Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
In order to implement an effective inbound marketing strategy, you need to be able measure your success.
Sales Revenue: While you may be placing a lot of energy around an inbound marketing campaign, can you pinpoint how much revenue this strategy has brought to your company?
Cost Per Lead: You need to know how much it is costing you on average to acquire a new customer via online marketing. Customer Value: Online marketing offers a unique opportunity for you to stay in front of your customer and encourage future purchases without being invasive. Traffic to Lead Ratio: It is important to understand where traffic to your business is coming from, whether its through organic search or referrals from existing customers.
Lead to Customer Ratio: Once qualifying an online visitor as a lead, you need to be able to track how many leads you are able to actually close. Landing Page Conversion Rates: You should be able to convert 10 to 20 percent of customers that provide information on your landing pages. Organic Search: You need to know how much of your online traffic is attributed to organic search. While there are a number of key performance indicators to track when it comes to inbound marketing, focusing on these 10 can provide you with a true indication of how you are performing and highlight areas for improvement.
Determining the success of a marketing campaign without solid numbers to analyze is like throwing darts in the dark; you may have a vague idea of where to throw, but it’s still a toss-up as to whether or not you’ll actually hit your target.
Response rate is a very straightforward marketing metric, and because of this, many people like to rely on response rate as a benchmark for marketing success. That’s not even taking into account whether or not these new customers will make repeat purchases in the future. As you can tell, some companies will be able to break even with a much lower response rate than others.
Now, does this mean you should stop calculating response rate altogether in favor of ROI measurements?
Social marketing usage among B2B marketers has increased from a year ago, when just 28% of respondents said they were “very involved” or “fully integrated” with the channel. The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). B2B marketers are increasingly incorporating social into their marketing strategies, as BtoB’s latest research indicates.
If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team. Whenever you start something new, you feel the need to have it all planned out, or at least to know something about what you’re getting yourself into. There are numerous ways in which a network marketer can promote his or her business and products. The owner then creates a website for photo-sharing, which is also linked back to the social network profile.


The role of a network marketer is to find out the wants, needs, and desires of their prospects.  Get good at this and you will be a top producer. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Fortunately, in the content marketing world, there are a number of tools available to help you track your progress and make necessary tweaks along the way. Sales Qualified Leads are online visitors that filled out forms on the "contact us" landing page, and Sales Accepted Leads are leads that you are actively working to convert to customers. This means knowing the number of leads due to organic search, the number of acquired customers due to organic search, the percentage of traffic related to branded keywords, and the percentage of traffic due to unbranded keywords.
You should know the number of qualified leads earned from each social media channel, the number of converted customers from each social media channel, and the percentage of online visitors that are directed to your webpage due to social media. It's also powerful to know the conversion rates related to your mobile optimized landing pages.
If you are conducting marketing campaigns without measuring that campaign’s metrics, you are missing out on valuable insights that will tell you how to move forward with your future marketing efforts.
You can calculate this by dividing the number of responses by the total number of possible responses. Sometimes you’ll even hear people say that you must hit a certain response rate in order to have achieved success.
Rather than measuring the number of responses alone, ROI calculations actually put a dollar value on that marketing campaign, and can subsequently paint a very different picture. Depending on the product, even different marketing campaigns within a single company may require different response rates.
Survey results show nearly all B2B marketers (96%) are currently engaging in social media marketing strategies in some fashion, making it one of the most popular B2B marketing channels used today. Additional social channels being used by marketers include YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), and Pinterest (19%). Close to half of respondents who participated in the survey report they are “very involved” with social media marketing, proving its importance in the B2B marketing landscape. If he or she doesn’t do this, their prospects or customers may think they’re obsolete and decide not to work with them. For example, consider the owner of a shoe business that uses various networks in order to connect with prospects and customers. In this way, every time he or she uploads photos of the products they will also appear on the social network profile.
You should evaluate both ratios to determine how effective you are at converting new customers. Today, we will explore two metrics that are commonly misunderstood: Response rate and return on investment (ROI).
For example, let’s say your company has conducted a direct mail campaign in which you sent 1,000 postcards, and you received 50 responses. Many would consider a 5% response rate to be a “successful” marketing campaign; but what if, out of those 50 responses you received, no one actually purchased anything from you?


ROI, in its most basic form, is calculated by dividing a campaign’s profit (or revenue minus investment) by its investment. This is why response rate alone is not enough to judge whether or not your campaign was successful; many more factors need to be considered. Response rate still has a lot of insight to offer, especially if it is used to compare campaigns. If you want to become a good network marketer, you first need to learn a few things about the art of marketing. First, even if you’re approaching people in order to advertise your products or just because you want people joining your company, you have to know what they desire. Lastly, this network marketer utilized every free networking website, in order to ensure his or her multilevel network marketing success. So, let’s say that your 1,000 postcard campaign cost you $500, but you only got 3 responses this time.
It should be noted, however, that this is a very simplistic ROI formula that is meant to give you a general idea of a marketing campaign’s success, and is best used comparatively. A significant decrease in response rate from one campaign to the next may mean that people are not responding well to a change in your marketing materials, and this may not always be reflected in your ROI calculations.
You have to study in order to know how to handle yourself and to also know what should and shouldn’t be done in network marketing. Multilevel network marketing is pointless when you advertise your products on social networks that nobody visits.
Your competition is made up of marketers who have learned the ropes and know how to be successful. This blog offers information about the company and the products, as well as any other information related to shoes, such as shoe care. Using these two marketing metrics side by side is really where you will gain the most insight. The learning process never stops because multilevel network marketing, like any kind of marketing, is constantly changing and evolving. For example, people need to feel that they and their choices are respected, and that they’re not just being harassed.
If you self-educate on the matter of network marketing, you will know how to draw customers and make sales. So, next time you undertake a direct marketing campaign, don’t let response rate alone dictate your marketing decisions.
You will also know how to use different multilevel network marketing strategies, and believe me, there are many.
Calculating both response rate and ROI will give you a much more well-rounded picture of your marketing success.



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