this year.
Robinsons Squash are tugging on the heartstrings with their latest advert, showing two young boys having a great day out.
Not one for the fainthearted, this latest online advert from the Department for Transport is bound to make you jump. The advert sees a crash test dummy come flying through the toilet mirror, covered in blood.
Famous for toeing the line with their adverts, this 2013 offering from Carlsberg puts lads and their friendships to the test. Again, this advert is perfect for the Carlsberg brand – and target audience – and appeals directly to their humour. Pepsi Max jump on the ‘You’ve Been Framed’ style advert here, where professional stock car driver takes an unsuspecting car salesman on the test drive of his life.
Internet Explorer plays on the advertising theme of nostalgia with their ‘Child of the ‘90’s’ campaign. The aim of this video is to show people that “you are more beautiful than you think” and is clearly aimed at the female market. In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. This entry was posted in Beginning business, home based business, Intermediate - Advanced Business, online marketing, online marketing, social media marketing, work from home, work online and tagged mobile marketing, mobile marketing tips, successful mobile marketing by Dr Jill. However, instead of having tiny animals swallow impossibly large ones (check out the cute mouse, frog and squid below); creative director Vincent Fichard and art director Matthew Jones came up with an opposite concept. The same concept is applied to a huge egg with tiny egg shells next to it and a large amount of jelly beans coming from a tiny package. Indeed, since the days of Wanamaker, people gradually lost the curiosity to know what is in the advertising mediums (whether it is printed, online or on TV), that’s why advertising companies had to innovate and impress in-order to retain the attention of the end viewers. People nowadays have a tendency to ignore advertisement in all its forms, if you are distributing flyers for your business, I can assure you that more than half the flyers distributed will be in the nearest garbage can from the distribution point, the remaining will be in the next one!


Advertising companies and Brands have realized that they have only few seconds to grab the attention of their target audience, whether it is printed ads, tv ads or online ads. But a new advertising format, shuttered the concept that ads needs to be interruption, allowing the brands to retain the full attention of the potential customers, this new format is the viral video ad, the viral video is the heart and soul of viral marketing, and even though it shares a lot with standard TV commercials, many more characteristics differentiate it from TV ads. For commercial advertisements on television, the clients are paying according to the number of viewers that are expected to be watching the tv channel at a specific time (when the ad spot will be aired).
On the other hand, for viral videos, the clients are paying for the consulting, production and initial viral seeding, the consulting and production is basically a little bit different from the production of a tv ad spot, but that’s where similarities stop. Unlike TV ads, people actually enjoy watching the viral videos, thus they share them through social media, something that is not done with TV ads!
Because a Viral ad is watched by choice, it creates engagement and buzz around it, the brand or companies advertising have direct results which can be observed on the company online presence by an increase of fan base, subscribers, followers and sales (if the products can be bought online).
I expect you would ask, if Viral video advertising was such a great way to advertise why it haven’t taken completely over TV ads so far? 1 – It’s a relatively new branch, let’s not forget that online videos started to be accessible to the masses only 8 years ago!
2 – The vast majority of advertising agencies and production studios do not really understand what viral marketing is, and those who do understand it have no idea how to get it done. 3 – Very few experts in this advertising branch, during my 6+ years working in the viral videos domain, i have seen many so called experts, who thought that applying the standard marketing techniques on a video is what makes it go viral, these false expert represent more than 99% of the so called viral marketing experts today!
Don't forget to fill out your name and address below and submit this form so we know where to send your print ! My cartoons are copyright, and you may not use them in any commercial publication or website without my permission. With nearly 1 million views since its 4th June YouTube debut, this is one advert we won’t be forgetting about it a hurry.
It’s not until the end we realise they have such a close bond because they are father and son. While the men in this advert are actors, it really would make you jump if this happened to you. They call their friends in the middle of the night, asking them to bring money to a seedy room where they’ve lost a fortune in a poker game. This advert has already been viewed over 4 million times since being added to YouTube back in March. This is one viral advert worth watching, just for the look on the poor salesman’s face when he finally gets out the car. It brings back tamagotchi’s, pogs, yo-yo’s and Hungry Hippos; showing audiences that their brand is trustworthy and worth coming back to.
The ‘Real Beauty’ campaign is continued, with women describing themselves to a forensic artist. Despite criticism that this video is a little contrived, 54 million people have seen the advert making it the most popular on our list. You need to know what your customer wants in order to properly market them through mobile formats.


Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends. This will help you to be sure that the app is something your customers can use and appreciate.
A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there. They show a huge peeled banana with a tiny empty banana peel next to it, implying that you can retrieve huge amounts of data from your tiny Sony MicroVault Tiny 4GB. The best case scenario is that these few thousands, hundreds of thousands or even millions of viewers will notice the ad when it is aired … in reality half will be away when the commercials starts (kitchen, bathroom, feeding the cat …) and most of those who sit through commercials activate their zombie mode.
You pay once to produce & launch the video, and then not only the video reaches the viewers for a fraction of the cost, but also it never stops reaching more and more people, basically it is the “Perpetual Motion” of advertising.
Any expert or company that would reply “no one can guarantee if a video will go viral” do not know how to make viral video go viral! I draw a large cartoon for the commentary page in Weekend Business Review, and a cartoon for Ben Butler's column "Margin Call" Tuesday to Friday. Three’s dancing Shetland Pony has over 6 million views and thousands of shares, making it one of the most viral videos of 2013 so far.
This is fun, cute, and exactly what we’ve come to expect from Evian; we recognise right away that the advert is from them, but we can see that things have moved forwards. This sweet advert shows the dad through the son’s eyes and is bound to be one of the adverts we remember from this year. The only criticism we have is that there is no mention of drink-driving, so wouldn’t tell the general public the point of the viral, guerrilla campaign.
He sketches them without seeing them, and then draws a second image of the same person but when they are described by someone else.
This set of tips contains some of the best advice for helping a good marketer become a great marketer.
If you cannot determine what your customers want, you won’t make any profit from them. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base.
Begin with simple texts and calls, then expand your campaign to include things like video content and social networking.
If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.



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