This black web landing page theme can be used for technology company.Very fit for promoting their products. Download huge collection of Free PSD Template Our freebies have been used all around the world.Huge collection of Free PSD photoshop Template for free download. Even though I deal with landing pages almost daily, it still amazes me how powerful they are when done properly. Webdigia offers landing page optimization as part of our internet marketing mix for our clients, but in this post I am going to talk about a case study that we have done as part of our own landing page re-design that lead to a 120% increase in overall actions on the page and a shocking 250% increase in conversions. Although we had just launched our highly polished website maintenance landing page about 4 months prior, we soon realized that we were still missing something. After looking at the data, speaking with our customer service department, and admitting to ourselves what was needed, we decided that we needed to redesign our website maintenance landing page. I want you to read this post and realize how significant even the smallest changes can be with a landing page. As I mentioned above, we really wanted to dig deep into understanding how our landing page was being used, where we were excelling and where we could improve. This was especially evident after speaking with our customer service department and really picking their brains on what the most common questions were from new leads. One part that is often hard and you may be able to relate to this, is how you can effectively combine a SEO copy-heavy page with sales copy. One of the most important objectives of a landing page is to hone in on the ability to tap into the visitor’s subconscious level.
I want to quickly revisit how speaking with our customer service team led us to answering our visitors questions.
Subconscious techniques are an excellent way to make a visitor feel a certain way (ie: excited), alleviate stress and concerns and it can be done in a number of different ways with both text and design. The funnel process is your chance to walk the visitor through your landing page without giving explicit directions.
After these relatively quick buyers we still have the late buyers or consumers who tend to be research heavy before making a purchase decision (they may even return later and not make a decision on the first visit).
Looking from top to bottom, our maintenance landing page goes from simple illustrations and descriptions to raw copy and data for additional reassurance and nudging. Once you’ve got the click and the prospect is off the SERP and on your site, you’re tantalizingly close to sealing the deal – but without a clean, well-designed, relevant, and persuasive landing page, you can lose them as fast as you got them. Building Landing Pages is Hard: Generally you need Web development resources plus a graphic designer and a hosting environment in order to set up PPC landing pages. Most Landing Pages Suck: Earlier this year we looked at the landing pages of several hundred small businesses — it wasn’t pretty. You Can’t Build Landing Pages in AdWords: Even though you need landing pages to complete the PPC puzzle, Google doesn’t help you build them. We’ve been listening to our clients’ questions about landing pages and taking note of their pain points.
Landing Pages & Leads is a set of tools to help advertisers close the PPC loop, going all the way from keyword to click to conversion. It’s Complete: PPC Advisor is now a start-to-finish PPC management solution, with all the tools you need to get started in PPC and then cross the finish line. There are so many potential bottlenecks in landing page creation and landing page optimization.
Landing Pages & Leads includes a Landing Page Builder that walks you through the process of creating a well-designed, conversion-optimized landing page.
The first step is to choose your landing page’s theme, which will define the look and feel of your landing page.
Your headline will do most of the work, so focus on writing a strong headline – it’s the only part some visitors will read!
Use bullet lists, bold text and other visual cues that tell readers what information is most important. Along with the headline, the form is one of the most important levers on your landing page. Choose the fields you want to include and which fields will be required, including standard fields (like name, email, phone number, job title, website, etc.) and custom fields (such as text fields, dropdown menus and checkboxes – see below).
Choose a call to action for your form button – tell users what they’ll get when they complete the form! Once you’ve completed the setup process, you can save your new landing page as a draft, preview it, or publish it with one click.
Now you’ve got a conversion-ready landing page, without having to drag in developers or graphic designers!
We’ve analyzed thousands of AdWords accounts, representing over $2.5 billion in total spend, through our free AdWords Performance Grader.
Get detailed lead tracking information for deep insight into which keywords and landing pages are driving the best results for your business. Major efficiency: The wizard-like interface drastically cuts down on the time it takes to design and publish new landing pages for your PPC campaigns. Baked-in best practices: Our tools make sure you’re following best practices for PPC landing pages, which means you’ll get more form completes, more measurable results, and better Quality Scores. So you really did an amazing job creating a tool that will create and manage landing pages. Case in point, we took over a PPC campaign for a client from a company that specializes in PPC. I would say your tool definitely seems to make things easier but I'd have to say from experience that building a landing page when you already have existing pages isn't that hard!
