Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank. Advertising can be dated back to 4000 BC where the early Egyptians used papyrus to make sales messages and wall posters. It was at this time that the main goal of advertisements were to educate the consumer on the product or service rather than to entertain and engage them.
In 1960, campaigns focuses on heavy advertising spending in different mass media channels such as radio and print. It wasn’t till the late 1980s and early 1990s that cable television started seeing advertising messages. Agencies struggled to make an impression on consumers and consumers were tired of being marketed to.
Small businesses started changing their ways of thinking and approached marketing in a brand new way.
You can find more information about Jay Conrad Levinson at the Official Site of Guerrilla Marketing. Guerrilla marketing originally was a concept aimed towards small businesses with a small budget, but this didn’t stop big businesses from adopting the same ideology. Larger companies have been using unconventional marketing to compliment their advertising campaigns.
One such example would be the famous 2007 Boston Bomb Scare caused by Turner Broadcasting on January 31, 2007. On October 14th, 2012, Red Bull and Austrian extreme athlete Felix Baumgartner set a world record for the highest skydiving jump.
One of the most famous examples is The Blair Witch Project, a film that was promoted using guerrilla marketing efforts. The Blair Witch Project is a 1999 American psychological horror film that was produced by five graduates of the University of Central Florida Film Program with a minimal budget and a camera. The duo created a website devoted to the Blair Witch to help support the case for this fictitious woods-based spectre.
TweetMoney, even big money, are sometimes not enough to achieve success in brand promotion and are not the guarantee of successful marketing campaign as well. Guerrilla marketing is an excellent, and what is not less important, money-saving solution to promote your brand, products and services in the most creative and vivid way. Our team decided to showcase the most captivating exapmples of guerrilla marketing campaigns which can inspire you. Colgate Palmolive in Thailand has started giving out ice creams and candy at annual events like Oral Health Month to remind target consumers, especially kids, to take better care of their teeth after eating sweets.
What is The Inspiration Room?A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. Reverse Graffiti: Reverse graffiti is when, instead of adding to a surface, marketers remove dirt and grime from a street or wall to create an all-natural marking message. Stickers: Creative use of stickers is another great guerrilla marketing tactic that can be very successful when implemented well. Undercover Marketing: Also known as “stealth marketing,” marketers disguise themselves as peers amongst their target audience. Flash Mobs: Flash mobs involve organizing a group of individuals to perform a specific action or task at a pre-determined location and time. Publicity Stunts: Publicity stunts involve specific feats of awe and amazement, usually sponsored or in partner with a brand. Treasure Hunts: Creating custom, high-quality treasure hunts is another cool guerrilla marketing tactic that can energize audiences. Urban Environment: The most successful guerrilla marketing strategies make great use of the spaces around them.
While today we’re mostly showing physical, visual examples of guerrilla marketing, there are plenty of online examples. Cheap to execute. Whether using a simple stencil or a giant sticker, guerrilla marketing tends to be much cheaper than classic advertising. Allows for creative thinking. With guerrilla marketing, imagination is more important than budget. Mysterious messages can be misunderstood. There’s often an air of mystery to guerrilla marketing campaigns, and while it’s this sense of mystery that can often propel a campaign’s attention and notice, the lack of clarity can also skew audience interpretation. Confusion associated with guerrilla marketing campaigns can have extreme implications, such as in 2007, when flashing LED circuit boards promoting a new animated series, Aqua Teen Hunger Force, were quietly installed around the city of Boston.
The hired installers were even arrested for mounting “hoax devices,” but were later released.
Authority intervention. Some forms of guerrilla marketing, such as non-permissioned street graffiti, can result in tension with authorities. Unpredicted obstacles. Many guerrilla marketing tactics are susceptible to bad weather, thrown timing, and other small instances that could easily threaten to undermine an entire campaign. Potential backlash.  Savvy audiences may call out businesses who are implementing guerrilla marketing campaigns they don’t approve of.
