Most entrepreneurs and small  business owners are busy with the operations of their company.
Most of  my clients have found that their marketing is easier and more cost effective when they use their website as the hub of their marketing plans. Marketing is all about getting your message heard by your prospective client and then causing them to take some action.
Additionally, by using your website as the hub of your marketing, you can add any of the other marketing tools as you see fit. Using a well constructed SEO friendly website that provides ways for your to interact with your prospects and clients give your the foundation to grow and market your business today and into the future. Filed Under: Marketing About Art RemnetLet's grow your business by leveraging our technical knowledge and proven marketing plans. We work with motivated clients to develop the strategies that leverage evolving technologies. Helping over 120,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years. Speak to any prospective entrepreneur and even existing business owners and most of them will tell you that the concept of ‘marketing’ and monitoring the effectiveness of a marketing programme is of paramount importance in their endeavours to ensure a sustainable and profitable business.
It is vital to understand that implementation has two dimensions: organising and executing.
Step 1: Ensure that all your marketing initiatives, activities and programmes are goal and objective directed. Step 2: You need to allocate a time frame for completion to achieving each objective and goal.
Lead by example and convey your marketing message clearly so as to ensure all employees have an unwavering commitment and buy-in. Prior to establishing the company in 2006, Thommie worked for a number of multi-national companies based in South Africa, Africa and the United Kingdom.
TweetIt’s admirable how this illustration of the average web design project plan condenses the essentials. I find planning for iterations quite important so when constraints allow it, I make room for iterations at least inside the content, design and development phases respectively. Also interesting to notice in the illustration is that they put the content phase before the design and development phase. As an avid fan of visual communication I tip my hat to the fine people at Simple Square who made this, they specialize in portfolio website design. GrowthStories helps businesses to design and optimise their services for a social and networked world. I'm a firm believer of continuous improvement and sharing lessons learned is a major part of that. The term ‘author platform’ is gaining more notoriety in publishing today and it’s a term used to describe your awareness building and promotional efforts being made to create exposure for yourself and your work.
I believe it’s paramount that writers understand that it’s not just for those who are published either self or traditional that need one, but that it’s a critical part of building your own awareness as an emerging, to-be author. For those that are still seeking a traditional publishing deal, you need a visible platform and good book marketing plan as evidence that there is demand and your books will sell. I’ve heard first hand from an editor at international publisher, Hay House, who said that emerging authors really do need to show a strong presence and that they are willing to put in the time and effort into marketing.
So now that you understand it’s vital you work on building your writer or b, let’s cover what your promotional platform can consist of. Most of you probably already know that your author websites are considered the hub of your promotional platform and everything outside of this such as, social media, forums and events work at drawing viewers and readers deeper into your web, with the purpose of landing at your website or directly buying your book. This is where your directly interacting with others through topic related forums and blog commenting. Even in today’s ever increasing technological world, real world events can play a huge part in your platform and promotions.