The wordstreams landing page builder tool looks great, it must have taken ages to put together. Larry-- love it!What if our goal is to drive calls?A lot of local businesses (roofing, personal injury attorney, mold remediation, and such) care more about calls than form completions.Do you integrate with call tracking solutions so we can get cost per call by keyword? With the release of WordStream’s new landing page grader tool, we can’t get landing pages out of our heads!
Before we get started, it’s important to remember that landing pages aren’t just about the page itself.
In the spirit of competitive analysis, I spent some time Googling around and comparing the best and worst landing pages that I saw for those Google searches.
This Kaezi landing page looks great – it’s showing me a bunch of studio light kits I might be interested in, and I can click an individual set for more details. The first huge problem is intent – I clicked an ad for photography lighting kits, and this is what I get. What’s really frustrating is that this site does have what I’m looking for – they just make it hard to find. Even if I stick around long enough (and the vast majority won’t) to explore, none of the navigation links near the top seem to help me with finding lighting kits. Next we’ll try another Google search, this time for “dog beds,” because we all love our dogs and want them to be comfy 'n' cozy.
Orvis does a pretty solid dog bed landing page – their landing page features a wide selection of dog beds, and an eye-catching photo of a happy, napping pup.
This page is a struggle because it does a lot of things right, but the things it does wrong are pretty damaging. There are a ton of great Amazon reviews featured on the landing page, and while I love how they used the red underline to highlight key points, there are waaay too many reviews (40+).
They have 3 reviews that talk about how easy the bed is to clean, 7 about how the beds are good for arthritic dogs, 5 about how attractive the bed is, etc.
While the trust signals up top are great, the first chunk of text below the headline could be a lot more scan-friendly. This bulleted text found when you scroll down should really be up above the fold where it can be more useful and provide visitors with a better snapshot about the dog beds. There’s some great info on this page about why this type of bed is recommended for older, arthritic dogs (the info was especially interesting for me as owner of an senior canine) but a lot of this great content gets buried because of the sheer enormity of the page.
Some simple rearrangement of content and text resizing could help this landing page out a lot.
What’s really silly is that after searching for dog beds with the site search tool, I find that Pottery Barn does offer dog beds.
Pottery Barn doubtlessly has a hefty advertising budget, so why such careless work when it comes to landing pages? This landing page starts off with a big flyer talking about all the cool crafts I can make with silk flowers.
What’s interesting is that when I do click on that flyer about the DIY crafts I can make with silk flowers, I’m taken to this page. Many other landing pages struggle to rope in and condense their copy, but this Hubspot landing page gets straight to the point.
Most of my criticisms are small, and may even seem petty, but truly good landing pages do require an almost scientific exactness and perfectionism. While I like the small icons explaining the core components of Zoho campaigns, the colors are a bit too light.
While the customer recommendation is good to have in there, it may be better to choose a recommendation from a more recognizable brand or client (and add their logo to the testimonial). It’s a shame because I don’t doubt that some of this is valuable content; it’s great that SAP is trying to create original, helpful content to share with visitors, but this isn’t the time or the place. The headings and text are well chosen and placed, with text color variation to indicate levels of copy importance.
A few things I would change: I might consider moving the testimonials that exist below the fold up higher and swapping out the bottom left text chunk, but it’s not the end of the world. I am irked a tiny bit that the first name form field doesn’t align with the one below, and that the button isn’t perfectly centered between the form fields, but those are easy fixes. Let’s move on to look at some of the innovative landing page designs some companies are exploring. One growing landing page trend involves scrapping nearly all text and instead relying exclusively on large, high-quality images to get the page’s idea or product across.
Falcon Social, a social media management software, has a landing page that looks remarkably similar to Square Space’s, right down to the color pallet. We hope this adventure into landing page examples and designs has helped you gain a better understanding of what makes a good landing page and has given you ideas about how you can go about building a landing page and improve it incrementally.