There’s no doubt that guerrilla marketing can provide fantastic results while allowing marketers to exercise their creativity in a unique way, but it will only work for businesses who aren’t afraid of risk-taking. Axe Body Spray uses custom stickers attached to the classic “exit man” signs that are so commonplace in establishments everywhere. Guinness adds small custom wraps to pool cues in bars, offering a clever reminder to pool players to grab a brew.
Discovery Channel reminds beach goers about upcoming Shark Week by placing these bitten boards along beaches. This sticker was placed on the floor of elevators, giving riders a taste of the Swiss Skydive experience. An organization raising awareness of Alzheimer’s created an ingenious marketing strategy involving city maps. There’s no shortage of stairs in the world, and many genius guerrilla marketing tactics make use of staircases for their own benefit.
This guerrilla marketing campaign for King Kong 3D had people snapping photos and sharing their experiences on social media. Similar to the elevator ad above, this ad for the Maximum Ride book series uses the edge of an outdoor staircase as a tool in their optical illusion. Beau Rivage Resort Casino uses airport baggage belts to capture users’ attention as they wait for their luggage.
Unicef reminds city-dwellers of the millions of people around the world who do not have access to clean drinking water. Duracell adds their flashlight posters to illuminated areas, reminding users of the power of Duracell. Cover Girl makes clever use of a city turnstile to mimic their Lash Blast Mascara application comb. Burn 60 makes creative use of a drawstring bag in this physical piece of guerrilla marketing.
The Copenhagen Zoo covers a local bus in a custom design, which catches eyes all over the city. Colgate creates toothbrush-shaped wooden popsicle sticks to inset into ice cream bars, reminding children (and adults) of the importance of brushing.  Presumably the importance of brushing with Colgate. This disturbing (but effective) guerrilla marketing strategy from Campaign Against Landmines uses restaurant ketchup packets to drive home the horrors of landmines and the injury to innocent victims in war-torn countries.
Note: Images above were borrowed from Creative Guerrilla Marketing, Creative Pool, Guerilla Freelancing, and Prosar. As you walk home today, look at your surroundings and try to pick out the setting for your guerrilla marketing campaign – stairs, benches, and street corners could become your marketing masterpiece. If you're not getting many requests for your ebook, it may be because the link doesn't work. In the same way that guerilla warfare changed how people thought about war and conflict, Jay Conrad Levinson's concept of guerrilla marketing reshaped how small companies think about promoting themselves. In this article on Guerilla Marketing Ideas I will show you how you can make the most of limited resources by using the Guerilla Marketing concepts of being bold, creative, unexpected and engaging. Guerilla Marketing Ideas: Being UnexpectedThe first of the guerilla marketing strategies I want to discuss is Saatchi & Saatchi's ingenious conversion of manhole covers into ads for Folgers coffee. As unscientific an approach as it may seem, "bigger is better" is something that still holds true for a lot of sales and marketing. What you see time and time again is that companies with the best sales and marketing approach win out over their competitors who actually offer a better product. This is very similar to the first example where I suggested thinking about things like interestingly-shaped flyers or branded gifts to give customers; can you come up with some kind of cool toy or gimmick that is something neat to play with or use but as well advertises what you do and your strong selling points really well?
I hope these guerilla marketing ideas were useful in getting you thinking about your own sales and marketing ideas and strategies that you can put into use on a much smaller budget.
Do you have insights, strategies or a story about Guerrilla Marketing to share with other readers? In order to find some creative advertising inspiration, I decided to search the web for the best examples of guerrilla marketing I could find. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and create copious amounts of social buzz.


It also is used by big companies in grassroots campaigns to compliment on-going mass media campaigns. What we consider traditional advertising and marketing slowly developed over the centuries but never really boomed until the early 1900s. The most memorable pioneer during this time was MTV where they focused on getting the consumer to tune in for the advertising message rather than it being the by-product of a featured show.
Some marketers argue that when big businesses utilize guerrilla marketing tactics, it isn’t true guerrilla.
