We have rounded up the 6 essential elements of a digital marketing strategy to get you set up on the path to success. Nowadays there is a wide variety of options available to bring in customers, including organic search and pay-per-click advertising. Traditional offline marketing efforts are no longer valid anymore as everyone goes online to find out what the latest products are. If you’re not on social media you are seriously missing out on a great opportunity to engage your current customers and find new ones.
If you would like help preparing or reviewing a digital marketing strategy for your business, get in touch with us at ICM Consulting and Media Corp. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Clipping is a handy way to collect and organize the most important slides from a presentation.
Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle. The last few weeks have been very educational in terms of understanding the difference between a leak in our government and a whistleblower.
Preemptive Commoditization is a low cost  and low price strategy that gained popularity with automation and the rush to become the low cost producer. The preemptive commoditization strategy needs to begin as early as possible in the product life cycle to preclude as many competitors as possible. Marketing Mix Strategies are continuing to evolve from their original beginnings in the 1940s.
In the continuing evolution of the marketing mix strategies, the 4 Ps grew to be 7 Ps and then 8 Ps.


AHMA’s 2000 International Hardware Week Education Program was a tremendous success this year due in no small part to your involvement and the presentation you made to participants.
Whichever route you choose, it’s important to understand your target audience, their needs and how these align with your goals.
Sending consistent, well targeted emails is a great way to grow your database of loyal customers. Social media plays a key role in building brand awareness and authority, driving website traffic, and providing great customer care. Once customers reach your website the content that they see has to be engaging enough to keep them interested and stay on your site long enough to convert. Analytics can tell you where you went right and where you went wrong, so you know how to re tweak the next strategy. This is obviously a strategy that is used to build interest and excitement for new products. It is especially well suited in today’s market when targeting third world countries, but is also risky in that it can be easily overcome with a new improved version at a comparable price. The key to success lies in generating volume and automating processes to achieve low cost producer status.
Other strategists came along and developed the 4 Cs of Consumer, Cost, Communication and Convenience. Chan Kim and Rene’e Mauborgne studied 150 strategic moves spanning more than a hundred years and thirty  industries.
His guidance through collaboration and the educational materials he has developed has provided me the ability to better understand and grow my products and business.
With so many options available the next question becomes – where is the best place to put your money?


Fast load times, up-to-date content and the ability to view the website on multiple platforms is a must. I remember an iPhone left in a bar several years ago and the stories that developed around the new phone.
They have concluded that industries never stand still (Product Life Cycle) and that there comes a time when the competition creates a red ocean (decline stage) where profits are reduced as companies fight over the existing business. Robert's expert knowledge along with his thorough and calm nature is a breath of very supportive and valuable fresh air. There are always plenty of leaks about new features before new versions of products are introduced. Sometimes the recipe was fairly standard, other times it would be developed as  things moved along. Ps or Cs is more a question of perspective as the Product is the definition of the features of the product required to meet the needs of the Consumer. Most strategy at this stage focuses on how to compete in this red ocean while the opportunity lies in creating new industries or recreating existing ones to create blue oceans where there is no competition and it will take some time for any potential competitors to catch up. Sometimes it was created from available ingredients and other times new ingredients were added. In reality, this becomes more of a question of how long management will allow you to test before implementation.



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