Hey Megan,Just wanted to say thank you for taking the time and putting these examples out here.
Awesome landing page examples Megan, already bookmarked this and will continue reading it later. I know that you pointed out some specific design issues with Infusionsoft, but I wonder if there has ever been a study to show is a page with better alignment of elements performs better or worse than a page with "perfect" alignment. Great post, I came across a decent enough landing page the other day - aesthetically it was fine, however it was geared for an American audience but being served int he UK.


Thanks for a great article that really pinpoints the do's and don'ts of good landing page design.
Let me make a comment about style - and it's about _this_ page, rather than the ones shown.
Here's the bad news: it's the folks who're still in work, but getting towards retirement, who're most likely to blink owlishly at the text, and find something, somewhere else, that's more comfortable to look at.
But the question is how exactly do you design and create the perfect landing page for your website? So, here’s a few pointers that you need to be focussing on when designing your landing page. When a visitor lands on your websites landing page, you literally only have a few seconds to capture their attention.
Your call-to-action is one of the most important parts of your landing page design as it’s the part that actually tells the visitor to take the desired action. You’ll also notice that not only is the text copy of the call-to-action important, but the boldness of it is too. Now, for a lot of companies, the visitors probably won’t have ever heard of them before and therefore, trust needs to be established between the company and the visitor as quickly as possible through the use of content on the landing page. You can also use the design of your website to gain trust to some extent as clearly, a poorly designed website will be unlikely to generate much trust between the visitor and your company. It’s cluttered, badly designed and basically, looks dodgy (no thanks to its overuse of stick imagery). Alfie is a design enthusiast with experience in graphic design, web design and print design.
Download PSD – Download Free PSD Files templates, graphics, flyer, mockups, freebies, icons, ui kits for personal and commercial projects. This Free PSD Landing page template specially made for art galleries and museums which want to promote and track upcoming and ongoing exhibitions. Please use newer version of your browser or visit Internet Explorer 6 countdown page for more information. Now granted you have to understand that properly can also vary from industry to industry and from product to product and each specific intention or end-goal.
We didn’t rush back to the drawing board, but rather looked at what we had and then dove into the data mines. Most of our original copy stayed, but the most significant part of the entire redesign is that we saw the need to break down the steps of how the service works in a ridiculously simple method.
We knew that our landing page worked because we were receiving consistent email leads and calls but we soon realized what customers were repeatedly asking.
With this information, we knew that we needed to break down our maintenance process in a simple and easy to understand way. Well we brainstormed a few ways, and eventually decided that it would be done via graphics that were large, easily comprehended universally and alleviated any questions or uncertainties to how the process would work from start to finish.
This is of course if you intend to rank this page organically for related keywords and not just use paid traffic. We decided to implement a 3-step illustration at the top of the page that is also reiterated again (additional reassurance) before our main CTA which is having the visitor purchase website maintenance blocks or sign up for a monthly subscription. We had overlooked a question that we thought we could explain later, and one that seemed quite obvious. For our landing page, we decided to choose an excitement color (Orange) versus an authority color (Green) for use in our funnel. Too many images, flashing banners and too much information packed into one space is a surefire way to cause confusion, lack of attention and loss of a lead. With large open areas that aren’t cluttered you can effectively captivate interest and action without overwhelming or seeming pushy. We start from the top of the page all the way to the bottom catering to each type of consumer in our niche along the way. This content was originally focused on SEO but we found a way to use it effectively in our funnel process for the researchers.
Well we reviewed our websites analytics and discovered some amazing increases over our previous layout and approach.
Even if you get your keywords, ads and bids right in your AdWords campaigns, it will be hard to realize great ROI through PPC without a landing page strategy. We also provide a ready-to-use hosting environment while still enabling you to publish to your own subdomain.
It’s an intuitive, point-and-click interface with a preview on the right, so you’ll be able to see what your landing page looks like as you build it. The goal of this copy is to paint a compelling picture of your offering so that your prospect wants to complete your desired action. After all, you don’t want them reading your short story, you want them to fill out the form.