What started off as a guerrilla marketing campaign to promote a new film featuring a Cartoon Network show called Aqua Teen Hunger Force, turned into a citywide bomb scare.
The video featured a Coca-Cola vending machine that dispensed a lot more than just a cold beverage. The Red Bull Stratos was a campaign to send Baumgartner on a death defying jump at over 128,100 feet into the stratosphere. On this day, they also broke social media records when they reached over 8 million confirmed concurrent views on YouTube. They ran with the tagline, “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. The website launched in the summer of 1998 and in November, we found out we were accepted into Sundance Film Festival.
So you are welcome to check out the compilation we have prepared and catch a few excellent ideas! Frankly speaking, I wanted to become a tough drummer but now I’m drumming on my keyboard writing about web design and everything ‘cause I’m a freelance writer! They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. While smaller, more covert operations will make their mark wherever they want, for most businesses it’s recommended to get permission from a property owner before going Monet on the walls of their establishment. The advantage of stencils is that you can create multiple instances of your art across many different spaces in a short period of time. One example is Sony’s campaign in 2002, in which actors were hired to wander about cities, asking strangers to take a photo of them. In some cases participants are hired actors, other times they are simply members of the community who enjoy the randomness of flash mobs!
Red Bull is very adept at this practice, exemplified by their 2012 skydiving record as part of their Stratos project.
Guerrilla marketing treasure hunts often involve posting online clues to hidden items scattered across a single or several cities. Guerrilla marketing relies heavily on word-of-mouth marketing, considered by many one of the most powerful weapons in a marketer’s arsenal.
Some especially noteworthy or unique guerrilla marketing campaigns will get picked up by local (and even national) news sources, resulting in a publicity powerhouse affect that marketers drool over. The objects were mistaken for explosive devices, causing citywide panic as bomb squads were brought in to examine and remove the unknown devices. While it’d be easy to label this campaign as a disaster, the story got picked up on major media networks across the country, so despite whole ordeal, some would probably call it a success. This is especially true of undercover marketing campaigns – if you’re caught, prepare to face the wrath.
The added stickers create a story about the familiar exit man – and to think all this time we thought he was escaping from a fire!
This Weight Watchers magazine advertisement changes shape as users remove perforated pieces. It’s also another great example of audience targeting, as people who can afford to travel are good potential customers for a resort casino. In an industry packed with false promises and big talk, the simplicity of this design sets it apart from other health and diet pill peddlers.
Most of them are forgettable, but here are 25 that changed the way we think about management — from the iconic "How to Win Friends and Influence People" to groundbreaking tomes like "Guerilla Marketing" and quick reads like the "The One Minute Manager". Like TIME on Facebook for more trusted news analysis, award-winning multimedia & behind-the-scenes looks with TIME editors.
Before Levinson coined the term in the 1980s, companies often relied upon huge, expensive marketing endeavors. You can use these concept to be more successful in your sales and marketing efforts regardless of your budget and beat out bigger, better-funded competitors.More than anything else I want to impress on your the basic philosophy of Guerilla Marketing which is you can too. What this guerilla marketing approach does is break into the day to day lives and thoughts of commuters and passerbys by introducing a familiar concept in a novel new way. Granted, you may not have the budget to pay the City of New York and hire a creative team to put together a similar concept for you. From the famous Goodyear blimp to McDonald's huge golden arches, if it stands out in real life it stands out in customers' minds. What this shows you is the power of guerilla marketing ideas to help reshape the way customers think about your business without knowing anything about your product or service. Perhaps you have implemented a new strategy that is working really well or have insights into utilizing Guerrilla Marketing in the Internet age. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. In Levinson’s book, he proposes unique ways of approaching and combating traditional forms of advertising. Bigger companies have much larger budgets and their brands are usually already well established. Smaller businesses don’t run as much risk as most people will just write it off as another failed stunt. This type of marketing requires truly brilliant ideas, creativity, the concept which could catch the eye and make the potential customer think.
