Marketing is essential for business growth and often requires some in-depth planning, help of a marketing consultant, and consistent efforts. Comments are closed here, but feel free to stop by the Unearthed Comics Facebook Page for some intriguing conversation or to share your comments there. Fino a pochi anni fa lanciare una attivita non richiedeva chissa quali energie: se si lavorava bene e con impegno, se non si facevano particolari errori, se si stava mediamente attenti ai consumi, le probabilita di sopravvivere e anche di crescere adeguatamente erano discrete.
Si potrebbe definirlo come un insieme di elementi: strategia, analisi, osservazione, capacita di correggere il tiro e adeguarsi ai cambiamenti. Tanto che l'attivita sia nuova e da lanciare con uno start-up adeguato, sia che si tratti di una azienda che ha perso terreno ed e andata regredendo nel fatturato perdendo posizioni sul mercato attuale, non si puo fare a meno di sfruttare uno strumento prezioso come il marketing, che preserva, aiuta e indica la strada giusta. Questi elementi di marketing sono a loro volta alla base del web-marketing, che e un ramo del marketing, e include tutte quelle strategie di promozione e azioni che si intraprendono su Web per promuovere una attivita, un prodotto o un servizio.
A monte del Web-marketing stanno SEO, ottimizzazione per i motori di ricerca e posizionamento, e a questi si va via via aggiungendo il SEM vero e proprio (il marketing sui motori di ricerca), campagne pubblicitarie su Google e gli altri motori di ricerca (ad esempio AdWords), sui social network, campagne con banner pubblicitari, e via dicendo. Puoi contattarci per avere ulteriori informazioni, mandandoci Questo indirizzo email e protetto dagli spambots. Sign up for a live one-on-one demo of our websites or an assessment of your website if you already have own one.
Advisor Websites™ is a global leader in website software for the financial and insurance industries. In this first part of the series, I’ll talk about using Redtail to help your office achieve a client-centric approach. From your initial point of contact with prospects, it’s important that you keep the focus on them. It should go without saying that your qualifications should be easily accessible, whether via your website, marketing materials or questions posed directly to you. Now, let’s walk through some steps you can take using Redtail from the very beginning with your prospects in order to achieve that personalized service that is a hallmark of the client-centric approach. Regardless of how a prospect comes to your attention, you should have the pieces already in place to facilitate a streamlined on-boarding process that makes them feel welcomed and in competent hands, while also reminding you to thank the referrer (when applicable). Referrer Thank You Letter – If the prospect is a referral, send the referrer a handwritten letter as well to thank them.
Make sure to carve out a few minutes for the prospect to meet your assistant (if this doesn’t occur during the greeting mentioned above). This suggestion may seem to you somewhat out of place in a piece about differentiating your business. Client B voices enthusiasm about the latest batch of commits to a nearby college football program. Client C complements the family photograph on your wall, stating that they will be using a different photographer for their next one.
With Client B you can also use a User Defined Field (UDF) to track their College Football Team:Now, if college football is an interest of yours as well, this gives you a natural topic of conversation in future meetings. With Client C you could of course give them the name of your family photographer there on the spot, but you should also track that interest as a future referral opportunity. With each of the above examples, I used UDFs as a means of tracking this non-business related information about the prospect or client. To sum up on Notes, you never know when a piece of information that may seem trivial at the time might present you with an opportunity at a later date to provide one of those personal touches that are so trust building and, yes, magical.
I hope the above gave you some ideas about areas where you can do more to place the focus upon your clients and prospects. Paul Cantrell is a Technical Writer at Redtail Technology and one of the original team members of their Rome, GA branch, which began operations in 2008. Red Magic Button is an essential Web Marketing Set, designed to be used for marketing campaigns.