You can upload an asset, such as a white paper, and paste in your conversion code so you can track form completions. Landing Pages & Leads helps ensure that you’re in a position both to get more leads and to understand why and how you got them! This is key for your overall success, because a greater number of more specific, targeted landing pages will greatly increase your conversion rates. Landing pages are one stop solution now to promote your multiple products world wide and make your customers reach out to you as well ! The problem is how time consuming you mention it is to make sure you're doing everything you need to be doing to make sure your landing page is what it needs to be to get your ad relevancy and landing page marks up!
Process comes into play as well – what did visitors click to be brought to your landing page?
In this post, we’re going to evaluate and grade a few landing page examples from each Google search, as well as take a look at some innovative landing page designs that break the mold. There are also some appropriate related categories in the left-hand navigation bar I also might be interested in. A little meandering around the site helped me find some actual photography lighting kits, similar to what Kaezi showed.
Hide your kids, hide your wives, things are about to get really ugly with this “photography lighting kit” landing page example from Fovitec. The large product photos are also appealing, and you can filter the selection by color, feature, shape, fabric, price and more. In all fairness, this landing page about XL dog beds does everything in a BIG way – the text, the reviews, everything.
It’s absolutely fantastic that so many customers love the product, and it’s really smart to showcase those good reviews, but instead of drowning the visitor is XL print, I’d recommend that there be one shining review about how easy the beds are to clean, one about how they are good for arthritic dogs, etc.
Pottery Barn’s “dog beds” landing page gets a solid fail – clicking their dog bed ad brings me to a landing page for decor accessories. This landing page isn’t doing much with its headings, and the boring, lengthy (and small-print) content is riddled with very obvious cases of keyword stuffing. Their landing page lacks any strong imagery to retain the visitor’s attention, choosing instead to focus on its impressive awards and accolades.
Shades of grey text can be preferred to black, usually used to delineate focus (darker text = more important). The colored icons on the right draw the visitor’s attention to the key benefits offered by the product. I see a free trial offer as a better incentive than a demo, but maybe Infusionsoft has great success with their demo – each company has their own folder of testing research that can influence certain elements of their landing page. In an earlier blog post about great landing page designs, we discussed recommended best practices for obtaining an optimal landing page. It’s a bit of a risky move as it’s not entirely clear how Square Space plans on making my website better. Falcon Social leaves out the vaguely philosophical catchphrase and gets straight to the point – social media management for enterprise. The landing page is centered around a large image while still maintaining some standard landing page practices with testimonials and trust signals. If you’re wondering how your landing page stacks up, be sure to try our free landing page optimization tool. The Infusionsoft landing page was actually part of a test we ran that created a +46% increase in demo conversions over the control page. We have never ventured into PPC campaigns and therefore not really up on "landing pages" per se.
Really got me thinking about how a one size fits all approach can't work for everything - sure best practice is usually across the board, but when it comes to targetting certain audeinces you need to get to know the cultural implications that may impact on conversion rates.Cheers.
I am taking a class in e-marketing and working on an assignment relating to "landing pages". For me, a good landing page is clean and simple in its design without being over-stylized (or fashionable). It will define the level of success that you have in converting visitors of your website into clients, customers, subscribers or even members.
Well, creating the perfect landing page is never going to be an exact science and the truth is that there’s no such thing as a perfect landing page design. If you keep these in mind, it’s likely that your landing page will serve its intended purpose well.
A lot of the time, landing page visitors will come directly from search engine results and if the visitor isn’t instantly intrigued by what your website offers, millions of other (possibly more suited) results are just one click away. Your call-to-action can be literally anything you want it to be, so long as it offers a clear and concise instruction that the visitor will understand. The fact of the matter is that without a good call-to-action, your website isn’t going to see the conversion rate that you desire, so make sure to keep this in mind.
In the image, you can see that the button stands out thanks to its bold use of the colour orange, thus attracting the visitors eye to the button and promoting a click.
There’s no doubt that this is a difficult thing to achieve, but there are a number of tactics by which you can do it. Poor design is a catastrophe for landing pages, which is why landing pages such as the one pictured above are generally a bad idea. There are icons, buttons, sliders, themes, and so much more for you to download for your next web design project. The top resource on the web to download high quality, free PSD design resources for your web and print projects.