I really love what I’m doing and am glad to share my experience, learn something new and then write even more. Once consumers have finished eating, the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. Stencils tend to be small in size (as opposed to a full-wall mural) and consist of simple designs.
During the interaction, actors would rave of their cool new phone, boasting of its features and capabilities. Red Bull sent Austrian extreme-sports athlete Felix Baumgartner above the stratosphere, dominating the world record for highest skydive, launching himself from over 128,000 feet above earth. Winners are rewarded with digital codes, prizes, or a hint for the next level of the treasure hunt.
There’s nothing better than getting people to talk about your campaign on their own accord. When users opened the map, they saw only a mess of unmarked, unlabeled road, mirroring the confusion and sense of misplacement associated with Alzheimer’s disease. Smaller companies struggled to compete on those terms, so Levinson argued for using brains over brawn. You can create customers, be persuasive, expand your market, increase sales and create the impact that bigger companies do. The point here is to focus the attention of the customer on something they are familiar with or is a part of their day-to-day environment but in a new and exciting way. How can you be bold in your advertising, displays or your general approach to marketing yourself "bigger" and sticking out? DefinitionMit der ursprunglichen Bedeutung des Wortes hat die Werbeform Guerilla Marketing tatsachlich viel zu tun. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level.
The goal of guerrilla marketing was to use unconventional tactics to advertise on a small budget. By visiting the Red Bull Stratos website, users could tune in to the jump LIVE, stay engaged via the twitter stream and a connect with others on Facebook.
It can also be a great way to get noticed, distinguish from the competition and earn a reputation for being fun and different. Arguably much more than a mere stunt, the Red Bull Stratos project set numerous world records and was viewed live on YouTube by over 9.5 million users (setting yet another record).
You may be working on a smaller scale than organizations with multi-million dollar marketing budgets but the point is the the small guy can win using these techniques and you too can create more business than you can handle. Just do it!Guerilla Marketing Ideas: Being CreativeYou've got to love this ad by Miele that shows one of its vacuum cleaners sucking a hot air balloon out of the sky.
Marketing intelligently!Guerilla Marketing Ideas: Being EngagingWhat a cool concept, a straw that advertises Yoga Center by showing someone bending over backwards in a yoga position!
Rather, think of cool new ways to attract their attention and get them experiencing something fresh and new that relates back to you in a positive way.In order to be successful in sales and marketing using guerilla marketing ideas you have to be able to live up to the image and impression that you create.
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Ahnlich wie bei der Guerilla-Kriegsfuhrung, sollte auch Guerilla Marketing uberraschend durchgefuhrt werden und einzigartig sein.


During this time, radio, television and print were on the rise, but consumers were growing tired. This is a real winner, one of those guerilla marketing ideas that is creative, unexpected as well as engages the customer by virtue of the fact that it is probably something you are going to use or keep around (e.g. Do not go "over the top" and do something potentially embarrassing, harmful or in bad taste. Zu dieser Kampftechnik gehort auch das Zuruckgreifen auf ungewohnliche Taktiken, um den Gegner zu uberraschen. Awe, mostly, followed by the (somewhat illogical) thought that if Nike can do this they must be able to make great soccer shoes!
The answer is creativity and being able to connect the concept of suction power in such an incredible and visually appealing way. Remember that you want customers to come to you feeling good and not be put off by your advertising concept or think that it is just plain silly!
Der Guerillakampf wird auch als „Waffe des Schwachen“ bezeichnet, was ebenfalls zum Stil des Guerilla Marketing passt. Customers are impressed with the creative execution and "wow" factor and so Miele scores points for its brand.
Da sich dieser durch die meist geringen Kosten auch fur kleinere und mittelgro?e Unternehmen eignet.
Von der taglichen Werbeflut werden die meisten Menschen heutzutage uberfordert und man hat ja nahezu alles schon gesehen.