At this point, you’ll now have an understanding of what this ‘platform’ thing means that people keep talking about and it’s importance for your success. Yes Charmaine that’s what I see many writers do and they become glum about not selling books. Absolutely Theresa, I too believe it’s important for writers and authors to talk more with each other and encourage and learn from one another.
Nicky your most welcome and a big thumbs up for already having put many of these things into action, well done!
Sometimes, the most daunting thing is to find something to contribute to and then get the proper words to pour out, but isn’t that actually always the worst?
Wow, what a terrific graphic you have created to illustrate the various components of platform building and book promotion!
I would like to add that in addition to a platform building and promotional plan, a comprehensive book marketing plan also includes things like defining goals and target audiences, setting a competitive price, writing a strong sales copy, designing a great book cover, and developing a budget and schedule.
The internet is made-up of billions of websites covering almost any topic you could imagine. Sure they know they need to get visibility and let their customers know that they exist, who they are, and how to reach them. That action may be to pick up the phone and give your office a call, fill out a card requesting more information, visit your establishment, sign up for a no cost e-newsletter, or buy your product or service. The best part is that you are in control and there are no boundaries on your marketing options. Rather than providing you a bunch of technical mumbo-jumbo, let's work together to create marketing opportunities from today's technology. What is the use of having a business if none of your potential customers even know you exist? Your expectations of them need to be clearly communicated to ensure that they fully understand what is expected of them and how their individual actions will contribute towards the overall success of the marketing plan. As business owner, the overall responsibility for the successful implementation of the marketing plan resides with you. Thommie is a regular contributor to Entrepreneur Magazine and is a regular guest speaker at many high profile business events and conferences. It shows the common sequence, level of involvement, milestones, priorities and phases of all in one infographic. Putting content first is not only smart, it’s the only way to do this kind of project properly. Clients would love this brief overview showing project steps, milestones, and their own involvement.
You'll find plenty of advice here together with the checklists, mindmaps and templates that I use in my day-to-day work. Create a web wide and strong enough and you’ll be more successful capturing readers, building relationships and exposure for yourself. If your an author your platform forms the basis of reaching potential readers and selling books.
As the publishing economy is rapidly changing, publishers marketing budgets have constricted even further making less room for new authors.
You’ll find agent and active blogger Rachelle Gardner has also publicly supported this through her blog.
Make sure you have a professional looking site that oozes a strong professional tone, looks smart, has well written content and is well laid out. Now depending on your specific audience and book, you may find that only a select two or three really work for you.
These additions to your writer or author platform are valuable yet often misunderstood or simply unknown to writers and authors. Here you can share what your reading with others, have others discover your books, run giveaways, give and receive book reviews and more.


From book signings, writing groups, book clubs, expos, school visits and workshops all offer more awareness building to those who don’t spend time online. What you focus on from Press releases, radio, newspapers or blog guest posts will really depend on your goal, who your audience is and how you’ll best reach them. If you have a platform up and running, then I hope there were some ideas here you perhaps haven’t yet considered that might be worth trying. I am sitting here thinking that I know exactly what I need to do but actually going out there and doing it?! I also discuss with clients the importance of establishing a website hub long before they publish. I’m in the process of creating my platform right now and am looking forward to doing a great job.
The best and most economical place to define who you are and what you are about is your company’s website. Moreover, what is the use of having a well-conceived marketing plan if it is not implemented effectively with the primary aim of achieving measurable results? You should be aggressive but reasonable with you time allocation and ensure that quality is achieved at all times. My guess is that they probably left the iteration part out of the illustration to keep it more coherent. If you haven’t yet published a book, you need to begin building your platform so you can network and form relationships, build confidence and then use it as a launching ground when your book is ready. Today more than ever before agents and publishers are seriously looking to those who have an established platform or brand and those already selling books and this acts as a huge filter for them when making decisions.
This is not a single page, free hosted blog that has no image of you which screams ‘ I’m just a hobbyist, don’t take me seriously’. Have a look at these, see which ones you might enjoy and benefit from and start off with one or two. These events offer you the opportunity to get real feedback and direct people back to your online site for more content, information and find where to buy your book. When seeking traditional offline media coverage you’ll need to find a hook that is going to be attractive to reporters by offering a controversial angle or offer a great benefit to the readership of that particular media outlet.
For those who are just starting out, this should give you a better idea of how your promotional platform works how to flesh out your book marketing plan. And I know what I want to say but the words are in my head in something like a picture and that does not just print out, unfortunately. It is important for your website to be well designed and optimized so that you can build traffic.
When you use any of the other proven marketing methods, people expect to see a web address so they can find out more.
Even the most well-researched, well-written marketing plan is just a pile of paper if it isn’t implemented into action. I love this diagram and now feel I have some direction to head in(Previously I have been simply fumbling in the dark!) Thank you!!
All the best with your pursuits and if you find time to invest in setting up a blog for yourself make sure you let me know and I’ll point you in the right direction. As cited by Kotler (1997), marketing plan implementation is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the marketing plan’s stated objectives. A marketing plan is most certainly not a document you create once and store in your bottom drawer.
It’s a living blueprint that you should develop, tweak and revise as your business grows and changes.



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