Exhibition uses a minimal and swiss style with a focus on multi-device functionality and usability.
The key is to listen to what your visitors are telling you and how they are interacting with your page.
Something as simple as changing font size, providing arrows, a video guide or making a button larger and with a better call-to-action line of text can have profound effects on your visitors user experience, connections, trust and most importantly – conversion rates.


Even though we said exactly what website maintenance was and what it would cover, we failed to explain how it worked (uncertainty for visitors is not ideal, even if you can explain it later).
We needed to build on our landing page expertise and really dial our approach in for our specific leads that needed website changes and other maintenance functions. It wasn’t that simple though, we still needed to be focused on UX design and encouraging and understanding how a visitor was going to use the page.
For our website maintenance page we needed a design that could easily be scanned and have bits of information easily digested with little work or strain on the eyes. Go ahead and open the website maintenance landing page in a new tab or take a look at the illustrations as we go along. We already knew that our clients were feeling a bit lost, so we carried and built upon that by providing distinct and excitement inducing orange call-to-action buttons.
Whitespace can be used to create sections that divide into new experiences as one scrolls down a page. A large orange button for example after some whitespace allows the mind to think about what comes next and then seeing the button encourages that action once the mind has settled and processed the decision as their own.
You’ll see CTA buttons in increments and lots of whitespace in our lead funnel process. We cater to these types of leads in the final funnel section that is very copy heavy and leads to a call-to-action at the bottom.
This new toolset aims to make landing page creation, management, and analysis easy and attainable for small businesses, busy advertisers and PPC agencies. This gaping hole in PPC protocol means that those advertisers have no idea what’s working and what isn’t.
With PPC Advisor, you can do all your PPC stuff in one place, including landing page creation and management. We’re taking today to show some real-world landing page examples, so get ready for some breathtaking brilliance and miserable monstrosities. As a consumer chances are pretty good that I’d back myself right out of this landing page disaster and find a page that is better at meeting my needs. I clicked an ad for photography lighting equipment, so why don’t I see anything even remotely photography-oriented? Since "dog beds" is a pretty broad query, this meets the intent well, allowing the visitor to browse and find exactly what they need. Visitors already see that these beds have a five-star Amazon rating (which is a clever trust signal to promote above the fold). The Pottery Barn brand is well known and has a solid following – I’m sure many consumers would choose PB dog beds over others, but driving PPC clicks to the wrong landing page is throwing away potential purchases. This page comes off as spammy and damages any potential trust the brand might have earned (and really, any website that starts with a lowercase “e“ or “i” already raises suspicions).
At the moment the buttons are the same color as the background with a subtle orange outline – not irresistibly clickable. The main image is confusing – is this a glimpse of the product itself, or are we supposed to be drawn to the colorful designed templates Zoho offers against the bleak and dreary templates offered by other companies?
It looks more like a resources page than a product landing page (and an ugly resources section at that). Remember, you know your company best, and it’s very possible that not all general landing page best practices will apply to you.
However, plenty of sites are interested in sacrificing landing page standards for the sake of experimentation. There's just no way you can expect a visitor to take their time meandering around a website until they find what they want. It still amazes me that businesses are not even using landing pages at all, let along making them relevent to the search term! It's good to see examples of landing pages in different industries and how they compare to each other. Your post has helped to understand better about the best landing pages and the worst landing pages. If a user takes in the message before they see the design, then I think that is a successful page.
Because of this, you need to make sure that you capture the visitors attention instantly, and the best way to do this is with a bold headline. Your headline is what should attract the attention of the visitor from the moment they land on your website. The clever thing is that these are from extremely reputable and trusted websites (in this case: The New York Times, CNET and Mashable).
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The web can be stressful for others and more confusion on how the process works and how to get help simply was not going to be an option here. You need content but you also need to present it in a way that is necessary, informative and enticing (don’t blabble on just to blabble on, it needs to have purpose too). Reading and then seeing the actual design or content on the page will help you retain and understand the information better. Through the use of the questions the customer service team usually receives, we were able to develop more concise and connecting headings and explanations that instantly made our leads feel more at ease. Remember the goal is to inform, instill trust and steer the visitor into a series of movements through the page.