Das Ziel des Guerilla Marketing ist es, in der Werbewelt unkonventionelle und ungewohnliche Wege einzuschlagen, um das bestimmte Produkt unter die Menschen zu bringen.Bei solchen Marketingaktionen gibt es einen positiven Nebeneffekt. Spektakulare Ideen setzen sich mit einfachen Mitteln und Originalitat oftmals leichter durch. Dadurch entsteht zwischen dem Werber und Beworbenen eine engere Verbindung, so dass Erfolge und Lob aber auch Misserfolge und Kritik schneller durchdringen, wodurch ein flexibleres Handeln moglich gemacht wird.Nissan macht es vorDefinition von Guerilla MarketingBeim Guerilla Marketing handelt es sich um einen Begriff mit vielen Definitionen.
Wer die Fachliteratur oder das Internet nach einer Definition fur Guerilla Marketing durchforstet, wird wohl kaum zwei Gleiche finden. Durch sehr geringe Kosten soll Guerilla Marketing fur einen Uberraschungseffekt und hohe Aufmerksamkeit, und dadurch auch fur einen hohen Werbenutzen sorgen. Die Definition dieser Marketingform geht bewusst nicht ins Detail, denn auch Guerilla Marketing selbst darf nicht zu eng gefasst werden.
Diese Marketingform lebt von der Innovation und Kreativitat, die als wichtigste Werkzeuge des Guerilla Marketing nicht durch irgendwelche Definitionen zerdruckt werden durfen.Schlie?lich bombardieren den Verbraucher jeden Tag tausende von Werbebotschaften und heute gilt es mehr denn je, aus dieser Masse herauszustechen. In Zeiten von Facebook und YouTube entwickeln Guerilla-Marketing-Kampagnen oft ein Eigenleben – schneller als je zuvor. Das ist nicht nur eine gro?e Chance sondern auch Gefahr zugleich, solange man mit Guerilla Marketing nicht leichtfertig umzugehen wei?. Zwar ist eine gute Guerilla-Marketing-Kampagne uberraschend und kostengunstig, bedarf aber einer kreativen Idee und auch ausreichend Vorbereitung und praziser Planung. Das Ziel einer solchen Kampagne ist es nicht nur die bestimmte Zielgruppe zu erreichen, sondern diese auch zum Weitererzahlen zu animieren. Auf diese Weise kann die bestimmte Botschaft auch nach Schluss der Marketingkampagne weiter verbreitet werden.
Wie Sie Guerilla Marketing definieren, legen Sie also selbst fest.Der Mehrwert der Guerilla Marketing KampagneNicht umsonst wird diese Marketingform als „das Salz in der Suppe“ einer jeden guten Marketingkampagne bezeichnet. Obwohl Guerilla Marketing noch eine relativ junge Marketingform ist, sind ihre verschiedenen Auspragungen zum Teil auch im Viralen Marketing, im Ambient Marketing, dem Ambush Marketing und im Sensation Marketing enthalten. Demnach sind folgende Merkmale fur Guerilla Marketing charakteristisch: Uberraschungseffekt, unkonventionelle Werbemittel, relativ geringes Budget im Vergleich zu klassischen Kampagnen und eine sehr individuelle Werbeweise. Deshalb erganzen viele kleine Unternehmen ihre klassische Kampagnen mit Guerilla Marketing Kampagnen und setzen auf seinen Uberraschungseffekt und Kreativitat. Solche Ma?nahmen sollen also die Zielgruppe uberraschen, ihr Interesse wecken, sie unterhalten und uberall dort auftreten, wo sie nicht erwartet werden.Auf diese Weise schaffen es die Werbenden, durch eine Guerilla-Marketing-Kampagne sehr hohe Aufmerksamkeit zu erzielen, was in der Regel mit einem Nutzen und Erfolg resultiert.
Die primare Messgro?e solcher Erfolge hei?en auch bei dieser Marketingform Profitanteile, aber auch Viralitat. Zu den viralen Aspekten einer Guerilla-Marketing-Kampagne gehoren zum Beispiel Social-Media-Aktivitaten, die durch die Kampagne generiert wurden oder spezielle Berichte auf Internet-Blogs oder sogar auf TV-Sender, die von der bestimmten Marketingaktion eigenstandig berichten.