I chose to design the template for cosmetics industry, but this tool kit can be used for different industries. This incredible new system was created to provide you with some brand new tools and skill sets you will need to continue to build a successful Real Estate Investment Business using specifically targeted Direct Mail Campaigns to attract highly motivated sellers to you.
Our Gold Trophy package is our most comprehensive package featuring all aspects of web design and marketing.
Our Silver Trophy package features design and marketing tools essential to developing a strong internet presence. Internet Web Marketing Success officially opened its doors June, 2011 after founder Chris Smith designed and ran several websites over the span of two years. Our company has provided multiple options to choose from depending on what you need at the moment and going forward. Did you know that Google has indexed well over eight billion web pages in their immense database. We have three different packages that can be chosen depending on your aspirations and goals on the Internet. However, I get asked time and time again by small business owners why they aren’t attracting new clientele.
Non si puo piu lasciare niente al caso, perche la concorrenza e altissima, mentre i consumatori sono diminuiti, e quindi per riuscire bene nei propri intenti si e costretti a continuare a sgomitare, senza lasciare nulla al Fato. Tutti questi punti possono essere ampliati e utilizzati per costruire una corretta strategia di promozione, fino ad arrivare a fare delle vere e proprie analisi approfondite e dalle quali poi dovranno nascere idee, pianificazioni e soluzioni. Over 2,000 Fin­an­cial Ad­visors, Registered Investment Advisors and Certified Financial Planners use our web­site builder.
Our award-winning web-based platform is used by professionals including Financial Advisors, Registered Investment Advisors (RIA), Certified Financial Planners (CFP), Insurance Agents and Brokers to create and manage compliant and user-friendly websites. I’ll address the remaining items above in subsequent parts of the series to come soon. Magicians use a tactic called misdirectionto direct their audience’s attention to one area, while the mechanics of their illusion are being performed elsewhere. By doing so you are acknowledging their role in your ongoing success and also encouraging future referrals. With the Meeting Details Packet, you have an opportunity to blow them away with your thoroughness.
The point of the call is not only to confirm the meeting, but also to make sure that the prospect received the packet and inquire whether they have any questions they need answered prior to your meeting. You’ll have templates set up for the first two and the Meeting Details Packet should be preassembled, except for the Cover Sheet which you can merge from Redtail to personalize. Everyone who may come into contact with them prior to their sit-down with the advisor should be aware they will be in the office and able to greet them by a salutation and their last name.It may help to think of the situation in a different manner.
It’s likely that the prospect will spend a considerable amount of time interacting with your assistant as well, and they should be made to feel comfortable with them from the beginning.
After all, this should be something you are already doing, both as a tool for reviewing actions you’ve taken with your clients and a refresher on their stated goals, as well as for compliance purposes.
Depending upon the type of information, you might instead utilize Keywords or Personal Interests to track the data. If taking this approach, you might even dictate two separate Notes about each meeting or interaction with your clients. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel. He has worked with advisors and advisor tech since 2002 and focuses on going beyond the merely instructional in order to bring the practical applications of technology to the forefront. These are sellers who are often willing to offer creative financing or who are simply willing to deed you their properties for the balance of their mortgage.


Enjoy having the competitive edge by working with sellers who don’t have a solution to their problem until they are contacted by you. Find highly qualified Senior and For Sale By Owner Sellers and set a course for success in your Real Estate Investing Business.
We don't try to dazzle you with over the top graphical interfaces but instead focus on well organized and designed sites that do not frustrate viewers of the page. Particularly in the early stages, you should be working on developing your personal relationships with clients, as it is the personal details you gather, and the rapport you are building, that will allow you to cultivate your professional relationships.
All materials should be professionally prepared and you might include office directions (and any other details relevant to parking or entering your facility), all of your relevant contact info., a list of items they should bring and your latest marketing materials and staff bios. But, as little effort as they require on the part of your office, they can go a long way toward creating a comfortable beginning for your prospects. Imagine you’re having a guest into your actual home and your teenage son has unfortunately reached that sullen stage common with many adolescents. Make sure you have beverage and snack choices to cover as many bases as you can.Referring back to #4 in the New Prospect Workflow above, you might even be able to ascertain what a specific prospect likes prior to their arrival. Or, two, you can treat them as opportunities to differentiate your office when the correct moment arises. It’s a small detail, but it will set you apart by further making them feel at home (and by making them feel listened to). Regardless of which of these you use, they are all searchable within Redtail CRM, allowing you to quickly access relevant clients and then contact them, either individually or in bulk. The first could cover all business-related items and you or your assistant could simply use one click to add the dictation as a Note to the client’s record once it shows up on your Dashboard.
Some of these sellers will also have properties that will create excellent opportunities for wholesale deals.
This manual and Forms CD also includes all of the list brokers you need to specifically implement these mailings no matter where you live. As a long-term entrepreneur, author and Real Estate Investor, I have unleashed a wealth of information that will set you light years ahead of your competition and jump start your Real Estate Investment Business. While your guest is likely to overlook the indifference emanating from Junior and it may still be a perfectly enjoyable evening, think of the different impression that having a teenager who politely engages with your guest throughout the evening would make. It’s certainly not uncommon for people to talk about what they eat on social channels. It’s the detailed level of the Notes you take, the off-the-cuff remarks you retain for posterity, that will allow you to exhibit the level of attention that you are granting your clients.
Just run a UDF search within your database for those contacts that have one of the teams involved listed as their College Football Team (or MLB team, or NFL team, etc.).
The second dictated Note could cover all of these other types of information that you mentally noted or jotted down during your meeting. I have unlocked the secrets to getting really motivated sellers to contact you and offer you incredible opportunities to create deals without using any of your own cash.
Make sure that whoever handles this Workflow Step enters the social profile addresses at the time of discovery, so they are readily accessible to staff when needed. By passing those tickets along, not only are you displaying (again) that you listen, but you are also demonstrating a giving spirit. Your assistant could then read these over and enter the data into appropriate UDFs, Keywords, Personal Interests or elsewhere within Redtail, with or without actually saving the Note after entering the data appropriately.



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