Relationship Marketing is defined by putting an emphasizes on client retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, relationship marketing differs from other forms of marketing, in that it recognizes the long-term value of customer relationships and extends communication beyond intrusive outbound advertising techniques and sales promotional messages. With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward, as technology opens more collaborative and social communication channels. My mission is to help your business build long-lasting relationships with your ideal audience.
When you attract the right audience, they love working with you, you love working with them, and they love telling their friends about their relationship with your business! To understand how this works and to help my clients create a long term Relationship Marketing Strategy, I’ve created a 6-Step Relationship Marketing Funnel that I walk all my clients through. To create and maintain meaningful and sustainable relationships with your customers, we must act according to the actual measured value of each segment of your business. To ensure profitability and sustainability, you need to encourage your best customers to buy more, to commit on longer term and to encourage other customers to follow suit while minimizing the impacts on the rest of your customers. The implementation of contact management software may be an easy solution but provides somewhat superficial information. Customer relationship management (CRM) should enable you to maintain a meaningful and profitable dialogue with your customers.

To obtain a clear, complete and realistic vision of the customer relationship management role within your overall strategy, we begin with deeply questioning your objectives. Communicating with your customers is more complex within a relational context than in mass communications. We can also assist you in managing interpersonal communications to enhance their performance. Validating the organizationa€™s privacy and communication rights management practices in compliance with the legislative and regulatory framework in Canada and Quebec. Implement a relationship strategy that allows you to identify and secure the loyalty of strategic customers.
To design a relationship marketing strategy that allows you to identify and secure the loyalty of strategic customers. All marketing and communication specialists.Sales managers who are required to implement a marketing plan. To keep up with the latest training trends, to obtain valuable advice and to catch up on our latest news! This includes tools for managing relationships with customers, going beyond simple demographics. It’s all about providing value. I want to help your business tell your story, and use relationship marketing to show the world just how much your company cares.

This helps define the level of engagement needed for each customer segments and actions, as well as the actions needed to build meaningful, profitable and sustainable relationships with them. Therefore, we help you establish your annual relationship marketing plan and develop a plan to enhance customer assets. I believe I created a plan that embodies the perfect balance between business and relationships. At this stage, we help you evaluate the coherence of multi-channel deployment and the pertinence of using a recognition program. Relationship marketing includes inbound marketing efforts, (a combination of search engine optimization and strategic content), PR, social media and application development. Your business can expect a highly driven individual, who will go above and beyond in customer service, personal attention, and creative ideas to enhance your efforts. I promise to put you on the cutting edge of internet marketing while showing the love of Christ in all I do. My goal is to find your business’ goals and, more importantly, help build a relationship that allows you to reach them!

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