Insgesamt sind der Nutzen und die Wirkung in den meisten Fallen aber nur schwer zu ermitteln. Es liegt an der richtigen Guerilla Marketing Idee, die auch noch zur richtigen Zeit kommen muss.Nike Guerilla Marketing uber die man spricht, sich aber auch argern kannRechtliche Fallstricke des Guerilla MarketingKampagnen des Guerilla Marketing bewegen sich nicht selten in rechtlichen Grauzonen. In den letzten Jahren hat sich bei den Guerilla-Marketing-Methoden ziemlich herauskristallisiert, was man darf und was nicht – sowohl an offentlichen Platzen als auch im Internet.
Um die notige Aufmerksamkeit auf sich zu ziehen, sind Flyer nach wie vor ein beliebtes Mittel, vielleicht deswegen, weil diese Art der Werbung eher als altmodisch und dadurch nicht so storend empfunden wird. Um bei einer Flyer-Kampagne nicht vor rechtlichen Konsequenzen furchten zu mussen, ist es sehr wichtig, von der entsprechenden Behorde die Erlaubnis dazu einzuholen.
Ein jugendlicher Sprayer, der seinem Hobby front und eine Firma, die durch diese Methode des Guerilla Marketing fur Verunreinigung sorgt, werden vom Gesetz schlie?lich gleich behandelt.Guerilla Marketing UbahnIm Guerilla Marketing steht nicht selten auch die Personlichkeitsverletzung an der Tagesordnung, was aber nicht nur Aufmerksamkeit erzeugt, sondern auch rechtliche Konsequenzen mit sich bringt.
Um auf der sicheren Seite zu sein, sollten deshalb samtliche Marketingaktionen die im offentlichen Raum stattfinden, bei den dafur zustandigen Behorden angemeldet, abgesprochen und genehmigt sein. Schon in der Planungsphase einer Guerilla-Marketing-Kampagne sollte (am besten mit einem Anwalt) gepruft werden, ob diese nicht vielleicht gegen ein Personlichkeitsrecht, Hausrecht, Markenrecht, Wettbewerbsrecht oder ein anderes Recht versto?t. Vor einer solchen Kampagne ist es wichtig zu verstehen, dass auch das Internet kein rechtsfreier Raum ist. Eine gute Guerilla Marketing Kampagne zeichnet sich dadurch aus, dass keinerlei Rechte verletzt und andere Menschen respektiert werden.Fur Guerilla-Marketer lauern auf dem Internet rechtliche Gefahren, die oft sogar noch schwieriger zu erkennen sind, da viele Gesetze im Internet unbekannt sind. Angenommen, der Guerilla-Marketer erstellt eine Facebook-Seite, um mit ihr kunftig ein Produkt zu bewerben. Ist der Bezug zur Firma, die dieses Produkt bewirbt unklar, dann handelt es sich hier rechtlich gesehen um verdeckte Werbung. Dieser Vorgang ist grundsatzlich verboten, da er gegen das Gesetz unlauteren Wettbewerb und gegen das Telemediengesetz versto?t. Au?erdem sollte man vermeiden, sich in Kundendialoge von Mitbewerbern – zumindest aus Werbezwecken – einzumischen. Dieses Problem ist besonders auf sozialen Medien sichtbar, da auf diese Weise versucht wird sich in bereits gut laufende Guerilla-Marketing-Kampagnen der Konkurrenz einzuschleichen.
Dies zeugt von einer schlechten Marketing Agentur.Colgate Werbung im Eis das verschenkt wurdeSchlusselfaktoren und Ideen fur erfolgreiche Guerilla-KampagnenNach zahlreichen Studien soll der durchschnittliche Verbraucher heutzutage jede Woche mit ca. Egal ob es sich dabei um traditionelle oder neue Medien handelt, steht fest, dass ein Gro?teil dieser Werbebotschaften nur selten im Gedachtnis des Rezipienten verbleibt.