Our first funnel end targets quick buyers who are ready to buy now and know exactly why they came to our page.
As a result, less than half of advertisers had conversion tracking set up, and about a third of them were just sending traffic to the home page. How can I promise results to my clients when I’m not in control of their websites?) These tools remove as many of those bottlenecks as possible, getting the landing page part of the PPC equation done fast and done right.
The only hint that I haven’t accidentally clicked a random pop-up ad is the Fovitec logo featuring an aperture icon in the “O” (although whatever camera allusions the word “Fovitec” is supposed to conjure are lost on me). If potential buyers want to read more reviews from customers, they’ll go to the Amazon page. This is a good landing page – it would have been perfect for my initial search for “silk flowers.” However, in order to get here, I had to click a link talking about DIY silk flowers crafts. I clicked an ad that appeared for “email marketing software” and the word “email” is nowhere to be found. The button color and text are appropriate, and I like how the central-positioned form draws the visitor in. Apart from being a missed opportunity to optimise a campaign properly, customers have no chance of finding what they want so conversion must be terrible!I love landing pages and totally understand their importance, however, I have learned a few things from this article and I'm now off to perfect them!
Our internal Creative department has taken the landing page conversion strategy and created an incredibly elegant version for main website demo page testing. However, there's a fad in commercial web design at the moment to use pale grey on white as a colour combo, and this page suffers from that. If you look at the above image from Ballpark, you can see that the headline reads “Track time.
Just by having these logos and review-like snippets on the page, trust for the product is instantly established in the visitors mind. That action may be to purchase a product, sign up to a newsletter, contact a firm directly, submit a contact form and much more.
Instead we wanted to present them with the information almost immediately rather than making them find it on their own. Believe it or not, every part of the page and its location has a specific purpose and job to do. I’ll be honest, not everyone is good at it and you may need to ensure that it is done by someone who knows what they are doing. Originally we used bullet points underneath large relevant titles and had an image that connected with the visitor at the top of our page but it was simply not the best approach for our specific needs. How about a website that spoke your lingo and its sense of community made you feel right at home? With optimal whitespace you should have approximately one section per scroll on most common screen sizes and displays with a slight intro into the next section of your landing page. Then the funnel reopens a little further down to target the buyers who may need some slight motivation. The “landing” process and movement through the funnel is just as important as the physical page design. If I’d have to choose between a landing page that’s too crowded or too spaced out, I’d absolutely choose the spaced out page.
Square Space is getting enough notice these days that they might be trusting that visitors already know what they’re all about. The question is, will visitors stick around and watch the video for a better understanding, or simply look elsewhere for a landing page that spells out the benefits for them in a quick, scan-friendly design? For someone with weakened eyesight, or glasses with an older prescription, the low contrast makes it a strain to read.
Everything has to work in unison and provide the best funnel and experience possible for your current and potential customers.
The way we approached this was to focus most of our heavy SEO copy and why prospective clients should choose us towards the bottom of the page. This approach has had profound effects elsewhere, but it was not solving our visitor’s consistent questions about how our service worked.
Well, this is one easy example however it goes much deeper than just winning a first impression and connecting with your target audience. These buyers want to know what they’re getting, the features, pricing options and plans before hitting that buy now button. Sounds like this site really needs to focus on intent and think about where they really want to direct visitors. However, a second testimonial or an extra icon line of features could be added while still maintaining a sleek, attractive design. This allows the information and optimized content to still be visible on the page for those who are the researcher types (the ones who need that extra nudge) and want to read every last character on the page and it also helps organic rankings. You can also effectively tap into a users psyche and answer the questions that they have immediately thought of, and even the ones they may not have thought of, but still are eager to know. It’s a bold, to-the-point headline that will spark an interest in its target market of business and freelance clients. We then focused our large call-to-actions at the top but also slipped in SEO content within the enticing content to remain consistent throughout.



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