Erfolgreiches Guerilla Marketing setzt bekanntlich genau hier ein – doch was genau macht eine solche Markting-Kampagne erfolgreich und worin unterscheiden sich die guten Guerilla-Kampagnen von den schlechten?
Ein entscheidender Faktor fur eine erfolgreiche Guerilla-Kampagne ist zum Beispiel, sich auf mehrere Kanale bzw. Medien zu verlassen und wenn die Idee ihre erste Gestalt annimmt, weiter zu denken.Ein nachhaltiger Effekt kann vor allem dort erzielt werden, wo sich Offline und Online Medien gegenseitig erganzen bzw. In den Zeiten der exponentiell steigenden Popularitat von Internettechnologie und sozialen Medien, werden ungewohnliche, lustige und unterhaltsame Dinge gerne und intensiv zwischen Konsumenten ausgetauscht.
Durch begleitende Nutzung der Medien (zum Beispiel durch Einbindung von PR als Multiplikator, durch Diskussionen und Posts in den sozialen Medien oder durch Mund-zu-Mund-Marketing) kann die maximale Werbewirkung erreicht werden, indem entsprechendes Gesprachsstoff innerhalb der Zielgruppe oder auch daruber hinaus geschaffen wird. Erfolgsfaktoren fur gute Guerilla Marketing Taktiken und Strategien konnen also nicht genau definiert werden. Vielmehr sollte versucht werden, durch den Einsatz verschiedener Werbeelemente und Medien mit einer ungewohnlichen Werbeidee eine gro?e Anzahl von Personen zu erreichen.Deshalb zielt Guerilla Marketing vor allem auf die kreative Umsetzung der Werbebotschaft, weshalb heutzutage auch Gro?unternehmen im Rahmen von Werbekampagnen darauf zuruckgreifen. Weitere Begriffe fur Guerilla Marketing und seine Aktionen sind auch Guerilla Werbung, Empfehlungsmarketing, trojanisches Marketing, Mund-zu-Mund-Propaganda, Moskito Marketing, Buzz Marketing, Ambient Advertising, Guerilla Stunt, Guerilla Sensation und andere.Welche Guerilla Marketing Ideen gibt es?Sowohl die Frage nach Guerilla Marketing Ideen und Guerilla Marketing Aktionen ist die meistgesuchte Frage fur Guerillia Marketing. Wir zeigen Ihnen unten eine Ideen auf, aber vom Prinzip mussen Ideen fur eine erfolgreiche Guerilla Marketing Aktion von Ihnen selbst kommen. Dies ist langweilig und erfolglos.Guerilla Marketing DHL – Die Trojaner PostIn diesem Video lies DHL einen rie?igen Karton stark abkuhlen, der mit einer Spezialschrift beschrieben war.
Nun wurden UPS und DPD gebeten, das Paket in der Innenstadt an sehr schwierige Adressen zuzustellen.
Wahrend dieser Zeit „taute“ das riessige Paket auf und die Schrift, das DHL schneller ist kam zum Vorschein. Auch mussen Sie nicht unbedingt ein Auto am Flughafen fur irrsinnige Summen am Kofferband platzieren. Es reicht aus, wenn Sie einen neuen Jaguar bekleben und darauf hinweisen, was alles schon am Auto kaputt war und bei welcher URL man dies nachlesen kann. Auf der Homepage weisen Sie dann darauf hin, dass noch nie in 5 Jahren etwas kaputt war und stellen die Vorteile des Autos und eine Probefahrt da.
Die Moglichkeiten sind vielfaltig und gutes lokales Guerilla Marketing kostet fast kein Geld. Die Aktion mit dem DHL-Paket habe ich schon mal auf Youtube gesehen aber ich finde die Werbung mit der Bank sehr schon. Danke fur deinen Kommentar SophiaAntworten galaxys5huelle on Juli 24, 2014Schoner Artikel.Vielen Dank fur die tolle Zusammenfassung!
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